The document provides tips for student journalists and media advisors to promote their online content and increase web traffic. It outlines 10 ways to promote articles, blogs, websites, and online magazines for free using tools like search engine submission, email signatures, social media posting, video/photo descriptions, social bookmarking, Twitter, link exchanges, comments, press releases, and word-of-mouth sharing. The goal is for school media to share their news online where students are in order to attract more readers and web traffic.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Social media is widely used by companies for recruiting. LinkedIn is the most commonly used platform. It is important to curate an online presence that presents yourself professionally. This includes having polished profiles on Facebook and LinkedIn, getting recommendations on LinkedIn, joining relevant groups, and using blogs and other platforms to showcase your skills and experience in an engaging way. Regularly maintaining and updating your online profiles is also important to ensure potential employers see an accurate representation of you.
This document analyzes and compares several popular social media platforms: Facebook, Instagram, and Twitter.
Facebook's purpose is to connect users and allow efficient communication. Its content includes personal profiles, pages, and games. It has over 1.3 billion monthly users and generates most revenue from advertising.
Instagram focuses on photography and allows filtering photos to share. Its target is 18-35 year olds. It was acquired for $1 billion but generates no direct revenue.
Twitter allows brief public updates and was the first to use hashtags to group topics. Most users are aged 15-35 and it generates revenue from promoted tweets and accounts.
All platforms address legal and ethical issues in their terms of
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
This document provides an overview of using social media platforms Facebook and Google+ for personal use. It discusses setting up profiles, privacy settings, finding contacts, and engaging with others. The key takeaways are that Facebook allows filtering of contacts and extensive profile customization, while Google+ emphasizes user control over data and integrates well with other Google products. Both are good for connecting with others based on shared interests or location.
1. The document discusses using social media for Parent Teacher Associations (PTAs). It provides an overview of major social media platforms like Facebook, Twitter, and Pinterest and how PTAs can use them to engage parents and the community.
2. The presentation emphasizes the importance of planning social media strategy and goals before implementation. It stresses measuring the impact of social media efforts and using stories to connect with audiences.
3. Community engagement is highlighted as a key aspect, with suggestions to leverage influencers, volunteers, and others to build online communities in support of PTA activities and missions.
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Social media is widely used by companies for recruiting. LinkedIn is the most commonly used platform. It is important to curate an online presence that presents yourself professionally. This includes having polished profiles on Facebook and LinkedIn, getting recommendations on LinkedIn, joining relevant groups, and using blogs and other platforms to showcase your skills and experience in an engaging way. Regularly maintaining and updating your online profiles is also important to ensure potential employers see an accurate representation of you.
This document analyzes and compares several popular social media platforms: Facebook, Instagram, and Twitter.
Facebook's purpose is to connect users and allow efficient communication. Its content includes personal profiles, pages, and games. It has over 1.3 billion monthly users and generates most revenue from advertising.
Instagram focuses on photography and allows filtering photos to share. Its target is 18-35 year olds. It was acquired for $1 billion but generates no direct revenue.
Twitter allows brief public updates and was the first to use hashtags to group topics. Most users are aged 15-35 and it generates revenue from promoted tweets and accounts.
All platforms address legal and ethical issues in their terms of
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
This document provides an overview of using social media platforms Facebook and Google+ for personal use. It discusses setting up profiles, privacy settings, finding contacts, and engaging with others. The key takeaways are that Facebook allows filtering of contacts and extensive profile customization, while Google+ emphasizes user control over data and integrates well with other Google products. Both are good for connecting with others based on shared interests or location.
1. The document discusses using social media for Parent Teacher Associations (PTAs). It provides an overview of major social media platforms like Facebook, Twitter, and Pinterest and how PTAs can use them to engage parents and the community.
2. The presentation emphasizes the importance of planning social media strategy and goals before implementation. It stresses measuring the impact of social media efforts and using stories to connect with audiences.
3. Community engagement is highlighted as a key aspect, with suggestions to leverage influencers, volunteers, and others to build online communities in support of PTA activities and missions.
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Social media can be used by universities to connect with current and prospective students as well as alumni. It allows two-way communication and engagement through sharing content like news, photos and videos. Universities should have a social media strategy and presence across major platforms like Facebook, Twitter, YouTube and LinkedIn to interact with audiences where they are already active online.
