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kelly giles • kelly.a.giles@gmail.com • 336.971.8449
I’m happiest when I can blend my strategies for strategy, creativity
and efficiency to product high-quality, budget-friendly results.
education experience
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL SOCIAL MEDIA STRATEGIST • OPTIMALRESUME.COM [5.09-present]
May 2009 • Summa cum Laude • GPA: 3.97 Recruited to develop and manage company’s digital brand and educate
Double Major: Psychology; Journalism and Mass company clients about social networking • All social networks saw triple-
Communication, Public Relations concentration digit growth rates in two months’ time and are now in the top 5 leading
traffic contributors to the corporate domain • Role quickly expanded to all
STUDY ABROAD [7.07]
include all marketing and communications • Conceptualized, wrote and
Toured the United Kingdom for a week before
designed comprehensive plans to help clients from 3 verticals market the
studying in Florence, Italy
software to end users • Craft messaging and manage design of all marketing
KENAN-FLAGLER BUSINESS SCHOOL pieces • Spearheaded company’s first weekly newsletter, working across
Business Essentials Program: coursework in departments and with clients to generate content
accounting, business theory and marketing
PUBLISHER, EDITOR • TAR HEELS IN TRANSIT BLOG [2.09-7.09]
Published, managed and marketed start-up Web 2.0 career advice site that
earned 1,500+ hits, local news coverage and 30+ Twitter mentions in its
honors & memberships first month of operation • Resulted in several speaking engagements about
PHI BETA KAPPA online reputation management
2008 NORVAL NEIL LUXON PRIZE BLUE & WHITE MAGAZINE [10.05-12.08]
FOR SCHOLARSHIP PRESIDENT [9.08-12.08] Managed 501(c)3 non-profit, 80-person staff and
Awarded to the journalism major with the $18,000 budget • Generated sufficient revenue for magazine to print in
highest GPA in the senior class full color for the first time in its 10-year history • Oversaw planning of and
presented keynote address at inaugural alumni reunion
2008 JOHN W. HARDEN SCHOLARSHIP
SALES AND MARKETING COORDINATOR [5.08-8.08] Sold $3,000 in ads and
2008 UNC-CH CHANCELLOR’S AWARD 27 sponsorships for the purchase of marketing materials • Solicited $400
Abernethy Prize for Student Publication Work contribution to subsidize Chamber of Commerce membership
PRESIDENT & CREATIVE DIRECTOR [9.07-9.08] Took over magazine in
PSI CHI
organizational and financial trouble • Innovated new business structure
National psychology honor society
and assembled team of 30 to fill positions in finance, public and internal
KAPPA TAU ALPHA relations, and development • Magazine recovered debt within three
National journalism honor society months of taking office • Lobbied UNC-CH Student Congress for $10,000 •
Maintained responsibilities of art director in addition to creating in-house
DEAN’S LIST collateral and ads for clients
All semesters
DESIGNER • ART DIRECTOR [10.05-10.07] Redesigned magazine to adhere
PUBLIC RELATIONS STUDENT to strict style standards • Researched, wrote and designed media kit for
SOCIETY OF AMERICA advertisers • Created style guide for designers • Negotiated with vendors to
ensure timely, budget-friendly delivery of monthly publication
YEP ROC RECORDS [9.08-12.08]
skills Collaborated with team of five students to create comprehensive media
relations plan based on expert positioning strategy
Cross-platform experience (Mac and PC) •
Adobe Creative Suite • Microsoft Office • PUBLIC RELATIONS ASSISTANT • STUDENT U. [1.08-10.08]
Associated Press style • Knowledge of print Developed Student U. identity • Created variety of collateral, including the
production process • Experience with digital organization’s first-ever annual report
photography and advertising production •
Spanish written and verbal proficiency • Web 2.0, INTERN • GRAPHIC DESIGNER • CALLIOPE PUBLISHING [3.06-10.07]
including Facebook, Twitter and blogs Coordinated production of 70+ ads for a regional relocation guide • Created
layout and ad designs for regional, award-winning publications, as well as ad
that appeared in InStyle Weddings
EDITOR IN CHIEF • MOUNT TABOR DORIAN [8.03-5.05]
Trained and led staff of 50 to produce an award-winning yearbook •
Maximized $100,000 budget • Copy edited 5,000+ articles and captions
twitter.com/kellygiles linkedin.com/in/kellygiles
kelly.a.giles@gmail.com • 336.971.8449 4136 brenmar lane • durham, nc 27713](https://image.slidesharecdn.com/portfolio-100224182129-phpapp01/85/Kelly-Giles-portfolio-2-320.jpg)
![TAGS: design, layout, style guide, print production
style
a new year, a new look — redesigning a magazine
SITUATION
When I became Blue & White’s art director,
its pages were outdated and eclectic. The
Behind the B
feature pages didn’t have a standard font
or style.
wheel
ACTION D
by ashley sutphin alking into a bakery, the and white cupcakes.”
riving along the road, you to keep the basics in check in order to insure by jennifer a sophomore sweet, rich aroma of frosting Café Carolina also provides free Internet access,
notice a strange twitch- the best performance from your car and to decurtis journalism major mixed with the fresh smell of which Newton says makes the restaurant particu-
ing sound in your motor. It avoid any major mishaps. a senior journal- from Greensboro.
cookies and cakes is tempting to larly popular with students during exam time.
starts out as a low murmur, Some students have learned simply from ism major from She may be
anyone, especially with Valentine’s For the sweets lover with a slightly richer taste,
but as you continue driving, experience how important maintaining their Asheville. She may reached at
be reached at asutphin@email. Day just around the corner. Nantucket Café and Grill located in Chapel Hill
the sound becomes louder. car can be. unc.edu. Whether you’re buying a sweet treat for a on Farrington Road, at I-40 and Highway 54, also
jede@email.unc.
Thinking back on the other problems you’ve Before she became the proud owner of
I spent my holiday vacation redesigning
edu. loved one, or simply treating yourself, the Chapel offers homemade desserts. Their four-layer cakes
had with your car, it doesn’t take long for a 2004 white Chevy Malibu, junior Mary Hill area offers a wide variety of desserts to sat- are sold by the slice and at $4.50 they’re slightly
you to realize that the noise you hear is very Goodnight had a truck that she had to learn
photos by
photos by kat downs isfy everyone’s taste buds. The options range from more expensive than Café Carolina, though they’re
similar to the last time you forgot to check to take care of herself. quick, easy snacks to grab during a study break to the perfect treat to share.
your oil. “My truck was a piece of crap. I used to kat downs
more deliciously decadent items for someone look- According to Joanne Langan of Nantucket
Blue & White’s pages. I gave the department
Checking the oil and other fluids, making know how to fix its problems, ‘cause I had design by
design by ing to splurge. Café, some of the most popular items on the
sure that the tires are at the correct pressure to,” she said. “[My new car] does not require rachna batra
For students seeking a relaxed atmosphere dessert menu include the mile high strawberry
and getting them rotated are likely not on as much maintenance.” jessica lewis
where they can enjoy something sweet, Café shortcake, tiramisu, Oreo cake and double choco-
the minds of many students. In fact, most Senior Julie Beichner has learned the hard Carolina, located in Chapel Hill’s Meadowmont late cake.
pages a fun, fresh look A and created a
students barely have time to breathe between way to keep the life of the battery in her 2002 Village, is ideal. With reasonable prices (no des- Nantucket also offers a special cake for
tests and homework assignments, let alone Saturn in check. sert costs more than $3) and a student-friendly Valentine’s Day, the chocolate bliss cake. “It is
worry about the day-to-day maintenance of “If you leave the light on, the battery will setting, Café Carolina offers everything from turtle paradise,” Langan said.
their hand-me-down car. die. It’s happened to me three times,” she said. brownie cakes to an inside-out peanut butter cup Besides their wide assortment of indulgent
Yet, standard car maintenance is the best “I have jumper cables for that purpose,” she at its on-site bakery. However, the Café is most layered cakes, Nantucket also features homemade
consistent template for the features.B
way to keep that ’85 Volvo in top condition. added, laughing. well known for its freshly baked cupcakes, frosted chocolate éclairs, cheesecakes and four types of
(Or rather, in decent enough condition to While the majority of students probably in Tiffany-colored icing. Costing only $1.25, these pies. Nantucket offers a sit-down atmosphere
get you to Carrboro and back every now and do not know how to perform the more com- treats are not only good for the student on a bud- that is perfect for sharing a treat with a special
then.) According to the experts, your car can plex maintenance needs of their cars, mainte- get, but they are sure to satisfy any sweet tooth. Valentine’s date or a group of friends.
last you upwards of 200,000 miles, depending nance professionals like Cliff Harris, manager “Our cupcakes are our most popular item,” A Southern Season, located in University Mall
on the make and model, as long as you take at Chapel Hill Tire, said that the most basic said Mike Newton of Café Carolina. “We usually off of U.S. 15-501, is another option for dessert
To ensure that the layouts could be easily
care of it. service needs are sometimes the most impor- color them Carolina blue, especially during game lovers who have extra to spend. The gourmet mar-
For those of us who don’t have an overpro- tant. Harris said most of the problems that his time, but for Valentine’s Day, we’re also offering red ket has an extensive bakery full of one-of-a-kind
tective father, be sure to stock your trunk with mechanics see stem from customers forgetting
the following array of car care goodies: extra to keep up with the simple things.
blue | white
completed, I created Blue & White’s first
oil, spare rags for checking the oil, a gauge for “The most common problems we see come
checking tire pressure and an enormous jug of from when they don’t keep the oil changed
windshield washer fluid. It is important to try and the fluids checked,” he said.
18 | 19
style guide.C
I also wanted to provide the best
environment and incentive for our
designers. With the templates in place,
I needed less time to edit the designers’
work. I spent most of those hours working
with the designers, and the rest easily
completing the standard department
pages. By doing those myself, I allowed our
designers to focus solely on feature designs.
RESULTS
The results: a crew of happy designers
and a rejuvenated magazine with
visually appealing layouts and a holistic, Comparison of feature headline designs.
professional image. Top are Maarch 2006; bottom are March 2007
C
bell well
&
”This is your chance to be part of not only the largest this
from to rebuilding effort in our history, but also of a movement that month in
blue white
the the will change this country.“ university
John Edwards recruiting students' help to rebuild areas devastated by Hurricane Katrina
Opportunity Rocks e-mail history
left: Pedestrians
coming dart across the 1795
soon Civil rights leaders not forgotten busy intersection
of South Road
and Stadium
Hinton James, the
first student to enroll
at a public university,
Feb. 8 ebruary is a month to celebrate the unsung Montgomery ordinance and outlawed segregation on Drive. Students' arrived on the newly
”Down Home: Jewish heroes of the black community. However in public transportation. hurried schedules opened campus.
Life in North Carolina“ light of the 50th anniversary of the Alabama “Parks wasn’t that old. By characterizing her, she have not helped
with Leonard Rogoff Bus Boycott and the recent death of Rosa turns into a myth making it one person instead of all the fight for road 1893
and Steve Channing, Parks on Oct. 24, the Chapel Hill bus systems in the movement,” Janken said. space between Students started a
Carolina Center for have decided to commemorate her and two other The Chapel Hill Transit agrees. Claudette Colvin automobiles and one-page tabloid
Jewish Studies, 7:30- pedestrians. called the Tar Heel
civil rights heroes all year round. and Mary Louis Smith, who refused to get off the
9:00 p.m. (later called the The
In January, the Chapel Hill Town Council received bus and were sentenced prior to Park’s arrest, will also
Daily Tar Heel), to
a petition and voted to have plaques made to honor be commemorated. According to their biographies,
Feb. 13 Rosa Parks, Claudette Colvin and Mary Louise Smith NAACP didn’t recognize 18 year-old Smith because
report on athletic
photo by amy mccall
"It's My Party Too“ events and scores.
for their efforts in the Civil Right’s Movement. she had a rumored alcoholic father and 15 year-old
with Christine Todd
Whitman, Hill Hall
On Dec. 1, 1955, Parks was tired from a day’s work Colvin because she had a child out of wedlock. 1897
as a seamstress. But more than that, she was tired of not According to Kurt Neufang, the Interim Director The Board of Trustees
Auditorium, 7:30 p.m.
having rights. When asked to give up her seat at the for the Chapel Hill Transit, “We decided to put it at the passed an ordinance
front of the bus to a white man, she refused. front of the bus on the flat surface above the windows admitting women to
Feb. 14 “It wasn’t simply she was tired, but the idea of and below the advertisements in a dignified way.” postgraduate courses
Campus Elections,
Studentcentral.
doing something had been percolating throughout
the community,” said Kenneth R. Janken, professor of
The Triangle Transit Authority also did their part
to commemorate Park’s achievements and her death.
Alumnus profile: Bryan Tucker at the University.
unc.edu Afro-American studies. Through the week of Dec. 1-7, all passengers were en years ago, Bryan Tucker stayed “Lots of young people watched ‘Chappelle’s Show’, 1931
After her arrest, the Montgomery Improvement asked not to sit in the first seat on the bus, in an effort up all night to write papers. Now he but everyone, including my dad, watches ‘SNL.’” Dean Smith was born.
Feb. 16 Association, led by Dr. Martin Luther King Jr., was to show that the seat would always be open to Parks stays up all night writing comedy sketches Despite the perks, the competition is tough. About The famous coach
”Of Words and with the cast and crew of "Saturday Night 40 sketches are read each week but only about 11 get played on the Kansas
formed and arranged a boycott which lasted 382 and those like her.
Wisdom: The Ties that Live." picked. team that won the
days and captured the attention of the entire coun-
testimonial
Bind,“ Ackland Art That’s because Tuesdays are writing nights “If you're a new guy, you 1952 NCAA basketball
try. As a result, the Supreme Court struck down the —carrie crespo championship. Smith
Museum, 5 p.m. for the show, when the writers all gather in their offices “I've spent a have to learn very quickly how
Peds and police plead for safety to write the jokes and funny sketches that you see every to work with the cast and what served as head coach
Feb. 24 week on TV. night with kinds of things go over better of the Tar Heels from
1961-1997.
Mark Morris Dance “I've spent a night with Steve Carrell in my office, than others.”
Hall, Memorial Hall, he battle for access to Chapel Hill roads Police are not so confident in pedestrians' ability to laughing hysterically at 2 a.m. about something we Steve Carrell Tucker eventually hopes to
between hurried pedestrians and eager fend off the traffic, nor are they naïve enough to believe thought was funny at the time,” said Tucker. 1992
8 p.m., student tickets
$10 drivers continues to rage on. that there is no danger luring behind motor vehicles. A class of '93 journalism major, Tucker spent his
in my office, try writing movies, but adjust-
ing to “SNL” and spending In the largest come-
Last year, a student was hit near Franklin
Street after jaywalking. Then several months
In order to maintain pedestrian safety, police offi-
cers direct traffic during the day when traffic on cam-
undergrad years at UNC making students laugh by laughing time with his wife, a '96 UNC back to date in men’s
basketball history, the
designer handbook
Feb. 25 writing sketches for STV and performing stand up graduate, and two kids keeps
You have been a great mentor
Creative Writing
later, a blind student and her dog were hit by a drunk pus is at its busiest and have begun to issue verbal and comedy shows around campus. hysterically him busy for now. Tar Heels rallied from
22 points down to
driver on Franklin Street, as well. written warnings, as well as $135 fines, to jaywalkers. These days Tucker has found a new home and Tucker stays connected
Workshop with
Sophomore Liz Fernandez can relate to these inci- Police have also implemented the slogan “Yield a wider audience in New York City as a writer for
at 2 a.m.” with Chapel Hill by coming
defeat Wake Forest
professor Natacha University 80-78.
dents — she almost got hit by a car that was speeding to Heels.” The campaign is intended to remove myths “Saturday Night Live.” back to visit often, participat-
Tretheway,
on campus. about traffic and pedestrians and make information He joined “SNL” last August, after writing for
bryan tucker ing in UNC comedy festivals
8:30-11:30 a.m.
“The Chris Rock Show,” “Tough Crowd” with Colin unc alumnus and going to UNC basketball
1994
“I crossed the road just like I always do, and then about pedestrian safety available to the University
for me as I worked with
Duke University and
Quinn, “Chappelle's Show” and “Mad TV.” games.
Feb. 26 I turned around and a car was coming right at me,” community.
Tucker said the best part about his new job is the He says the best things about UNC is the sense of
UNC played each
Men's Basketball UNC Fernandez said. “He definitely should have slowed While police help to ease the tension between other for the first time
down and been aware that there were people walking pedestrians and drivers, the two groups still remain in prestige garnered from the show. SNL has been the community and the opportunity to find people who while being ranked #1
vs. Maryland, Dean
all up and down South Road.” conflict. starting point for many big names like Adam Sandler share your interests. and #2, respectively.
Dome, 5:30 p.m.
Freshman Carlton Davis, however, said that he Junior Jon Lane believes that the best solution is and Eddie Murphy. It has also been on the air for over “I miss the freedom I had in college to go and do The Tar Heels defeated
Blue & White and all of my
feels safe while walking across main roads because cars for pedestrians to stay out of the cars’ way. 30 years, and comedians like Conan O'Brien and Chris almost anything as long as I had the will and the time. the Blue Devils 89-78.
Farley have been there before him, even using the same And I miss good barbecue.”
tend to stop at crosswalks. “We have somewhere to be, too,” he said. “And it's
office. —juliana hanson
“I've never really had a problem,” Davis said. “I not our responsibility to swerve through jaywalkers.”
Style guide
never even gave it a thought really.”
However, with the recent fatality on U.S. 15-501, —brooke ericson
6|7
A blue | white
outside questions on design
Comparison and my portfolio. I have really
of department been grateful for your help.
pages
Kelsey Morrissy, designer
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com](https://image.slidesharecdn.com/portfolio-100224182129-phpapp01/85/Kelly-Giles-portfolio-8-320.jpg)
![layout
tech rocks
“ET, phone home”? Try “ET, text home.” And we may not have spaceships
that whip whatever we most desire out of thin air a la “Hitchhiker’s Guide to
the Galaxy,” but phones booths are definitely out of style. And when lightning
strikes, let’s all just hope it’s not attracted to your wireless connection....
by amanda younger • design by kelly giles • photos by danielle verilli
REMEMBER WHEN Lite-Brites were the coolest new dwindling enrollment.
gadgets money could buy? “Computer science was a really hot major in the
What about when watching a VHS was much cooler 1980s and ‘90s, but then there was a big drop nation-
than reciting the ABCs and DVD wasn’t even in our wide,” said Steve Weiss, a professor in the department
home entertainment vocabulary? of computer science. “It was a hard major that got you a
But with technology advancing to unforeseen good job. Then it just became a hard major.”
heights and becoming a substantial part of everyday However, Weiss explained that enrollment has once
communication and interaction, it comes as little sur- again begun to increase and that, despite statistics and
prise that educational institutions around the nation are figures, technology on campus and throughout society
jumping on the technological bandwagon. in general is an important aspect of daily life.
