Advanced Social Media Strategies

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This is the slide show from the presentation I gave in August 2012 at the Arizona Nursery Association\'s SHADE Conference.

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Advanced Social Media Strategies

  1. 1. BoydColeman Advanced Social Media Strategies
  2. 2. Advanced Social Media Strategies Objectives:  Identify the most common tools used in Social Media  Review examples of successful Social Media case studies  Identify analytical tools to gauge the success of your social media campaign
  3. 3. Advanced Social Media Strategies What is Social Media?  The use of web-based and mobile technologies to turn communication into interactive dialogue Why is Social Media important to me or my firm?  Savvy customers research the reputation of a brand before buying from them  Your clients are researching you and your online reputation
  4. 4. Advanced Social Media Strategies Relevant Social Media Tools:  LinkedIn  Facebook  Twitter
  5. 5. LinkedIn Purpose:  Creating a personal or business profile
  6. 6. Advanced Social Media Strategies
  7. 7. Advanced Social Media Strategies
  8. 8. Advanced Social Media Strategies
  9. 9. LinkedIn Purpose:  Creating a personal or business profile  Building your professional network
  10. 10. Advanced Social Media Strategies
  11. 11. Advanced Social Media Strategies
  12. 12. LinkedIn Purpose:  Creating a personal or business profile  Building your professional network  Using Groups to maximize the benefit of your professional network
  13. 13. Advanced Social Media Strategies
  14. 14. LinkedIn Purpose:  Creating a personal or business profile  Building your professional network  Using Groups to maximize the benefit of your professional network  Using LinkedIn to find employment  Using LinkedIn to find employees
  15. 15. Advanced Social Media Strategies
  16. 16. Facebook Purpose:  Do I need a Facebook Page?
  17. 17. Advanced Social Media Strategies 462M 845M
  18. 18. Facebook Purpose:  Do I need a Facebook Page?  Differences between a Personal Facebook Page vs. Fan Page
  19. 19. Advanced Social Media Strategies
  20. 20. Advanced Social Media Strategies
  21. 21. Facebook Purpose:  Do I need a Facebook Page?  Differences between a Personal Facebook Page vs. Fan Page  Using Events to engage your followers
  22. 22. Advanced Social Media Strategies
  23. 23. Advanced Social Media Strategies
  24. 24. Twitter Purpose:  Twitter Basics = Post,“@”, “DM”
  25. 25. Advanced Social Media Strategies
  26. 26. Twitter Purpose:  Twitter Basics = Post,“@”, “DM”  Using #Hashtags
  27. 27. Advanced Social Media Strategies
  28. 28. Twitter Purpose:  Twitter Basics = Post,“@”, “DM”  Using #Hashtags  Twitter for Public Relations / Customer Service Management
  29. 29. Twitter Purpose:  Twitter Basics = Post,“@”, “DM”  Using #Hashtags  Twitter for Public Relations / Customer Service Management  Twitter tools: Desktop Applications, Mobile Applications, Web Applications
  30. 30. Twitter Purpose:  Twitter Basics = Post,“@”, “DM”  Using #Hashtags  Twitter for Public Relations / Customer Service Management  Twitter tools: Desktop Applications, Mobile Applications, Web Applications  Search tools: twitter.com/search, Topsy
  31. 31. Advanced Social Media Strategies
  32. 32. Advanced Social Media Strategies
  33. 33. Twitter Purpose:  Twitter Basics = Post,“@”, “DM”  Using #Hashtags  Twitter for Public Relations / Customer Service Management  Twitter tools: Desktop Applications, Mobile Applications, Web Applications  Search tools: twitter.com/search, Topsy  Twitter Maps: Bing
  34. 34. Advanced Social Media Strategies
  35. 35. Advanced Social Media Strategies Case Studies
  36. 36. Advanced Social Media StrategiesBlogs:
  37. 37. Advanced Social Media Strategies
  38. 38. Advanced Social Media Strategies
  39. 39. Advanced Social Media Strategies
  40. 40. Advanced Social Media Strategies
  41. 41. Advanced Social Media Strategies
  42. 42. Advanced Social Media Strategies
  43. 43. Advanced Social Media Strategies
  44. 44. Analytics Free:  Facebook Weekly Reports – Email
  45. 45. Analytics Free:  Facebook Weekly Reports - Email  Google Analytics
  46. 46. Advanced Social Media Strategies
  47. 47. Analytics Free:  Facebook Weekly Reports - Email  Google Analytics  Social Bro
  48. 48. Advanced Social Media Strategies
  49. 49. Advanced Social Media Strategies
  50. 50. Analytics Free:  Facebook Weekly Reports - Email  Google Analytics  Social Bro  Hootsuite
  51. 51. Advanced Social Media Strategies
  52. 52. Analytics Free:  Facebook Weekly Reports - Email  Google Analytics  Social Bro  Hootsuite Paid:  Hootsuite
  53. 53. Advanced Social Media Strategies
  54. 54. Analytics Free:  Facebook Weekly Reports - Email  Google Analytics  Social Bro  Hootsuite Paid:  Hootsuite  Sprout Social
  55. 55. Advanced Social Media Strategies
  56. 56. Advanced Social Media Strategies About Me:  LinkedIn: www.linkedin.com/in/boydcoleman  Facebook: www.facebook.com/leakytiki www.facebook.com/CDGLandArch  Twitter: www.twitter.com/CDGLA or @CDGLA AzASLA:  Website: www.azasla.org  LinkedIn: Groups: AzASLA  Facebook: www.facebook.com/AzASLA  Twitter: www.twitter.com/AzASLA or @ AzASLA

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