The document discusses using Facebook for professional networking and career purposes. It provides alternatives and examples, including building a personal brand on Facebook, using Facebook lists and security settings to separate personal and professional contacts, and journaling job search activities as Facebook status updates. While Facebook began as a social network, it is increasingly being used for business purposes. The author advocates having a consistent online presence across networks but keeping personal information separate on Facebook versus LinkedIn, which is aimed more at business.
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
The document discusses how social media could benefit organizations and provides best practices and examples. It notes that social media allows for two-way dialogue, delivers content to audiences, and spreads information quickly. It provides tips on listening, creating content, cross-promoting, and integrating social media channels. Examples are given of legal organizations using social media along with tools for monitoring use, engagement, and information overload. Potential ways to experiment with social media are proposed.
The document provides information on using social media for grassroots advocacy in adult education. It discusses strategies for using platforms like Facebook, Twitter, and blogs to engage grassroots supporters and legislators. Key recommendations include posting regularly with a conversational tone, encouraging sharing of content, using hashtags and analytics to track engagement, and cross-linking content across platforms. Examples provided include advocacy organization pages on Facebook and Twitter that follow these best practices.
The document provides tips and etiquette for using social media as a lawyer, including engaging with others rather than just posting content, gradually building social media presence, and not overposting. It recommends resources for learning social media best practices and tools for managing multiple social media accounts, scheduling posts, and backing up content.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.
A Canadian copywriter joins one of the earliest social networks in the 1990s and meets a woman from Buffalo. They begin emailing and eventually meet in person, with the copywriter eventually moving to the US and becoming a citizen. He now gives presentations on the evolution of digital marketing and social media, from the early days of Web 1.0 to the rise of user-generated content and social networking on Web 2.0 platforms like Facebook, YouTube, and Twitter.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
Social networking sites have become popular ways for people to communicate. They allow users to create profiles, connect with friends, share photos and videos. Social networking can be effective for businesses to promote products, monitor popularity and get customer feedback. It also benefits government agencies by helping them monitor social media for investigations and stay engaged with constituents. In education, social networking helps students connect and schools promote their programs to prospective students.
The document summarizes a social media bootcamp presentation. It covers various social media sites like LinkedIn, Facebook, and Twitter. It discusses how to create profiles and pages on these sites and provides tips for using them to promote a business. Strategies include creating engaging content, connecting with others, and automating tasks to save time managing multiple accounts.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
The document provides tips for journalists on using Twitter to find sources, cover stories, and reach audiences. It discusses how Twitter can be used to find breaking news, sources for stories, and story ideas by following newsmakers, experts, and local figures. The document also recommends live-tweeting events, including hashtags and links in tweets, and citing sources to build an audience and enhance regular coverage. Overall, the document outlines various strategies journalists can employ to utilize Twitter's capabilities for newsgathering and promotion.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
This document provides tips for starting a successful blog. It discusses why blogging is important for journalists, defines what a blog is, and provides examples of different types of blogs. The document then gives 15 tips for blogging, including choosing a good topic and URL, writing clearly and concisely, using images and links, publishing regularly, and respecting copyright laws. The key points are that blogs should provide value to readers, publish new content regularly, and combine text with multimedia elements to engage audiences.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Social media can be used by universities to connect with current and prospective students as well as alumni. It allows two-way communication and engagement through sharing content like news, photos and videos. Universities should have a social media strategy and presence across major platforms like Facebook, Twitter, YouTube and LinkedIn to interact with audiences where they are already active online.
The document discusses using Facebook for professional networking and career purposes. It provides alternatives and examples, including building a personal brand on Facebook, using Facebook lists and security settings to separate personal and professional contacts, and journaling job search activities as Facebook status updates. While Facebook began as a social network, it is increasingly being used for business purposes. The author advocates having a consistent online presence across networks but keeping personal information separate on Facebook versus LinkedIn, which is aimed more at business.
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
The document discusses how social media could benefit organizations and provides best practices and examples. It notes that social media allows for two-way dialogue, delivers content to audiences, and spreads information quickly. It provides tips on listening, creating content, cross-promoting, and integrating social media channels. Examples are given of legal organizations using social media along with tools for monitoring use, engagement, and information overload. Potential ways to experiment with social media are proposed.