“Since 1982, technology has become increasingly Figures show that the technology industry has
more important in a student’s education,” said John become a multi-million dollar business, impacting virtu-
Gorsuch, director of the Ram Shop. ally every American household.
With the help of Fred Brooks, a pioneer in computer In fact, more than 22 million adults in the United
science, UNC-Chapel Hill established its computer States currently own iPods, while the number of Ameri-
science department in 1964. The department considers cans who own computers is even more staggering at 70
itself the second freestanding, Ph.D.-offering computer million households, or 62 percent of the population,
science department in the nation. as reported by the 2003 U.S. Census Bureau. This is a
Though the department initially attracted much nearly sevenfold-increase from 1984, when computer
attention, time took its toll, and both the dot-com bust use seemed like a luxury reserved for a segment of the
of the 1990s and fears of job outsourcing took prece- population.
dence in the minds of prospective majors, resulting in Though the 1990s were certainly characterized by
12 Januar y/Februar y 2007
Client: Blue & White magazine
un-digitized, most realize that such a transformation has
become necessary in society.
“I believe American life has become way too
dependent on technology nowadays,” said Early Yu, a
sophomore computer science major from Cary. “For
me personally, every time I get in my car and realize I
don’t have my iPod, I run up to my room and get it. I
wouldn’t know what I would do without my cell phone,
laptop and car.”
Whether with open arms or through gritted teeth,
not all have been so quick to embrace digitization in
their daily lives.
Much to the dismay of many native Chapel Hillians,
the town council last year decided to reject a proposal
by council member Laurin Easthom that would have
provided for the establishment of a committee to inves-
tigate making Wi-Fi technology available throughout
Chapel Hill.
Though viewed as somewhat of a setback to technol-
ogy enthusiasts, businesses in and around Chapel Hill
have slowly begun to incorporate wireless Internet con-
nections and other technology into their establishments
to provide an added convenience for customers, many
of whom rely heavily on their ability to check e-mail or
to surf the Internet for information.
Four Corners, Jack Sprat and Panera Bread all offer
customers the chance to utilize wireless technology.
While these establishments have chosen to embrace
the technological and Internet boom (and subsequent
bust), it still remains an amazing feat that society has be- these new options, some staples of Chapel Hill and changes in technology are found in something that most
come a virtual playground for the technologically savvy Carrboro have opted to remain more traditional and take for granted: making a simple phone call.
and that daily life can now be measured in gigabytes and have said they have not felt pressure to compete with While the land line, handset method of calling is
RPMs. the latest technology. probably the quintessential image to come to mind
College students in particular seem to be bombarded Schoolkids Records on Franklin Street is one such when a person thinks about making a phone call, it is
by an endless stream of new technology, as thousands of example. Employee Katie Underwood said that the the cellular phone that has become the dominant facili-
campuses now have wireless Internet access and require business doesn’t feel the need to carry the latest MP3 tator in this type of communication.
students to have laptops on which they can check Web innovations among its inventory. “The cellular phone has taken a fair amount of busi-
sites and where databases assign homework and admin- “We really haven’t felt any pressure…people still ness and traffic from the handset,” Streck said. “They
ister exams. come here because we have the latest stuff,” she said. have gradually been pushing to being digital from the
“The University is behind the curve in terms of facili- While Schoolkids Records continues to be a hotspot handset for the last five or seven years.”
ties; it’s all because of money,” Weiss said. “I think the on Franklin Street and a popular destination for UNC- In fact, Streck explained that in a recent survey con-
[Carolina Computing Initiative] was a dramatic, bold CH music lovers, such places are less and less common ducted by the university, the students’ top technological
and positive move.” as students seem increasingly enthralled by MP3 tech- concern was cellular omnipresence throughout campus,
Gorsuch pinpointed 1999, the year CCI was intro- nology. particularly in buildings.
duced on campus, as a watershed moment for both the The Apple products, particularly iPods, carried Such concerns have prompted officials to examine a
Ram Shop and the University. by Student Stores attest to this desire for the latest wide range of solutions or models that can be followed
He said that there were originally hopes that approxi- technology and the convenience these items provide to ensure that the campus is able to function in an ever-
mately one-third of all incoming freshmen that year to students. In 2005, the university ranked in the top changing, increasingly technological world.
would jump on board with the plan. However, officials 10 colleges for iPods sales, selling approximately 1,600 Regardless of the context in which a person is speak-
were pleased by a more than 50 percent participation units. ing about technology, be it cellular phones, the Internet
rate that year alone. Nevertheless, while the notion of technology often or iPods, it is undeniable that innovation in this field
The Ram Shop, one of the oldest college computer prompts students to think of retrieving assignments via has changed the landscape of both social interaction and
stores in the United States, has grown substantially over Blackboard, checking e-mail, scanning Facebook.com our everyday experiences as students, as exemplified by
the past two decades, expanding to three locations on for the latest news or listening to music, it is cellular Weiss’ brief, yet profound statement.
campus. In May 2007, the Ram Shop hopes to open a phones and telephone communication in general that “We don’t say ‘Do you have e-mail?,’ We say ‘What’s
full-service computer department in Student Stores.
While the topic of computer innovation prompts
seem to be both the greatest concern for students and
the area of most rapid change among officials.
your e-mail?’”
&
some to retreat to a sense of nostalgia, a longing for a John Streck, ITS assistant vice chancellor for tele-
time when daily life seemed much more personal and communications, explained that some of the greatest
www.unc.edu/bw 13 14 Januar y/Februar y 2007
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com](https://image.slidesharecdn.com/portfolio-100224182129-phpapp01/85/Kelly-Giles-portfolio-24-320.jpg)
![W
20 INN
05
BU SMA R
SIN
E
layout
L
OF ESS L
T
YE HE
AR
Bringing News of Local Business to the Neighborhoods of Greater Chapel Hill
DECEMBER 2006 VOLUME 5 • ISSUE 12
Covered in Hillsborough’s Best Kept Secret
Chocolate:
Indulge yourself
this holiday season
By Hilary Hellens
Chocolate can transport you to
the bustling metropolis of Paris, a tiny
factory in Sicily, or to the exotic back
roads of Madagascar. Gone are the days
of the simple chocolate bar. Chocolate
has taken on a whole new grown-up
(and health-conscious) persona. Got a
hankering for the sweet stuff? I checked
out some of the best places in the area
to satisfy your chocolate cravings.
If you’re looking to find homemade
truffles, a friendly atmosphere and
fresh- roasted coffee, The Belted Goat
at 2000 Fearrington Village Center
Y
in Pittsboro is the place to go. The By laura Zavelson
Fearrington House restaurant’s
chocolatier, Jill Leckey, joined the ou’ve seen it
Fearrington in 2005 after training while browsing
at the French Culinary Institute and Peacock Alley, A
working for the well-known Jacques Southern Season
Torres Chocolate shop in New York. and Dovecote.
Leckey hand bakes truffles, pastries It’s that beautiful
and desserts that are available for c e r a m i c
sale at The Belted Goat. The most dinnerware glazed in the colors of
popular truffle is the lavender and lime Tuscany. It’s the delicate yet somehow
truffle. Some other truffles available whimsical champagne glass. It’s the
include Irish cream, mango, rum, soup tureen shaped like an opera
and pineapple, all of which are free singer and the serving platter shaped
of preservatives and artificial flavors. like a butterfly. It’s Vietri. one-of-a-kind samples – pieces that Vietri for warehouse space and offices and chose
In addition, The Belted Goat carries So if you already know about Vietri, considered, but decided not to include in to set up their headquarters in Hillsborough.
an array of chocolate bars including what’s the big secret? The word that’s music one of their lines. Now the products are sold through tony
MarieBelle chocolate bars from New to the ears of shoppers everywhere – Outlet If you don’t know Vietri, it’s a line retailers in the U.S., Canada and throughout
York and Cote d’Or and Dolfin Chocolat Store. At the end of November, the Vietri of tabletop, gift and accessory items— the world.
chocolate bars from Belgium. outlet store--that until now has only had functional art really--hand-selected from Several times a year, Susan, who is the
For a huge selection of chocolate limited hours--celebrated the Italy. The company was founded more CEO and in charge of product development,
– in all its forms -- from around the grand opening of expanded than 25 years ago when sisters Susan and goes with the Vietri art directors to visit
world, try A Southern Season, located hours and expanded space. Francis Gravely and their mom visited Italy artisans all over Italy—Venice, Umbria,
at University Mall in Chapel Hill.
A popular treat here is the French
chocolate truffle. “It is the best I have
If you love Vietri, you have
to go. It’s your chance to
complete that set of dinnerware or finally
and fell in love with the dinnerware at the
San Pietro Hotel on the Amalfi coast. They
brought back the pieces that formed their
Tuscan, Milan, and Sicily. There, they
are introduced to see the latest designs,
shapes and colors. As sister Francis, VP
Client: Southern Neighbor
Continued on p.3
buy the coordinating accessories at a great
price. It’s also your chance to snap up
very first line. As they were both living in
Chapel Hill at the time, they started a search Continued on p.2 magazine (for Calliope Publishing)
HAVE A SAFE AND HAPPY HOLIDAY SEASON FROM ALL OF US AT SOUTHERN NEIGHBOR! Designed feature story and cover
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December 2006 • Buy Local Small Business of the Year 2005 • December 2006
In October, Susan and Francis gathered INTERESTING FACTS ABOUT CHOCOLATE THE CHOCOLATE HEART
Shop the Vietri outlet Store together 59 Vietri shop owners and • Before chocolate was a sweet candy, it In addition to triggering endorphins for
(insider’s tip: Check the Web site for a passionate Vietri collectors and set sail was a spicy drink. Some of the earliest that “falling in love” feeling and being the
coupon before you go.) aboard the four-masted schooner known chocolate drinkers were the ancient quickest way to mend a broken heart,
343 elizabeth Brady rd SEACLOUD. The voyage originated in Aztecs and Mayas of Mesoamerica. chocolate is believed to have physical
• Chocolate in a blue wrapper will not sell heart-health benefits too. Chocolate—
hillsborough Naples and included visits to the Amalfi
in Shanghai or Hong Kong because the especially dark chocolate--contains fla-
Mon-Sat 10am-6pm Coast, Sicily and Malta. The intimate
Chinese associate blue with death. vonoids, naturally-occurring compounds
Sun 1-5pm group immediately became fast friends as found in plant-based foods recognized as
• Queen Victoria was a major fan of choco-
919.245.4181 they toured Vietri’s “insider places” and exuding certain health benefits. According
late. She sent five-hundred-thousand
www.vietri.com met artisans and painters. The trip was so pounds of chocolate to her troops one to the Cleveland Clinic, flavonoids have
(Directions available on the Web) successful, they are hoping to plan several Christmas. antioxidant power—the power to help the
more. • The first Three Musketeers candy bar sold body’s cells resist damage caused by free
If the description of the trip is making for 5 cents. radicals. Free radicals are bad. Damage
Continued from Cover you yearn for a glimpse of Italy, take some from free radicals can lead to LDL-choles-
• In the 1500s members of religious sects
time to check out the Vietri Web site. Not terol oxidation and plaque formation on
ate all the chocolate they could when they
arterial walls.
of communications, explains, “each region only does it contain Francis’ blog entries were fasting because it was not considered
a food. And the news about chocolate just keeps
has its own hand and there is never a from the trip, it is also rich in photographs
getting better. In addition to antioxident
shortage of new products and creativity.” of Italy. While you’re there, you can search • 14 ounces of chocolate has about the
capabilities, flavonoids (read chocolate)
Not surprising, since Italy is so often on through the entire Vietri product line and same amount of caffeine as a cup of decaf-
may:
the leading edge of design in other areas then use the store locator to find out who feinated coffee.
• Help reduce platelet activation
like fashion, furniture and automobiles. carries the pieces you want. like a kid in her candy store. If truffles are Street in Chapel Hill. The coffee shop sells • Affect the relaxation capabilities of blood
The various art forms influence the others At the end of the day, it’s no wonder not your cup of tea – and by the way, the MarieBelle Hot Chocolate and MarieBelle vessels
leading to constant innovation. the company has such a loyal following Continued from Cover store has that too – why not try a chocolate Hot Chocolate with Aztec spice. It also • Positively affect the balance of certain
And the Vietri product development of customers and collectors. Vietri is bar? A Southern Season has dedicated an has a selection of chocolate bars including hormone-like compounds thought to be
team is constantly sending ideas over considered a leader not only in tabletop put in my mouth,” says Joyce Fowler, the entire wall to chocolate bars that come from Plantations chocolate bars, which are important to cardiovascular health
the Atlantic as well. They often share but also in design. And when you bring it manager of the candy department. Another everywhere, including Austria and Sicily. made using 100 percent Arriba cacao from With all this great news you might feel
suggestions from their stores, customers into your home it somehow fits with your customer favorite is a truffle produced by “These bars are hugely popular with our Ecuador. Plantations uses no added vanilla like falling in love (with chocolate) all over
and sales reps as well as their knowledge other belongings and becomes a part of the the Moonstruck Chocolate Company, a customers – and cheap!” she adds. “Where or flavors, which allows you to taste only the again.
of North American trends with the artists. way you communicate your own personal small, independently-owned chocolate shop else can you get this kind of [gastronomic] flavor of the chocolate. The bars range from
The company launches a new group of style. n in Oregon. With a nod to our local talents, adventure for as little as 50 cents?” There is milk chocolate to 100 percent sugar-free
products—at various national trade shows-- A Southern Season features divine creations also a great selection of dark chocolate bars, cocoa bars. 3Cups also serves up a variety of Chocolate is an “adventure” for not only
four times a year. by The Azurelise Chocolate Company, which which Fowler says not only taste decadent, different chocolates from around the world, the young but the young at heart, Fowler
is owned and operated by chocolatier but also have many health benefits [see including Michel Cluizel chocolate bars says. And with so many great local places to
Print this season’s Buy Local flyer (below) at:
Reginald Savage in Raleigh. “We can’t wait sidebar]. from France, Domori chocolate bars from buy exotic chocolates and so many health-
www.soneighbor.com/upload/content/BuyLocal06.pdf to try every piece of chocolate that comes Our third venue to get a great chocolate Italy, and Ampamakia chocolate bars from conscious reasons to consider, why not go
and post in your home or business window. Happy Holidays! in,” says Fowler, who admits she feels a bit fix is 3 Cups, located at 431 W. Franklin Madagascar. ahead and indulge? n
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kelly giles • 336.971.8449 • kelly.a.giles@gmail.com](https://image.slidesharecdn.com/portfolio-100224182129-phpapp01/85/Kelly-Giles-portfolio-25-320.jpg)
![layout
Above: North Carolinians from Wilmington pride
themselves on their agricultural export technology,
where they use 235-foot-tall cranes to lift cargo
from railroad cars to ocean vessels. At the fair, crane
operator Brandon Davis shows Jessica Walter, 9, how
to control a 1-40 scale model crane. Susan Clizbe, the
port’s communications manager, said “I set [Senator]
Richard Burr up with a crane and he turned into a
four-year-old, so I knew the kids would like it.”
Below: Jim Weber of Clayshaper Pottery demon-
strates techniques on his pottery wheel to onlookers
at the Village of Yesteryear. Although currently based
in Milner, Ga., Weber learned his craft at Haywood
Technical College in Clyde, N.C. While demonstrating,
Weber stressed the importance of hard work and
education to keep the Southern heritage alive. “We
are truly living examples of heritage and talent, ex-
pressly for the citizens of the state of North Carolina.”
Woodworker Lyle Wheeler shapes part of a chair he is working on at
the fair’s Heritage Circle. Wheeler produces traditional ladderback
chairs and rockers using Shaker techniques in his shop at Millers
Creek, N.C., near the Blue Ridge Mountains. Each piece of the chair
comes from a specific part of the trunk based on the wood’s quali-
ties and grain. “I’ve been making chairs since ‘89,” Wheeler says. “My
grandfather taught me how.”
state fair
Meet the people behind
N.C.’s traditions.
photos & captions by
danielle verrilli • design
by kelly giles
Client: Blue & White magazine
Below: Lenny Moore, of Greensboro, works iron at the forge as part of the fair’s Heritage Circle. Moore and other members of the
North Carolina Blacksmith Association educate onlookers about their craft. The association holds regular meetings and clinics to teach
newcomers and to pass their trade along to the next generation. New member Eric Cartrette, who attends demonstrations to learn the
craft, said sometimes “we need someone to take us by the hand and show us.”
Above: Donna Ball of Bobbee’s Honey packages honey-flavored cotten candy
in News & Observer newspaper distribution bags to sell to customers. The
small business from eastern North Carolina sells honey products such as
syrup, candy sticks and cotton candy to distributers and takes pride in its
unique filtering preparation process.
Fruit and produce competitions at the fair provide
opportunities for farmers to receive recognition for their
prized products. Entries are divided into categories such
as youth, amateur and most true to type.
Left: Vicki Troxler, a partner in the Greensboro-based
Neese Country Sausage, shows off samples of liver and
sausage. Neese’s is a fourth-generation family-owned Above: Virginia Boone, left, braids a custom rug using purple, black and
business that sells to grocery stores across the state. cream strips of fabric while her niece Mary Ann Dotson, of Lake Lure,
“The hogs are raised in North Carolina...normally it’s a N.C., describes the braiding process to a customer at the fair’s Village of
female,” says Troxler of the meat used in their bacon, Yesteryear. Boone began braiding rugs 60 years ago in 1945, and has been
ham and sausage products. “They have no chemicals.” demonstrating her Colonial-era craft at the exhibit since 1966. “I had to
learn to do it without looking...when I had to teach [braiding],” Boone says,
who can carry on a full conversation without looking at her task as wrinkled
Bottom: Members of the Triangle Bonsai but skilled hands create a work of art. She taught her trade several years ago
Society displayed their trees at one of the to Dotson, who has expanded the designs into braided handbags.
fair’s many horticulture exhibits. Meticulous
care and pruning goes into producing Left: Strange expressions stare down Below: Woodworker Lyle Wheeler shapes
miniature versions of various species of visitors to the fair’s pumpkin carving contest. part of a chair he is working on at the
trees, each of which fits into a specific form. Artists, including Tim and LInda Trudgeon, fair’s Heritage Circle. Wheeler uses red
The organization seeks to educate and of Mocksville, N.C., proudly transformed the oak logs while they are still green, saws
promote the bonsai art through lectures and pumpkins into detailed, three-dimensional and shapes them down, dries the pieces
demonstrations. faces. and then assembles them without glue.
