1. Using Technology
for Professional
Development
Presented by: Ed Cabellon
Director, Campus Center | Bridgewater State University
ACPA Symposium on Professional Development
December 1, 2011 | #ACPApd | about.me/EdCabellon

2. Learning Outcomes:
#1: To gain a greater
understanding of the social
web & how you have used it
up until today.

3. Learning Outcomes:
Learning Outcomes: #2: To leverage
#1: To gain a greater Facebook, Twitter, and
understanding of the Google Plus for Professional
social web & how you
have used it up until Development Opportunities.
today.

4. Learning Outcomes:
Learning Outcomes: #3: To organize your Learning Outcomes:
#2: To leverage
professional development #1: To gain a greater
Facebook, Twitter, an information online for easy understanding of the
d Google Plus for social web & how you
Professional
access and sharing with have used it up until
Development others. today.
Opportunities.

5. Housekeeping
Taking Notes For This Session?
Collaborate & Centralize Your Notes Online:
http://bit.ly/acpatechnotes
Are you on Twitter?
Consider Tweeting what you are
learning by adding the
#ACPApd hashtag 

6. Networks have existed for a long time…

7. Communication Revolution #1: The Printing Press
- Mid 1400’s in Europe
- Moveable type, oil based ink
- “1 : Many” Communication

8. Communication Revolution #2: Telegraph/Telephone
- Mid/Late 1800’s
- Innovation in “two-way / conversational
communication / media”
- “1 : 1” Communication

9. Communication Revolution #3: Recorded Media
- Mid 1800’s – Mid 1900’s
- Innovation in recorded media, other than print
- All encoded onto physical objects (first portable
media)
- “1:1” OR “1 :Many” Communication

10. Communication Revolution #4: Live & Recorded
Media
- Early to mid-1900’s
- Sending sounds, pictures, and video over
electromagnetic waves
- “1:Many” Communication

11. 20th Century Media Landscape

12. 20th Century Media Asymmetry
The Media that is good at creating conversations is not good at creating
groups.
(Conversations in this world happen with 1 other person).
The Media that is good at creating groups is not good at creating
conversations.

13. 21th Century Media Reality
http://opte.org/history/ (by Barrett Lyon)
Communication Revolution #5: The Internet/Social
Web
- Late 1990’s into the 2000’s
- Native Support for Groups & Conversation (at the same time)
- As Media becomes digitized, the Internet becomes the one place to get
it all.
- Media is less a source of information. It has become a site of

14. Traditional Professional
Development
In Student Affairs
According to the ACPA Website, current professional development
opportunities include:
• Annual Conferences
• E-Learning Series
• Institutes and Symposiums
• State/International Division Workshops/Conferences
• Publications
How can Technology compliment, support and enhance
what we currently do?

15. Technology/Social Media
Assessment

17. For Professional
Development
Step #1: Create Lists and Focus Privacy Settings to Mirror Real Life
Relationships
Step #2:
Create Facebook Groups of
professional contacts. Share
articles, links, conversations,
and questions around
common topics.

18. For Professional
Step #1: Use DevelopmentEngine to Find
Twitter’s Search
Keywords, Topics, or Conversation Hashtags (#)
http://search.twitter.com
For example:
• Bridgewater State / Bridgewater State University
• BSU / RCC / Campus Center
• Student Affairs / Higher Education / Higher Ed
• Residence Life
• Tips / Advice / Help
• #BSULife
• #SAchat
• #highered
• #ACPA

21. For Professional
Development
Step #2: Create a Twitter Profile, filling out ALL the
information, including a current photo, descriptive bio, and
a link to a LinkedIn or web profile page.

22. For Professional
Development
Step #3:
Participate in Twitter
Chats to become
proficient in using
Twitter and learning
its lexicon.

23. For Professional
Development
Step #1:
Create a Google
Plus Profile, filling
out ALL the
information,
including a current
photo, descriptive
bio, etc.

24. For Professional
Development
Step #2: Use Google Hangouts to host online planning
meetings, think tanks, “brown bag lunches”, speakers,
feedback sessions, etc.

25. Other Tech/Social Media Uses for
Professional Development

26. Other Tech/Social Media Uses for
Professional Development
Create and join
LinkedIn Groups.
Follow, participate, a
nd start
conversations.
http://linkedin.com

27. Other Tech/Social Media Uses for
Professional Development
Use iTunes
University, YouTube,
and
Kahn Academy to
learn ANYTHING and
brush up on things
you already know.
http://www.apple.com/education/itunes-u/
http://youtube.com
http://khanacademy.com

28. Other Tech/Social Media Uses for
Professional Development
Share your best
ideas through an
online portfolio or
blog using
Wordpress, Blogger,
Tumblr, or through a
Wiki!
http://wordpress.com
http://blogger.com
http://tumblr.com
http://wikispaces.com

29. Other Tech/Social Media Uses for
Professional Development
Use DropBox to store your files
in the cloud and have access to
them anywhere. Bye-bye thumb
drives!
Use Evernote to record “post-it”
notes, meeting notes, pictures,
sound, videos, etc. on the go.
Use Google Docs and
Spreadsheets to collaborate with
others in real time.
http://dropbox.com
http://evernote.com
http://docs.google.com

30. Other Tech/Social Media Uses for
Professional Development
Use “delicious” to save your
favorite online links. Assign
“tags” to them to organize
them more efficiently.
Use “Google Reader” to
centralize your favorite web
content into one place.
Easily share this content
with others via email or
social media.
http://delicious.com
http://reader.google.com

31. Download a copy of this presentation:
http://bit.ly/acpatech11

32. Using Technology
for Professional
Development
Presented by: Ed Cabellon
Director, Campus Center | Bridgewater State University
ACPA Symposium on Professional Development
December 1, 2011 | #ACPApd | about.me/EdCabellon