The document provides information on using social media for grassroots advocacy in adult education. It discusses strategies for using platforms like Facebook, Twitter, and blogs to engage grassroots supporters and legislators. Key recommendations include posting regularly with a conversational tone, encouraging sharing of content, using hashtags and analytics to track engagement, and cross-linking content across platforms. Examples provided include advocacy organization pages on Facebook and Twitter that follow these best practices.
The document provides tips and etiquette for using social media as a lawyer, including engaging with others rather than just posting content, gradually building social media presence, and not overposting. It recommends resources for learning social media best practices and tools for managing multiple social media accounts, scheduling posts, and backing up content.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.
A Canadian copywriter joins one of the earliest social networks in the 1990s and meets a woman from Buffalo. They begin emailing and eventually meet in person, with the copywriter eventually moving to the US and becoming a citizen. He now gives presentations on the evolution of digital marketing and social media, from the early days of Web 1.0 to the rise of user-generated content and social networking on Web 2.0 platforms like Facebook, YouTube, and Twitter.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
Social networking sites have become popular ways for people to communicate. They allow users to create profiles, connect with friends, share photos and videos. Social networking can be effective for businesses to promote products, monitor popularity and get customer feedback. It also benefits government agencies by helping them monitor social media for investigations and stay engaged with constituents. In education, social networking helps students connect and schools promote their programs to prospective students.
The document summarizes a social media bootcamp presentation. It covers various social media sites like LinkedIn, Facebook, and Twitter. It discusses how to create profiles and pages on these sites and provides tips for using them to promote a business. Strategies include creating engaging content, connecting with others, and automating tasks to save time managing multiple accounts.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
The document provides tips for journalists on using Twitter to find sources, cover stories, and reach audiences. It discusses how Twitter can be used to find breaking news, sources for stories, and story ideas by following newsmakers, experts, and local figures. The document also recommends live-tweeting events, including hashtags and links in tweets, and citing sources to build an audience and enhance regular coverage. Overall, the document outlines various strategies journalists can employ to utilize Twitter's capabilities for newsgathering and promotion.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
This document provides tips for starting a successful blog. It discusses why blogging is important for journalists, defines what a blog is, and provides examples of different types of blogs. The document then gives 15 tips for blogging, including choosing a good topic and URL, writing clearly and concisely, using images and links, publishing regularly, and respecting copyright laws. The key points are that blogs should provide value to readers, publish new content regularly, and combine text with multimedia elements to engage audiences.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
This document provides a 10-step guide to building social links through organic methods without spending money on advertising or promotions. The 10 steps are: 1) guest blogging, 2) contests, 3) covering controversial topics, 4) directories, 5) lists, 6) defining new concepts, 7) how-to content, 8) badges, 9) social networks, and 10) content distribution. It encourages tracking performance with analytics to determine what works best for customer acquisition.
The document discusses various social media platforms such as Google Alerts, Twitter, blogs, and Facebook that non-profit organizations can use to connect with donors and supporters. It provides tips on setting up accounts and profiles, engaging audiences, and measuring return on investment. The key benefits highlighted are facilitating communication, information sharing, and encouraging supporters to engage with the organization. Concerns addressed include maintaining message control and how to allocate staff responsibilities for social media engagement.
Are you missing out on these 22 social media linking opportunities matthew ...Matthew Woodward
Discover 22 awesome social media backlinking opportunities to turbo charge your link building.
You can apply these to your site immediately in less than 20 minutes!
Link Building Techniques For Off Page Optimizationwtainstitute
This document provides a comprehensive list of link building tactics organized into categories. It includes over 70 tactics ranging from basic strategies that require little effort like asking friends for links, to more advanced tactics like building relationships over time and leveraging existing opportunities. The tactics cover a wide scope of approaches including submission-based tactics to various directories, creating useful content and assets to attract links naturally, and focusing on community engagement and local opportunities. Maintaining relevance is emphasized as important for the effectiveness of the tactics.
Driving Traffic to State Tax/Budget Policy Websitesnelsonjs
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers in the tax and budget policy space.
