The document discusses how hashtags can be used by businesses. It provides information on what hashtags are, how they originated on Twitter, and how to effectively use them. Some key points include: - Businesses can use brand, campaign, trending, and content hashtags to engage audiences and improve search engine optimization. - Popular social networks that support hashtags include Twitter, Facebook, Instagram, Google+, YouTube, and Tumblr. - When used strategically, hashtags can help businesses communicate, build their brand, get feedback, target specific markets, and increase their market share.

1. Presentation on…
#tags
Presented by-
Harshit Khandelwal,
Intern at AndAnd Brand Partners.

3. 1. What are Hashtags?
2. Where did they come from?
3. How you can use Hashtags?
4. Creating your own Hashtags.
5. Advertising on trending Hashtags.
6. Which Social Network use Hashtags?
7. Are Hashtags here to stay?

4. What are Hashtags?
A word or phrase
preceded by a hash
mark (#), used within
a message to identify
a keyword or topic of
interest and facilitate
a search for it.

5. Origin
It may be pretty surprising to hear, but the first use
of a hashtag in social media can actually be traced
back to one man. Chris Messina, a former Google
employee who worked in developer relations and as
a designer on Google+, Tweeted the first ever
hashtag. This Tweet took place all the way back in
2007, so it took quite a bit to catch on, but when it
did, it did in a big way.
https://twitter.com/chrismessina/status/223115412

6. Objectives
• What do you seek to achieve with your hashtag campaign? That should inform
the word(s) or phrase(s) you chose to tag. For e.g..- the #BringBackOurGirls tag
has an objective that is spelt out in the tagged phase; it is a call for the release
of the kidnapped Nigerian girls.
• Consider your target audience while choosing a hashtag. For e.g.- MTN Ghana,
#RoamLikeHome to enjoy calls, texts and roaming free while travelling abroad.
• Plan and strategically think while building hashtags so the impact of it is huge.
• Tag or phrase that is not or less difficult to understand and easy to memorise.
• Research into what would sound with your audience. Follow online activities of
your customers & competitors and then come out with your hashtag.
• Be clear and concise with your tag so the other know what the conversation is
about.

7. How to use hashtags?
Using a hashtag in a social post is as simple as adding the ‘#’ sign
before a single word or phrase without spaces or punctuation
(numbers are okay).
• Don’t string too many words together with a single hashtag.
• If you tweet with a hashtag on a public account, anyone who does a
search for that hashtag may find your tweet.
• Don’t #spam #with #hashtags. Don’t over-tag a single tweet.
• Use hashtags only on tweets relevant to the topic.

8. Creating your own Hashtags
Creating your own hashtag can be a powerful thing. If you do it right,
and have a lot of luck on your side, your hashtag will start trending
among your circle of followers. Then, whenever someone sees that
hashtag they’ll be reminded of your brand.
The key is to creating a hashtag that doesn’t leave you vulnerable is to
write it free of ambiguity. It’s important to completely guide how you
want the conversation to go, otherwise you’re at the mercy of the
internet.

9. Advertising of Trending Hashtags
Trending hashtags states popular of all of them. You have probably
heard, people talking about “what’s trending new” means hashtags
most talked about nowadays.
Instead of creating your own hashtags, you have the opportunity to
craft Tweets based around trending hashtags in hopes of gaining
visibility from users searching that trend. The absolute key thing to
remember here is relevance. There are times when a brand attempts
to force itself onto users through trending topics when it just doesn’t
make sense. It doesn’t make for a good experience to be seen as an
irrelevant ad.

10. Social Network support Hashtags
Renowned networks use Hashtags are-
Twitter- The network that brought us the hashtag is the most popular site to use it on. Just
scrolling through my own feed I see that more than half of the tweets contain a hashtag.
Facebook- Clicking a hashtag on Facebook will bring you to a separate page with posts that are
visible to you based on the various users’ privacy settings.
Instagram- Hashtagging on Instagram is great if you want to see photos similar to the ones that
you’ve taken.
Google+- Google+ uses hashtags similar to the other sites, but with one main difference.
Google+ will add hashtags to content if they think that it is a relevant and popular keyword.
And many more like- YouTube, Tumblr, Pinterest, etc.