Far Left: Stacks of products made or grown
in North Carolina greeted visitors to the
Got to Be NC agricultural exhibit, where
they could learn about local companies and
taste free samples. Products ranged from
the fourth-generational family-owned
Cheerwine soft drink based in Salisbury, to
Anne’s Old Fashioned Flat Dumplings, started
by Bryan and Anne Grimes in Greenville, N.C.
The pastry strips are a key ingredient in the
popular Southern dish known as chicken
pastry or chicken n’ dumplings.
16 September 2007 www.unc.edu/bw 17
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com](https://image.slidesharecdn.com/portfolio-100224182129-phpapp01/85/Kelly-Giles-portfolio-27-320.jpg)
Uploaded byKelly Giles
Kelly Giles portfolio
The document summarizes Kelly Giles' background and experience. It includes her education, work history, skills, and involvement in various organizations. Kelly graduated summa cum laude from UNC-Chapel Hill with degrees in psychology and journalism. Her experience includes social media strategy work, publishing blogs and magazines, marketing, sales, and non-profit management. She has a wide range of skills and has taken on leadership roles in numerous campus organizations.
![[Nguyenquynhnhu].[cvpresentation]](https://cdn.slidesharecdn.com/ss_thumbnails/nguyenquynhnhu-cvpresentation-130423113915-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Kelly Giles portfolio
- 1. researcher teacher woman friend fan designer pisces innovator creator manager philosophizer editor dreamer go-getterproblem solver bargain hunter shopper advisor planner girly-girl only child motivator north carolinian empathizer pragmatist daughter strategist winston-salemite observer logician writer believerkelly giles human confidante unc graduate leader logophile visionary listener mentor organizer grammarian connector american student competitor analyst thinker old soul achiever collaborator communicator
- 2. kg kelly giles • kelly.a.giles@gmail.com • 336.971.8449 I’m happiest when I can blend my strategies for strategy, creativity and efficiency to product high-quality, budget-friendly results. education experience UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL SOCIAL MEDIA STRATEGIST • OPTIMALRESUME.COM [5.09-present] May 2009 • Summa cum Laude • GPA: 3.97 Recruited to develop and manage company’s digital brand and educate Double Major: Psychology; Journalism and Mass company clients about social networking • All social networks saw triple- Communication, Public Relations concentration digit growth rates in two months’ time and are now in the top 5 leading traffic contributors to the corporate domain • Role quickly expanded to all STUDY ABROAD [7.07] include all marketing and communications • Conceptualized, wrote and Toured the United Kingdom for a week before designed comprehensive plans to help clients from 3 verticals market the studying in Florence, Italy software to end users • Craft messaging and manage design of all marketing KENAN-FLAGLER BUSINESS SCHOOL pieces • Spearheaded company’s first weekly newsletter, working across Business Essentials Program: coursework in departments and with clients to generate content accounting, business theory and marketing PUBLISHER, EDITOR • TAR HEELS IN TRANSIT BLOG [2.09-7.09] Published, managed and marketed start-up Web 2.0 career advice site that earned 1,500+ hits, local news coverage and 30+ Twitter mentions in its honors & memberships first month of operation • Resulted in several speaking engagements about PHI BETA KAPPA online reputation management 2008 NORVAL NEIL LUXON PRIZE BLUE & WHITE MAGAZINE [10.05-12.08] FOR SCHOLARSHIP PRESIDENT [9.08-12.08] Managed 501(c)3 non-profit, 80-person staff and Awarded to the journalism major with the $18,000 budget • Generated sufficient revenue for magazine to print in highest GPA in the senior class full color for the first time in its 10-year history • Oversaw planning of and presented keynote address at inaugural alumni reunion 2008 JOHN W. HARDEN SCHOLARSHIP SALES AND MARKETING COORDINATOR [5.08-8.08] Sold $3,000 in ads and 2008 UNC-CH CHANCELLOR’S AWARD 27 sponsorships for the purchase of marketing materials • Solicited $400 Abernethy Prize for Student Publication Work contribution to subsidize Chamber of Commerce membership PRESIDENT & CREATIVE DIRECTOR [9.07-9.08] Took over magazine in PSI CHI organizational and financial trouble • Innovated new business structure National psychology honor society and assembled team of 30 to fill positions in finance, public and internal KAPPA TAU ALPHA relations, and development • Magazine recovered debt within three National journalism honor society months of taking office • Lobbied UNC-CH Student Congress for $10,000 • Maintained responsibilities of art director in addition to creating in-house DEAN’S LIST collateral and ads for clients All semesters DESIGNER • ART DIRECTOR [10.05-10.07] Redesigned magazine to adhere PUBLIC RELATIONS STUDENT to strict style standards • Researched, wrote and designed media kit for SOCIETY OF AMERICA advertisers • Created style guide for designers • Negotiated with vendors to ensure timely, budget-friendly delivery of monthly publication YEP ROC RECORDS [9.08-12.08] skills Collaborated with team of five students to create comprehensive media relations plan based on expert positioning strategy Cross-platform experience (Mac and PC) • Adobe Creative Suite • Microsoft Office • PUBLIC RELATIONS ASSISTANT • STUDENT U. [1.08-10.08] Associated Press style • Knowledge of print Developed Student U. identity • Created variety of collateral, including the production process • Experience with digital organization’s first-ever annual report photography and advertising production • Spanish written and verbal proficiency • Web 2.0, INTERN • GRAPHIC DESIGNER • CALLIOPE PUBLISHING [3.06-10.07] including Facebook, Twitter and blogs Coordinated production of 70+ ads for a regional relocation guide • Created layout and ad designs for regional, award-winning publications, as well as ad that appeared in InStyle Weddings EDITOR IN CHIEF • MOUNT TABOR DORIAN [8.03-5.05] Trained and led staff of 50 to produce an award-winning yearbook • Maximized $100,000 budget • Copy edited 5,000+ articles and captions twitter.com/kellygiles linkedin.com/in/kellygiles kelly.a.giles@gmail.com • 336.971.8449 4136 brenmar lane • durham, nc 27713
- 3.
- 4. TAGS: Web 2.0,blog, Twitter, career development, education, writing, editing, publishing action jumping into a Web 2.0 world — my foray into blogging SITUATION With graduation months away, I began researching the job-search process. I A scoured UNC-CH’s Career Services Web site, and quickly learned that eye contact and a firm handshake are important. But I was surprised to find little information about how the internet and social media can and should play into the job hunt. I opened my research to the vast internet, where I found dozens of invaluable resources about Web 2.0 job searching. It seemed silly to keep all that information in my head when, clearly, other students could benefit, as well. ACTION In February 2009, I started a blog, called Tar Heels in TransitA, to house my research and serve as a resource for other UNC-CH B seniors facing the Web 2.0 job-searching process. I also joined Twitter and began following career professionals to keep up-to-date on career- and job-search information. RESULTS In its first month of operation, Tar Heels and Transit earned 1,500+ hits, local news coverage and 30+ Twitter mentionsB. C My content has been syndicated and featured on the well-known (in the career community) BrazenCareerist.com. I was also asked to give a presentation on social media and personal branding to UNC- CH’s Public Relations Student Society of America chapter. I also received and accepted a job offer from a Web-based resume company that found me through Twitter. testimonial Great blog, Kelly. Your content and commitment are excellent...Congrats. Kenneth Hunter, avid Tar Heels in Transit reader and budget coordinator for the city of Rocky Mount, N.C. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 5. TAGS: finance, budget,profit, accounting, ad sales, customer service, non-profit management leadership from red to black to four color — achieving financial sustainability SITUATION In Sept. 2007, Blue & White was $500 in debt, had three business staff members and an Blue & White’s first full-color issue C absentee president. Blue & White’s editor asked me to take the helm of the then- sinking ship. Never one to back down from a challenge, I took the job while maintaining my responsibilities as art director. A ACTION I immediately began addressing the organization’s debt. I simultaneously worked to understand the budget process and media kit generate ad sales. I attended all financial meetings, researched our non-profit status and prepared our 2008-2009 budget. Blue & White had no existing sales materials, so I created all collateral materials, including a contract, media kitA and pitch letters. I 2008 created a database of hundreds of Chapel celebrating 10 years Hill businesses and contacted each one. In December, I sold (and designed) Blue & White’s first ad in over a year. Once ad sales were underway, I established an invoicing and accounting system. For & blue white several months, I was Blue & White’s president, Blue & White’s media kit sales person, customer service representative, accountant and designer. RESULTS By January 2008, Blue & White was out of debt, and ad sales continued to increase each monthB. 2000 B The summer issue had a 12 percent profit margin. Moreover, in Sept. 2008, less than one year after I became president, Blue & White had earned sufficient revenue to celebrate its 10th 1500 anniversary with its first-ever full-color issueC. 1000 CTOPS testimonial $1765 I think you’re probably going to go down in Blue & White history 500 as the best president ever, what Feb. March April with the redesign, full color issue Dec. $527.50 $463.50 $550 and all the ads -- so many ads! $325 You are amazing! 0 Ad sales from Dec. 2007 to May 2008 Amy Guyer, former editor, Blue & White kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 6. TAGS: organizational development,recruitment, finance, human resources, sales, marketing development, fundraising initiative a Blue & White summer — planning, selling, recruiting Blue & White’s table at UNC’s Fall Fest, the university’s recruitment night SITUATION As summer 2008 rolled around, Blue & White was on level ground — out of debt and A ready to start reaching its full potential. I knew that to achieve my goals, including a successful recruitment drive, earning back- to-school publicity and creating policies and systems to guide the organization through the new year, working through the summer was a necessary sacrifice. ACTION I asked my vice president to spend the summer working with me. We split our time meeting with local publishing professionals and campus administrators to discuss ways to improve the magazine, and putting together our recruitment materials.A We wanted a display of balloons and give- away bags, but I didn’t want to spend Blue & White’s hard-earned money. I turned the expense into a potentially profitable endeavor by selling sponsorships. Businesses could place one item in each of 500 bags for $25. We also became members of the Chapel Hill-Carrboro Chamber of Commerce to increase publicity, ad sales and community involvement. I secured a $400 donation to subsidize membership. RESULTS I contacted more than 300 on- and off- campus organizations, which resulted in the sale of 27 sponsorships — enough to cover all the bags and balloons, with money left over. We also devised a new staff engagement testimonial strategy to double the number of staff It’s been great looking up to events and track attendance. By becoming you as a leader; you are a members of the Chamber, we could offer terrific president, co-worker our staff the opportunity to attend all of and friend! their events and network professionally. Over the course of the semester, attendance Allison Massiello, exuctive vice president and former vice president at events rose by nearly 30 percent. of public relations, Blue & White Through our Chamber membership, we’ve also sold over $800 in ads to date. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 7. TAGS: organizational development,organizational strategy, staff relations, finance, human resources, competitive advantage, development, fundraising vision fAll 2008 since 1998 & blue white seeing the forest and the trees — rebuilding an organization sTAff mAnUAl Excerpt from Staff Guide the basics of b&w SITUATION ABOUT B&W In Sept. 2007, I made the leap from A History: It all started in 1998 creative to business and became president of students because a group of Blue & White. The organization was in to create an unbiased, wanted debt, lacked structure and had just feature-based magazine to WHO DOEs WHAT? AnD WHY? BENEFITS inform and educate readers two officers . about the community of UNC-CH. Blue & White is divided into three “sections” — executive, content and Blue & White’s 500+ alumni have won business. The executive team is led by the president and executive vice numerous awards and have worked Their desire was to become a and interned across the county. president. It is composed of members from both the content and business } financially independent, student- ACTION run magazine that allowed teams and is responsible for setting policy and making decisions. The content internships & jobs: team is led by the editor-in-chief and is responsible for the creation of the USA Today I started building the organization from to utilize their talents all opportunities for students of majors and magazine’s content — photos, design and copy. The business team is led Time Inc. the ground up, with an eye toward abilities in a practical manner. by the president and is responsible for bringing in revenue, publicizing the Southern Progress magazine, and other administrative and organizational tasks. Winston-Salem Magazine sustainability and growth. One of the Mission: To become a respected Calliope Publishing biggest obstacles was UNC-CH’s daily integrated part of the and President - Kelly Giles UNC GAA Executive Vice President - Allison Massiello newspaper, one of the most longest- communities UNC-CH and Chapel Editor - Robin Hilmantel Eurasia Group EXECUTIVE TEAM running college papers in the country,byand information, Hill providing Managing Editor - Matt Tomsic CNN entertainment, service and Deputy Managing Editor - Deborah Neffa Duke University Chapel Hill’s only daily paper. experience. Creative Director & Online Editor - Amanda McPherson Associate Editor, Content Development - Jon McDonald Capitol Broadcasting Co. With the paper so entrenched in ChapelChapel Hill is a place Vision: VP of Finance, Accounting - Oscar Hernandez Capstrat Glovista Investments, LLC Hill, I knew breaking into the ad marketwith unique personalities, filled VP of Finance, Ad Sales - Hooch Lee Novant Health VP of Public Relations - Persis Swift would be difficult, and we wouldn’t events and traditions. Blue & be VP of Development - Hannah Autry Cosmo able to achieve immediate financial White seeks to become the UNC Management Co. premier media outlet covering photo editors sales directors Girls’ Life Magazine sustainability based on ad sales alone.University’s special heritage the section editors special events directors writers & columnists marketing directors Shape Magazine To combat the problem, I created a through continuous refinement of our media products, exceptional photographers distribution director Media General designers sales representatives Wall Street Journal Development Team in addition to the management and the business copy editors development associates SAS usual business modules of finance, public constant development of our online writers & copy editors public relations associates New Media Strategies, Inc. relations and human resources. The staff members. KEY: content business awards & scholarships: Development Team was charged with 2 staff Hearst Awards, 2008 finding non-advertising revenue sources, 2 Magazine Association of the like alumni donors and foundation grants. Accomplishments ‘07 Goals ‘08-‘09 Southeast Scholarships, 2008 Chancellor’s Award for Student • Build community partnerships. Next came the obstacle of explaining theWent glossy! • Publication Work, 2008 • Got out of debt! • Increase publicity. new structure to our staff. I started by • Received $500 tobacco mini-grant! • Enhance University relationships. IN ONE YEAR creating a staff guideA to outline the newJumpstarted ad sales! • • Increase ad sales. structure and let our staff know the road Almost doubled staff size! • 9 Win awards and recognition. 4,400 hours of work by 77 staff members ahead. I presented the plan to • Redesigned! 9 Increase alumni involvement. to create 256 pages over 60 students at the full- • Expanded business staff! 9 Improve Web site. and 12,000 issues staff retreat. • Planned alumni reunion! • Build staff unity. distributed 8 times a year testimonial • Internships, jobs and more! • Joined Associated Collegiate Press! 9 • Go color for 10th anniversary. Have successful alumni reunion. to 30 locations at a cost of $12,839.12 RESULTS I really appreciate all the work Within two months, Blue that you guys are putting into lesson learned & White had 30 business this magazine. It takes a lot of Let employees be a part of the solution. staffers working in public time and effort, and I wanted When I took over the indebted Blue & White, relations, development, to let you know that I think internal relations, and finance. I followed an advisor’s “wisdom” and kept y’all are doing a great job. the staff in the dark about our financial The Development Team also began an aggressive alumni Kathleen Sharpe, writer, Blue & White problems. I know if I had asked for their relations campaign that has help instead, they would’ve come together raised over $800 to date. and worked to find a solution. I’m positive we would’ve emerged a stronger group, publication and organization from tackling a crisis as a team. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 8. TAGS: design, layout,style guide, print production style a new year, a new look — redesigning a magazine SITUATION When I became Blue & White’s art director, its pages were outdated and eclectic. The Behind the B feature pages didn’t have a standard font or style. wheel ACTION D by ashley sutphin alking into a bakery, the and white cupcakes.” riving along the road, you to keep the basics in check in order to insure by jennifer a sophomore sweet, rich aroma of frosting Café Carolina also provides free Internet access, notice a strange twitch- the best performance from your car and to decurtis journalism major mixed with the fresh smell of which Newton says makes the restaurant particu- ing sound in your motor. It avoid any major mishaps. a senior journal- from Greensboro. cookies and cakes is tempting to larly popular with students during exam time. starts out as a low murmur, Some students have learned simply from ism major from She may be anyone, especially with Valentine’s For the sweets lover with a slightly richer taste, but as you continue driving, experience how important maintaining their Asheville. She may reached at be reached at asutphin@email. Day just around the corner. Nantucket Café and Grill located in Chapel Hill the sound becomes louder. car can be. unc.edu. Whether you’re buying a sweet treat for a on Farrington Road, at I-40 and Highway 54, also jede@email.unc. Thinking back on the other problems you’ve Before she became the proud owner of I spent my holiday vacation redesigning edu. loved one, or simply treating yourself, the Chapel offers homemade desserts. Their four-layer cakes had with your car, it doesn’t take long for a 2004 white Chevy Malibu, junior Mary Hill area offers a wide variety of desserts to sat- are sold by the slice and at $4.50 they’re slightly you to realize that the noise you hear is very Goodnight had a truck that she had to learn photos by photos by kat downs isfy everyone’s taste buds. The options range from more expensive than Café Carolina, though they’re similar to the last time you forgot to check to take care of herself. quick, easy snacks to grab during a study break to the perfect treat to share. your oil. “My truck was a piece of crap. I used to kat downs more deliciously decadent items for someone look- According to Joanne Langan of Nantucket Blue & White’s pages. I gave the department Checking the oil and other fluids, making know how to fix its problems, ‘cause I had design by design by ing to splurge. Café, some of the most popular items on the sure that the tires are at the correct pressure to,” she said. “[My new car] does not require rachna batra For students seeking a relaxed atmosphere dessert menu include the mile high strawberry and getting them rotated are likely not on as much maintenance.” jessica lewis where they can enjoy something sweet, Café shortcake, tiramisu, Oreo cake and double choco- the minds of many students. In fact, most Senior Julie Beichner has learned the hard Carolina, located in Chapel Hill’s Meadowmont late cake. pages a fun, fresh look A and created a students barely have time to breathe between way to keep the life of the battery in her 2002 Village, is ideal. With reasonable prices (no des- Nantucket also offers a special cake for tests and homework assignments, let alone Saturn in check. sert costs more than $3) and a student-friendly Valentine’s Day, the chocolate bliss cake. “It is worry about the day-to-day maintenance of “If you leave the light on, the battery will setting, Café Carolina offers everything from turtle paradise,” Langan said. their hand-me-down car. die. It’s happened to me three times,” she said. brownie cakes to an inside-out peanut butter cup Besides their wide assortment of indulgent Yet, standard car maintenance is the best “I have jumper cables for that purpose,” she at its on-site bakery. However, the Café is most layered cakes, Nantucket also features homemade consistent template for the features.B way to keep that ’85 Volvo in top condition. added, laughing. well known for its freshly baked cupcakes, frosted chocolate éclairs, cheesecakes and four types of (Or rather, in decent enough condition to While the majority of students probably in Tiffany-colored icing. Costing only $1.25, these pies. Nantucket offers a sit-down atmosphere get you to Carrboro and back every now and do not know how to perform the more com- treats are not only good for the student on a bud- that is perfect for sharing a treat with a special then.) According to the experts, your car can plex maintenance needs of their cars, mainte- get, but they are sure to satisfy any sweet tooth. Valentine’s date or a group of friends. last you upwards of 200,000 miles, depending nance professionals like Cliff Harris, manager “Our cupcakes are our most popular item,” A Southern Season, located in University Mall on the make and model, as long as you take at Chapel Hill Tire, said that the most basic said Mike Newton of Café Carolina. “We usually off of U.S. 15-501, is another option for dessert To ensure that the layouts could be easily care of it. service needs are sometimes the most impor- color them Carolina blue, especially during game lovers who have extra to spend. The gourmet mar- For those of us who don’t have an overpro- tant. Harris said most of the problems that his time, but for Valentine’s Day, we’re also offering red ket has an extensive bakery full of one-of-a-kind tective father, be sure to stock your trunk with mechanics see stem from customers forgetting the following array of car care goodies: extra to keep up with the simple things. blue | white completed, I created Blue & White’s first oil, spare rags for checking the oil, a gauge for “The most common problems we see come checking tire pressure and an enormous jug of from when they don’t keep the oil changed windshield washer fluid. It is important to try and the fluids checked,” he said. 18 | 19 style guide.C I also wanted to provide the best environment and incentive for our designers. With the templates in place, I needed less time to edit the designers’ work. I spent most of those hours working with the designers, and the rest easily completing the standard department pages. By doing those myself, I allowed our designers to focus solely on feature designs. RESULTS The results: a crew of happy designers and a rejuvenated magazine with visually appealing layouts and a holistic, Comparison of feature headline designs. professional image. Top are Maarch 2006; bottom are March 2007 C bell well & ”This is your chance to be part of not only the largest this from to rebuilding effort in our history, but also of a movement that month in blue white the the will change this country.