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach on sites like Technorati, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers.
This document provides an overview and tips for blogging. It discusses why blogging is useful for journalists, defines what a blog is, and provides examples of different types of blogs. The document emphasizes that while blogs can be informal, basic journalism principles still apply. It provides tips for blogging such as choosing a clear topic, publishing regularly, writing concisely with headlines and paragraphs, using credible sources, and ensuring information is up-to-date. The document stresses the importance of providing value to readers.
This document summarizes Rand Fishkin's presentation on SEO for bloggers in 2014. It discusses the importance of SEO given search's continued growth. It provides tips for bloggers on keyword research, content creation, amplification of content on social media, and link building strategies. It warns about SEO snake oil and emphasizes that success takes time, with failure being part of the learning process for most successful bloggers.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
The document provides an introduction to social networking and how it has fundamentally changed communication and relationship building. It discusses how social media is participatory, open, conversational, and communal. It emphasizes that social networking tools are for connecting with others and learning about friends through increased transparency and knowledge sharing.
10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sha...Andrew Hoang
This document provides 10 tactics for increasing social sharing of content to grow traffic and search engine rankings. The tactics include making social sharing buttons visible, encouraging readers to share through calls-to-action, tapping influencers by building relationships with them, using services like Triberr for automatic sharing, using sponsored tweets/stories, creating a strong brand, leveraging personal networks, offering incentives for sharing through contests or free content, and producing highly shareable content. Following these tactics can help grow social media engagement and attention for a website or blog.
Here\'s an overview on what Social Media is, the business opportunity and how to apply it. Also the in depth review of LinkedIn. Setup your profile, your comapny\'s profile, make connections, join groups and more!
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Social media allows for sharing of information, ideas, and expressions online through virtual communities and networks. There are various types of social media including relationship networks like Facebook, media sharing networks like Instagram, online review sites, discussion forums, social publishing platforms, bookmarking sites, interest-based networks, and e-commerce platforms integrated into social media. Popular social media sites mentioned are Facebook, Twitter, Google+, Wikipedia, LinkedIn, and Reddit.
Similar to iPpublicity: Marketing Your Online Presence (20)
Experience Adelphi: Emerging legal issues in an online worldCubReporters.org
The document summarizes the key topics that will be covered in Professor Grabowski's lecture on emerging legal issues in an online world, including social media censorship, cybernetics, video games, cryptocurrency, and climate change. The lecture will discuss controversial issues around student speech on social media and investing in cryptocurrencies. It encourages signing up for more information from Adelphi University.
The document provides several tips for revising journalism writing, including using only one space after periods, telling readers facts rather than asking rhetorical questions or making assumptions about what readers know, attributing quotes to sources using "said" instead of other verbs, avoiding inserting opinions into stories and focusing on facts, and trimming unnecessary words when editing.
This presentation explains why AP Style is essential for public relations practitioners and journalists. It covers the 15 most commonly-used AP Style rules. And it features links to practice quizzes.
This document provides information about planning and producing a podcast. It discusses what a podcast is, why they are popular, different types of podcasts, and ideas for podcast content. It emphasizes the importance of planning, including considering timing, recording conditions, and finding your voice. It also lists some basic tools needed like a computer, recording device, and audio editing software. Finally, it discusses dressing up a podcast with introductions and outros to frame the content.
Both sides agree that anyone can be a journalist in the U.S. without a license or requirements for fairness. While problems exist with some media organizations having biases, government regulation could threaten press independence and act as a watchdog against those in power, and consumers playing a role in deciding what stories are popular or not through their views and shares can help shape quality journalism.
This document provides instructions for a 600-word op-ed assignment on a timely, controversial issue related to media law or ethics. The op-ed must take a clear position, provide some background on the issue and why it is timely, and support the position with evidence from sources cited within the text. Students must choose a topic, get approval, thoroughly research the issue finding current examples and data, write the op-ed in third person, proofread twice, submit for feedback, revise if needed, and submit to the assigned newspaper by the deadline.
This document provides guidance on including a sidebar for an enterprise news story assignment. A sidebar is a complementary piece of content like a chart, survey, illustration, photos, map, timeline, or list that helps readers better understand the main story. Acceptable sidebars include statistical comparisons, surveys, photos taken by the writer, maps, timelines, or lists/schedules.