11. Are Hashtags here to stay?
Seeing as how they’ve been integrated
into most of the popular social media
platforms, and social media has
entered almost every facet of our
lives, the answer is yes.
Though they’ve become stigmatized
in our culture, hashtags actually do
play a vital role on social media when
used within reason.
This is the graphical representation of
sample space using Hashtags
12%
19%
32%
37%
Use Hashtags
2007-09
2009-11
2011-13
2013-t.date

12. How Hashtags are useful to any Business?
• Brand Hashtags- They are the company name/company title. Make a brand hashtag
that is Unique, Defines your business, ask people to quote them to make your brand
popular.
• Campaign Hashtags- It is built to capture a large market. It is use to promote and
advertise your company portfolio for marketing and sales.
• Trending Hashtags- They are the popular of all .By using a trending tag in your content
update, you can potentially get your message seen to a massive audience. Eg.- OREO,
one of the first brands to tweet about the trending hashtags like #SuperBowl and
#blackout.
• Content Hashtags- These are the common hashtags reflected to your post content.
They improve the SEO of your posts. They get your updates seen by your consumers who
are searching for it. Here are a categories of Content Hashtags - 1. Product Hashtags, 2.
Lifestyle Hashtags, 3. Event Hashtags and 4. Location Hashtags.

13. Competitive Brands Hashtags
NOKIA - #ConnectedCar, #LumiaLove, #ShotOnMyLumia, etc.
SAMSUNG - #GalaxyApp, #InGalaxy, etc.
SONY - #XperiaLounge, etc.
MOTOROLA - #MotoG, #MotoX, etc.

14. About
A brand that’s truly international
Gionee Communication Equipment Co. Ltd was founded on September 2002 by
Liu Li Rong. It is a high tech enterprise that focuses on the R&D, production and
sales of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA
mobile phone production license.
Gionee’s Headquarter, Shenzhen China, currently employs over 1500 employees
with the average demographic less than 30 years old. Our management team
advocates for a scientific and standardized enterprise management mode, with a
strong sense of innovation. The constant pursuit for professionalism and
innovation is the foundation of sustainable development at Gionee.
R&D Centres are set up in Shenzhen, Shanghai, Hangzhou and other places. In
2006, the first phase of the project had a total investment of more than 1Billion
RMB and covers an area of 500 acres of the Gionee Industrial Park.
Gionee have launched around 29 phones in India.

15. SWOT Analysis
• STRENGTH
(Internal origin & helpful to achieving objectives)
1. Reaching a huge audience.
2. Investment in Brand Promotions and
Advertisements.
3. Positive consumer feedback.
• WEAKNESS
(Internal origin & harmful to achieving objectives)
1. Lack of Awareness, as Gionee is new in India.
2. Building of Gionee’s market is difficult as there are
other established brands present in the market.
• OPPORTUNITIES
(External origin & helpful to achieving objectives)
1. External Environment(Brand image)
2. Specification of phone makes it different from
other brands phone with cheaper price.
3. Sponsoring concerts helps Gionee to establish its
brand image.
• THREATS
(External origin & harmful to achieving objectives)
1. Competitors.
2. Negative Consumer feedback.

16. Importance of Hashtags to
• Communication among users and the Gionee team would get simplified.
• Helping is building the brand name in public.
• Impression on social network on the Gionee products would increase.
• Team would try to build up the technology on the needs and demands of
the public with the reviews or comments they will get on their defined
and created Hashtag.
• Target a particular segment of market. Keeping them in mind, develop a
product. Hashtags plays an important role in identifying a target market.
• Increase in the market share of the company.