The use of social media Influencers in a marketing strategy

1. The use of social media
Influencers
as a marketing strategy

2. Influencers

5. Relevance The Influencer should have expertise
in a niche field with a target audience
that the brand is trying to reach.
The brand product should provide
some benefit to that target audience.
For example, a supermodel promoting
makeup products or an athlete
promoting sneakers.

6. Reach

7. Response

8. Return

9. There are many types of Influencers that work on
numerous platforms