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Abc kids new media basics 5.4.10


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A basic overview of New Media and its importance to small businesses

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Abc kids new media basics 5.4.10

  1. 2. Who Am I and Why Am I Here? <ul><li>I’m Not A Geek, I’m Not A Techy and I’m Not A Professional Speaker </li></ul><ul><li>I’m The Real Ugly American </li></ul><ul><li>I Wanted To Go To The Blogging Tradeshow and It Didn’t Exist </li></ul>
  2. 3. Do You Think Social Media Is A Fad?
  3. 4. Exactly What Is Social Media And Why Should You Care? <ul><li>This is the Simultaneous Reinvention of Radio, Newspapers, Magazines and Television </li></ul><ul><li>That Means Advertising & Marketing Has Completely Changed Too! </li></ul><ul><li>Blogs, Podcasting, Youtube, Social Networking, Facebook, Twitter, LinkedIn, Ning, Myspace, Flickr, Tweetphoto, Twitpic, Tweetdeck, FourSquare, Gowalla, BrightKite, Friendfeed, Blogtalk Radio, Pownce, Identica, Plurk???? </li></ul>
  4. 5. Social Media Doesn’t Kill People <ul><li>This is Just a Collection of Tools Like The Telephone, Fax, E-mail, and Direct Mail. </li></ul><ul><li>But What If People Say Mean Things About Our Company? </li></ul><ul><li>If You Have A Great Brand People Are Already Saying Nice Things About You </li></ul>
  5. 6. If Your Brand Sucks Social Media Cannot Save You!
  6. 7. Are Bloggers Real Journalists? <ul><li>Yes, No and Maybe </li></ul><ul><li>Bloggers Are Like Guitar Players </li></ul><ul><li>New Media Has Democratized All Forms of Media </li></ul><ul><li>User Generated Content </li></ul>
  7. 8. Start By Listening <ul><li>Technorati , Google Blog Search </li></ul><ul><li>YouTube </li></ul><ul><li>, Tweetdeck,Tweetchat </li></ul><ul><li>Radian6, Techrigy, Buzzgain </li></ul>
  8. 9. Then What? <ul><li>Add Value to Your Community </li></ul><ul><li>Start Commenting On Blogs </li></ul><ul><li>Reach Out to Bloggers and Social Influencers </li></ul><ul><li>Treat Blogs The Same Way You Treat Other Traditional Media Outlets, But…. </li></ul><ul><li>Don’t Send Them Press Releases! </li></ul><ul><li>Start Your Own Blog, Twitter Account, Flickr Account, Facebook Page, YouTube Channel </li></ul><ul><li>Stay Engaged With Your Community </li></ul><ul><li>Evolve Your Strategy As You Learn </li></ul><ul><li>Find Your Own Voice </li></ul>
  9. 10. Whats The ROI? <ul><li>SEO (Search Engine Optimization) </li></ul><ul><li>Save On Traditional Marketing Costs </li></ul><ul><li>People Are Talking About Your Brand Right Now With or Without You. </li></ul><ul><li>Build Your Brand Personality </li></ul><ul><li>Build Brand Loyalty and Trust </li></ul><ul><li>Position Yourself As an Expert </li></ul><ul><li>WOM on Steroids, Your Customers Will Sell For You </li></ul>
  10. 11. If You Have Been Too Afraid To Ask Questions Now Is Your Chance <ul><li>Ps. I’m Tweeting Everything You Say </li></ul>