Social Media 303, final of four sessions

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This slideshow is part of a series of Social Media sessions created for the Arizona Game & Fish Department.

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  • azgfSocialMedia  -  http://azgfsocialmedia.blogspot.com/
  • Robin, talk about the demise of mainstream media here.
  • http://www.facebook.com/insights/
  • Twittercounter.com
  • Track twitter followers, webinars, tools
  • http://socialmediagovernance.com/policies.phphttp://davefleet.com/2010/07/57-social-media-policy-examples-resources/http://www.scouting.org/scoutsource/Marketing/Resources/SocialMedia.aspx
  • http://www.youtube.com/watch?v=8iQLkt5CG8I
  • Social Media 303, final of four sessions

    1. 1. + Arizona Game and Fish Department Social Media By Robin J Phillips, Managing Editor, The Reynolds Center for Business Journalism
    2. 2. + Robin J Phillips | About Me  25 years in the news game  Experience in print, magazines, wire services, online  Deputy business editor, Newsday, The Arizona Republic  Community news manager, azcentral.com  Small Business Editor, BusinessWeek Online  Business Editor, The Record of Hackensack (N.J.)  Co-founder, #wjchat, weekly online web journalism discussion  Co-founder of Perfect Moment Project  Web Managing Editor, The Reynolds Center for Business Journalism
    3. 3. + Resource website for you AZGFsocialmedia.blogspot.com
    4. 4. + Why Social Media matters … 1. It’s where things happen first Twitter … and 2. It’s huge. And getting bigger. Facebook… and LinkedIn… 3. A way to distribute content, information and Flickr…. 4. Self-promotion, branding that stays with you and Tumblr… 5. Building audience for new blog, new service and Blogger… 6. Cultivating sources, new fans, new customers and YouTube… 7. Real-time news .. right here, right now and WordPress… 8. Creating community .. power in the network and Foursquare… 9. Diversity .. opens up your world and Google Reader…
    5. 5. + Doing nothing is not an option
    6. 6. + Opportunities  Public Administrators and elected leaders have to find new ways to reach constituents and get their message out.  More importantly, public administrators need to connect with constituents.  Social media allows you to talk directly to your constituents.  People want news.  They want information.  They want to connect.  They want to hear from trusted sources.
    7. 7. + Common Social Media problems Problems Solutions  Flying blind.  Listen to your audience.  Unsure where it fits.  Accountability, ownership.  Inconsistent participation.  Set aside resources, time.  Not individual or confident.  Believe peoplefind value in you.  Digitally unsavvy team.  Don’t ‘do’ but ‘be’ social.  Lack of personalization.  Use real team. Don’t robo post.
    8. 8. + Top Social Media tips  Make every word count.  Keep it simple.  Write killer headlines.  Graphics expand the story.  People make things interesting.  Share related content.  Consider your audience.  Be as human as possible.
    9. 9. + Where do we go from here?  Establish guidelines  Set goals  How many profiles/ accounts to have  Who manages those accounts  Establish workflow  Track progress – social media analytics  Have fun!
    10. 10. + 2nd session
    11. 11. + Quick recap  Social Media matters  Great bio statements  Tie together Facebook, Twitter, Youtube  Find people to follow: WeFollow  Be as personal, human as possible  Try to avoid automated social media tools  Social media is just a tool – relationships are key
    12. 12. + Your friends and fans
    13. 13. +
    14. 14. + 3rd session
    15. 15. + Quick recap  using the tools for work  setting goals and tracking progress  researching within social media tools  ways to find out what people are talking about during certain times, in certain places  how to engage in conversations - beyond promoting your work, how to encourage conversations, take part in them  the difference between personal and professional use of social media tools  ethical concerns - what to tweet, what not to tweet, how to correct something
    16. 16. + Set your social media goals  Traffic - visits to your website  Reach - increase fans, follows, friends, likes  Buzz – more mentions means more awareness of you  Ultimately - new people finding you and your services
    17. 17. + Reach: Increase followers, fans Facebook insights
    18. 18. + Reach: Increase followers, fans Twitter Counter
    19. 19. + Reach: Increase followers, fansHubspot
    20. 20. + Takeaways  Setting goals, tracking progress.  Right now: People talking about breaking news.  Ideas for engaging as an organization.  Work-life, personal-professional balance.  Be a good social media citizen.  Work together to find your own organizational style.
    21. 21. + Getting organized
    22. 22. + Let’s look at your social web  Identify which organizational model you’re in  Discuss which model is your desired state  Recognize this isn’t an org chart, it’s a cultural change  Don’t expect changes to happen quickly
    23. 23. + Centralized One department (Usually corporate communications) controls all social efforts.
    24. 24. + Organic
    25. 25. + Coordinated
    26. 26. + Multiple hub & spoke or dandelion
    27. 27. + Honeycomb
    28. 28. + Characteristics. Pros. Cons.  Identify which organizational model you’re in  Discuss which model is your desired state  Recognize this isn’t an org chart, it’s a cultural change  Don’t expect changes to happen quickly Examples of organizational models thanks to Jeremiah Owyang, web-strategist.com
    29. 29. + Centralized One department (Usually corporate communications) controls all social efforts.
    30. 30. + Centralized
    31. 31. + Organic
    32. 32. + Organic
    33. 33. + Coordinated
    34. 34. + Coordinated
    35. 35. + Multiple hub & spoke or dandelion
    36. 36. + Multiple hub & spoke or dandelion
    37. 37. + Honeycomb
    38. 38. + Honeycomb
    39. 39. + Social Media Policies: Disclosures/ethics/cultural guidelines
    40. 40. + Safety/Responsibility Policies
    41. 41. + Key roles  Social Strategist  Responsible for overall program  May be multiple strategists  Community Manager  Customer facing role trusted by customers  May have several community mangers
    42. 42. + Stakeholders  Executives/directors  Approval to move forward, budget, allocate resources  Communications  What skills to they need to learn and unlearn?  Employees  How will they be educated, supported?  Legal  Protect employees and organization by co-creating policies, guidelnes
    43. 43. + Well done!

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