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5 Ideas for
       Social Media Status Updates


Dr. Rachna Jain
http://ProfitablePopularity.com
Social Media Needs Content
• Social media relies on content, and these often
  happen in the form of status updates.
• You need to be able to share updates and
  interact regularly.
5 Ideas for Social Media Updates
Idea #1: What is Not Being Said?
• What is the sacred cow (in Seth Godin’s
  words)- the thing that people keep clinging
  to, but really shouldn’t be?
• Is there some grit in your industry that you can
  speak out about?
• Can you shine a light on something that needs
  discussion and then lead the way?
Idea #2: What is Everyone Else
            Talking About?
• You could parrot what everyone else is saying.
• OR you could share a
  powerful, meaningful, but perhaps contrary
  opinion
• Critical thinking can help you come up with
  new ideas.
Idea #3: What Are the Big Trends?
• As you look ahead, what is coming next?
• Can you predict something or share something
  to help your community?
• What do you know about what’s coming next
  that other people would want to know?
Idea #4: What Would You Say
          if You Had No Fear?
• What would you talk about if you had no fear?
• What really bothers you and you want to speak
  up about?
Idea #5: What Do People
         Really Want to Know?
• In every industry, there are questions people
  want answered.
• Can you create status updates that answer the
  key questions your clients have?
Liked these tips and want more?
          Please visit me at
http://ProfitablePopularity.com/blog

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5 Ideas for Social Media Status Updates

  • 1. 5 Ideas for Social Media Status Updates Dr. Rachna Jain http://ProfitablePopularity.com
  • 2. Social Media Needs Content • Social media relies on content, and these often happen in the form of status updates. • You need to be able to share updates and interact regularly.
  • 3. 5 Ideas for Social Media Updates
  • 4. Idea #1: What is Not Being Said? • What is the sacred cow (in Seth Godin’s words)- the thing that people keep clinging to, but really shouldn’t be? • Is there some grit in your industry that you can speak out about? • Can you shine a light on something that needs discussion and then lead the way?
  • 5. Idea #2: What is Everyone Else Talking About? • You could parrot what everyone else is saying. • OR you could share a powerful, meaningful, but perhaps contrary opinion • Critical thinking can help you come up with new ideas.
  • 6. Idea #3: What Are the Big Trends? • As you look ahead, what is coming next? • Can you predict something or share something to help your community? • What do you know about what’s coming next that other people would want to know?
  • 7. Idea #4: What Would You Say if You Had No Fear? • What would you talk about if you had no fear? • What really bothers you and you want to speak up about?
  • 8. Idea #5: What Do People Really Want to Know? • In every industry, there are questions people want answered. • Can you create status updates that answer the key questions your clients have?
  • 9. Liked these tips and want more? Please visit me at http://ProfitablePopularity.com/blog