This document provides tips for colleges and universities to communicate digitally in a digital-first manner. It recommends focusing communication efforts on digital platforms like websites, blogs, social media, apps, text and email. It also provides specific tips for using platforms like Facebook, Twitter, Pinterest, Storify, and video to engage audiences and join online conversations in a conversational rather than promotional style. The document stresses the importance of listening and experimenting with new tools and techniques to better communicate digitally.
Disseminating your Research to Maximise ImpactSheila Webber
This presentation was given by Sheila Webber, Senior Lecturer in the Information School, University of Sheffield, in a workshop at the iFutures conference 2014, http://ifutures.group.shef.ac.uk/, the iSchool's annual doctoral conference. The session focuses on publicising research, particularly using Web 2.0 etc.
Using Facebook to Be More Self-Determined covers everything people with disabilities need to know so they can use Facebook to be more self-determined! Joshua Ryf and Jennifer Kuhr explain what Facebook has to offer and show you how to take advantage of all of its features. They also discuss do’s and don’t’s, as well as how to respect yourself and others, and how to stay safe. Then, they go over strategies that will help you build your own social network and engage others to raise awareness about self-determination. Whether you use Facebook a little, a lot, or not at all, this session is for you!
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.
Enhance Your Professional Learning with TwitterCarol Skyring
Webinar I presented for CILC on 12 March, 2014. Outlines the use of Twitter as a professional learning tool. Contains some research findings and lots of practical tips.
Many of us nowadays invest significant amounts of time in sharing our activities and opinions with friends and family via social networking tools. However, despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our future careers. We are being indexed and exposed on the internet via our publications, presentations and data. We also have many more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. This presentation will provide an overview of the various types of networking and collaborative sites available to scientists and ways to expose your scientific activities online. Many of these can ultimately contribute to the developing measures of you as a scientist as identified in the new world of alternative metrics. Participating offers a great opportunity to develop a scientific profile within the community and may ultimately be very beneficial, especially to scientists early in their career.
Social Media = Social Good: Connecting, Learning, & Networking. Social media isn't just a fad, it's a revolution that has changed the way we take in news, communicate, learn, and build relationships. Just sit back, relax, and open your mind to a world that didn't exist a few years ago.
AFC Convention 2011 Retiree Commission
Developing Your Digital Identity as a Graduate Studentshawna_ross
A short presentation describing how a graduate student can develop their digital presence using personal and institutional websites, sharing platforms, social media, repositories, and academic society sites.
Want to know how to maximize your academic potential via social media? See the full blog series to accompany these slides here -> https://healthystaff4healthypatients.wordpress.com/
Disseminating your Research to Maximise ImpactSheila Webber
This presentation was given by Sheila Webber, Senior Lecturer in the Information School, University of Sheffield, in a workshop at the iFutures conference 2014, http://ifutures.group.shef.ac.uk/, the iSchool's annual doctoral conference. The session focuses on publicising research, particularly using Web 2.0 etc.
Using Facebook to Be More Self-Determined covers everything people with disabilities need to know so they can use Facebook to be more self-determined! Joshua Ryf and Jennifer Kuhr explain what Facebook has to offer and show you how to take advantage of all of its features. They also discuss do’s and don’t’s, as well as how to respect yourself and others, and how to stay safe. Then, they go over strategies that will help you build your own social network and engage others to raise awareness about self-determination. Whether you use Facebook a little, a lot, or not at all, this session is for you!
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.
Enhance Your Professional Learning with TwitterCarol Skyring
Webinar I presented for CILC on 12 March, 2014. Outlines the use of Twitter as a professional learning tool. Contains some research findings and lots of practical tips.
Many of us nowadays invest significant amounts of time in sharing our activities and opinions with friends and family via social networking tools. However, despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our future careers. We are being indexed and exposed on the internet via our publications, presentations and data. We also have many more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. This presentation will provide an overview of the various types of networking and collaborative sites available to scientists and ways to expose your scientific activities online. Many of these can ultimately contribute to the developing measures of you as a scientist as identified in the new world of alternative metrics. Participating offers a great opportunity to develop a scientific profile within the community and may ultimately be very beneficial, especially to scientists early in their career.
Social Media = Social Good: Connecting, Learning, & Networking. Social media isn't just a fad, it's a revolution that has changed the way we take in news, communicate, learn, and build relationships. Just sit back, relax, and open your mind to a world that didn't exist a few years ago.
AFC Convention 2011 Retiree Commission
Developing Your Digital Identity as a Graduate Studentshawna_ross
A short presentation describing how a graduate student can develop their digital presence using personal and institutional websites, sharing platforms, social media, repositories, and academic society sites.
Want to know how to maximize your academic potential via social media? See the full blog series to accompany these slides here -> https://healthystaff4healthypatients.wordpress.com/
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
Slides from the Aug 6, 2012 workshop Social Media for Collaboration, Outreach and Impact, at the 2012 Annual Meeting of the Ecological Society of American in Portland, OR. Thanks to all contributors near and far with the #esasocial hashtag!