“ university John Edwards recruiting students' help to rebuild areas devastated by Hurricane Katrina Opportunity Rocks e-mail history left: Pedestrians coming dart across the 1795 soon Civil rights leaders not forgotten busy intersection of South Road and Stadium Hinton James, the first student to enroll at a public university, Feb. 8 ebruary is a month to celebrate the unsung Montgomery ordinance and outlawed segregation on Drive. Students' arrived on the newly ”Down Home: Jewish heroes of the black community. However in public transportation. hurried schedules opened campus. Life in North Carolina“ light of the 50th anniversary of the Alabama “Parks wasn’t that old. By characterizing her, she have not helped with Leonard Rogoff Bus Boycott and the recent death of Rosa turns into a myth making it one person instead of all the fight for road 1893 and Steve Channing, Parks on Oct. 24, the Chapel Hill bus systems in the movement,” Janken said. space between Students started a Carolina Center for have decided to commemorate her and two other The Chapel Hill Transit agrees. Claudette Colvin automobiles and one-page tabloid Jewish Studies, 7:30- pedestrians. called the Tar Heel civil rights heroes all year round. and Mary Louis Smith, who refused to get off the 9:00 p.m. (later called the The In January, the Chapel Hill Town Council received bus and were sentenced prior to Park’s arrest, will also Daily Tar Heel), to a petition and voted to have plaques made to honor be commemorated. According to their biographies, Feb. 13 Rosa Parks, Claudette Colvin and Mary Louise Smith NAACP didn’t recognize 18 year-old Smith because report on athletic photo by amy mccall "It's My Party Too“ events and scores. for their efforts in the Civil Right’s Movement. she had a rumored alcoholic father and 15 year-old with Christine Todd Whitman, Hill Hall On Dec. 1, 1955, Parks was tired from a day’s work Colvin because she had a child out of wedlock. 1897 as a seamstress. But more than that, she was tired of not According to Kurt Neufang, the Interim Director The Board of Trustees Auditorium, 7:30 p.m. having rights. When asked to give up her seat at the for the Chapel Hill Transit, “We decided to put it at the passed an ordinance front of the bus to a white man, she refused. front of the bus on the flat surface above the windows admitting women to Feb. 14 “It wasn’t simply she was tired, but the idea of and below the advertisements in a dignified way.” postgraduate courses Campus Elections, Studentcentral. doing something had been percolating throughout the community,” said Kenneth R. Janken, professor of The Triangle Transit Authority also did their part to commemorate Park’s achievements and her death. Alumnus profile: Bryan Tucker at the University. unc.edu Afro-American studies. Through the week of Dec. 1-7, all passengers were en years ago, Bryan Tucker stayed “Lots of young people watched ‘Chappelle’s Show’, 1931 After her arrest, the Montgomery Improvement asked not to sit in the first seat on the bus, in an effort up all night to write papers. Now he but everyone, including my dad, watches ‘SNL.’” Dean Smith was born. Feb. 16 Association, led by Dr. Martin Luther King Jr., was to show that the seat would always be open to Parks stays up all night writing comedy sketches Despite the perks, the competition is tough. About The famous coach ”Of Words and with the cast and crew of "Saturday Night 40 sketches are read each week but only about 11 get played on the Kansas formed and arranged a boycott which lasted 382 and those like her. Wisdom: The Ties that Live." picked. team that won the days and captured the attention of the entire coun- testimonial Bind,“ Ackland Art That’s because Tuesdays are writing nights “If you're a new guy, you 1952 NCAA basketball try. As a result, the Supreme Court struck down the —carrie crespo championship. Smith Museum, 5 p.m. for the show, when the writers all gather in their offices “I've spent a have to learn very quickly how Peds and police plead for safety to write the jokes and funny sketches that you see every to work with the cast and what served as head coach Feb. 24 week on TV. night with kinds of things go over better of the Tar Heels from 1961-1997. Mark Morris Dance “I've spent a night with Steve Carrell in my office, than others.” Hall, Memorial Hall, he battle for access to Chapel Hill roads Police are not so confident in pedestrians' ability to laughing hysterically at 2 a.m. about something we Steve Carrell Tucker eventually hopes to between hurried pedestrians and eager fend off the traffic, nor are they naïve enough to believe thought was funny at the time,” said Tucker. 1992 8 p.m., student tickets $10 drivers continues to rage on. that there is no danger luring behind motor vehicles. A class of '93 journalism major, Tucker spent his in my office, try writing movies, but adjust- ing to “SNL” and spending In the largest come- Last year, a student was hit near Franklin Street after jaywalking. Then several months In order to maintain pedestrian safety, police offi- cers direct traffic during the day when traffic on cam- undergrad years at UNC making students laugh by laughing time with his wife, a '96 UNC back to date in men’s basketball history, the designer handbook Feb. 25 writing sketches for STV and performing stand up graduate, and two kids keeps You have been a great mentor Creative Writing later, a blind student and her dog were hit by a drunk pus is at its busiest and have begun to issue verbal and comedy shows around campus. hysterically him busy for now. Tar Heels rallied from 22 points down to driver on Franklin Street, as well. written warnings, as well as $135 fines, to jaywalkers. These days Tucker has found a new home and Tucker stays connected Workshop with Sophomore Liz Fernandez can relate to these inci- Police have also implemented the slogan “Yield a wider audience in New York City as a writer for at 2 a.m.” with Chapel Hill by coming defeat Wake Forest professor Natacha University 80-78. dents — she almost got hit by a car that was speeding to Heels.” The campaign is intended to remove myths “Saturday Night Live.” back to visit often, participat- Tretheway, on campus. about traffic and pedestrians and make information He joined “SNL” last August, after writing for bryan tucker ing in UNC comedy festivals 8:30-11:30 a.m. “The Chris Rock Show,” “Tough Crowd” with Colin unc alumnus and going to UNC basketball 1994 “I crossed the road just like I always do, and then about pedestrian safety available to the University for me as I worked with Duke University and Quinn, “Chappelle's Show” and “Mad TV.” games. Feb. 26 I turned around and a car was coming right at me,” community. Tucker said the best part about his new job is the He says the best things about UNC is the sense of UNC played each Men's Basketball UNC Fernandez said. “He definitely should have slowed While police help to ease the tension between other for the first time down and been aware that there were people walking pedestrians and drivers, the two groups still remain in prestige garnered from the show. SNL has been the community and the opportunity to find people who while being ranked #1 vs. Maryland, Dean all up and down South Road.” conflict. starting point for many big names like Adam Sandler share your interests. and #2, respectively. Dome, 5:30 p.m. Freshman Carlton Davis, however, said that he Junior Jon Lane believes that the best solution is and Eddie Murphy. It has also been on the air for over “I miss the freedom I had in college to go and do The Tar Heels defeated Blue & White and all of my feels safe while walking across main roads because cars for pedestrians to stay out of the cars’ way. 30 years, and comedians like Conan O'Brien and Chris almost anything as long as I had the will and the time. the Blue Devils 89-78. Farley have been there before him, even using the same And I miss good barbecue.” tend to stop at crosswalks. “We have somewhere to be, too,” he said. “And it's office. —juliana hanson “I've never really had a problem,” Davis said. “I not our responsibility to swerve through jaywalkers.” Style guide never even gave it a thought really.” However, with the recent fatality on U.S. 15-501, —brooke ericson 6|7 A blue | white outside questions on design Comparison and my portfolio. I have really of department been grateful for your help. pages Kelsey Morrissy, designer kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 9. TAGS: marketing, design,vendor relations, spot color, print production ingenuity when life gives you lemons ... create a marketing campaign Feb. 2007 issue of Blue & White SITUATION A In Dec. 2006, I set precedent as the first sophomore art director. I began redesigning the magazine and searching nationally for a printer so Blue & White could go glossy and full color. Just days before going to press, we found out Blue & White’s budget couldn’t accommodate a full-color design. lesson learned ACTION Small budgets don’t have to mean I turned the near-disaster into an small work, and less really can mean opportunity by printing the issue in more. We billed our spot color pages grayscale and launching a “back to basics” as a place where photographers campaignA. I also suggested that the pages could practice black and white shots. be themed with resolutions to bring the magazine back to the campus and to our readers. RESULTS We not only survived the crisis but created a meaningful publication. In the months following, the organization’s budget continued to dwindle, but I made the best of limited funds by creating designs that used one spot color instead of full colorB. B Spot color issues of Blue & White kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 10. samples kelly giles •336.971.8449 • kelly.a.giles@gmail.com
- 11. advertisement testimonial “That’s my FAVORITE ad ever…I have never said that before – It’s great!! Alycia Cox, InStyle Weddings Client: The Bride’s Book magazine (for Calliope Publishing). Ad appeared in InStyle Weddings. YO U R L O V E | YO U R W E D D I N G | YO U R S T Y L E W W W. T H E B R I D E S B O O K . C O M EMMY 8 4 21 EMMY WINS NOMINATIONS PHOTOGRAPHER OF THE SPRAGUE AWARD 1 YEAR AWARDS {and that’s only the first four speakers} Do you want to learn video from the best in the business? Good, because we have them. The National Press Photographers Association presents: the 2008 Newsvideo Workshop March 16-21, 2008 in Norman, Oklahoma New in 2008, hands on non-linear, hands on Avid An additional two-day, hands-on editing workshop open to a limited number of participants NEWS Whether you are a veteran or new VIDEO to video, learn more at www.nppa.org/newsvideo_workshop WORKSHOP Client: National Press Photographer’s Association (for Calliope Publishing) kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 12. advertisement Client: Sally West,REALTOR. Ad appeared in Southern Neighbor magazine. GOWEST! Sallie West 919-928-2948 REALTOR/Broker Let me help you find your way home . CARY PROSTHODONTICS karen bruggers, dds, ms, pa improve the esthetics of your smile. 1400 Crescent Green, Suite 210 | caryprosthodontics.com practice limited to prosthodontics, implants, esthetics and restorative dentistry crowns • bridges • veneers • inlays • complete and removable partial dentures • dental implants • TMD-jaw joint problems • traumatic injuries to the mouth’s structures and/or teeth snoring and sleep disorders • oral cancer reconstruction and continuing care Read us. Join us. M-Th 8am-5pm 919-858-8193 Above: Make Blue & White Client: Cary Prosthodontics. Ad appeared in Cary a part of your Chamber of Commerce Relocation Guide. Both for Calliope Publishing. UNC-CH experience. Upper Left: Client: Department of Sexuality Studies. Ad appeared in Blue & White magazine. www.unc.edu/bw Left: Client: Blue & White magazine. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 13. advertisement Client: The Bride’sBook magazine (for Calliope Publishing) gifts for him monogrammed knives steins beer and mugs gadgets galore hand-carved boxes leather personalized frames golf gifts m o re s t y l e s a n d i d e a s av a i l a b l e o n l i n e www.TheBridesMarket.com kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 14. advertisement Client: UNC-CH Counselingand Wellness Services. Ad appeared in Blue & White magazine. love? Who do you Love yourself. We can help. Counseling & Wellness Services campushealth.unc.edu|919.966.3658 kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 15. advertisement Client: UNC-CH Officeof Development dr. michael lawrence zollicoffer: A country doctor in an urban jungle Photo by Joe Rubin o, cour tesy of UMBC is Carolina diploma reads, “Michael Lawrence Zollicoffer, M.D.”, but to his patients and their families, he is simply, “Dr. Z.” His warm, easy-going nature, genuine belly-laugh and resonating baritone voice can put one at ease like hot chocolate with marshmallows. And that’s a good thing in his business. Though a pediatrician by specialty, Zollicoffer welcomes anyone to his inner city Balti- more practice, which has always focused on the area’s underserved citizens. Over the years, there hasn’t been much he hasn’t seen or heard, and that’s how he prefers it. “In my 20-plus years here, I have always believed that as a doctor and a public servant, it is my job as well as my ambi- tion to empower my patients, to educate them and to help unravel the ‘mysteries of medicine’ for them,” he said. “To do that, I want to know the person, not just the ailment. For me, it is my relationships with people that make me successful. Medicine is just the avenue I travel towards that end, and I can’t think of any better way to spend my life.” Zollicoffer came by his commitment to service and perspective on the human condition through a special relationship of his own—with his father, the late Dr. Lawrence Zollicoffer, in whose footsteps he now walks. Their Mich ae journey began when Michael Zol- his d l Zollico augh Each year, nearly 1,000 minority students enroll at Carolina. African licoffer was born in Tarboro, N.C., in ter, M ffer with American. American Indian. Asian/ Asian American. Latina/o. They, ya. 1958. He was just a toddler when his like you, came to Chapel Hill to get a great education – and go on to do dad earned his medical degree in 1962 great things. Thousands of Carolina alumni, like “Dr. Z”, help them to get from the UNC School of Medicine, only the fourth there by supporting UNC. Please join other Carolina alumni in providing African-American to do so after waiting nearly a decade for its doors opportunities for our students by making a gift today! Below are areas of support that minority alumni may find of particular interest. to open to students of color. As the youngest graduate at age 17 from NC A&T State University, Lawrence Zollicoffer could have attended any of the predominantly Chancellor’s Unrestricted Fund black medical programs in the country, but decided to wait for UNC to admit him. American Indian Science & Engineering Society Michael Zollicoffer said his dad knew it was worth it because he knew that a new and American Studies-Native American Leadership Fund different attitude was on the horizon, and he wanted to be there when the light came Asian Students Association on. “My dad was so passionate about everything he did, including his desire to be a Black Student Movement Tar Heel,” he said. “It was one of the most important decisions he ever made and, in Carolina Indian Circle my opinion, one of the best Carolina ever made.” Center for African Studies Indeed. Curriculum in Asian Studies Lawrence Zollicoffer was only 46 when he died, but he had instilled in his son his Department of African and Afro-American Studies own passions for giving, and for Carolina. Today, Michael Zollicoffer sustains that Institute for African American Research legacy by giving of himself daily in his medical practice, and by supporting the Uni- Korean American Student Association versity where he and his father were nurtured both intellectually and emotionally. He consistently supports the medical school’s loyalty fund, particularly the Larry Keith Latin American Studies Professorship Loyalty Fund Scholarship, which provides scholarship assistance to deserving medical Latina/o Studies Gift Fund students with need, with preference for but not restricted to minority candidates. He Native American Law Student Association welcomes medical students into his practice and helps teach them the art, as well as North Carolina Indian Program the science, of healing. Most significant for Zollicoffer, though, is his ongoing sup- Pogue Scholars Alumni Fund port of the Lawrence Zollicoffer Lecture Series in the School of Medicine, which Sequoyah Fellowshp for Native American Studies honors his father’s accomplishments and service, and through which the medical Sonja Haynes Stone Center Gift Fund school can bring leading scholars and scientists to campus to share their work and South Asian Studies Expendable Fund insights with medical students, faculty, interns and residents. The ultimate goal is to Southeast Asia Summer Program endow the series, so that it may continue in perpetuity as a living legacy of and tribute to the life of Lawrence Zollicoffer. “My father and I are so committed to this Univer- Voices - Native American Alumni Newsletter sity and its mission that all we see—all we’ve ever seen, is Carolina Blue.” How’s that for perspective? To learn more about how you can support UNC programs and learn about the efforts of the Alumni Committee for Racial and Ethnic Diversity, contact: Jackie Pierce, ‘87, Major Gifts Officer, jackie_pierce@unc.edu or 919-843-6320 Ronda Manuel, ‘05, Annual Fund Officer, ronda_manuel@unc.edu or 919-843-3319 Or visit: http://giving.unc.edu/alumcommonrandediversity/committee.htm kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 16. advertisement Client: Carolina UnionActivities Board Cookout cuab & rha Weds. When? June 21 6-9pm behind Ehringhaus Where? South @ rain location: volleyball Ehringhaus lobby court Why? FREE from Bullock’s food d.j. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 17. dreams annual report do come true S T U D E N T U . 