The document explores the professional applications of social media for faculty and staff, aiming to enhance students' understanding of its impact on career success and hiring processes. It highlights the growing use of platforms like Facebook, Twitter, and LinkedIn, emphasizing their importance for networking, branding, and recruitment. The document also outlines best practices for utilizing social media in academic settings while cautioning against potential pitfalls.

1. Beyond “Poking” and “Like It” Professional Applications of Social Media for Faculty and StaffCindy Price VerduceDirector, Learning Support Services and Career Planning & Development, Indiana TechHeatherBurgetteInternship Coordinator/Career Advisor, Indiana TechJennifer FisherGraduate Retention Program Manager, Greater Fort Wayne Chamber of Commerce

2. Today’s Goals Articulate to students the attributes of social networking sites for professional, and career success;

3. Articulate to students how employers are using social networking in the hiring process;

4. Join groups to interact with individuals who have similar interests, attended similar schools, or who have similar career objectives, and explain to students how to also do soToday’s Goals Start discussions on both Facebook and LinkedIn and the benefits of doing so;

5. Understand how faculty and staff can utilize social networking to establish themselves as experts in their field while benefiting themselves and their institutions;

6. Be familiar with the various applications that allow you to embed slideshows, video or photosSocial Media describes the online technologies utilized to share information, opinions, insights, experiences, and media.

7. “three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia)

8. The evolving world of Internet communication -- blogs, podcasts, tags, file swapping -- offers students radically new ways to research, create, and learn.

10. The most recent estimate of enrollments in online distance learning programs for the starting semester in the fall of 2007 place the number at 3.94 million online students—an increase of 12.9% over online student enrollments at the same time a year earlier

11. According to these statistics, the number of online students has more than doubled in the previous five years of online learning.

12. How are Faculty using Social Media?

14. Over 400 million users on Facebook with over 50% logging in at least once per day.

15. As of February 2010, in the US alone, 108 million users at a growth rate of around 5 million users per month

16. The average Facebook user spends more than 55 minutes per day on the site

17. 71% of U.S. web users have Facebook accounts

18. Why Should You Use it in your course?

19. “One benefit of Facebook is that, unlike course-management systems such as Blackboard, students already know how to use it”Denise Knowles, Web-application Specialist, Los Medanos College

20. Companies use Facebook to connect with future employees, so you can help students learn appropriate Facebooketiquette

21. How to Use itReal time chat ability with students who may have questionsClass page where students can get information and hold a discussion with other students

22. Fantasy Stock Exchange

23. Add SlideShare to your Facebook page to share powerpoint presentations

24. Move your classroom discussion into an online format with Facebook and Twitter feeds

27. Click on Create Group

30. Page vs. GroupPages are publicly viewable just like Web sites/groups can restrict access to members onlyPages can have applications on the site/groups cannot use applicationsPage administrators have access to demographic data on fans/groups do notPage administrators can send updates to fans, which appear on fans’ Facebook home pages/groups can send emails to members

32. At the end of 2009 Twitter had approximately 75 million active users with a growth rate in Q4 of between 6-8 million new users per month.

33. There are over 50 million tweets per day as of March 2010. This is up from 3 million tweets per day in March 2008.

34. A social networking & micro-blogging siteMore than 200 million users tweeting 70 million times a dayText-based posts of no more than 140 charactersLaunched in July 2006Sometimes described as the “SMS of the Internet”

35. Users can group posts together by topic or type by use of hashtags — words or phrases prefixed with a #. Similarly, the @ sign followed by a username is used for mentioning or replying to other users.

36. Typical UsersMainly used by older adults who may not have connected with other social networking sites

37. According to comScore only 11% of Twitter's users are aged 12 to 17

39. On YouTube alone, there are over 1 billion views per day.

40. On YouTube alone, there are over 1 billion views per day.

41. On YouTube alone, there are over 1 billion views per day.

42. On YouTube alone, there are over 1 billion views per day.

43. On YouTube alone, there are over 1 billion views per day.

44. On YouTube alone, there are over 1 billion views per day.

45. On YouTube alone, there are over 1 billion views per day.

46. On YouTube alone, there are over 1 billion views per day.

47. On YouTube alone, there are over 1 billion views per day.

48. There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.On You Tube alone, there are over 1 billion views per day.

49. There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.There are 20 hours of video uploaded every minute. That’s the equivalent of 130,000 full-length Hollywood movie releases every single week.

50. YouTube is the #2 search engine in the world. Approximately 82% of Internet users in the USA view videos online.

51. More than 50 million usersFirst activated in February 2005 by early employees of PaypalBy July 2006, 100 million video clips were viewed daily, with an additional 65,000 new videos uploaded every 24 hours

52. YouTube application examples:Moebius Transformations RevealedUniversity of Minnesota: 1.5 million viewersIntestinal Fortitude –From Flying Spaghetti to Donut University of Minnesota: 1500 viewers

54. There are over 60 million registered users on LinkedIn with about 100,000 new users per week.

55. LinkedIn is a professional networking site designed to help you connect with alumni and other professionals in industries and organizations that relate to your career and academic interests.

