I used this presentation to lead a discussion on using Twitter to build relationships at the NetSquared Camp in Toronto on October 12. 2012.

1. Twitter
the greatest relationship
building tool that exists
James Howe

3. What is your
experience
with Twitter?

4. Fundamentals
of social media

5. Your
personal use
informs your
professional
use

6. Be online
who you are in
real life
But remember:
Do you want your mother to see it in the news?

7. Social media is about
building
relationships

8. Social media is about
building
community

10. Role Models for
relationship
building

13. Who do I follow?
1. Start with people you know
2. Look at who is following you
3. Lists of “Following” and
“Followers”
4. Who are the people you are
following retweeting?
5. Use search terms or hashtags
(ex. #nonprofits) to find tweets
using them

15. How do I get
followers?
Grow them slowly overtime.
You’ll gain them if you:
• Be yourself.
• Keep value in mind when you tweet.
• Follow people.
• Tweet regularly

17. What do I say?
• Answer: What are you thinking?
• Share a link to something
interesting you found online
• Share information that you find in
print or as you live your life.
• Ask questions to get input or
crowdsource solutions.
• Let people know what your
organization or business is doing
and how they can get involved.
• Direct people to your own content.

19. How often do I need
to be on?
Take 10 – 15 minutes daily at a
regular time to:
1. Post at least one tweet each day.
2. Click on at least one link.
3. Retweet something that someone
else has shared that your
followers may find interesting.
4. Reply to what someone else
posted.

22. Managing Twitter

24. http://wp.me/P2ze7x-lB

25. Where can you
learn more?
James Howe
Blog: communicateandhowe.com
Twitter: @communic8nhowe
Facebook: facebook.com/communicateandhowe
LinkedIn: linkedin.com/company/communicate-&-howe-
e-news: subscribe - communicateandhowe.com
james@communicateandhowe.com
519-589-9597