Tweets and tips from our Paper.li #BizHeroes chat with @AnnHandley about writing ridiculously good content. We had a great #BizHeroes Tweetchat with Sarah Santacroce about LinkedIn Best Practices! Here are 26 of the Hottest Tips and Tips on #LinkedIn. Behind every great business stands an even greater community. Join us Tuesdays at 2pm EST, 20h CET and meet ours. #BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

1. 40+ TIPS
FOR WRITING
RIDICULOUSLY
GOOD CONTENT
#BizHeroes chat w/ @AnnHandley

2. Q1. Why did you write your go-to
guide and can anyone really create
ridiculously good content?

3. A1.I wanted a writing/story guide framed for content and
marketers... not novelists or literary types.
Ann Handley @AnnHandley
A1.Don't box what writing is into some category to be considered
"real" writing.
Jessica E. Roberts @connect2life
A1. I have always found when I blog more often I can blog more
often
Mack Collier @mackcollier
A1.Knowing who you're writing for is definitely important, this way
you know what to give them.
Seven|29 @7TwentyNine

4. A1.YES anyone can. Good writing is more about habit and giving a
damn than it is about art. #bizheroes
Ann Handley @AnnHandley
A1.Anyone can create awesome content as as long as they know
who they're writing for. Appeal to their interests.
Liliana Holloway @Liliholl
A1.I write for an hour every day. No matter what. Otherwise it
would never be a habit for me.
John Morgan @johnmorgan
A1.I sucked at blogging when I tried to create good content.. I now
focus on sharing my insights & providing value & it’s fun!
Brian Fanzo @iSocialFanz

5. Q2. To create great content,
marketers need to be inspired.
What sparks your content
inspiration?

6. A2.For me content inspiration typically comes from creating
content that solves a problem.
Mack Collier @mackcollier
A2.We're inspired by people who take something normal and
reimagine it into something totally different. Example - the Coolest!
@OutMarket
A2.Look to your customer's questions, find a new take on
someone else's article, hear a funny radio commercial! #bizheroes
Beth Daniell @bdaniell628
A2.My blogging is always answer questions to what is trending on
the internet, that's my inspiration #bizheroes
Luis Angel @luisangelec

7. A2.Answer questions, solve customer problems, read fiction, look
to analogy instead of existing examples (in other industries)
Ann Handley @annhandley
A2.Conversations just like this one. I discover what the hot topics
are & what people enjoy discussing/learning about!
Madison Jones @MadisonJonesHR
A2.Listen to the community understand what they are passionate
about and what problems they have.. Help them — #ShowUcare
Brian Fanzo @iSocialFanz
A2. I've been swimming this summer & ideas flow in the pool!
Kelly Hungerford @kdhungerford

8. Q3. There's a lot of 'nontent' being
produced daily in the name of
marketing. Less might be better, but
can brands really win with less?

9. A3.I say yes. More if not always more. In the event of producing
content, less is more, with quality being the more. #BizHeroes
Niclas Marie @niclas_marie
A3.With so much noise, brands are going to have to do more
quality with less frequency.
Josh St. Aubin @JoshStAubin
A3.Editing comes in handy here. Edit your work so that it has an
economy and style that conveys your messages simply and
easily.
Ann Handley @annhandley
A3.Nobody pays attention to "nontent". If you're producing top-notch
content that resonates, you'll win with less.
Madison Jones @MadisonJonesHR

10. A3.I say focus on creating great content instead of more content
then UPCYCLE your content across all platforms!
Brian Fanzo @iSocialFanz
A3.Write to address a PIN (problem, interest or need) and your
content will add value
Kelly Hungerford @KDHungerford
A3.I believe that secret behind great content is to disrupt the
cognitive status quo - separate yourself from the noise & herd.
Fred Aubin @fm_aubin
A3.Answers to questions posted online + topics I can use as
collateral for my own sales process
Peter Woolvett @CustomerSpecs

11. Q4. When it comes to content for
marketing what are some of the most
common mistakes marketers are
making?

12. A4.Even though we say be yourself, editing is important. It doesn't
have to take away from your authenticity. #bizheroes
Seven|29 @7TwentyNine
A4: Biggest content marketing mistake is re-purposing content
without adding new value or insight #bizheroes
Patrick Hayslett @PatrickHayslett
A4: Not paying attention to long-form content. This is the type of
content I've been reading the most now.
Jessica E. Roberts @connect2life
A4: Not having pathological empathy for readers. Reframe your
content as a gift: What information will they THANK YOU for?
Ann Handley @annhandley

13. A4.You need to give yourself permission to write badly first.
Embrace That Ugly First Draft (TUFD!)
Ann Handley @annhandley
A4: Content marketing mistake = trying to sell directly within the
content - erodes trust.
@OutMarket
A4: Writing the same thing as everyone else! We're using the
same formula but we don't need the same cake!
Beth Daniell @bdaniell628
A4: Stop creating content you “think” helps the community & start
listening & engaging the community to KNOW what will help!
Brian Fanzo @iSocialFanz

14. Q5. What are your favorite examples
of people (or brands) creating great
content?

15. A5.@marketingprofs and @hubspot #bizheroes #contentmarketing
Peter Woolvett @CustomerSpecs
A5. Axe and Taco Bell are pretty stellar at short form content. The
Vine, Instagram, Twitter kind.
Beth Daniell @bdaniell628
A5. I love @brainpicker and this site does some amazing
interviews @greatdiscontent
Jessica E. Roberts @connect2life
A5. Great content producers: @buffer @crowdrise @BenJerrysVT
Ann Handley @annhandley

16. Q6. For teams short on resources, is
there one type of content worth
investing more heavily in than
others?

17. A6: Everyone is short on resources! 1. Ask: Where are your
customers? 2. Do one thing well vs. a thousand meh things.
Ann Handley @AnnHandley
A6.If short on resources, I'd say "User Generated Content" would
be best bang for the buck.
Jim Canto @JimCanto
A6.That depends on your business & audience. Be "one" with
them - you'll get a feel for what content they crave.
Madison Jones @MadisonJonesHR
A6.If short on resources, find the platform most popular w/ your
audience & let their interests & its format determine content
Patrick Hayslett @PatrickHayslett

18. Q7. What are some tips we can begin
using today to improve our content
creation skills?

19. A7. Two words...burning pain. What is your customer's burning
pain. Address it and do it well in the format they want.
Beth Daniell @bethdaniell628
A7: Be brave. Look for, write about and discuss open-ended
problems. Content doesn't always need to have the answer.
Patrick Hayslett @PatrickHayslett
A7. If the words aren't happening, try drawing. Bigger visual
chunks help me focus on the picture of what I want to write.
Jessica E. Roberts @connect2life
A7. Be useful above all: Approach writing like teaching.
Ann Handley @annhandley

20. WANT TO LEARN MORE ABOUT
HOW TO WRITE RIDICULOUSLY GOOD
CONTENT?
PURCHASE ANN'S BOOK HERE!

21. Join us for our
Paper.li
#BizHeroes chat
Tuesdays 2pm ET
Moderated by:
@KDHungerford @Paper_li