56. Think of LinkedIn as a professional Facebook. LinkedIn is a place to share interests, ask questions, and network with professionals from a wide range of job titles and industries.

57. How Can You Use LinkedIN?

58. Get help from colleagues on solving a problem or reaching out for references

59. Receive recommendations from others in your field of study

60. Improve your Google Page Rank and Enhance your search engine results

61. Add/upload links to: your blog

62. power points from conferences

63. start discussionsProvide students with recommendations via LinkedIn and provide them with this “how to”

64. Find colleagues in your area!

65. How Should your Students useLinkedIN?

66. Employers are already using LinkedIN to recruit. Your students need to be aware of that and use it to their advantage!According to the Jobvite 2010 survey, 92% of employers who were planning to hire in 2010 were already using or planned to recruit using social networksOf those employers:86% use LinkedIn60% use Facebook50% use Twitter80% review profiles of their candidates on social networks before hiring!!

67. Recruiting online…Studies indicate that LinkedIn is the most successful social network, both in usage, and also in the number of hires successfully made!

68. For you and students remember the following…Don’t say yes to an invitation from someone you don’t knowDon’t send invitations to people who don’t know youComplete your profile and add information about your backgroundRemember your etiquette, say please and thank you!Contribute to discussions and make the most out of your profile

70. Means “Really Simple Syndication”Benefits readers in knowing when sites are updated with new information or posts

73. There are approximately 126 million blogs as tracked by BlogPulse.

74. What is a blog?A blog is a Web publishing tool that allows authors to quickly and easily self-publish text, artwork, links to other blogs or Web sites, and a whole array of other content.

75. How can You Use Blogs?Utilize your expertise in your field of interest to convey information to others

76. Educational Benefits of BlogsProvides teachers with an excellent tool for communicating with studentsBlogs are: Motivating to studentsExcellent opportunities for students to read and write Effective forums for collaboration and discussion

77. Screencast-o-matic.comIdeas

78. Blackboard use for students – especially useful for online classes

79. Have students use it for a project

80. Record directions for students on how to complete their project

81. Have students report back with this for group projects

82. It’s FREE!!!

83. Texting service

84. Easy to use

85. Set up alerts to be sent at a later time

86. Great way to connect with students

87. Set up a poll to see if students understand material

88. Easy to use

89. It’s FREE!!!QR Codeshttp://qrcode.kaywa.com/

90. www.polleverywhere.comDon’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.Real Time Texting for Questions

94. Best Practices are Common Sense for Faculty/Student Interactions:Make distinctions between personal social networking sites and professional networking sites for content and discussionWatch your P’s, Q’s and spelling errors…it reflects on you and your universityKnow your university’s policy on social media usage before you use it in your classroomProvide a disclaimer “the views expressed…”Be aware that anything you post (pictures, content, etc.) can potentially be seen by others!

95. Best Practices are Common Sense for Faculty/Student Interactions:People have been fired for their online activity! Be cautious about what you “Like” or post (or what’s posted for you)Copyright and intellectual property laws applyBe careful when using your university’s logo. It may imply endorsementYour university’s code of conduct still applies

99. Cindy Heather Jennifer

100. ReferencesGraham, Jefferson (2005-11-21). "Video websites pop up, invite postings". USA Today (Gannett Co. Inc.). http://www.usatoday.com/tech/news/techinnovations/2005-11-21-video-websites_x.htm. Retrieved 2006-07-28."YouTube serves up 100 million videos a day online". USA Today (Gannett Co. Inc.). 2006-07-16. http://www.usatoday.com/tech/news/2006-07-16-youtube-views_x.htm?. Retrieved 2006-07-28.Garrett, Sean (June 18, 2010). "Big Goals, Big Game, Big Records". Twitter Blog (blog of Twitter). http://blog.twitter.com/2010/06/big-goals-big-game-big-records.html. Retrieved February 7, 2011.http://www.facultyfocus.com/articles/teaching-and-learning/professors-use-twitter-to-increase-student-engagement-and-grades/ http://justjobs.com/employmentnews/survey-data-indicates-increasing-recruiter-reliance-on-social-networking/

101. Referenceshttp://www.facultyfocus.com/articles/teaching-and-learning/professors-use-twitter-to-increase-student-engagement-and-grades/How Social Networking Helps Teaching (and Worries Some Professors)By Jeffrey R. Younghttp://chronicle.com/article/How-Social-Networking-Helps/123654/http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/http://www.edutopia.org/how-use-social-networking-technologyhttp://teachingtoday.glencoe.com/howtoarticles/blog-basicshttp://www.socialnetworkingwatch.com/all_social_networking_statistics/Social Media Statistics: By-the-Numbers, January 2011January 7, 2011 by Banking.com Staff 1 Commenthttp://www.socialmediagovernance.com/policies.phphttp://www.distance-learning-college-guide.com/massive-growth-trends-in-online-education-enrollments.html