These slides were part of a presentation for the Reynolds Institute, a workshop for high school teachers who teach journalism or are advisors for their school journalists. The workshop was held at the Cronkite School of Journalism at Arizona State University.
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Social Media for Journalists
ASNE | Reynolds
High School Journalism Institute
Robin J. Phillips, Digital Director,
Reynolds Center for Business Journalism
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Robin J. Phillips
@RobinJP | RobinJPhillips.com
Digital Director, The Reynolds Center for Business Journalism
Entrepreneur, business partner, Pretty Smart Women LLC
25 years in news: Newsday, BusinessWeek, others
Co-founder, #wjchat, weekly online web journalism discussion
Co-founder of Perfect Moment Project
Journalism professor, Cronkite School, ASU
Dutiful daughter, nagging sister, great auntie
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Asked group on FB for goals
TBAdded
Kristen Therese: Ways to delegate some of the social media
responsibilities to the staff with programs like tweet deck.
Ginny Miller Twitter, Instagram or both? My students aren't interested
in Facebook. Also, should students who are responsible for tweeting,
posting, etc. sign a social media contract?
Terry Nielsen Sheffield I know so little about the social media aspect of
journalism that I definitely need the beginner's course--which media to
use and how to implement and organize them.
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Top websites
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Baidu
6. Wikipedia
7. Qq
8. Taobao
9. Live
10. Twitter
GLOBAL
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Top websites
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Baidu
6. Wikipedia
7. Qq
8. Taobao
9. Live
10. Twitter
UNITED STATES
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Amazon
6. Wikipedia
7. Ebay
8. LinkedIn
9. Twitter
10. Craigslist
GLOBAL
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Top websites
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Baidu
6. Wikipedia
7. Qq
8. Taobao
9. Live
10. Twitter
UNITED STATES
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Amazon
6. Wikipedia
7. Ebay
8. LinkedIn
9. Twitter
10. Craigslist
GLOBAL
FACEBOOK
11. + Why Social Media matters …
1. It’s where things happen first.
2. It’s huge. And getting bigger.
3. A way to distribute content, information.
4. Self-promotion, branding that stays with you.
5. Building audience for new blog, new service.
6. Cultivating sources, new fans, new audience.
7. Real-time news .. right here, right now.
8. Creating community .. power in the network.
9. Diversity .. opens up your world.
Twitter … and
Facebook…
and LinkedIn…
and Flickr….
and Tumblr…
and Blogger…
and Google+…
and YouTube…
and WordPress…
and Foursquare…
and Google
Reader…
16. +
On cats and the difference between
social media tools
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Right tools for the job
What’s your goal?
Use social to share? Report?
Drive traffic to your website?
Where’s your audience?
Who’s your audience?
Will you be sharing your news
on social media?
Will you be listening to talk on
social, looking for news?
Who will manage the social
media sites?
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Managing social media
Great time to reinforce
other messages about
social media and use of
the Internet and phones.
Establish best practices.
Train, monitor, reinforce
good work.
Set up analytics for
website traffic, social
media engagement.
Set up a team. No one
person can handle it all.
DON’T BE THAT GUY
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Journalism first
Social media is about a RELATIONSHIP
Two-way communication – it’s a conversation
Content is king – use the same standards as with your
other stories
Journalism first – be transparent, accountable, ethical
Social media is publishing - be judicious, add value, be
responsible
Social media is just one of the many tools to do the job
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Social media guidelines
Identify yourself clearly
Adhere to journalistic ethics
Behave like a journalist
Be human, not robotic
Be professional
Assume what you share is public
Be personal, not private
Break news
Keep your ears open for news
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Largest social platform in the world.
1.28 billion active users.
Across the web, worldwide, 70 languages.
Good way to advance your story, tap into engaged audience.
Users are very interested, more than half return daily.
Closed community. You have to friend, follow or like.
The sky is not falling. Teens are still active on Facebook.
