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Warren Knight B2B Social Media Marketing


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Warren Knight B2B Social Media Marketing

  2. 2. THEN NOW – SME
  3. 3. 30 Million people in the UK are on Facebook 60 minutes a day
  4. 4. Why use Social Media? <ul><li>Social Media is about the importance of customers . </li></ul><ul><li>It empowering SME to make meaningful change to better serve your customer and build loyalty . </li></ul><ul><li>You get honest feedback to build solutions that better meet the customers needs. </li></ul><ul><li>Understand the wants and needs of the customer …Let them tell you. </li></ul>
  5. 7. More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 140 million tweets per day, which averages about 1,000 tweets per second
  6. 8. THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &
  7. 9. So why are people really on Social Networks? <ul><li>23% of Twitter users follow businesses to find special promotions or sales </li></ul><ul><li>14% of Twitter users use the stream to find and share products and opinions </li></ul><ul><li>25% of customers connect with brands on Social Networks to receive discounts </li></ul><ul><li>More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow </li></ul><ul><li>Social Network visitors spend 1.5x more online that other Internet users </li></ul>
  8. 10. Four Step Process Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Tools Blog Hire PR Video Facebook Fan Page Online Customer Community Newsletter Trade Groups Four step process for Social Media Selection Taken from Social Marketing to the Business Customer
  9. 11. Brand Continuity
  10. 12. Find Your Target Audience
  11. 13. LEAD Strategy Listen RSS Feeds # Hastags LinkedIn Advance Search Twitter Who To Follow Facebook Blogs Websites Twitter Cragslist Wikipedia
  12. 14. STEP No.5 Experiment Hootsuite Social Automation LEAD Strategy SEO
  13. 15. Social Media Analytics Apply LEAD Strategy Website Analytics
  14. 16. Develop Customer Acquisition Journey Step-By-Step Journey To A Happy Customer + - What Works Doesn’t Work Measuring Social Media Effectiveness & Engagement LEAD Strategy
  15. 17. <ul><li>All Media Must Be Digital </li></ul><ul><li>To build brand advocates and engage ...It must be mobile. </li></ul><ul><li>It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks </li></ul><ul><li>It must be easy to access Slidshare (Powerpoint), Sribd (PDF) YouTube (Video) </li></ul><ul><li>It must do more than simply being a digital version of the traditional message </li></ul><ul><li>It must be able to make itself more shareable, findable and social </li></ul><ul><li>Where there is value, there are consumers willing to share it. </li></ul>
  16. 18. Case Study Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively
  17. 19. Case Study YouTube Facebook Twitter Over 100 Videos 4000 Facebook Fans VP in a room for 12 hours on Video Webcast RESULT: CUT SALES CYCLE BY 30% IN 1 YEAR
  18. 20. Case Study Small team to 125 people Monitor 3000 mentions a week Blogging (15 writers) – Forums – 42 Facebook Groups - Twitter – 12 LinkedIn Groups Twitter Time for a new phone system 2 weeks later £150,000 sale
  19. 21. Case Study The Worlds Largest Future Exchange Industry Highly regulated Twitter 780,000 followers 80% Share – 20% Related to CME Blogging – Delicious – StumbleUpon – Twitter
  20. 22. 2 HOUR SOCIAL MEDIA B2B TRAINING <ul><li>3 MONTH STRATEGY </li></ul><ul><li>TOOLS TO ANALYTICS </li></ul><ul><li>MAKE YOUR BUSINESS MORE SOCIAL </li></ul><ul><li>GLOOPLE </li></ul>COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course
  21. 23. Warren Knight Warren Knight e: t: @wvrknight Gloople – Making Shopping Social t: @gloople Tell us What You Think If you strategy is stand alone it will fall alone Integration with your PR and Marketing activities are KEY