2 0 0 8 A N N U A L R E P ORT Student U. students and teachers march together through Durham in the Martin Dan Kimberg and Rahiem prepare for Luther King Jr. Day Parade. Career Day. Student U. is the story ofunlikely partners sharing their best with one another to create something most could never imagine. Dream Dear Friends, In 2005, three college students dreamed about creating an is the story of unlikely partners sharing their best with one another to create something most could never imagine. Student U. is the story of private and public schools, universities and foundations, academic environment that addressed the individual needs of The mission of Student U. is to empower experienced teachers and idealistic youth, and hundreds of middle school students and enabled college students to pursue students in Durham to take ownership of their passion to change the world. Our goals were ambitious, our individuals putting their energy, faiths, and hearts into first a dream, their education by developing the academic task was difficult, yet our determination was unshakable and our then an idea, and now a program which has directly impacted the lives of 102 middle school students, 40 college-age teachers, and and personal skills they need to realize support system unimaginable. We knew from day one that the countless mentors, volunteers, and community members. only way for our vision to be worthwhile was to involve the entire their full potential in school and beyond. community. What we, the Durham community, then developed Thank you to our advisory board and our partners — Durham had the potential to inspire and empower students young and Academy, the Durham Public Schools, North Carolina Central old. Now three years later, this community can be proud of its University, the University of North Carolina at Chapel Hill, and Duke accomplishment, proud of the program it has created, proud of the University — for believing in the potential of true collaboration. lives it has so profoundly affected. Thank you to the foundations and corporations who saw something Student U. is the story of a young woman who came from fifth special in our vision. Thank you to the more than 300 visitors who grade unwilling to share her brilliance and left for sixth grade with have taken their time to see our program in action. Thank you confidence, maturity, and a belief that her voice needed to be to the over 150 individuals who have given their own resources heard. Student U. is the story of a young man who on his second to support the Student U. mission. And thank you to all the other day of sixth grade raised his hand, answered a math question people who in one way or another have touched and have been correctly, and that night called his Student U. teacher to brag. touched by this program. Student U. is the story of a college student who now believes Yes, dreams do come true. But when they do, we have to reach that he has a purpose in life after teaching English at Student U. a little higher. There are still so many stars left to be discovered, Student U. is the story of students walking in a parade through the so many lives left untouched, and so many dreams left to realize. streets of Durham, honoring Martin Luther King Jr., and then the As we watch our students and teachers engage in our newly- next year standing together on the steps on the Lincoln Memorial expanded year-round program and begin to recruit our next classes where Dr. King himself stood, declaring “We are role models, of students and teachers to join the Student U. family, we will be in students, teachers, and friends. We learn to live, we love to give. the active process of enhancing our program. Each individual who We are destined to succeed. We are Student U.” joins this community demands that we stretch, grow, and learn from But more than anything, Student U. is the story of a community’s the talents that he or she has to offer. As we reflect on the past and factions putting aside their differences to rally around a mission. It celebrate the present, let us be reminded that together we can and must always keep on dreaming about the future. With great appreciation, Read about Dan’s hopes and dreams for Student U. online at Dan Kimberg Dan Kimberg studentu-thoughts.blogspot.com. Executive Director dreaming Student U. isn’t just good — it’s life-changing for the students and teachers that participate in the program. the dream fran wittman, mentor teacher Students get Student U. makes a three-year commitment Elective classes are developed by Student U. into character for their to its students, beginning with a free, six-week teachers according to their individual expertise. English class summer enrichment program. Each summer has production. a theme which is integrated into the curriculum. The students also take part in field trips and Summer 2007 focused on Gandhi’s call to community events. Over the past two summers, students have visited Washington D.C., the Dan Kimberg, Ms. Emily, Jared, and Tyler at the “Be the change you wish to see in the world.” Beaufort Marine Lab. Summer 2008 asked students and teachers to Beaufort Marine Lab, the Duke Lemur Center, contemplate “little Earth, big Earth,” focusing the Nasher Art Museum, and the Marbles on both the Durham and North Carolina Museum in Raleigh. Students also have planned communities as well as the global community. and participated in Community Service Day, Career Day, Student U. Olympics, and talent Students explore these themes through an shows. engaging curriculum taught by college students. This curriculum, based on the North Carolina The average class size is six students, with an Standard Course of Study, is created by Student overall student to teacher ratio of 3:1. The small U. mentor teachers, certified teacher from the classes provide an intimate learning environment Durham Public Schools and Durham Academy, in which students’ individual needs can be and the college-age teachers. addressed and students and teachers are able to form a close-knit Student U. community. After two intense weeks of training for teachers, students and teachers gather at Durham The community of teachers and students Malik and Ms. Academy five days a week for the six-week stays in touch through Student U.’s year round Angela prepare summer program. Students arrive at programming. Students choose from a menu of for Student U. 7:30 a.m. on Durham Academy buses and weekly activities during the school year, including Olympics. remain at Student U. until 4:00 p.m. Free after- remedial reading, remedial math, leadership club, literary society, and personal mentoring, all care is provided until 5:30 p.m. for families who inspired and inspiring: the led by Student U. teachers. need it. history of student u. Each morning students are welcomed to Once a month the whole Student U. community In 2004, Student U.’s co-founder and Student U. by an arch of teachers singing their gathers for a mentoring outing. Past events Executive Director, Dan Kimberg, saw own unique version of “Joy to the World, All the have included a trip to a ropes course, watching first-hand the benefits of a students- Boys and Girls.” After breakfast, provided by a Duke football game, touring the Ginger Young teaching-students model through his work the Durham Public Schools, students participate Art Gallery, and marching in the Martin Luther with Breakthrough Collaborative in New in four rigorous core classes and two electives. King Jr. Day Parade. Orleans. He then worked with Duke student Amanda Dorsey and UNC student Mary Williams to bring the model to Durham. In the summer of 2007, Student U. ushered in its grow this summer and first class of 50 students and 16 teachers. Ms. Emily and her science class learn Thank you for helping me The Student U. model is successful because voice heard. about photosynthesis. it harnesses students’ power to change the pushing me to make my world. The program inspires and empowers the future of student u. students of all ages by challenging them to do something meaningful, to use their As our 102 middle school students and 31 teachers participate in Student U.’s year-round emily, sixth grade english teacher, unc-ch class of 2010 passion to make a difference in their program, Student U. will be recruiting 50 rising sixth graders from all over the Durham Public community. Student U. gives students and Schools to join our family. In June 2009, Student U. will welcome 150 students and 48 teachers teachers a shared vision for a brighter future for the beginning of our third year of programming, and we are developing high school and the courage to make it a reality. programming to support our students as they move through high school and into college. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 18. branding dreams do come true testimonial “Thank you for the great work you did on the annual report! It looks wonderful. We have received lots of very positive feedback!” Dan Kimberg, executive director en t tud STUDENT U. 2008 ANNU AL R EPORT t where students are teachers, S en U. S tud U. and teachers are students 3601 Ridge Road | Durham, NC 27705 | 919.287.1729 | http://studentu.da.org Dream: to inspire Durham middle school students to believe that they can succeed in an academic environment and to motivate college students to pursue careers in public education and serve as advocates Client: Student U., an educational non- profit in Durham, N.C. I reworked their logo and collateral for children around the world. pieces to create a holistic brand image ents Building A Community and consistent communication strategy. orld Student U. makes a three-year commitment to its students starting with a free, six-week summer enrichment program. Triangle-area college students teach and lead Durham middle schoolers at Durham Academy. At the end of the summer, the students and teachers have formed a Student U. community The challenges were two-fold. 1) ents hey and stay in touch throughout the school year with weekly tutoring sessions and monthly outings. Create a communication strategy for udent ers to ngible “Student U. has given me a purpose, stakeholder groups that differ across ust a and I don’t mean a purpose for the summer, age and socioeconomic divides. 2) started I mean for life.” Ms. Mary, Student U. teacher Create attractive materials with a limited held a escue Achieving our goals Educate: the summer program budget. • Five days a week from 7:30 a.m. to 4 p.m. Free aftercare until 5:30 p.m. ted 92 • Many Student U. middle school participants will be the first in their families to go to college. • By the end of summer 2007, 84% of students • Four rigorous core classes and two electives with daily homework. • High expectations for both teachers and students. I incorporated a “Join the Community” rive that felt they could master the skills taught in school next year. • Student-teacher ratio: 3:1. Average class size: 6. • Core curriculum developed by Durham Public Schools specialists and statement into every communication • Compared to 86% before summer 2007, Student U. program staff. Elective classes developed by Student U. x sites 100% of students are very sure they are going teachers according to their individual expertise. piece to unite the stakeholder groups hange, to graduate from high school. • Field trips and community events: Beaufort Marine Lab, Duke Lemur County • By the end of summer 2007, 86% of students were looking forward to middle school. Center, Nasher Museum, Community Service Day, Student U. Olympics, Talent Show and Durham Day. under a common cause. I also adopted • Class participation increased in all four core subjects by the end of summer 2007. Grow: the year-round program themed headers, including “achieve” • 100% of summer 2007 teachers say they where students are teachers, would now consider teaching as a possible • One-on-one weekly tutoring sessions with summer teachers and other volunteers. and “dream,” to reflect the organization’s career path. • Monthly mentoring trips led by summer teachers and planned by Student and teachers are students • Summer 2007 students improved in all four U. program staff. Past events include a trip to a ropes course, watching a values and culture. I employed spot color w core subjects. They made triple-digit gains in Duke football game, touring the Ginger Young Art Gallery and marching in usly math, social studies and science. the Martin Luther King Jr. Day Parade. to create a consistent look while staying 3601 Ridge Road | Durham, NC 27705 | 919.287.1729 http://studentu.da.org Advisory Board • Amanda Dorsey, Co-Founder of Student U., Duke University student • David Malone, Director of Undergraduate Studies, Program in Education, Duke University on budget. • Tony Brown, President, Robertson • Leslie Holdsworth, Development Director, • Eric Mlyn, Executive Director, DukeEngage Join The Student U. Community! Scholars Program Durham Academy • Omega Curtis Parker, Durham Public School • Beth Anderson, Vice President for Foundation • Priscilla Ching, parent of Student U. teacher and Board Member Relations, Teach for America tutor; Durham Academy Trustee • Jan Riggsbee, Director, Elementary Teacher • Heidi Carter, Durham School Board Member • Daniel Kimberg, Co-Founder and Director of Preparation Program, Duke University Whether you want to be a student, • Anthony Clay, Past Board President, Junior Student U. • Mary Williams, Co-Founder of Student U., a teacher, a volunteer, a community Leadership Durham; College Counselor, • Bela Kussin, Trustee and Chair of Trustees Middle School teacher at Key Charter Academy partner or you just want to stop by and see what we’re all about, our Work included Durham Academy • Chena Flood, Director, University-School Teacher Education Program, NCCU Diversity Committee, Durham Academy • Charles Lovelace, Executive Director, Morehead Foundation, UNC-CH in Washington, D.C. • Chair: Michael Ülkü-Steiner, Upper School Director, Durham Academy door is always open. an annual inspire create build achieve grow think dream empower lead experience invent play love imagine report (top), brochure and informational one-sheet. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 19. brochure t Support Student U. en tud With your donations, Student U. can continue to help students in Durham change the world. S U. Name __________________________________ Signature ___________________ Date__________ Address _________________________________ City ______________________ State __________ Zip _____________ Phone __________________ E-mail __________________________________ I wish to support Student U. with a gift of $ ___________ My gift is enclosed. Please charge my credit card. Student U. Students Card Type __________________________ Account Number ______________________ Changing the World Expiration Date _______________________ At Student U., we not only believe that our students will grow up and change the world, we believe they Signature __________________________ can start right now. The open and supportive Student U. environment encourages students and teachers to I wish for my gift to be anonymous. share their passions and use them to make a tangible difference in the Durham community. Here are just a Please make checks payable to Student U. few of the ways that Student U. students have started Return this form and mail checks to: to make their mark on the world: Student U. | 3601 Ridge Rd. | Durham, N.C. 27705 • Students in the “Change the World” elective held a bake sale and raised $130 for the Durham Rescue Mission. Student U. Advisory Board • Ernie Monroe Jr. led a shoe drive and collected 92 • Tony Brown, President, Robertson Scholars Program shoes for the Salvation Army. • Beth Anderson, Vice President for Foundation Relations, Teach for America • Shydayja King orchestrated a canned food drive that • Heidi Carter, Durham School Board Member donated 142 cans to Urban Ministries. • Anthony Clay, Past Board President, Junior Leadership Durham; College Counselor, • Kayla Tate organized a talent show. Durham Academy • Students performed community service at six sites • • Chena Flood, Director, University-School Teacher Education Program, NCCU Amanda Dorsey, Co-Founder of Student U., Duke University student during the summer, including the Scrap Exchange, Durham Parks and Recreation and Orange County Client: The Bride’s Book magazine (for • Leslie Holdsworth, Development Director, Durham Academy Semaritan Relief. • • Priscilla Ching, parent of Student U. teacher and tutor; Durham Academy Trustee Daniel Kimberg, Co-Founder and Director of Student U. • The “Planet Patrol” elective organized and implemented a recycling litter patrol. Calliope Publishing) • Bela Kussin, Trustee and Chair of Trustees Diversity Committee, Durham Academy • Students organized a science share. • Charles Lovelace, Executive Director, Morehead Foundation, UNC-CH where students are teachers, • David Malone, Director of Undergraduate Studies, Program in Education, Duke University Condensed four pages of material in • Eric Mlyn, Executive Director, DukeEngage “Student U. has planted new and teachers are students a two-page online media kit. • Omega Curtis Parker, Durham Public School Board Member • • Jan Riggsbee, Director, Elementary Teacher Preparation Program, Duke University Mary Williams, Co-Founder of Student U., Middle School teacher at Key Charter Academy seeds of hope into my previously 3601 Ridge Road | Durham, NC 27705 | 919.287.1729 in Washington, D.C. semi-skeptical mind.” http://studentu.da.org • Chair: Michael Ülkü-Steiner, Upper School Director, Durham Academy Haley Carter, Student U. volunteer Created an “as seen in” logo to appear on sponsor and partner Web sites. Be the change you wish to see in the world. Mahatma Gandhi Dream: to inspire Durham middle school students to believe that they can succeed in an academic environment and to motivate college students to pursue careers in public education and Miss Jewel’s science class tests their egg-drop serve as advocates for children around the world. contraptions as part of their study of physics. Dante’s Story “Student U. has given me a purpose, When Ms. Amanda, Mr. and I don’t mean a purpose for the summer, I mean for life.” Kimberg, and Ms. Amy sent me the Student U. application, I Ms. Mary, Student U. teacher thought that this was going to be like school all over again. But that thought changed the moment I walked into the building. The Student U. Experience Student U. makes a three-year committment to its The first day of Student U. was fun, the teachers were nice students, starting with a six-week summer enrichment and they showed us how to do everything on campus and where everything was. program at Durham Academy. Students attend six academically rigorous classes in addition to taking field Every Friday we went on a field trip. All of the field trips trips and participating in community events. For each were exciting, but there is one that I remember the most. of their middle school summers, students return to We went to Beaufort beach. We went out on the ocean Durham Academy and their Student U. family. During catching fish and other creatures and examining them under the school year, students receive one-on-one weekly a microscope. We saw wild horses, and we picked up some tutoring sessions with summer teachers and community crabs, clams, and seashells. We went inside to see different volunteers. Student U. also hosts monthly mentoring animals and we saw this one crab about to come out of its events, with experiences ranging from writing workshops shell but sad to say, the crab died on its way out of its shell. to marching in the Martin Luther King Jr. Day Parade. Overall the trip was fantastic, and so is Student U. Achieving our Goals Inspired and Inspiring • Many Student U. middle school participants will be the In 2005, Student U.’s co-founder and executive director, first in their families to go to college. Dan Kimberg, saw first-hand the benefits of a students- • After summer 2007, 84% of students felt they could teaching-students model. He worked with Duke and master the skills taught in school next year. UNC students to bring that model to Durham, and in • Compared to 86% before summer 2007, 100% of summer 2007, Student U. ushered in its first 50 students. students are very sure they are going to graduate from The students surpassed all expectations, showing major high school. improvements not only in test scores but in attitude • By the end of summer 2007, 86% of students were toward school. Each summer, Student U. welcomes 50 looking forward to middle school. more rising sixth graders from Durham Public Schools. • Class participation increased in all four core subjects by The Student U. model is successful because it harnesses the end of summer 2007. Join the Community! students’ power to change the world. The program • 100% of summer 2007 teachers say they Whether you want to be a student, a teacher, a volunteer, inspires and empowers students of all ages by challenging would now consider teaching as a possible career path. a community partner, or you just want to learn more about us, them to do something meaningful, to use their passion • Summer 2007 students improved in all four core our door is always open. More information and applications to make a difference in their community. Student U. subjects. can be obtained online at http://studentu.da.org or by calling gives students and teachers a shared vision for a 919.287.1729, or by e-mailing studentudurham@gmail.com. brighter future and the courage to make it a reality. inspire create build achieve grow think dream empower lead experience invent play love imagine discover believe motivate succeed kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 20. www. collateral IDE’S BO BR 2006 O .com E K TH AWARD G CE WINNIN PU EN ARDS BL PEX AW LL C A AT E www.thebridesbook.com I I O N E XC The Bride’s Book is the only North Carolina wedding website anchored by a professionally designed, award- winning premier publication. The magazine enhances the website and ensures complete and total coverage of the area’s wedding resources. “I have been very pleased with your service. The lead list gives me fast access to many key stats: potential customers, while the Client: The Bride’s Book magazine (for 80,000 visitors per month website is a good shop window Calliope Publishing) for my work and offers a good Supported by a magazine with a distribution of 60,000 in the southeast Condensed four pages of material in a portal into my own website.” Highly ranked on top search engines in two-page online media kit. Neil Boyd, Neil Boyd Photography the southeast Multi-award winning Created an “as seen in” logo to appear on High renewal rate of 91% - advertisers promotion: sponsor and partner Web sites. love us! The website is heavily promoted in our award-winning magazine with a read- National website currently focusing ership of 120,000 brides. on the Southeast with a plan for rapid growth in the next 12 months We began regional and national web ad campaigns which will bring more visi- tors to our site. advertisers love us! Added value: all advertisers receive a real Comprehensive website anchored by the • TruNk ShOWS & EvENTS list your ad, with image and copy, weblink, bridal Our search engine optimization team works through out the year to maintain Southeast’s only award-winning wedding events with a link leads and more! top placement in the major