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Brandspotter overview may 2013 eng

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BrandSpotter: advanced
social media monitoring
Word of mouth is the most trusted source of information:
92% of internet users trust friend’s opinion
published on social media
70% of internet users trust products and services
reviews published on on-line review aggregators
Only 18% of internet users
trust banner ads
32% of internet users trust
context ads
«34% of internet users delete official reply to their negative publication,
30% reply positively, 18% become loyal to the company» - Nielsen
University
Why is Social Media Monitoring important
Social Media
Mentions from more then 60 million sources*
*Russian-language blogs, social network accounts, Twitter accounts, UGC websites, forums, media websites, e-commerce
websites
Automatic sentiment mark-up
based on built-in linguistic model
Advanced features:
word clouds, influencer tracking and more
Intuitive interface, exportable reports and graphs for
every single metric.
Why BrandSpotter
Social Media
Marketing
Public relations
CEO
Brand manager
BrandSpotter helps:
Agency
BrandSpotter helps to evaluate customer reaction and efficiency of
advertising campaigns or other marketing activations both on and off line.
Call centers
247 hot line. BrandSpotter tracks customer enquiries including negative
ones in real time. Therefore customer service allowed to react accordingly.
Negative mentions available on the interface in 5 minutes after being
published online. PR department is informed immediately about negative
mentions and competitors’ attacks.
Data from social media monitoring help to optimize your social media strategy.
Being independent, BrandSpotter could be used as a KPI measurement system.
BrandSpotter helps to identify behavioral trends, insights, barriers and category
drivers; allows to capture threats and weaknesses on the early stage.
BrandSpotter allows to optimize workflow dealing with social media:
automatically track user conversations, instantly react in case of emergency,
receive solid statistical reports. Data analysis facilitates planning and
implementation of digital strategy.
Social Media
The market leader in Russia in terms of
source coverage
Sentiment mark-up based on built-in mashine-learning
linguistic models. Automatic spam filtration
Advanced analytics, including
customer segmentation and profiling
Word Clouds
Competitive advantages
Общие данные о рекламной кампании
More then 30% of Russian internet population are frequent visitors of forums invisible for
search engines and other social media monitoring tools.
Regional forums are major discussion boards and information sources for
people across the huge country.
Major narrow-niche theme forums have highly established audience, high
influence, lots of theme content, and are seen as significant opinion sources for experts.
We constantly grow our source base. Any missing website could be rapidly added on demand.
Sources: forums

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Brandspotter overview may 2013 eng

