1.
BrandSpotter: advanced
social media monitoring

2.
Word of mouth is the most trusted source of information:
92% of internet users trust friend’s opinion
published on social media
70% of internet users trust products and services
reviews published on on-line review aggregators
Only 18% of internet users
trust banner ads
32% of internet users trust
context ads
«34% of internet users delete official reply to their negative publication,
30% reply positively, 18% become loyal to the company» - Nielsen
University
Why is Social Media Monitoring important

3.
Social Media
Mentions from more then 60 million sources*
*Russian-language blogs, social network accounts, Twitter accounts, UGC websites, forums, media websites, e-commerce
websites
Automatic sentiment mark-up
based on built-in linguistic model
Advanced features:
word clouds, influencer tracking and more
Intuitive interface, exportable reports and graphs for
every single metric.
Why BrandSpotter

4.
Social Media
Marketing
Public relations
CEO
Brand manager
BrandSpotter helps:
Agency
BrandSpotter helps to evaluate customer reaction and efficiency of
advertising campaigns or other marketing activations both on and off line.
Call centers
247 hot line. BrandSpotter tracks customer enquiries including negative
ones in real time. Therefore customer service allowed to react accordingly.
Negative mentions available on the interface in 5 minutes after being
published online. PR department is informed immediately about negative
mentions and competitors’ attacks.
Data from social media monitoring help to optimize your social media strategy.
Being independent, BrandSpotter could be used as a KPI measurement system.
BrandSpotter helps to identify behavioral trends, insights, barriers and category
drivers; allows to capture threats and weaknesses on the early stage.
BrandSpotter allows to optimize workflow dealing with social media:
automatically track user conversations, instantly react in case of emergency,
receive solid statistical reports. Data analysis facilitates planning and
implementation of digital strategy.

5.
Social Media
The market leader in Russia in terms of
source coverage
Sentiment mark-up based on built-in mashine-learning
linguistic models. Automatic spam filtration
Advanced analytics, including
customer segmentation and profiling
Word Clouds
Competitive advantages

6.
Общие данные о рекламной кампании
More then 30% of Russian internet population are frequent visitors of forums invisible for
search engines and other social media monitoring tools.
Regional forums are major discussion boards and information sources for
people across the huge country.
Major narrow-niche theme forums have highly established audience, high
influence, lots of theme content, and are seen as significant opinion sources for experts.
We constantly grow our source base. Any missing website could be rapidly added on demand.
Sources: forums

7.
Общие данные о рекламной кампании
BrandSpotter tracks user conversations at major
e-commerse aggregators: Yandex.Market, Torg.mail.ru, Price.ru
e-shops: Ozon.ru, Digital.ru
retail chains online-shops: M-Video, Eldorado
Sources: e-commerce

8.
Общие данные о рекламной кампании
BrandSpotter relies on automatic sentiment mark-up.
Automatic sentiment mark-up dramatically increases processing speed and assures almost
instant reaction to negative mentions in case of emergency. On the interface every negative
mention is marked by red.
Automatic sentiment mark-up grants significant cost reduction on sentiment analysis and
sufficiently increases reporting speed.
Sentiment mark-up

9.
Общие данные о рекламной кампании
Word clouds allow to visualize how frequently particular words are in
use in positive, neutral and negative context with the brand names,
thus identifying words related to the brand or its competitors. Clouds
allow to evaluate the situation rapidly and pick major concerns
relevant to the brand and the market segment. Identify behavioral
trends, insights, barriers and category drivers!
World Clouds

10.
Общие данные о рекламной кампании
A worldcloud sample: airlines negative mentions
The problem of
luggage is the
major cause of
negative
mentions for the
air carriers

11.
Общие данные о рекламной кампании
Standard metrics and filters
All metrics are available for the mention feed for a brand in general, as well as for
separate topics related to the brand and for its competitors, together and separately
All data could be filtered according to time period, sentiment, sources and topics
Totally exportable data (.xls or .xlsx)

12.
Общие данные о рекламной кампании
Standard metrics and filters / Mention dynamics
Mention dynamics is split by sentiment, topics and competitors
конкурентам.

13.
Общие данные о рекламной кампании
Standard metrics and filters / People
«Unique authors» metric allows to identify important users, brand haters
and brand lovers, to split users by source or topic

14.
Общие данные о рекламной кампании
Standard metrics and filters / People
«Subscribers number» allow to compare mentions in terms of reach and to
estimate the number of possible viewers for every mention.
A mention
from an
influencer

15.
Общие данные о рекламной кампании
Additional features / People
Number of subscribers along with the number of mentions allows to sort
authors in order to identify influencers, brand lovers or haters, competitor’s
agents and more.
Negative mention
from the celebrity
(more then 60 000
subscribers) = PR-
crisis.
People who posted
negative mentions
sorted by the number
of subscribers

16.
Общие данные о рекламной кампании
Additional features / People
One click to the mentions from a particular user

17.
Общие данные о рекламной кампании
Additional features / Platforms
Analyze mentions on particular platforms (websites) as well as share of platforms in
the total volume of mentions

18.
Общие данные о рекламной кампании
Additional features / Anti-crisis
«Repetitive mentions» metric
tracks frequency of mentions
from single authors and helps to
identify attacks from
competitors.
“Reputation index” allows to
track brand’s reputation change.
Index equation counts based on
positive, negative and neutral
mentions ratio on the scale from
-100 to +100. If the index drops
below zero, it’s time for action.

19.
Общие данные о рекламной кампании
Exportable reports
Totally customizable and exportable reports (time period, source, etc.).
Email on demand on daily, weekly or monthly basis.

20.
Contacts:
Ilya Ermolaev, business development director
ilya@brandspotter.ru, +7 905 504-95-69
Anna Musatova, client service director
anna.musatova@branspotter.ru, +7 916 223 5264, +7 499 253 2001