An overview of the personal branding process. Presented to group of public relations/journalism majors at UNC Chapel Hill.

1. Personal Branding 101 Essential keys to the digital job search

2. Why you need to use Web 2.0 Scary stats Fewer jobs + more grads and laid off workers More competition It’s a Google world Just like you Google a company, they Google you

3. Utilizing Web 2.0 Create a profile and they will come. NOT. You need a strategy.

4. Personal Branding Managing the way others see you – perception = truth. You are now a product. How do you want to be known?

5. Personal Branding Process Discover – this is the hard part Create Communicate Maintain This is our focus

6. Discovering your brand How do you want to be known? What’s your passion? How do your friends describe you? Eventually, your brand will become your “unique value proposition”

7. Brand Attributes Also add human!

8. My “brand” Not sure what kind of job I want, but I’m best when I can be strategic, efficient and creative I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.

9. Creating your brand Infuse your brand into everything Resume Cover letter Business card Portfolio

10. Take your brand online LinkedIn (must have) Twitter (strongly recommend) Faceboo (optional) website/blog (optional) You can use online to show off your work and become a thought leader or just have a web presence

11. LinkedIn Facebook + resume Recruiters are here, you should be too (plus, it’s a Google entry) Tone = professional, but personal

12. Optimizing LinkedIn Custom url (linked.com/kellygiles) Have a (professional) picture! Craft a smart, succinct first-person summary Use personal connection requests Give and ask for recommendations Other: groups, networking, promotion, research (people and companies)

13. Example: My LinkedIn Picture: head shot (color is probably better) Personal invite: include where/how you know the person Custom URL: ideally, will have same extension for all accounts Summary: some variation of your brand statement

14. Advanced Options Research, networking and groups – help you communicate your brand Go to LinkedIn!

15. Twitter Microblogging (140 characters max) Recruiters are here, and so are CEOs Let’s you communicate your brand Tone = friendly, personable and helpful

16. Optimizing Twitter Twitter handle Website Bio Picture Background Follow people Engage and tweet useful information

17. Golden Rule Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twitter or LinkedIn.

18. Resources Personal personalbrandingblog.com Follow personal branding and social media experts on Twitter Branding/Careers @danschawbel @sweetcareers @dailycareertips Social Media @mashable @Twitter_Tips Kelly Giles, Social Media Strategist KellyG@OptimalResume.com