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Social Media 101: Building Your Personal Brand
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An overview of big three social networks, and how
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Social Media 101: Building Your Personal Brand
1.
Social Media 101
2.
SOCIAL MEDIA
3.
4.
What does it
all mean?
5.
One word.
6.
CONVERSATION.
7.
One-way communication.
8.
Everyone has a
voice.
9.
What’s the big
deal?
10.
Do you need
a voice everywhere?
11.
One word.
12.
NO!
13.
The Big Three
14.
In Plain English
15.
In Plain English
16.
In Plain English
17.
Now let’s put
these tools to work. Personal branding.
18.
Personal Branding:
The process by which people and their careers are marketed to others.
19.
Let’s say you need
a doctor…
20.
What do you
do?
21.
22.
Why?
23.
Credible
24.
Satisfied Customers
25.
Current
26.
Philosophy
27.
SO?
28.
Credible
29.
Satisfied Customers
30.
Current
31.
Philosophy
32.
So now you
know, but what do you DO?
33.
1. Get in
the right frame of mind.
34.
2. Build a
LinkedIn profile.
35.
3. Create a
Twitter profile.
36.
4. Blog about
your passion.
37.
5. Connect with friends,
neighbors and past co- workers.
38.
6. Find five
blogs to read every day.
39.
7. Comment on
one blog post every day.
40.
8. Find 20
people to follow.
41.
9. Engage with
one “tweep” each day.
42.
10. Connect with
tweeps and blog peeps on LinkedIn AND in real life.
Download now