  • 2. Word of mouth is the most trusted source of information: 92% of internet users trust friend’s opinion published on social media 70% of internet users trust products and services reviews published on on-line review aggregators Only 18% of internet users trust banner ads 32% of internet users trust context ads «34% of internet users delete official reply to their negative publication, 30% reply positively, 18% become loyal to the company» - Nielsen University Why is Social Media Monitoring important
  • 3. Social Media Mentions from more then 60 million sources* *Russian-language blogs, social network accounts, Twitter accounts, UGC websites, forums, media websites, e-commerce websites Automatic sentiment mark-up based on built-in linguistic model Advanced features: word clouds, influencer tracking and more Intuitive interface, exportable reports and graphs for every single metric. Why BrandSpotter
  • 4. Social Media Marketing Public relations CEO Brand manager BrandSpotter helps: Agency BrandSpotter helps to evaluate customer reaction and efficiency of advertising campaigns or other marketing activations both on and off line. Call centers 247 hot line. BrandSpotter tracks customer enquiries including negative ones in real time. Therefore customer service allowed to react accordingly. Negative mentions available on the interface in 5 minutes after being published online. PR department is informed immediately about negative mentions and competitors’ attacks. Data from social media monitoring help to optimize your social media strategy. Being independent, BrandSpotter could be used as a KPI measurement system. BrandSpotter helps to identify behavioral trends, insights, barriers and category drivers; allows to capture threats and weaknesses on the early stage. BrandSpotter allows to optimize workflow dealing with social media: automatically track user conversations, instantly react in case of emergency, receive solid statistical reports. Data analysis facilitates planning and implementation of digital strategy.
  • 5. Social Media The market leader in Russia in terms of source coverage Sentiment mark-up based on built-in mashine-learning linguistic models. Automatic spam filtration Advanced analytics, including customer segmentation and profiling Word Clouds Competitive advantages
  • 6. Общие данные о рекламной кампании More then 30% of Russian internet population are frequent visitors of forums invisible for search engines and other social media monitoring tools. Regional forums are major discussion boards and information sources for people across the huge country. Major narrow-niche theme forums have highly established audience, high influence, lots of theme content, and are seen as significant opinion sources for experts. We constantly grow our source base. Any missing website could be rapidly added on demand. Sources: forums
  • 7. Общие данные о рекламной кампании BrandSpotter tracks user conversations at major e-commerse aggregators: Yandex.Market, Torg.mail.ru, Price.ru e-shops: Ozon.ru, Digital.ru retail chains online-shops: M-Video, Eldorado Sources: e-commerce
  • 8. Общие данные о рекламной кампании BrandSpotter relies on automatic sentiment mark-up. Automatic sentiment mark-up dramatically increases processing speed and assures almost instant reaction to negative mentions in case of emergency. On the interface every negative mention is marked by red. Automatic sentiment mark-up grants significant cost reduction on sentiment analysis and sufficiently increases reporting speed. Sentiment mark-up
  • 9. Общие данные о рекламной кампании Word clouds allow to visualize how frequently particular words are in use in positive, neutral and negative context with the brand names, thus identifying words related to the brand or its competitors. Clouds allow to evaluate the situation rapidly and pick major concerns relevant to the brand and the market segment. Identify behavioral trends, insights, barriers and category drivers! World Clouds
  • 10. Общие данные о рекламной кампании A worldcloud sample: airlines negative mentions The problem of luggage is the major cause of negative mentions for the air carriers
  • 11. Общие данные о рекламной кампании Standard metrics and filters All metrics are available for the mention feed for a brand in general, as well as for separate topics related to the brand and for its competitors, together and separately All data could be filtered according to time period, sentiment, sources and topics Totally exportable data (.xls or .xlsx)
  • 12. Общие данные о рекламной кампании Standard metrics and filters / Mention dynamics Mention dynamics is split by sentiment, topics and competitors конкурентам.
  • 13. Общие данные о рекламной кампании Standard metrics and filters / People «Unique authors» metric allows to identify important users, brand haters and brand lovers, to split users by source or topic
  • 14. Общие данные о рекламной кампании Standard metrics and filters / People «Subscribers number» allow to compare mentions in terms of reach and to estimate the number of possible viewers for every mention. A mention from an influencer
  • 15. Общие данные о рекламной кампании Additional features / People Number of subscribers along with the number of mentions allows to sort authors in order to identify influencers, brand lovers or haters, competitor’s agents and more. Negative mention from the celebrity (more then 60 000 subscribers) = PR- crisis. People who posted negative mentions sorted by the number of subscribers
  • 16. Общие данные о рекламной кампании Additional features / People One click to the mentions from a particular user
  • 17. Общие данные о рекламной кампании Additional features / Platforms Analyze mentions on particular platforms (websites) as well as share of platforms in the total volume of mentions
  • 18. Общие данные о рекламной кампании Additional features / Anti-crisis «Repetitive mentions» metric tracks frequency of mentions from single authors and helps to identify attacks from competitors. “Reputation index” allows to track brand’s reputation change. Index equation counts based on positive, negative and neutral mentions ratio on the scale from -100 to +100. If the index drops below zero, it’s time for action.
  • 19. Общие данные о рекламной кампании Exportable reports Totally customizable and exportable reports (time period, source, etc.). Email on demand on daily, weekly or monthly basis.
  • 20. Contacts: Ilya Ermolaev, business development director ilya@brandspotter.ru, +7 905 504-95-69 Anna Musatova, client service director anna.musatova@branspotter.ru, +7 916 223 5264, +7 499 253 2001