This document discusses how social media can be used by educational institutions and professionals to share their work, connect with others, and stay informed. It recommends using organizational websites as hubs with social media like YouTube, Flickr, Facebook and Twitter to disseminate content and build engagement. LinkedIn is highlighted as a way to create communities around work, make professional connections, and share status updates and participate in groups. Best practices include having social properties link back to the main website and post regularly to increase visibility.

1. 21 st Century Learning Redux Technology apps to engage students Social media Laura Nicholas, IBM Global Business Services Social Media & Communications Strategist October 26, 2011

2. Objective Offer ideas how you can use social media to share your work locate and connect with other professionals learn and stay informed

3. Agenda Background Best practices LinkedIn Getting started

4. Use of social media by ATE Centers More than 90% use their website for information dissemination But, only half use social media ICT Study team recommends 3-tiered approach Primary: Organizational website or blog Secondary: YouTube, Flickr, etc. that can deliver supportive content. Broadcast: Facebook and Twitter which can aggregate audiences and are engagement friendly. Source: “Consuming Research: A Case Study on Research Dissemination Innovations and Best Practices”, Information and Communication Technology Center, Nov. 2010, http:// ictstudy.wordpress.com / Background

5. Website (or blog) is the hub Share media YouTube Slideshare Broadcast Twitter Facebook Community LinkedIn Facebook Website Background

6. Do more than disseminate information Create community around your work You will learn from other like-minded professionals You will get broader ‘play’ for the work you are doing Social media enables this Background

7. Best practices

8. IBM Research Main website aggregates social properties. Social properties point back to the website. Best practice

9. ICT Center Best practice Main website aggregates social properties. Social properties point back to the website.

10. A focus on LinkedIn

11. Why ? It’s easy It’s free You can use it to create a community around your work LinkedIn

12. Good for you and your students Your Profile is a good way to communicate expertise and create buzz around your work. Make Connections to stay in touch with colleagues, locate and connect to influential people. Status updates enable you to communicate to your network and share ideas. Groups offer the opportunity to create a community increasing influence and ability to learn beyond ‘borders’. LinkedIn LinkedIn helps students … Connect with faculty and potential employers Locate opportunities for internships and full time positions Research and prep for interviews Manage what potential employers learn about them

13. Take action Encourage your staff to set up profiles They can become advocates for your work and help connect with critical audiences Create a Group for your organization You can engage with your audience and host conversations. There are over 75,000 nonprofit Groups on LinkedIn. LinkedIn

14. Getting started

15. Take time to define a strategy and objectives Begin with LinkedIn Post updates regularly to your status bar point to your website, thought leadership, events, news, milestones Participate in group discussions Add your input to threads that interest you … expand from there Getting started Post comments to articles/blogs you read online

16. Start small and build from there Set up a Slide Share account and share presentations Set up a YouTube channel and share videos Seek opportunities to write a guest blog post Set up a LinkedIn Group for your organization Use Twitter to microblog Start a Facebook fan page Launch a traditional blog Minimal effort More effort Getting started

17. To get the most out of your social media activities Establish the role of a community manager and decide how to staff it Make sure links to your social accounts are visible on your website Make sure social properties link back to your website Strive for consistency – use the same summary paragraph, logo, etc. Getting started

18. Social media rules of engagement You are personally responsible for what you publish on-line. Remember it will be searchable and in the public domain. Make sure your profile and what you publish is consistent with how you wish to present yourself. Respect your audience. Don't engage in any conduct that would not be acceptable in the workplace. Add value. Provide worthwhile information and perspective. Don't provide confidential, proprietary or sensitive business information or speak about clients, partners or suppliers without their approval. Respect copyright, fair use and financial disclosure laws. Getting started

19. Summary Recognition & Reach Publicize professional expertise and share knowledge in a large, open forum. Relationships & Resources Connect with and learn from other professionals you may never meet in person. Social media is not just a communication channel