search engines that account for virtually all web magazine with readership of 60,000 in • WEddiNg FavOrS & giFTS market the Carolinas searches. to brides directly Brides describe our website and • iNduSTry TrENdSwrite an We partner with various wedding sites and participate in major NC wedding publication as “the most useful resource advertorial promoting your business expos and shows and many throughout the southeast throughout the year. available to regional brides” with link and bio #1 overall wedding website in NC • rEal BridES showcase actual We offer so many ways for you to promote weddings your businesses and products: • CONTESTS & PrOMOTiONS for • Marketplace - local and national Fall/Winter 2007 we’re featuring two listings promotions: a dinner for Two and Complete Wedding giveaway brides love us! advertising rates FEATURED AD $500 WEDDING 101: planning worksheets to get started • rotating Banner ad on all site pages • Top of category listing highlighted in BUDGETS & PLANNING: setting and staying within your budget gold BRIDAL ETIQUETTE: answers to your most pressing etiquette and • directory listing in up to 6 categories dilemma questions from Miss Etta • unlimited description of services • up to 6 images FASHION TRENDS: articles written by local • direct link to your website professionals • direct email from our website to yours • all contact info TRUNK SHOWS & EVENTS: wedding • Editorial and photo opportunities in shows, exclusive trunk shows and special our magazine events • Bridal leads WEDDING FAVORS & GIFTS: shop for PREMIUM AD $250 all the details online • Top of category listing just beneath Featured advertisers MARKETPLACE: local and national • directory listing in up to 3 categories reasources • 250 word description of services • up to 2 images REAL BRIDES: see photos of local weddings and get • direct link to your website great ideas • direct email from our website to yours • all contact info • Editorial and photo opportunities in our magazine To sign up, simply go to www.TheBridesBook.com/ • Bridal leads advertise and choose your package. Follow the instructions STANDARD AD $125 and your ad will be up in 24 hours or less. • direct link to your website • direct email from our website to yours NO CONTRACTS, NO FUSS, JUST RESULTS • all contact info • Bridal leads The Bride’s Book • 103 Portsmith Place, Chapel Hill NC 27516 Phone: (919) 593-1472 • Fax: (919) 869-1386 • www.thebridesbook.com kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 21. collateral 501 West FranklinStreet Chapel Hill, NC 27516 Welcome Members of the Southern Foodways Alliance! Welcome to Orange County and the profusion of gastronomic delights that await you! It’s a pleasant burden for those of us who are blessed to live here to have so many culinary opportunities on a daily basis, and we’re happy to be able to share this burden with you for a while. So many choices, so little time! So prodigious is the cornucopia here that local government has considered enacting a county wide four-meals-a day rule, just so everybody has a chance to sample from the treats that abound. Think of it. On one street, Franklin, there are enough world-class meals to satisfy everyone in the world. For first-class pan-Asian cuisine try Lantern, which also happens to have one of the best bars you’ll ever grace with your presence. Across the street is Elaine’s, nouveau cuisine where the chef is justly proud of his wild game. The now famous (but modest and wonderful) Bill Smith is the mainstay of Crooks Corner: if you don’t go there you really haven’t been here at all. Tucked away in the Courtyard is the elegant Bon Soiree which, as you may have guessed by the name, serves the best French food this side of the Seine. And for Italian food Il Palio is a must. We mean it: Client: Orange County Visitors Bureau a must. And of course the perennial classic: the Carolina Inn, a member of the Southern Foodways Alliance. Enough said. (for Calliope Publishing) But it’s not all bow-ties and tails here. For barbecue, there’s Allen and Sons and the Barbecue Joint (yes, that’s what it’s called, The Barbecue Designed letter and matching Joint),and for a nowhere-else-in-the-universe-taste bud-extravaganza, 9” x 12” envelope to match the theme of visit Mama Dip’s for southern cooking most of the south has forgotten the organization’s annual visitors guide. how to cook, and never cooked this well. Please go to Carrboro. Here you’ll find Panzanella’s, which serves some of the freshest food, warmest bread and organic produce avail- able. Acme, presided over by the affable and talented Kevin Callaghan, is a delight. A great bar there too! In Historic Hillsborough, Saratoga Grill and Tupelos are only separated by a few yards, so if you’re on a tight schedule you can have appetizers at one and your entree at another. We could go on: this is hardly an exhaustive list. Think of it, rather, as an invitation to explore, an incomplete guide map, a treasure hunt. Bon appetite. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 22. collateral Y OU ’RE CAROLINA YO UR CAROLINA Client: UNC-CH Office of Development Designed postcard that was sent to more than 10,000 young alumni. serving carolina proud Nonprofit C Organization arolina students are giving back to their communities, US Postage carolina the world through the Public the nation and annual fund 208 W. Franklin Street PAID annualfund.unc.edu Service Scholars (PSS) program at the Carolina Chapel Hill, NC 27516 Permit No. 177 Center for Public Service. The Center was established in dinner to benefit NC Children’s Hospital; Priyanka Rao ’08 – Xicotepec Project, Mexico; Andrew Chen ’07 – Manav Sadhna NGO, India. 1999 through a private gift from a generous UNC alumna Pictured clockwise from top: Susan Tart ’07 – Sri Lanka Navy tsunami relief; Zach Torres-Fowler ’07 – Alpha Chi Omega spaghetti who believed in strengthening the University’s public service commitment by promoting scholarship and engagement. How are Public Service Scholars making Carolina proud? • Since its inception in 2003, 2,500 students in the Public Service Scholars program have performed over 350,000 hours of service that would translate to nearly $7 million in paid work. • 66% of service was completed in North Carolina for hundreds of worthwhile organizations like UNC Hospitals, Habitat for Humanity and the Orange County Rape Crisis Center. • 19% was performed internationally with education, health care and disaster relief in countries from Mexico to India to Sri Lanka and beyond. Gifts to the Carolina Annual Fund allow the University to enrich the student experience and reach out to those in need with programs like PSS at the Carolina Center for Public Service. Gifts to your Carolina can be worth even more this academic year through the Holsenbeck Challenge. Visit http://annualfund.unc.edu/challenge to learn how. SJM kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 23. layout until proven guilty d WAYNE ALLEN DAIL spent 18 years in prison for a crime he didn’t commit. The court, which wrongfully convicted him of first- degree rape, first-degree sexual offense, first-degree burglary and setting, and they feel that working with the project is well worth their time. Students sift through approximately 1,500 letters from inmates across the country who have the same stories: They are innocent. Certain red flags for possible innocence include cases in which innocent indecent liberties with a minor, sentenced him conviction is based primarily on identification, to life in prison. With unending support from cases in which defendants turned down a plea the N.C. Center on Actual Innocence and the bargain and letters that proclaim complete Innocence Project, Dail was freed. On Aug. 28, innocence. 2007, he left his prison cell behind to someone “We look for people who say that the crime didn’t much more deserving. happen or they were not the one who committed “It was the Innocence Project that was paramount the crime,” said Kellie Mannette, a second-year law to my exoneration,” Dail said. “Many students student from Wake Forest and co-president of the looked through my case through the years, and it UNC-CH Law Innocence Project. “That’s one of ended up at the N.C. Center on Actual Innocence. the biggest criteria.” Had it not been for the Innocence Project and the After the center assigns a case to UNC-CH’s Center, I would most likely still be in prison today Innocence Project, the student volunteers study instead of on the sandy beaches of South Florida.” the trial transcripts to look for links, such as new evidence, that were missing from the original trial. “We usually tell the students that their goal is WHAT IS THE INNOCENCE PROJECT? to find things in the case that were not available The UNC-Chapel Hill Law School Innocence to our trial that we can bring back into court,” Project works in conjunction with Duke University Mannette said. Law School and five other law schools in the state. Innocent until proven guilty works, except The project works under the direct supervision According to Farr and his case partner, Jonathan Jones, a first-year law student from Zionsville, Ill., of its umbrella organization, the N.C. Center on when it still leads to a wrongful conviction. Actual Innocence, which is funded by the Z. Smith project members are currently reviewing a trial they were assigned at the beginning of the year. The Reynolds Foundation, Interest on Lawyers Trust Several UNC-CH law students work with Accounts and the N.C. Bar Foundation. The law transcript, documented in 700 pages, is one of the shorter ones the project has been assigned. students work pro bono, reviewing hundreds of the Innocence Project to free inmates who innocence claims from inmates and tackling those “We are just looking for avenues in our case that we may be able to find that would show whether never should have ended up in prison. cases that match the center’s criteria. Most cases chosen for further review are felony cases that or not this person is truly innocent of the crime for which he has been convicted,” Jones said. “Even if hold years of jail time. In most circumstances, the it ends up being something where you can’t find by lindsay britt • photos by hannah taylor inmates have no legal representation. what you need to help that person, you have at “We want to help the people who are in the most • design by faye fang & kelly giles need of help,” said Christine Mumma, director for least given their case another set of eyes.” the N.C. Center on Actual Innocence. Rich Rosen, professor of criminal law and A CALL FOR CHANGE criminal procedure at the UNC-CH School of Mumma realized that though the center’s work Law, first founded the UNC-CH Law School was helping to correct judicial errors, it was time Innocence Project in the late 1990s. It soon to be proactive. She worked with the N.C. General became apparent that the Duke and UNC-CH Assembly to write three criminal justice procedure projects were duplicating each other’s work and bills, two of which became effective on March wasting resources. Now the center, located in 1, 2008. Had these three bills — the Eyewitness Durham, delegates the cases to the separate law Identification Reform Act, the Electronic schools to ensure that the student volunteer efforts Recording of Interrogations Bill and the updated are used as efficiently as possible. DNA Testing and Preservation Bill — been in effect when Dail’s case began, it is likely he would not have been convicted, and he would not have IN STUDENTS’ HANDS missed spending 18 years with his son. “I read a book by John Grisham called ‘The “The great thing about the exoneration cases Innocent Man’ before I started law school, so I is if you can say that there is a silver lining at all knew that when I got here the Innocence Project for anybody who has been wrongfully convicted, is what I wanted to get involved in,” said Nicholas it’s that they do provide examples for why these Farr, a first-year law student from Greenville, S.C. changes are important,” Mumma said. Whether they are inspired by a Grisham novel The Eyewitness Identification Reform Act or an in-depth investigative journalism class taken formalizes procedures taught in basic law during their undergraduate years, approximately enforcement training. Rather than doing a 40 UNC-CH law students currently work with simultaneous photographic line-up of possible the project. Student volunteers gain investigative suspects, the witness now sees them one at a time. experience that extends beyond the classroom 20 21 That eliminates the possibility of the witness April 2008 www.unc.edu/bw Client: Blue & White magazine “Had it not been for the Innocence Project and the Center, I would most likely still be in prison today instead of on the sandy beaches of charge without concrete evidence, much more concrete South Florida.” than what is used when they convict.” The second bill, which allows interrogations in homicide cases to be recorded, is an important baby -Dwayne Allen Dail step, Mumma said. In the past, sometimes investigators just recorded the confessions, but now the entire exercising relative judgment when choosing which interrogation must now be on file. Eventually, Mumma suspect better matches his or her memory. would like for all violent felony interrogations to be “More important are the independent administrators,” recorded. Mumma said. “The person who is running the line-up The updated DNA Testing and Preservation Bill doesn’t know who the suspect is. This way they can’t revamps an existing bill that has been in effect since inadvertently, or in rare circumstances advertently, give 2001. Rather than just applying to law enforcement cues such as coughing to the witness.” officers, anyone who has custody of evidence is Also included in the act is a concept that has been responsible for preserving it until the convict and others implemented in scientific experiments for years. The associated with the case are released from incarceration. line-up is conducted as a double-blind test. Neither “We have numerous cases at the center where people the witness nor the administrator knows whether the are claiming evidence,” Mumma said. “If we could get suspect is even included in the line-up. This relieves access to that evidence, we would be able to resolve that unnecessary pressure for witnesses since they aren’t question of innocence or confirm their guilt.” required to identify someone. In Dail’s case, evidence that was assumed destroyed “We are trying to take what scientists have learned was found in a misplaced box years later. This single about memory and put it into practice in the law,” piece of evidence contained enough DNA to prove his Mumma said. innocence. If it had been properly stored, as required by Dail believes a guided misidentification played a the updated bill, an injustice could have been avoided. major role in his wrongful conviction, along with “It’s not just about protecting the innocent, it’s about tunnel vision from law enforcement and the district getting the guilty,” Mumma said. “Gaining public attorney’s office. confidence in the justice system — that is what all “All the way through the appeals courts, the crimes the bills are for. Every time someone is wrongfully that I was convicted of were so horrific that a person convicted, there is the other on the streets committing really does not get the same look that other cases may more crime.” & get,” Dail said. “Nobody wants to overturn a child sex 22 April 2008 kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 24. layout tech rocks “ET, phone home”? Try “ET, text home.” And we may not have spaceships that whip whatever we most desire out of thin air a la “Hitchhiker’s Guide to the Galaxy,” but phones booths are definitely out of style. And when lightning strikes, let’s all just hope it’s not attracted to your wireless connection.... by amanda younger • design by kelly giles • photos by danielle verilli REMEMBER WHEN Lite-Brites were the coolest new dwindling enrollment. gadgets money could buy? “Computer science was a really hot major in the What about when watching a VHS was much cooler 1980s and ‘90s, but then there was a big drop nation- than reciting the ABCs and DVD wasn’t even in our wide,” said Steve Weiss, a professor in the department home entertainment vocabulary? of computer science. “It was a hard major that got you a But with technology advancing to unforeseen good job. Then it just became a hard major.” heights and becoming a substantial part of everyday However, Weiss explained that enrollment has once communication and interaction, it comes as little sur- again begun to increase and that, despite statistics and prise that educational institutions around the nation are figures, technology on campus and throughout society jumping on the technological bandwagon. in general is an important aspect of daily life. “Since 1982, technology has become increasingly Figures show that the technology industry has more important in a student’s education,” said John become a multi-million dollar business, impacting virtu- Gorsuch, director of the Ram Shop. ally every American household. With the help of Fred Brooks, a pioneer in computer In fact, more than 22 million adults in the United science, UNC-Chapel Hill established its computer States currently own iPods, while the number of Ameri- science department in 1964. The department considers cans who own computers is even more staggering at 70 itself the second freestanding, Ph.D.-offering computer million households, or 62 percent of the population, science department in the nation. as reported by the 2003 U.S. Census Bureau. This is a Though the department initially attracted much nearly sevenfold-increase from 1984, when computer attention, time took its toll, and both the dot-com bust use seemed like a luxury reserved for a segment of the of the 1990s and fears of job outsourcing took prece- population. dence in the minds of prospective majors, resulting in Though the 1990s were certainly characterized by 12 Januar y/Februar y 2007 Client: Blue & White magazine un-digitized, most realize that such a transformation has become necessary in society. “I believe American life has become way too dependent on technology nowadays,” said Early Yu, a sophomore computer science major from Cary. “For me personally, every time I get in my car and realize I don’t have my iPod, I run up to my room and get it. I wouldn’t know what I would do without my cell phone, laptop and car.” Whether with open arms or through gritted teeth, not all have been so quick to embrace digitization in their daily lives. Much to the dismay of many native Chapel Hillians, the town council last year decided to reject a proposal by council member Laurin Easthom that would have provided for the establishment of a committee to inves- tigate making Wi-Fi technology available throughout Chapel Hill. Though viewed as somewhat of a setback to technol- ogy enthusiasts, businesses in and around Chapel Hill have slowly begun to incorporate wireless Internet con- nections and other technology into their establishments to provide an added convenience for customers, many of whom rely heavily on their ability to check e-mail or to surf the Internet for information. Four Corners, Jack Sprat and Panera Bread all offer customers the chance to utilize wireless technology. While these establishments have chosen to embrace the technological and Internet boom (and subsequent bust), it still remains an amazing feat that society has be- these new options, some staples of Chapel Hill and changes in technology are found in something that most come a virtual playground for the technologically savvy Carrboro have opted to remain more traditional and take for granted: making a simple phone call. and that daily life can now be measured in gigabytes and have said they have not felt pressure to compete with While the land line, handset method of calling is RPMs. the latest technology. probably the quintessential image to come to mind College students in particular seem to be bombarded Schoolkids Records on Franklin Street is one such when a person thinks about making a phone call, it is by an endless stream of new technology, as thousands of example. Employee Katie Underwood said that the the cellular phone that has become the dominant facili- campuses now have wireless Internet access and require business doesn’t feel the need to carry the latest MP3 tator in this type of communication. students to have laptops on which they can check Web innovations among its inventory. “The cellular phone has taken a fair amount of busi- sites and where databases assign homework and admin- “We really haven’t felt any pressure…people still ness and traffic from the handset,” Streck said. “They ister exams. come here because we have the latest stuff,” she said. have gradually been pushing to being digital from the “The University is behind the curve in terms of facili- While Schoolkids Records continues to be a hotspot handset for the last five or seven years.” ties; it’s all because of money,” Weiss said. “I think the on Franklin Street and a popular destination for UNC- In fact, Streck explained that in a recent survey con- [Carolina Computing Initiative] was a dramatic, bold CH music lovers, such places are less and less common ducted by the university, the students’ top technological and positive move.” as students seem increasingly enthralled by MP3 tech- concern was cellular omnipresence throughout campus, Gorsuch pinpointed 1999, the year CCI was intro- nology. particularly in buildings. duced on campus, as a watershed moment for both the The Apple products, particularly iPods, carried Such concerns have prompted officials to examine a Ram Shop and the University. by Student Stores attest to this desire for the latest wide range of solutions or models that can be followed He said that there were originally hopes that approxi- technology and the convenience these items provide to ensure that the campus is able to function in an ever- mately one-third of all incoming freshmen that year to students. In 2005, the university ranked in the top changing, increasingly technological