The document discusses several issues related to higher education administration and faculty, including the increasing corporatization of university administration, the lack of viewpoint diversity among faculty which a study found had become more liberal dominated in recent decades, and an anecdote about a professor being told it was inappropriate to say their class required hard work. It also questions why free speech should be protected on campuses and references an old saying about faculty always agreeing to hang the dean.
This document provides instructions for a profile story assignment. Students are asked to write a 650-800 word news story focused on a real, living person who is interesting and newsworthy. Examples of newsworthy subjects include athletes, artists, and people who have overcome adversity or won awards. The person profiled must be willing to be identified and have their story published. Students must pitch their story idea to the instructor in advance and receive approval before profiling someone. The completed story is due on March 6th and must follow standard newswriting practices.
This document summarizes key aspects of advertising law and ethics as taught by Prof. Mark Grabowski. It outlines that commercial speech has some but not as much free speech protections as political or religious speech. Certain types of false, misleading, or illegal ads are prohibited. Ads targeting kids are allowed but regulated. Media outlets can generally refuse advertisers with some exceptions. The largest recent case was Citizens United v FEC in 2010, which found that corporate funding of independent political broadcasts could not be limited. The document stresses that advertisers are responsible not just for what they sell but how they sell it, and should avoid manipulation, stereotyping, or offensive/tasteless ads.
This document provides an overview of copyright law, including what can and cannot be copyrighted, fair use exceptions, and penalties for infringement. Copyright protects original creative works fixed in a tangible form, including photos, stories, illustrations and more. Facts, government works, and expired copyrights are not covered. While copyright protects works online, fair use allows limited use for news or education without permission. Courts weigh four factors to determine fair use, most importantly the economic impact. Ignorance is not a defense against infringement charges, which can be civil or criminal for large-scale copying.
The document discusses free speech protections in the United States as established by the 1997 Supreme Court case Reno v. ACLU. It also notes some restrictions and obstacles in lawmaking regarding privacy issues like employers requesting social media passwords and law enforcement accessing emails without warrants. International hate speech laws are mentioned to vary by country. Some progress in the US is highlighted, such as the Digital Millennium Copyright Act, FCC's Open Internet rules, and the Consumer Review Fairness Act.
Public relations professionals should avoid lying, greenwashing, misleading the public, and conflicts of interest according to this document. They should practice ethical public relations by being truthful and transparent in their communications.
This document discusses the regulation of broadcast media in the United States by the Federal Communications Commission (FCC). It notes that broadcast media like radio, television, and satellites are subject to much more regulation than print media due to the scarcity of available frequencies and the potential widespread reach of broadcast content. Regulations have addressed issues like indecency, children's programming, and fairness in coverage of controversial issues. However, some argue that broadcast laws are now antiquated given the rise of unregulated internet media.
This document discusses privacy laws in the United States related to the press and media. It covers four types of privacy invasion claims: public disclosure of private facts, intrusion, false light, and misappropriation. For each claim, the document outlines the elements a plaintiff must prove, examples, and key defenses. It also briefly mentions how U.S. privacy laws lag behind Europe in regulating online privacy and technological advances.
Public trust in the media has declined, with polls showing only 32% trust media to report accurately and 55% of voters believing journalists are biased against Trump. A study found 90% of journalist donations went to Hillary Clinton, and WikiLeaks emails showed coordination between reporters and Clinton's campaign. While some criticize excessive focus on Clinton's emails, others argue media was too soft on her and sensationalized certain stories to boost sales.
This document defines defamation as the publication or broadcast of a false statement of fact that seriously harms someone's reputation. It applies to both printed and spoken statements made online or offline. The document notes that truth is an absolute defense against defamation, but proving a statement is true can be difficult. It also explains that statements of opinion alone cannot be defamatory, and discusses some of the challenges around legislating cyberbullying and internet trolling. The document provides examples of statements that could be considered defamatory and discusses the standards of fault required in defamation cases involving public figures.
