The document introduces Hootsuite, a social media management tool for automating content and engaging with users from a single dashboard. It covers setting up an account, connecting social media networks, and organizing streams and tabs, along with strategies for scheduling posts manually or automatically. Additionally, it provides practical steps for enhancing social media engagement through targeted streams and bulk scheduling methods.

1. get in the cage with
HOOTSUITE

2. What we are tackling today…
 Introducing HootSuite
 Setting up an account
 Learning how to set-up tabs &
 Streams to monitor social media feeds
 Composing and attaching files to social media posts
 Manually publish and auto schedule posts

3. What is Hootsuite?
A social media management tool that allows you to
automate social media content, follow multiple social
media platforms, as well as engage with followers and
team members all through a single dashboard!

4. You can manage the following networks…
Wordpress.com:
• Blogs
Google+:
• Pages
Facebook:
• Profiles, pages, and groups
Instagram:
• Profiles
YouTube:
• Channels
Twitter:
• Profiles
LinkedIn:
• Profiles and company pages
• As of June 2017,
Groups was eliminated

5. Choose from a variety of payment plans

6. Getting a Hootsuite account
1. Visit www.hootsuite.com and either click CREATE A NEW ACCOUNT BY EMAIL
2. Select your plan – its recommended to use Free if you are just testing it out
3. Enter your name, email and password and….ta-da!

7. Connecting a social media account
Click the Launch Menu.
Click + Add a Social
Network button.
A pop-up window appears.
Select the social network
you want to add. Then
Click on Connect
with…button.

8. Connecting a social media account
Your Twitter account is now
added!!!!

9. Setting up tabs
If you are
managing multiple
accounts, name them
by highlighting the
stream name and
re-naming it.
Once you set up a tab, you can set up your streams!

10. Setting up streams
Below the launch menu, click +Add Stream.

11. Setting up streams cont.
Below the launch menu, click +Add Stream. Select the types of streams
you’d like to view.

12. See your streams

13. Enhancing your streams
By adding a geocode to your
stream with a specific word
(i.e. internship, job, hiring,
etc) you can now target
specific conversations
happening about this within a
set mile radius and see it
within your streams!

14. Enhancing your streams
Here’s some more friendly reading on this topic!
https://blog.hootsuite.com/hootguide-ge/

15. composing & attaching files
to social media posts
HootSuite offers one of the best ways to engage and grow your audience by offering
options for you to manually schedule or auto-scheduling mass posts.
While it wonderful to schedule a single message in one post across all social networks,
its recommended to scatter them so the same post isn’t seen at the same time across all
networks.

16. How to Manually Publish Social Media Posts
You can publish
it immediately,
choosing as
many social
media networks
as you want
or….

17. How to Manually Publish Social Media Posts
You can schedule it
by date and time.
This is best
especially when you
know the peak times
of your social media
networks.

18. Review your scheduled posts

19. How to Auto schedule bulk
Social Media Messages
Traditional Bulk Uploader or….

20. How to Auto schedule Social Media Messages

21. How to Auto schedule Social Media Messages
1. Open an Excel document
2. Column A: Date and Time
3. Column B: Message (stay within Twitter character limits)
4. Column C: Link
5. Save as a .CSV (comma delimited) document
6. Do this for each social media network

22. How to Auto schedule Social Media Messages
If you have personalized them already,
I recommend to not click as to shorten your links.
This is a GREAT feature for shortening LONG links you have not personalized on Bit.ly.

23. How to Auto schedule Social Media Messages
Click on your post
Add your media

24. Complete Auto schedule of
Social Media Messages

25. Complete Auto schedule of
Social Media Messages

26. Now your ready for
Inanity with Hootsuite
at 2:30 p.m.

27. Presented by:
Araceli “Sally” Perez-Ramos,
Manager of Communications & Online Programs
Chair, SoACE Technology Knowledge Group
aracelip@stedwards.edu