This document discusses 3 questions to ask yourself when working with an influencer: 1. Are they working in your field? Find influencers focused on your product category like beauty, parenting, etc. 2. Are they focused? Consider how many followers they have and if their content is consistent or frequently changing topics. 3. Are they impartial? Look for influencers with a clear point of view who won't recommend a product just for incentives, as those are the influencers people trust most.

1. 3 Questions to Ask
Yourself When
Working with an
Influencer

2. Given the reach of the internet,
many people who previously
didn't have an audience have now
found one. There are well-known
bloggers, people who post on
social media and those who
create YouTube videos, to name
just a few. In the marketing field,
these people are referred to as
influencers.
They're not your traditional kind of celeb; they may not be beautiful or fit. They don't
have an army of makeup artists at their command. But they do have something to say,
and people want to hear what they have to say.
If you're looking to work with an influencer, here are a few questions to ask yourself.

3. 1. Are they working in your field?
If you're selling, beauty products,
then look for an influencer who
tests and reviews beauty
products. If you're selling baby
products, look for influencers
working in the parenting field.
Remember that this is going to
take some work because there
are many influencers out there.
And even within each field, there
are divisions and subdivisions.
For example, if a blogger always
recommends organic products but
yours are not organic, then don't
approach that blogger.

4. 2. Are they focused? How many followers do they have?
Many people are looking to become influencers. They start blogs and leave
them halfway. They keep changing their focus because they're not sure of
what they're doing. Instead of working with people like this, make sure you
find someone who has a focus and a good following.

5. 3. Are they impartial?
You want to work with someone
who has a definite point of view and
not someone who will recommend
you just to get free products or
other perks. In the long run, these
are the kinds of influencers who
people tend to listen to.
So if you can find someone who
comes across as impartial in their
blog or social media feed but also
seems to love your products, then
you can be sure they're a good
person to work with.