The document discusses the key freedoms protected by the First Amendment: freedom of religion, speech, press, assembly, and the right to petition the government. It provides details on what each freedom entails and prohibits the government from infringing on these rights. However, it notes that the First Amendment only applies to government restrictions and not actions taken by private individuals or companies. Some exceptions to free speech, like threats and copyright infringement, are also outlined.
This document discusses what constitutes fake news and provides tips on how to identify it. Fake news are hoaxes and propaganda designed to look like real news stories for profit or to damage reputations. Anyone can now publish news, making it harder to distinguish from real journalism. To avoid fake news, carefully examine sources and check unknown outlets on fact-checking sites. Rather than rely solely on social media, consume a variety of news from trustworthy sources and do your own research.
2. The Internet is the #1 news source. But there’s
great competition for eyeballs and web traffic.
These days, even journalists need to be their own
entrepreneurs and promote themselves – and
their work – online. Student journalists and their
media advisors should adapt, as well. Almost all
students are online, but most don’t know if their
school media has an online presence, studies
show. In order to share their news, school media
must report news where their readers are.
3. There are many and varied ways to promote
your or other’s articles, blog, newspaper
website or online magazine to share news and
increase traffic. The 10 ways listed in this
presentation are among the easiest and most
efficient ways. Plus, they're all free! All you need
is a computer and Internet connection.
4. For Google, visit http://www.google.com/addurl .
For Yahoo, visit
http://search.yahoo.com/info/submit.html .
Bing is at http://www.bing.com/toolbox/submit-site-url/.
Follow the instructions on each page. This will ensure
your site or blog is included in indexes for search engines
and shows up when people do searches. Studies show
that Google drives 70 percent of traffic to most websites.
5. This is done by attaching a link to your URL at
the end of your emails. Many email programs,
including Gmail and most college email services,
allow users to change their settings to
automatically include a signature every time
they send an email. For example: “Get the latest
Scarsdale High news at
http://www.shsmaroon.org”.
6. For example: Sample
email signature plugging
a student’s blog
7. The idea is that people you email will see the
link, be curious and check it out. Think of all the
people you email every month; those are all
potential visitors to your website or blog. To set
up a signature, try clicking on and editing the
“Options” or “Settings” tab or link in your email
program.
8. One-third of Americans get their news from
Facebook. Attract more readers to your website
or blog by posting a link to your latest content
on your or your organization’s Facebook or
Google+ page. If you don’t have a profile or page
on these networks, you’ll need to create one.
Social network referrals account for a significant
portion of traffic to websites, especially those of
news organizations.
9. For example: Link on
student newspaper’s
Facebook page to its
latest articles
10. People are often interested in content that their
Facebook friends recommend or post links to.
Having social media referrals will also ensure
your website or blog is one of the top results
when people do searches on Google. That’s
because Google announced in 2012 that social
media referrals will be an important factor in
their search engine algorithm.
11. When you post a video to YouTube or a photo to
Instagram, put a link to your blog or website in the
description i.e. “find more useful information at
mywebsite.com.” If people enjoyed watching the
video you posted or found your photo interesting,
they’ll probably be curious to see what else you
have to offer on your website. Before you can post
content on these sharing sites, you’ll need to
register as a user.
13. Social bookmarking is a way for people to store and
rank online content, including websites, blogs,
articles and videos. and other types of website
content. StumbleUpon, Reddit and Digg are a few of
the most popular bookmarking sites available.
Different bookmarking sites have different types of
users. Find the one that works the best for your
content and post a link to your content. This is a
great way to attract visitors to your URL who
otherwise may never know about it.
15. Twitter is becoming an increasingly popular way
for people – especially young people – to get
their news. There are a couple ways to utilize it
for your blog or website. First, you can manually
tweet about your content using Twitter. You can
post your own personal tweets with links to your
blog posts or articles, link to other people’s
content, ask readers questions, etc.
16. For example:
Penn High School’s
newspaper staff
uses Twitter to link
to content, post
breaking news
updates, engage
readers, connect
with sources and
more….
17. Second, you can set up a content syndication
tool, such as Twitterfeed. This is free and will do
all the work for you. Basically, anytime you make
a new blog post, a tweet will also appear on
Twitter. You could also do a combination of the
two: utilize Twitterfeed and also make your own
custom tweets. See http://twitterfeed.com. For
both services, you’ll need to register as a user.
