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Facebook Basics for Brands

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Frontstep Communications
Frontstep Communications

Learn how to use Facebook Pages for your business or organization.

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FACEBOOK BASICS FOR BRANDS
A little about me… Kali Readwin Frontstep Communications
Frontstep Communications @yourfrontstep Introduction Time! Tell me your name and role. Do you use Facebook on a personal basis? What you want to get out of today?
Frontstep Communications @yourfrontstep .1. Social Media Basics
Frontstep Communications @yourfrontstep First, what is social media? Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. (via Wikipedia)
Social media is not a “TACTIC” It’s only a TOOL. Frontstep Communications @yourfrontstep
With social media, you’ve gotta… 1. Listen 2. Participate 3. Be Genuine 4. Stay “On-Brand” 5. Be Helpful 6. Monitor 7. Adjust & Adapt Frontstep Communications @yourfrontstep
Frontstep Communications @yourfrontstep .2. Facebook Basics
How Facebook Compares Frontstep Communications @yourfrontstep Know your environment. Know your purpose.
Each platform is unique. Frontstep Communications @yourfrontstep
Frontstep Communications @yourfrontstep • Demographic is older • Personal profile vs business pages • Consistent Frequency • Share all kinds of content (images best) • Boosted posts & advertising • Slow growth Considerations
Frontstep Communications @yourfrontstep • Like (featured Likes) • Share news / outside content • Mention/tag (Funders, Partners, Commenters) • Comment (Respond, seek news, media) • Contests(New rules, incentives, etc) • Include fans in decisions (Rescue for Life example) Engaging as a Brand
Frontstep Communications @yourfrontstep • FOR THE AUDIENCE • Respond: risk management • Cross-promotion: dos and don’ts • Images: links with images • Headline writing • Post timing & scheduling • Apps/Tabs for other resources/networks Best Posting Practices
Try out your organizations’s Facebook Page. • Schedule a post (include tag, link, select image, update headline) • Comment & like a new Page as the brand • View Insights Activity Frontstep Communications @yourfrontstep
Be mindful of “social currency” Frontstep Communications @yourfrontstep
Frontstep Communications @yourfrontstep • Know your targets (be reasonable) • Record/save data for measurement • Use data to shape future content • Understand definitions Pay Attention to Insights
THANK YOU! Kali Readwin Frontstep Communications kali@yourfrontstep.com facebook.com/yourfrontstep twitter.com/yourfrontstep Frontstep Communications @yourfrontstep

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Facebook Basics for Brands

Editor's Notes

  1. Listen Participate Be Genuine - gratitude Professional – purposeful, clear, consistent, on-branded (eg. Gary Vaynerchuck) Helpful – positive, available, become a go-to