Job Search 2.0

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An overview of the social networking tools that job seekers can use to attract employers.

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Job Search 2.0

  1. 1. Job Search 2.0<br />Why is Google is your new best friend — or worst enemy<br />
  2. 2. Why am I here?<br />From law school applicant to social media strategist<br />Huh?<br />
  3. 3. How did I get there?<br />I “tweeted my way to a job” – I built my brand online (and off)<br />I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results. <br />
  4. 4. What is a social media strategist?<br />Tweet, blog, Facebook, SlideShare, YouTube on behalf of Optimal Resume<br />Help our clients with their social media strategies<br />Handle most PR and communication matters (added benefit of working at a small company)<br />Media relations, corporate communications, etc. <br />
  5. 5. “What’s in it for me?”<br />How can you have your own social media success story?<br />
  6. 6. Employer = Customer<br />Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice<br />
  7. 7. What do you do before you buy?<br />Research – probably on Google<br />Employers do too – 75% Google candidates<br />
  8. 8. What are they looking for?<br />What does a consumer want to know about a product before buying?<br />
  9. 9. Stages of Buying<br />Research – gathering candidates<br />Disqualifying – eliminating based on negatives<br />Differentiating – promoting based on positives<br />Industry leaders; up to date and current<br />Case studies – satisfied customers and possible applications for you<br />
  10. 10. They’ve joined the 21st century<br />Would you buy something from a company that doesn’t exist in Google?<br />Don’t be a digital question mark; you want results when someone Googles your name<br />
  11. 11. It should look like this<br />
  12. 12. NOT this<br />Want Google results to be clean – no negative reviews, images, etc.<br />Think before you post<br />
  13. 13. Professional network<br />Why do professionals belong to associations?<br />LinkedIn shows that you’re connected professionally<br />
  14. 14. Satisfied customers<br />Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work<br />
  15. 15. They’re keeping up<br />Is the company keeping up with the industry?<br />Use Twitter to show that you’re thinking about your industry, are keeping up with news and know key influencers<br />
  16. 16. Their process<br />What’s the company’s thought process? Do you agree with their opinions and how they make decisions?<br />A blog lets you demonstrate your thought process & share your insights <br />
  17. 17. Customers are lazy<br />Make it easy for them to find all that information – create a website that ties it all together (plug: You can actually do that with Optimal Resume) <br />
  18. 18. Recommendations<br />LinkedIn – you MUST be here<br />Twitter – follow thought leaders, demonstrate your interest in and knowledge of PR<br />Blog – doesn’t have to be time consuming (can also be your website); can use class/extracurricular work for posts <br />Facebook? Some things are better left private<br />
  19. 19. Questions?<br />
  20. 20. Resources<br />Personal personalbrandingblog.com<br />Follow PR pros, personal branding and social media experts on Twitter<br />PR Pros/Advice<br />@heatherhuhman<br />@PRSarahEvans<br />@dmullen<br />@tdefren<br />Branding/Careers<br />@danschawbel<br />@sweetcareers<br />@dailycareertips@alisondoyle<br />Social Media<br />@mashable<br />@Twitter_Tips<br />
  21. 21. Get in touch<br />Kelly.a.giles@gmail.com<br />@kellygiles (Twitter)<br />Linkedin.com/in/kagiles<br />

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