18. Think about which organizations and people with
influence may be interested in your content,
service or cause and send them a short email. For
example, alumni of your school, the Parents-
Teachers Association, local civic organizations and
local government officials may all be interested in
what your school newspaper is covering. In
addition to visiting your website or blog, they
might spread the word to others.
19. For example: If
you can procure
an alumni email
list from school
officials, you
might send an
email like this to
alumni
20. It is important to get other, relevant websites to
link to your URL. Traditionally, most search
engines have based their rankings heavily on the
number of credible websites that link to a
website. The best way to do this is to manually
search for websites and blogs related to your
site and contact them for a link exchange. Use
http://blogsearch.google.com
21. For example: If
your school’s
Parent-Teacher
Association has its
own website, as
many do, you
might email them
and ask them to
add a link to your
student newspaper
22. When soliciting links, remember, flattery will get
you everywhere. When you pay someone a
compliment, it piques their curiosity in who you
are. “Who is this person with impeccable taste?”
Be honest and sincere in your flattery, but it
shouldn’t be hard to come up with a
compliment. Something like, “Hey, I liked your
post about [insert topic] because [insert
compliment]. I also have a blog that I thought
you might be interested in because [insert why
it’s relevant]. My blog’s URL is [insert Web
address].”
23. Sometimes, the person you contact may ask you
to return the favor and link to his/her website.
Only agree to trade links if you believe the other
website’s content is relevant to your audience
and are comfortable endorsing it by linking to it
on your site.
24. Regardless of what your content is about, there
are likely Internet discussion boards and
numerous blogs related to the general topic. If
you’ve got a article that you think relates
strongly to something that another blogger has
written about or that is the topic of discussion
on a forum – leave a link to your own article.
25. The key to pulling this off without being labeled
a spammer is to leave a genuinely useful
comment on the blog or forum. The comment
itself should add value, be right on topic and
contribute to the conversation. Then if you
include a link introduce it with a ‘I’ve written
more about this at….’ type comment rather than
just a spammy call to action.
26. Relatedly, many newspapers have likely, at some
point, written a story related to your blog topic
or one of your blog posts. And many newspaper
websites these days allow readers to post
comments about stories. You can do a search
using Google News at http://news.google.com .
27. For example: If a local newspaper
writes a story about your high school
football team, you might comment on
how you have a blog or school
newspaper website that covers the
same topic. Readers who read the
newspaper story – along with the
reporter who wrote it – may also be
interested in your content since it’s
related.
28. Some blog posts and online articles will have mainstream
media appeal. Shoot a reporter at a newspaper, magazine,
TV or radio station an email – you might get lucky. For
example, if you write or blog about your school’s theater
club, you might email the theater critic or arts writer at
local newspapers. If you cover your high school’s sports
teams, you might email the high school sports reporter at
the local newspaper. Sometimes, just launching a website
for your school’s media outlet can be news, too. Many
media outlets’ websites have a “Contact” page that
explains how to contact the newsroom electronically.
Hyper local news media, such as Patch.com, may be
particularly interested.
29.
30. For example:
This high school
newspaper got
mainstream media
news coverage
about its move
online
32. Alternatively, you could write a press release
about your website or blog and post it in
cyberspace. Some online press release services
don’t cost anything and they can be surprisingly
effective with a little luck. For example, see
www.i-newswire.com , www.free-press-release.
com and www.prlog.org . Journalists
sometimes cull these sites for story ideas.
34. Facing information overload, Internet users are
counting more and more on sources they trust:
their friends, followers, contacts. Everyone has
probably clicked on a link that someone they
know posted on one of the social media sites
they use. But most people probably haven’t
given much thought to why their Facebook
newsfeed has replaced the evening news or
morning newspaper.
35. There’s been a recent paradigm shift in the way
people get news – and these 10 tips will help
you take advantage of it. Web analytics now
allows businesses to track what’s working online
and what’s not. As a result, journalists are
increasingly being evaluated by how much Web
traffic they attract. So, journalists need to know
how to utilize the internet and all its tools to
market their content, whether it’s an article, a
blog or a news website. Student journalists and
media advisors should learn to adapt, as well.