Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries. Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. If you want to understand how Direct, Online, Social Media, and Mobile Marketing can change the game in 2022, please read my presentation that was delivered today at The Startup Hub @Houston Read more: https://rebrand.ly/DM-HanySewilam

1. Direct, Online,
Social Media, and
Mobile Marketing

2. OBJECTIVE
1. Direct and Digital Marketing
2. Forms of Direct and Digital Marketing
3. Marketing, the Internet, and the Digital Age
4. Social Media and Mobile Marketing
5. Traditional Direct Marketing Forms
Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Direct and Digital Marketing
Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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[1]

4. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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1. Direct and Digital Marketing
 Engaging directly with carefully targeted individual consumers and customer communities
to both obtain an immediate response and build lasting customer relationships.
Direct and Digital Marketing
 Early direct marketers gathered customer names and sold goods mainly
by mail and telephone.
 Today, for many companies direct and digital marketing are more than just
supplementary channels or advertising media.
The New Direct Marketing Model

5. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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1. Direct and Digital Marketing
 Direct marketing continues to become more internet-based, and digital direct
marketing is claiming a surging share of marketing spending and sales.
Rapid Growth of Direct and Digital Marketing

6. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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1. Direct and Digital Marketing
 convenient, easy, and private.
 Through direct marketing, buyers can interact with sellers by phone or
on the seller’s website or mobile app to create exactly the configuration
of information, product, or services they want.
 For consumers who want it, digital marketing through online, mobile, and social
media provides a sense of brand engagement and community.
Benefits of Direct and Digital Marketing
For Buyers

7. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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1. Direct and Digital Marketing
 low-cost, efficient, speedy alternative for reaching their markets.
 Companies can interact with customers by phone of online,
learn more about their needs, tastes.
 They let marketers make ongoing adjustments to prices and programs of
to create immediate, timely, and personal engagement and offers.
 Direct marketing provides opportunities for real-time marketing
that links brands to important moments and trending events in customers’ lives.
Benefits of Direct and Digital Marketing
For Sellers

8. Forms of Direct and Digital
Marketing
Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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9. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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2. Forms of Direct and Digital Marketing
Build direct
customer
engagement
and
community
Digital and social media
marketing
Online marketing
Social marketing
Mobile marketing
Traditional direct
marketing
Face-to-face selling
Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing

10. Marketing, the Internet, and
the Digital Age
Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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[3]

11. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
 Much of the world’s business today is carried out over digital networks
that connect people and companies.
 The internet has given marketers a whole new way to create value
for customers and build relationships with them.
 it’s hard to find a company that doesn’t have a substantial online presence.
Marketing, the Internet, and the Digital Age
 Creating a seamless cross-channel buying experience
that integrates in-store, online, and mobile shopping.
Omni-channel
retailing

12. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
 Marketing via the internet using company websites, online ads
and promotions, email, online video, and blogs.
Online Marketing

13. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
engage customers and move them closer to
a direct purchase or other marketing outcome.
present brand content that engages consumers and
creates customer-brand community.
 A website should be easy to use and visually appealing.
Online Marketing
Websites and
Branded Web Communities
Marketing
website
Brand community
website

14. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
 Advertising that appears while consumers are browsing online.
might appear anywhere on an internet user’s screen
and are often related to the information being
viewed.
text and image-based ads and links appear atop or
alongside search engine results on sites such as
Google, Yahoo!, and Bing.
Online Marketing
Online Advertising
Online display ads
Search-related ads

15. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
 Email lets marketers send highly targeted, tightly personalized,
relationship-building messages.
 The explosion of spam has produced consumer irritation and frustration.
 Most legitimate marketers now practice permission-based email marketing,
spending email pitches only to customers who ‘opt in’.
Online Marketing
Email Marketing

16. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
 Email lets marketers send highly targeted, tightly personalized,
relationship-building messages.
 The explosion of spam has produced consumer irritation and frustration.
 Most legitimate marketers now practice permission-based email marketing,
spending email pitches only to customers who ‘opt in’.
Online Marketing
Email Marketing

17. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
The digital version of word-of-mouth marketing.
 All kinds of videos can go viral, producing engagement and positive exposure
for a brand.
 It’s important to note that marketers usually have little control over
where their viral messages end up.
Online Marketing
Online Videos
Viral marketing

18. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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3. Marketing, the Internet, and the Digital Age
Online forums where people and companies post their thoughts
and other content, usually related to narrowly defined topics.
 Blogs can offer a fresh, original, personal, and cheap way to enter into
consumer online and social media conversations.
 The blogosphere is cluttered and difficult to control.
 Marketers can use insights from consumer online conversations
to improve their marketing programs.
Online Marketing
Blogs
Blogs and Other Online Forums

19. Social Media and Mobile
Marketing
Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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[4]

20. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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4. Social Media and Mobile Marketing
 Independent and commercial online social networks
where people congregate to socialize and share
messages, opinions, pictures, videos, and other content
Social Media

21. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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4. Social Media and Mobile Marketing
 Marketing messages, promotions, and other content delivered
to on-the-go consumers through their mobile devices.
Mobile marketing

22. Traditional Direct Marketing
Forms
Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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23. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
 Marketing that occurs by sending an offer, announcement, reminder, or their
item directly to person at a particular address.
Traditional direct marketing forms
direct-mail marketing

24. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
 Direct marketing through print, video, or digital catalogs that are mailed to select
customer, made available in stores, or presented online.
Traditional direct marketing forms
Catalog Marketing

25. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
 Using the telephone to sell directly to customers.
Traditional direct marketing forms
Telemarketing

26. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
 Direct marketing through print, video, or digital catalogs their are mailed to select
customer, made available in stores, or presented online.
Traditional direct marketing forms
Catalog Marketing

27. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
 Direct marketing via television, including direct- response television advertising(or
infomercials) and interactive television advertising.
Traditional direct marketing forms
Direct- response Television Marketing(DRTV)

28. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
 Many companies are placing information and ordering machines.
Traditional direct marketing forms
Kiosk Marketing

29. Direct, Online, Social Media, and Mobile Marketing Hany Sewilam 2022
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5. Traditional Direct Marketing Forms
1. Irritation, Unfairness Deception, and Fraud
2. Consumer Privacy
3. A Need for Action.
Public policy issues in Direct and Digital Marketing

30. Thank you