world. would jump on board with the plan. However, officials 10 colleges for iPods sales, selling approximately 1,600 Regardless of the context in which a person is speak- were pleased by a more than 50 percent participation units. ing about technology, be it cellular phones, the Internet rate that year alone. Nevertheless, while the notion of technology often or iPods, it is undeniable that innovation in this field The Ram Shop, one of the oldest college computer prompts students to think of retrieving assignments via has changed the landscape of both social interaction and stores in the United States, has grown substantially over Blackboard, checking e-mail, scanning Facebook.com our everyday experiences as students, as exemplified by the past two decades, expanding to three locations on for the latest news or listening to music, it is cellular Weiss’ brief, yet profound statement. campus. In May 2007, the Ram Shop hopes to open a phones and telephone communication in general that “We don’t say ‘Do you have e-mail?,’ We say ‘What’s full-service computer department in Student Stores. While the topic of computer innovation prompts seem to be both the greatest concern for students and the area of most rapid change among officials. your e-mail?’” & some to retreat to a sense of nostalgia, a longing for a John Streck, ITS assistant vice chancellor for tele- time when daily life seemed much more personal and communications, explained that some of the greatest www.unc.edu/bw 13 14 Januar y/Februar y 2007 kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 25. W 20 INN 05 BU SMA R SIN E layout L OF ESS L T YE HE AR Bringing News of Local Business to the Neighborhoods of Greater Chapel Hill DECEMBER 2006 VOLUME 5 • ISSUE 12 Covered in Hillsborough’s Best Kept Secret Chocolate: Indulge yourself this holiday season By Hilary Hellens Chocolate can transport you to the bustling metropolis of Paris, a tiny factory in Sicily, or to the exotic back roads of Madagascar. Gone are the days of the simple chocolate bar. Chocolate has taken on a whole new grown-up (and health-conscious) persona. Got a hankering for the sweet stuff? I checked out some of the best places in the area to satisfy your chocolate cravings. If you’re looking to find homemade truffles, a friendly atmosphere and fresh- roasted coffee, The Belted Goat at 2000 Fearrington Village Center Y in Pittsboro is the place to go. The By laura Zavelson Fearrington House restaurant’s chocolatier, Jill Leckey, joined the ou’ve seen it Fearrington in 2005 after training while browsing at the French Culinary Institute and Peacock Alley, A working for the well-known Jacques Southern Season Torres Chocolate shop in New York. and Dovecote. Leckey hand bakes truffles, pastries It’s that beautiful and desserts that are available for c e r a m i c sale at The Belted Goat. The most dinnerware glazed in the colors of popular truffle is the lavender and lime Tuscany. It’s the delicate yet somehow truffle. Some other truffles available whimsical champagne glass. It’s the include Irish cream, mango, rum, soup tureen shaped like an opera and pineapple, all of which are free singer and the serving platter shaped of preservatives and artificial flavors. like a butterfly. It’s Vietri. one-of-a-kind samples – pieces that Vietri for warehouse space and offices and chose In addition, The Belted Goat carries So if you already know about Vietri, considered, but decided not to include in to set up their headquarters in Hillsborough. an array of chocolate bars including what’s the big secret? The word that’s music one of their lines. Now the products are sold through tony MarieBelle chocolate bars from New to the ears of shoppers everywhere – Outlet If you don’t know Vietri, it’s a line retailers in the U.S., Canada and throughout York and Cote d’Or and Dolfin Chocolat Store. At the end of November, the Vietri of tabletop, gift and accessory items— the world. chocolate bars from Belgium. outlet store--that until now has only had functional art really--hand-selected from Several times a year, Susan, who is the For a huge selection of chocolate limited hours--celebrated the Italy. The company was founded more CEO and in charge of product development, – in all its forms -- from around the grand opening of expanded than 25 years ago when sisters Susan and goes with the Vietri art directors to visit world, try A Southern Season, located hours and expanded space. Francis Gravely and their mom visited Italy artisans all over Italy—Venice, Umbria, at University Mall in Chapel Hill. A popular treat here is the French chocolate truffle. “It is the best I have If you love Vietri, you have to go. It’s your chance to complete that set of dinnerware or finally and fell in love with the dinnerware at the San Pietro Hotel on the Amalfi coast. They brought back the pieces that formed their Tuscan, Milan, and Sicily. There, they are introduced to see the latest designs, shapes and colors. As sister Francis, VP Client: Southern Neighbor Continued on p.3 buy the coordinating accessories at a great price. It’s also your chance to snap up very first line. As they were both living in Chapel Hill at the time, they started a search Continued on p.2 magazine (for Calliope Publishing) HAVE A SAFE AND HAPPY HOLIDAY SEASON FROM ALL OF US AT SOUTHERN NEIGHBOR! Designed feature story and cover layout, in addition other editorial Permit No. 1891 Raleigh, NC Chapel Hill, NC 27515 US Postage Paid PO Box 2014 layouts and ads. ECR WSS PRSRT STD Postal Patron COLOR COLOR December 2006 • Buy Local Small Business of the Year 2005 • December 2006 In October, Susan and Francis gathered INTERESTING FACTS ABOUT CHOCOLATE THE CHOCOLATE HEART Shop the Vietri outlet Store together 59 Vietri shop owners and • Before chocolate was a sweet candy, it In addition to triggering endorphins for (insider’s tip: Check the Web site for a passionate Vietri collectors and set sail was a spicy drink. Some of the earliest that “falling in love” feeling and being the coupon before you go.) aboard the four-masted schooner known chocolate drinkers were the ancient quickest way to mend a broken heart, 343 elizabeth Brady rd SEACLOUD. The voyage originated in Aztecs and Mayas of Mesoamerica. chocolate is believed to have physical • Chocolate in a blue wrapper will not sell heart-health benefits too. Chocolate— hillsborough Naples and included visits to the Amalfi in Shanghai or Hong Kong because the especially dark chocolate--contains fla- Mon-Sat 10am-6pm Coast, Sicily and Malta. The intimate Chinese associate blue with death. vonoids, naturally-occurring compounds Sun 1-5pm group immediately became fast friends as found in plant-based foods recognized as • Queen Victoria was a major fan of choco- 919.245.4181 they toured Vietri’s “insider places” and exuding certain health benefits. According late. She sent five-hundred-thousand www.vietri.com met artisans and painters. The trip was so pounds of chocolate to her troops one to the Cleveland Clinic, flavonoids have (Directions available on the Web) successful, they are hoping to plan several Christmas. antioxidant power—the power to help the more. • The first Three Musketeers candy bar sold body’s cells resist damage caused by free If the description of the trip is making for 5 cents. radicals. Free radicals are bad. Damage Continued from Cover you yearn for a glimpse of Italy, take some from free radicals can lead to LDL-choles- • In the 1500s members of religious sects time to check out the Vietri Web site. Not terol oxidation and plaque formation on ate all the chocolate they could when they arterial walls. of communications, explains, “each region only does it contain Francis’ blog entries were fasting because it was not considered a food. And the news about chocolate just keeps has its own hand and there is never a from the trip, it is also rich in photographs getting better. In addition to antioxident shortage of new products and creativity.” of Italy. While you’re there, you can search • 14 ounces of chocolate has about the capabilities, flavonoids (read chocolate) Not surprising, since Italy is so often on through the entire Vietri product line and same amount of caffeine as a cup of decaf- may: the leading edge of design in other areas then use the store locator to find out who feinated coffee. • Help reduce platelet activation like fashion, furniture and automobiles. carries the pieces you want. like a kid in her candy store. If truffles are Street in Chapel Hill. The coffee shop sells • Affect the relaxation capabilities of blood The various art forms influence the others At the end of the day, it’s no wonder not your cup of tea – and by the way, the MarieBelle Hot Chocolate and MarieBelle vessels leading to constant innovation. the company has such a loyal following Continued from Cover store has that too – why not try a chocolate Hot Chocolate with Aztec spice. It also • Positively affect the balance of certain And the Vietri product development of customers and collectors. Vietri is bar? A Southern Season has dedicated an has a selection of chocolate bars including hormone-like compounds thought to be team is constantly sending ideas over considered a leader not only in tabletop put in my mouth,” says Joyce Fowler, the entire wall to chocolate bars that come from Plantations chocolate bars, which are important to cardiovascular health the Atlantic as well. They often share but also in design. And when you bring it manager of the candy department. Another everywhere, including Austria and Sicily. made using 100 percent Arriba cacao from With all this great news you might feel suggestions from their stores, customers into your home it somehow fits with your customer favorite is a truffle produced by “These bars are hugely popular with our Ecuador. Plantations uses no added vanilla like falling in love (with chocolate) all over and sales reps as well as their knowledge other belongings and becomes a part of the the Moonstruck Chocolate Company, a customers – and cheap!” she adds. “Where or flavors, which allows you to taste only the again. of North American trends with the artists. way you communicate your own personal small, independently-owned chocolate shop else can you get this kind of [gastronomic] flavor of the chocolate. The bars range from The company launches a new group of style. n in Oregon. With a nod to our local talents, adventure for as little as 50 cents?” There is milk chocolate to 100 percent sugar-free products—at various national trade shows-- A Southern Season features divine creations also a great selection of dark chocolate bars, cocoa bars. 3Cups also serves up a variety of Chocolate is an “adventure” for not only four times a year. by The Azurelise Chocolate Company, which which Fowler says not only taste decadent, different chocolates from around the world, the young but the young at heart, Fowler is owned and operated by chocolatier but also have many health benefits [see including Michel Cluizel chocolate bars says. And with so many great local places to Print this season’s Buy Local flyer (below) at: Reginald Savage in Raleigh. “We can’t wait sidebar]. from France, Domori chocolate bars from buy exotic chocolates and so many health- www.soneighbor.com/upload/content/BuyLocal06.pdf to try every piece of chocolate that comes Our third venue to get a great chocolate Italy, and Ampamakia chocolate bars from conscious reasons to consider, why not go and post in your home or business window. Happy Holidays! in,” says Fowler, who admits she feels a bit fix is 3 Cups, located at 431 W. Franklin Madagascar. ahead and indulge? n Make Make Every Side Lida L. Coleman, CPA • David L. Huntoon, CPA** • Joseph F. Charamut, CPA • Mark D. Brown, CPA Stick Your Good Side Tax Preparation for Individuals and Businesses, Including multiple states Tax & estate planning • Certified Quickbooks™ Consultant Advisory services for start-up and existing businesses Audits, Reviews and compilations — Emphasis on nonprofit audits 100 Europa Drive, Suite 445 • Chapel Hill, NC 27517 (919) 968-4911 • info@chcb.com • Fax: (919) 967-2813 • www.chcb.com Rejuvenate your skin in time for the holiday party, smooth away the wrinkles **Certified Specialist in Estate Planning before the family reunion, or get the waistline you’ve always wanted before the New Year. What a nice gift to give yourself or someone you love! Featured in Southern Living Magazine Sunflowers J. Charles Finn, M.D. American Board of Facial Plastic & Karlee Wagoner, NP Board Certified Adult Nurse Practitioner Gift Shoppe Reconstructive Surgery American Board of Otolaryngology/Head Jennifer Jahoo Antiques • Fine Linens & Neck Surgery LicensedParamedical Esthetician Pine Cone Hill and Accessories Marcie Corry Owner ....buy local for this holiday season and throughout 2007! Window clings Sue Ellen Cox, M.D. April Cotten Call for events in 1865 farmhouse still available at your local Chamber American Board of Dermatology LicensedParamedical Esthetician on Jordan Lake 104 S Estes Dr, Chapel Hill or 121 W Margaret Ln, Hillsborough Sally Sutton Artist 5821 Farrington Rd. Ste 101 • Chapel Hill, NC 27517 • 919-403-6200 • www.aesthetic-solutions.com Original Paintings ï Commissions accepted ï Art Lessons www.sallysutton.com ï (91 9) 417-8784 NOVEMBER Wed ñ Sa t 10am ñ 5pm ï Sunday 1-5pm DECEMBER Wed ñ Sat 10am ñ 6pm ï Sunday 1-6pm The Authorized Physician Specialists in Botox, Injectable Fillers, Lasers, 1515 Hwy 751 Apex ï (919) 303-4635 ï 13 miles south of Southpoint Mall Tumescent Liposuction, Facial Plastic Surgery, and more! 2 3 kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 26. marketing media kit 2008 celebrating 10 years & blue white strategically positioning you in front of 35,000 qualified buyers each month. 35,000 buyers 35,000 buyers 35,000 buyers 35,000 buyers Who are they? Where do they live? Where do they shop? What do they buy? Î 52% women Î 48% of students rent an apartment or home Î 70% of students list Franklin Street and South- Î 78% of students recently bought pizza Î 45% between 18 and 29 years old Î 39% of students live in campus housing point as their top destinations Î 67% of students recently ate at a deli Î 25,000 students between the ages of18 and 25 Î 20,000+ students and staff live within Chapel Hill Î 81% of students have shopped at Wal-Mart Î 58% of studentsrecently visited a coffee house from families with a median annual income of city limits within the past month Î 56% of students recently purchased an item from $97,000 Î 64% of UNC employees and 73% of UNC stu- Î UNC’s Student Stores, Eckerd and Border’s a video store Î over 90% of students are involved in community dents live in Chapel Hill, Durham or Carrboro are also among the most frequently- Î 46% of students recently bought ice cream or service and 60% participate in the arts shopped stores yogurt Î 10,000 faculty and staff with combined annual Î 31% of students recently bought something at a income of over $1 billion bakery Statistics taken from the 2005 Chapel Hll Data Book and Daily Tar Heel Market Statistics Survey testimonial “Oh, Kelly! The media kit looks fantastic! I was sitting near my friends when I looked at it and they were like, “WOW, what’s Rates and specs 2008 THAT?” I’d totally buy an ad from us now. Wow, wow.” ¼ Page H Have spot color 3.5 x 7.5 for only $25 Amy Guyer, former editor-in-chief, Blue & White extra! 1 /8 Page 3 x 2.25 ½ Page V ¼ Page V 3.5 x 10 3. x 4.5 Full Page ½ Page H 7.5 x 10 7.5 x 4.5 Client: Blue & White magazine Size Price Return on investment back cover $395 most valued placement--readers see ad without opening the magazine When I became art director of Blue & White, the inside front cover $315 ad seen immediately upon opening magazine magazine hadn’t sold an ad in over a year. I realized inside back cover $275 lets you leave the last impression on readers that to achieve our goals of full-color and glossy full page $250 good coverage on a full page within the magazine half page $165 noticeable while audience is reading pages, we needed ad revenue. quarter page $100 affordable coverage within the magazine’s content To get us started in the right direction, I created the eighth page $65 affordable coverage within the magazine’s content magazine’s first-ever media kit. I started by researching *Advertisers wishing to purchase more than one advertisement — for the same or future issues — can get additional ads at a discounted rate of 10% off the original list price. Ad Artwork Formats Design the standards for media kits and looked at dozens of .PDF Î pdf - images @ 300 DPI/resolution .EPS Î eps - images @ 300 DPI/resolution Assistance Once you commit to an ad, Î grayscale color mode Î grayscale color mode samples from premiere national magazines. Î all fonts imbedded Î all fonts made into outlines Blue & White will provide up to one hour of discounted design assistance for $15. We .TIF .JPG can offer further assistance I researched Triangle-area demographics and Î tiff @ 300 DPI/resolution Î grayscale color mode Î flattened Î jpeg @ 300 DPI/resolution Î grayscale color mode Î file quality max of 12 at a rate of $40 per hour, charged in fifteen-minute increments. discerned the magazine’s strongest selling points. Ads with spot color must be submitted as .ai, .indd, PDF, or .psd formats. Contact kagiles@email.unc.edu with questions about ad formatting. I researched, wrote and designed the entire piece 2008 Fall Calendar from scratch. Issue September Space close August 15 Materials close August 18 On stands September 1 Since the media kit has been in use, ad revenue has October November September 10 October 10 September 12 October 13 October 1 November 1 increased steadily, and the magazine printed its first December November 10 November 12 *Please note that the above dates are for planning purposes only. Please confirm all closing dates with your sales representative. December 1 profitable issue in five years. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 27. layout Above: North Carolinians from Wilmington pride themselves on their agricultural export technology, where they use 235-foot-tall cranes to lift cargo from railroad cars to ocean vessels. At the fair, crane operator Brandon Davis shows Jessica Walter, 9, how to control a 1-40 scale model crane. Susan Clizbe, the port’s communications manager, said “I set [Senator] Richard Burr up with a crane and he turned into a four-year-old, so I knew the kids would like it.” Below: Jim Weber of Clayshaper Pottery demon- strates techniques on his pottery wheel to onlookers at the Village of Yesteryear. Although currently based in Milner, Ga., Weber learned his craft at Haywood Technical College in Clyde, N.C. While demonstrating, Weber stressed the importance of hard work and education to keep the Southern heritage alive. “We are truly living examples of heritage and talent, ex- pressly for the citizens of the state of North Carolina.” Woodworker Lyle Wheeler shapes part of a chair he is working on at the fair’s Heritage Circle. Wheeler produces traditional ladderback chairs and rockers using Shaker techniques in his shop at Millers Creek, N.C., near the Blue Ridge Mountains. Each piece of the chair comes from a specific part of the trunk based on the wood’s quali- ties and grain. “I’ve been making chairs since ‘89,” Wheeler says. “My grandfather taught me how.” state fair Meet the people behind N.C.’s traditions. photos & captions by danielle verrilli • design by kelly giles Client: Blue & White magazine Below: Lenny Moore, of Greensboro, works iron at the forge as part of the fair’s Heritage Circle. Moore and other members of the North Carolina Blacksmith Association educate onlookers about their craft. The association holds regular meetings and clinics to teach newcomers and to pass their trade along to the next generation. New member Eric Cartrette, who attends demonstrations to learn the craft, said sometimes “we need someone to take us by the hand and show us.” Above: Donna Ball of Bobbee’s Honey packages honey-flavored cotten candy in News & Observer newspaper distribution bags to sell to customers. The small business from eastern North Carolina sells honey products such as syrup, candy sticks and cotton candy to distributers and takes pride in its unique filtering preparation process. Fruit and produce competitions at the fair provide opportunities for farmers to receive recognition for their prized products. Entries are divided into categories such as youth, amateur and most true to type. Left: Vicki Troxler, a partner in the Greensboro-based Neese Country Sausage, shows off samples of liver and sausage. Neese’s is a fourth-generation family-owned Above: Virginia Boone, left, braids a custom rug using purple, black and business that sells to grocery stores across the state. cream strips of fabric while her niece Mary Ann Dotson, of Lake Lure, “The hogs are raised in North Carolina...normally it’s a N.C., describes the braiding process to a customer at the fair’s Village of female,” says Troxler of the meat used in their bacon, Yesteryear. Boone began braiding rugs 60 years ago in 1945, and has been ham and sausage products. “They have no chemicals.” demonstrating her Colonial-era craft at the exhibit since 1966. “I had to learn to do it without looking...when I had to teach [braiding],” Boone says, who can carry on a full conversation without looking at her task as wrinkled Bottom: Members of the Triangle Bonsai but skilled hands create a work of art. She taught her trade several years ago Society displayed their trees at one of the to Dotson, who has expanded the designs into braided handbags. fair’s many horticulture exhibits. Meticulous care and pruning goes into producing Left: Strange expressions stare down Below: Woodworker Lyle Wheeler shapes miniature versions of various species of visitors to the fair’s pumpkin carving contest. part of a chair he is working on at the trees, each of which fits into a specific form. Artists, including Tim and LInda Trudgeon, fair’s Heritage Circle. Wheeler uses red The organization seeks to educate and of Mocksville, N.C., proudly transformed the oak logs while they are still green, saws promote the bonsai art through lectures and pumpkins into detailed, three-dimensional and shapes them down, dries the pieces demonstrations. faces. and then assembles them without glue. Far Left: Stacks of products made or grown in North Carolina greeted visitors to the Got to Be NC agricultural exhibit, where they could learn about local companies and taste free samples. Products ranged from the fourth-generational family-owned Cheerwine soft drink based in Salisbury, to Anne’s Old Fashioned Flat Dumplings, started by Bryan and Anne Grimes in Greenville, N.C. The pastry strips are a key ingredient in the popular Southern dish known as chicken pastry or chicken n’ dumplings. 