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Social Media For Educators - Personal, Professional and Classroom ConsiderationsMass Marketing Resources
Participants in this workshop will be introduced to three social media platforms – LinkedIn, Twitter and Facebook. In the 2 hour hands-on training session designed for novice users, attendees will learn how social media can improve communication, help build and strengthen relationships and increase engagement with their audience.
Students will learn how to choose channels and HOW each platform may be used to integrate and share content.
They will also practice as follows:
LinkedIn: Participants will learn how to complete their profile using relevant keywords, titles and skills. They will learn how to post a status, include links to documents or URLs and share with other platforms and how to keep in front of their connections through periodic profile updates and status posts. They will build connections with each other and be able to organize contacts by applying tags. Attendees will pick two relevant groups (thought leaders in their area) to follow.
Twitter: Participants will learn how to tweet content in 140 characters or less, use URL shorteners like bt.ly, and attach photos. They will develop followers by adding each other and tweeting, retweeting and favoriting a message. They will learn how to group messages by using #hashtags and add followers to lists.
Facebook: Participants will learn how to establish levels of privacy for their individual profiles, how to add a cover images and find “friends”. If attendees will be establishing a group or organization page, they will learn how to post, share and mention content, upload images, link to URLS and monitor insights.
This presentation to assist higher education professionals in utilizing the various facets of social media in promoting and conducting outreach efforts to their student body as well as for their own professional development.
Recruiting Social Media Best Practices Bootcamp - November 2011Shiba Palmer
Presented (with Paula Guthat) to the National Higher Education Recruiting Coalition - 2011 Michigan Conference
Summary:
Why … do social media?
Why … pick the channels specifically for your institution?
Why … plan before you start?
Why … Develop a social media policy?
How we did it (UDM)
What we now have
UDM Social Media Outlets / examples
UDM Social Media Policy
Questions / Answers
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
These are slides for a class on updating communication ethics codes. Here's a blog post with some points and links related to the class: https://stevebuttry.wordpress.com/2015/11/19/slides-and-links-on-mass-communication-codes-of-ethics/
2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• stephenbuttry@gmail.com
• @stevebuttry
3. How do you spend resources?
1. Communicate through news media
2. Communicate directly in print
3. Communicate directly by broadcast
4. Communicate directly in person
5. Communicate directly digitally
(website, blogs, social, apps, text,
email …)
5. Thinking #digitalfirst
1. Story (or press release) is a process and
a conversation, not a product
2. How many ways can we share this?
3. RTs, likes, shares, pins & links as
important (or more so) than front-page
play or evening newscast
4. New gadget or social platform = tool
for better communication
6. Working #digitalfirst
• Work & think first for digital platforms
• Communicate on all digital platforms
(web, email, SMS, social, mobile)
• Experiment & take risks
• Try new tools & techniques
• Listen & join community conversation
7. Facebook tips for college PR
• Consider engaging as person and as
college
• Do all departments/schools/programs
need/want Facebook pages?
• Conversation is more engaging than one-
way promotion
• Tag people & orgs mentioned in posts
18. Twitter tips for colleges
• Follow everyone on campus who’s on
Twitter
• Set up & monitor lists of college users
• Know & use faculty & student usernames
• Use & promote regular hashtag(s)
• Engage as person & as brand
• Conversational, not just promotional
19.
20. Save Twitter searches
• College name (abbreviation, mascot, etc.)
• College hashtags
• Mentions of president, prominent faculty
• Tweets around campus (use Geofeedia?)
• Set up alerts
21. Wide range of video
• Heavily produced quality video
• Livestream (Ustream, Qik)
• Live webcam
• Vine, Tout
• Hangout (live on YouTube)
• Web newscast or sportscast
• Google Voice + still photos
• YouTube, Vimeo (post & search)
22.
23.
24. Storify tips
• It’s easy to learn; jump in and try
• Can use as main story (lots of writing,
some social & web content)
• Can be social sidebar (lots of social w/
some transitions, grouping)
• List format works well
• Great slideshow format
25. Storify tips
• Notify people whose tweets you used
• You can use links in text, don’t need to
embed them all
• Embed in blog or story on website
• See how it embeds (might need to push
down below intruding elements)
26. Pinterest, Instagram
• Do you have your own accounts?
• Curate content about your college
• Share on other social accounts (Twitter,
Facebook)
• Seasonal contests: campus scenes
27. Faculty, staff, student blogs
• Build reputation in niche audiences
• Help set them up
• Coach in blogging techniques, SEO
• Link from college website
• Promote in social media
29. Under the microscope
Let’s examine your:
• Facebook posts
• Tweets
• Pinterest
• Blogs
• Something else?
30. Think defensively
• Save search for #yourcollegesucks
• Buy & park domain for yourcollegesucks.com
• Don’t waste time w/ trolls who aren’t getting
attention
• Respond (on social media, blog comments,
etc.) to valid or sincere criticism
31. Plan a digital project
• Campus event
• Sports event
• New major or program
• New college president
• Celebrity visit to campus
• College mobile app