16 September 2007 www.unc.edu/bw 17 kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 28. layout Client: Blue &White magazine top 5 secrets by erin wiltgen We might not have many hidden doorways or • design by kelly giles • photos by hannah taylor FREE-FOOD LISTSERV passageways around here, but UNC-Chapel Hill The free-food listserv is exactly what it sounds like: a mass e-mail that informs its subscribers of events and has its own secrets lurking on and off campus. groups giving out free grub. Chase Foster, a 2005 UNC-CH graduate, began the listserv in 2003 to try to reduce the amount of free food that was thrown away after these events. “It’s a great opportunity for students who don’t have a lot of expendable income in some cases to eat free food that was right within hundreds of feet from where they slept,” he said. LOCAL HAUNTS: 3CUPS AND LOCOPOPS Both 3CUPS coffee shop and LocoPops on West Franklin Street embody Chapel Hill’s unique small-town aura. 3CUPS, a bright, cozy shop with brick walls splattered with artwork, serves premium coffee from Counter Culture, loose-leaf tea and other drinks. Customers receive their own French press pot for coffee or a teapot with free refills. LocoPops is also a local business, with its original store located in Durham. This frozen pops stand is famous for its wide variety of quirky flavors, including Strawberry Margarita and Mexican Chocolate. GIMGHOUL CASTLE DAY-OLD BAGELS FROM ALPINE Hidden in the woods at the end of Gimghoul Road, this Start off today with yesterday’s treats. Alpine Bagel in the impressive mansion contains a myth dating back to the 1800s. Student Union bags up its extra bagels each night and sells Legend has it that in 1833, 18-year-old Peter Dromgoole died in a them the next day for about $2. Bags usually contain five or pistol duel over the affections of a woman named Fanny. Accounts six bagels. differ on whether or not Fanny witnessed the shooting, but all confirm that Dromgoole’s friends buried him under a rock marked with his blood. According to the myth, both Dromgoole’s and Fanny’s spirits haunt the castle and the rock still bears the bloody stain. Although the story has fallen out of the memory of most students, rumors of a secret society that meets within Gimghoul have become increasingly widespread. The society, called the Order of the Gimghoul, was founded in 1889 and supposedly consists of noted alumni such as J.L. Morehead and Frank Porter Graham. FOREST THEATER Nestled behind Cobb Residence Hall on Country Club Road, Forest Theater and the surrounding trees and paths provide a relaxing study environment as well as running routes far away from the hustle and bustle of campus. www.unc.edu/bw 11 kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 29. layout {read} B E S T BOOKS BEST BOOKS {read} the bride’ss the bride’ Altared: Bridezillas, Bewilderment, Big Love, Breakups, and What Women Really Think About Contemporary Weddings. Colleen Curran, 2007 essential library essential library Smart women writers sound off about their true feelings about weddings. Some admit to dreaming of the day all their lives. Others talk about living in fear of the bridal salon. A myriad of perspectives on the ritual that surrounds one of life’s biggest changes. Got a long car ride or a wait at the doctor’s office with nothing to do? Stop reshuffling those seating cards and check out our The Secret Power of Yoga: A Woman’s Guide to the Heart essential reading list for brides. If you read them all, you’ll be able and Spirit of Yoga Sutras to budget like an accountant, invest like you’re on Wall Street, Nischala Joy Devi, 2007 relax like a yogi and discover how other women really feel about their big day. Is wedding stress bringing you down? This book focuses on the emotional and spiritual benefits of yoga specifically for women. It also includes suggested practices to help you relax and recharge. Tie the Knot on a Shoestring Leah Ingram, 2007 The average cost of a wedding in the United States is now nearly $30,000. But what if you could allocate a portion of that to the honeymoon or a down payment on a house? Women & Monday: owning the Power to Control This book is full of advice on how to downsize the price without going cheap. It also shows couples how to set a Your Destiny realistic budget and plenty of tips for saving on everything Suze Orman, 2007 including attire, site fees, photography, flowers and even the honeymoon. It also includes a section on how to save Just because you’re combining bank accounts doesn’t if you’re having a destination wedding. mean you should stop being an active partner in the management of your finances. As a woman you can and should invest, save and handle debt responsibilities. You owe it to yourself to stay educated and involved. TheBridesBook_Fall2007.indd 59 9/19/07 11:06:30 AM Client: The Bride’s Book magazine TheBridesBook_Fall2007.indd 58 9/19/07 11:05:44 AM (for Calliope Publishing) kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 30. layout real weddings K E R R I B E T H & D AV I D S U LTA M AY 2 2 , 2 0 0 6 B R O O K E M AY O P H O T O G R A P H Y Client: The Bride’s Book magazine (for Calliope Publishing) TheBridesBook_Spring07.indd 25 3/28/07 1:16:30 PM {real wedding} K E R R I B E T H & DAV I D K E R R I B E T H & DAV I D {real wedding} The bride and her bridesmaids carried bunches of blue hydrangeas. The blue and tan color scheme for the wedding blended with the natural beauty of the setting. Glass lanterns in shades of seaglass illuminated the path down the aisle. The tone of the wedding was very laid back. The guests kicked off their 26 shoes, and the wedding party went barefoot. 27 The beach themed wedding took place in Corolla on the Outer Banks of North Carolina. When the couple kissed for the first time as husband and The delicious coconut-covered cake came from wife, they were surprised by the Just Desserts. The couple is considering having sound of the conch horn. them make another for their first anniversary. the bride’s book SPRING/SUMMER 2007 W W W. T H E B R I D E S B O O K . C O M the bride’s book TheBridesBook_Spring07.indd 26 3/28/07 1:17:02 PM TheBridesBook_Spring07.indd 27 3/28/07 1:17:28 PM kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 31. layout Client: The Bride’s Book magazine (for Calliope Publishing) {details} Abigail Seymour {details} flowers cooking vows art contest Writing Your Own Vows? favo r s While traditional wedding vows are time-honored words of love and commitment, couples are increasingly choosing to write their own vows. If you’re having trouble getting started, Beaucoup Wedding Favors has these suggestions to get the words flowing: They say it’s all in the details. What qualities do you love about your soon-to-be spouse? Here are a few ideas to get you started. What are three things that inspire you about your loved one? What qualities do you believe will keep your marriage strong? Love does not consist in What promises do you want to make for your life together? Heat Things Up gazing at each other, but in looking together in the same direction. How do you complement one another? Now that you’ve unpacked the bread maker, panini press and waffle iron, do you know what to do with them? Never fear. The Newlywed Cookbook by — Antoine de Saint-Exupéry Bon Mots. Make a memory book of your Robin Vitetta-Miller includes more than 200 original relationship. Have your fiancé write down everything he remembers about your recipes, easy-to-follow instructions and personal meeting and first few dates. Without advice on navigating the kitchen. Whether it’s a looking at what he wrote, write candlelit meal for two or your first sit-down dinner, your own version. If you use a tool like www.iMemoryBook.com, they’ll think you’ve been a gourmet chef for years. you can post your stories and invite friends and family to share their memories too. Later you can add photos and captions to create a one-of-a-kind love story. The Image Mill Caught in the Web? Ideas in Bloom Want a wedding website but think java is a cup of coffee? Try the Site Wizard If you don’t yet have a clear idea of your perfect wedding 2 at www.weddingwindow.com. Utilizing a simple point and click interface, flowers or need a little creative inspiration, check out the couples can select the features and content they want on each page. The site online gallery at www.weddingflowers-diy.com. If also allows a means of including external navigational links without having to you’re looking for a way to save some bucks on your big create an actual hyperlink. The company will also create a keepsake CD of day, this site can help too. While you may want to leave your site so you can keep your wedding website with your other wedding the most important arrangements—like your bouquet or memories. The site is also home to a bunch of planning tools including centerpieces—to a professional, it may be possible to put a guest list manager, budget tracker and to-do list. A seven day trial is together some of the other pieces, like corsages and bou- available. tonnieres, yourself. For a fee, the site offers step-by-step training and an on-call experienced professional. W W W. T H E B R I D E S B O O K . C O M the bride’s book the bride’s book SPRING/SUMMER 2007 TheBridesBook_Spring07.indd 11 3/28/07 1:13:38 PM TheBridesBook_Spring07.indd 12 3/28/07 1:13:41 PM Corey McNabb {details} {details} Love is the irresistible desire to be desired irresistibly. AISLE — Louis Ginsberg STYLE They gave each other a Here’s a book for all smile with a future in it. of the brides- — Ring Lardner to-be who don’t fit in those Inn Love size six sample gowns (the average woman in the U.S. is a size 16). Down the Aisle in Style: A Wedding If your dream honeymoon is just the two of you Guide for Full-Figured Women by cozying up by the fire in a romantic historic inn, then this list is for you. Here are the Top 10 Romantic Chamein Canton (WindRiver Publishing), is full Inns for 2007 in the U.S. from American Historic Inns. of secrets to help any woman feel beautiful on These romantic inns were selected for attributes her wedding day. The book includes advice on such as their luxurious decor, hospitality, sense of VOTE NOW! finding a flattering gown design, cosmetics, hair history and overall romantic mystique. Want more? Check our their website at www.iLoveInns.com. for The Bride’s Book Reader’s style, and photography. And to prove the point, • Adobe Pines Inn - Taos, N.M. Choice Awards! the book is full of fabulous shots of full-figured Let us know what you think is the best place in NC to have a wedding reception and we’ll feature Cookies in Bloom Triangle-area brides looking beautiful. • McMillan Inn - Savannah, Ga. brides are sweet on Cookies in Bloom. This • Magnolia Mansion - New Orleans, La. the winners in our Fall/Winter 2007 issue. creative company, based in Cary, NC, decorates and • Glasbern Country Inn - Fogelsville, Pa. Send your nomination and no more than 100 personalizes cookies in a wide variety of shapes— words explaining your choice to • Blair Inn at Moosehead Lake - Greenville, Me. hearts, wedding cakes, flowers—to just name a few. ReadersChoice@TheBridesBook.com. Fabulous as favors, the company also arranges cookie • Candlelight Inn - Napa, Calif. bouquets. that would make deliciously • The Place at Cayou Cove - Deer Harbor, Wash. different centerpieces. • Rivertown Inn - Stillwater, Minn. Caught in the Web? • Historic Jacob Hill Inn - Providence, R.I. Want a wedding website but think java is a cup of coffee? Try the Site Wizard at www.weddingwindow.com. Utilizing a simple point and click interface, Brilliant Image 3 4 HONEY MONEY If you’d rather sail away on a boat than own a gravy boat, you might consider • 1795 Acorn Inn - Canandaigua, N.Y. couples can select the features and content they want on each page. The site Now you can take your favorite wedding registering at Traveler’s Joy (www.travelersjoy. also allows a means of including external navigational links without having to photo and turn it into a large digital work of com). The honeymoon registry service allows The winter holidays are the most create an actual hyperlink. The company will also create a keepsake CD of art. Brilliantimage.com will enlarge that couples to build and customize a honeymoon your site so you can keep your wedding website with your other wedding perfect picture to wall-art size, and you can popular time for engagements, with 27 registry. Couples decide where and when to book hang it in a special place in your home. And memories. The site is also home to a bunch of planning tools including their honeymoon; the site helps make it happen. a guest list manager, budget tracker and to-do list. A seven day trial is it’s easy. Go to the website and upload your Gifts might include his and her body massages on a percent of all engagements occurring image. Enter the interactive fitting room, and available. select the size and picture frame that you cruise, a romantic dinner at a certain restaurant or a between November 1 and January 31. two-hour horseback ride on the beach. want. Place the order! Conde Nast W W W. T H E B R I D E S B O O K . C O M the bride’s book the bride’s book SPRING/SUMMER 2007 TheBridesBook_Spring07.indd 13 3/28/07 1:13:41 PM TheBridesBook_Spring07.indd 14 3/28/07 1:13:42 PM kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 32. layout {hints} {hints} top 10 TO P 1 0 R E A D S TO P 1 0 R E A D S You are the kernel of my heart, You are the face of my sun, You are the harp of my music, You are the crown of my company wedding reads “An Irish Wedding Blessing” Two such as you with such a master speed Cannot be parted nor be swept away From one another once you are agreed Most wedding ceremonies contain readings of poems, religious That life is only life forevermore passages, or writings about love. Here are some of our favorite Together wing to wing and oar to oar. “The Master Speed” by Robert Frost lines. If you’re interested in the full text, go to our website at www.thebridesbook.com. Hope is the thing with feathers That perches in the soul, How do I love thee? Let me count the ways. And sings the tune without the words, “Sonnet from the Portuguese” by Elizabeth Barrett Browning And never stops at all, “Hope Is The Thing With Feathers” by Emily Dickinson Love one another, but make not a bond of love: Let At night, there was the feeling that we had come it rather be a moving sea between the shores of home, feeling no longer alone, waking in the night your souls. to find the other one there, and not gone away; all “The Prophet” by Khalil Gibran other things were unreal. “A Farewell to Arms” by Ernest Hemingway Rise up, my love, my fair one and come away. For Love is patient, love is kind. It does not envy, it does not lo, the winter is past, the rain is over, and gone. boast, it is not proud. It is not rude, it is not self-seeking, it “Song of Solomon”, King James Bible version is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always 46 protects, always trusts, always hopes, always perseveres. Corinthians 13:1-13 47 Lord, behold our family here assembled. We thank you for this place in which we dwell, What greater thing is there for two human souls for the love that unites us, for the peace accorded us this day, than to feel that they are joined together to strengthen for the hope with which we expect the ‘morrow, each other in all labor, to minister to each other in all sorrow, for the health, the work, the food, to share with each other in all gladness, and the bright skies that make our lives delightful; to be one with each other in the for our friends in all parts of the earth. silent unspoken memories? Amen “To Be One With Each Other” by George Eliot “Wedding Prayer” by Robert Louis Stevenson the bride’s book SPRING/SUMMER 2007 W W W. T H E B R I D E S B O O K . C O M the bride’s book TheBridesBook_Spring07.indd 46 3/28/07 1:24:28 PM TheBridesBook_Spring07.indd 47 3/28/07 1:24:29 PM Client: The Bride’s Book magazine (for Calliope Publishing) kelly giles • 336.971.8449 • kelly.a.giles@gmail.com
- 33. logos Eve Marie Carson blue white since 1998 Client: Blue White, student-run magazine at UNC-Chapel Hill junior-year merit scholarship The University of North Carolina at Chapel Hill Client: UNC-CH Office of Development Office of Development 208 W. Franklin Street Chapel Hill, NC 27599-6100 Kelly Giles Client: my personal blog — a resource k gee! SHOE HEAVEN, LTD. Client: Intro to Graphic Design at to help UNC-CH students with Web 2.0 job UNC-Chapel Hill (class assignment) hunting strategies Business Card - Front Business Card - Back k gee! k gee! IT SHOE HEAVEN, LTD. kelly giles, designer SHOE HEAVEN, LTD t. 336.760.3260 fax 336.721.1667 c. 336.971.8449 51 FIFTH AVE. NEW YORK, NEW YORK 10019 web www.kgee.com email mail@kgee.com sole for the soul k gee! june 21, edinbur Client: National Press SHOE HEAVEN, LTD. Photographers Association Client: logo for my trip to Europe (just for fun!) June 21, kelly giles, designer 2007 Leave RDU 7:06 a.m. United Airlines, 7392 Depart: Terminal C Client: Student U., an educational Seats: 3C, 3D non-profit in Durham, N.C. Arrive at Dulles (DC) 8:10 a.m. Leave at 9:31 a.m. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com United Airlines, 0922 Arrive: ??? Depart: ??? Seats: 30A, 30B J
- 34. photography kelly giles •336.971.8449 • kelly.a.giles@gmail.com
- 35. writing kelly giles •336.971.8449 • kelly.a.giles@gmail.com
- 36. writing Client: Yep Roc Records I was solely responsible for the strategy section (below) of a 30-page public relations plan. The strategy is based on an expert positioning strategy and laid the foundation for the rest of the campaign and its tactics. Strategy Currently, there is a gap in the music industry and in the is why we have designed this campaign to be both low-cost and media — there is not a clear-cut definition of “indie music.” effective. At Maverick Media, we know that Yep Roc is staffed Music journalist Seraphina Lotkhamanga wrote an article with indie experts, and it is an industry leader in indie practices. entitled, “Indie Music: The Undefinable Term,” in which she All indie labels put music back in the hands of the listener, and argues that each person has his or her own definition of “indie.” Yep Roc lives by that standard. They offer free downloads, and Some people consider it a sound; some think it is the production in their transcripts they align themselves with the listener more of a record using an independent record label, while some people than the profit margin. Now we just have to let the media and the believe it is a lifestyle. With so many ideas and definitions consumers in on the secret — Yep Roc is the best source of indie floating around, even radio personalities are reluctant to use the information and a leader in indie music practices. To disseminate term for fear of upsetting their constituents (Radio Relations the message, Yep Roc must enhance its existing media relations group research). efforts. This is both a challenge and an opportunity for Yep Both our research with college publications and national Roc to gain publicity and achieve one of its primary goals: studies show that the media is increasingly interested in “increased awareness of the label” (transcripts). The media — local story angles (Galifianakis). Additionally, our research the intervening public Yep Roc needs to gets its message to its demonstrates that developing personal relationships with the target audiences — relies heavily on fact (Patterson, Wilkins). media is essential to gaining press coverage. To make use Belonging to an industry and producing a product without a of these trends, we will employ a targeted, localized media solid definition could be problematic for Yep Roc in providing relations strategy that allows Yep Roc to feed journalists helpful the media with solid facts about the genre. This challenge is information on an area-by-area basis, thus increasing the chances also Yep Roc’s opportunity to become an industry leader by of media relations success. With more media space comes positioning itself as a team of indie experts and a model of best increased brand and message awareness. indie practices. Yep Roc has already received some coverage with this flavor in the forms of best practices reviews (King) Although Yep Roc is seeking national coverage, our and expert interviews (hypebot.com). Maverick Media wants campaign will focus on building a base of operations and to capitalize on that type of exposure and brand Yep Roc as the connections in North Carolina. Since Yep Roc headquarters are primary resource for media professionals when it comes to indie located in Haw River, N.C., Yep Roc employees will be most products and information about indie music. familiar with the surrounding area, and N.C. media outlets will be interested in Yep Roc because of its local ties. Once Yep Roc Why will this strategy work? Because Yep Roc is “truly 100 establishes itself as an expert and a leader in the North Carolina percent independent” (transcripts). As a true indie label, Yep Roc media scene, it will be easier to translate this campaign, its is not operating on a conglomerate’s budget, so our campaign practices and its messages to a national scale. Consider this the will use resources that Yep Roc already has its disposal and first phase of a multi-step, multi-year campaign that can launch promote practices that Yep Roc has already implemented. That Yep Roc to new standards of success. kelly giles • 336.971.8449 • kelly.a.giles@gmail.com