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Open commuity
200 million active users
Increasingly used to make TV more interactive - Nielsen Social
Twitter ratings
More than 5.4 million Tweets about the Billboard Music Awards
Real time and active
Organize with #hashtags and lists
… all in 140 characters
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Different from adults
We use social media more in a
professional sense, news
sharing.
Teens use it more to hang out
with friends.
Fewer links.
Small number of followers.
Twitter is actual friends.
More likely to have protected
accounts.
Young people run from parents
and run from marketers.
'Yeah, if you're not
into the things that
I'm into, don't follow
me on Twitter.'
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Using social media as a
professional tool
Get yourselves up to speed on the tools.
Talk about goals.
Align journalistic goals with social media.
Students represent the news organization,
their school, not themselves.
Links help drive
traffic to your stories.
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Mobile photo sharing
Square photos with lots of filters
Big social component
Photo and15 second videos
Bought by Facebook for $1 billion
Hashtags = communities
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What do social media
sites have in common?
Sharing
Status updates
Communities
Searching
Conversations
Visuals
Information people want to share
54. +
Lou Holtz on leaders
1. Can I trust you?
2. Are you committed?
3. Do you care about me?
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Final words
Teamwork
Goals
Find your audience
Journalistic conventions rule
Check analytics to make sure you’re not wasting your time
Just because you can automate updates, doesn’t mean you should
Feedback, feedback, feedback
Social media is about relationships
The Internet is a conversation
Like a telegram, right? Original tweet: https://twitter.com/jkrums/status/1121915133
List of social media sites on wikipedia http://en.wikipedia.org/wiki/List_of_social_networking_websites
List of social media sites on wikipedia http://en.wikipedia.org/wiki/List_of_social_networking_websites https://www.commonsensemedia.org/blog/11-sites-and-apps-kids-are-heading-to-after-facebook
List of social media sites on wikipedia http://en.wikipedia.org/wiki/List_of_social_networking_websites https://www.commonsensemedia.org/blog/11-sites-and-apps-kids-are-heading-to-after-facebook 13 to join. Over 20 can’t join. https://twitter.com/mylol
Promote your news. Is your audience students? Then you might want to make sure to have an Instagram account. Is it parents? Then Facebook would probably be great.
Don’t trash talk teachers, don’t bully. Don’t post objectionable material from anywhere, not in the least from school computers. Don’t lie, cheat, plagiarize. No threats of violence. Follow school rules. Don’t post emotionally. Remember you are representing yourself and your family and your school and above all your fellow journalists.
Hurricane Irene news teach students to be skeptical
But it’s also a firehose. You don’t want to just spray content out there and hope that it get’s picked up. Hope that someone sees it.
I know, it still looks insane.
so what tool works for you? http://www.socialbakers.com/blog/2090-the-sky-is-not-falling-teens-still-active-on-facebook
The 18–24 year-old age group is still the largest, and the absolute reach increased by 39.33% across the same period. Again, a great result for Facebook as this emerging, affluent segment is staying loyal to the network, despite the market fragmentation from new platforms that are competing for our attention everyday. teens are undoubtedly using multiple platforms (as we all are), they are also sticking with Facebook.
Maybe it’s the middle class kids in the U.S. who can afford nice phones who are using multiple social media platforms.
TEENS, LIKE THE REST OF US, ARE USING MULTIPLE TOOLS
Blog https://blog.twitter.com | http://www.nielsensocial.com/nielsentwittertvratings/weekly/
http://www.fastcompany.com/3026499/most-creative-people/what-your-teen-is-really-doing-all-day-on-twitter-and-instagram they are negotiating levels of trust and independence.
http://whitehouse.tumblr.com/post/88412719118/in-case-you-missed-it-president-obama-answers-your Under 30
Why is it so popular? What drives this popularity? Because it’s addictive. It’s satisfying. Who doesn’t want to look at cute kittens all day.
Satisfies some basic needs
A tribe has a shared interest and a way to communicate.
Basic human need to know what’s happening. To find people you trust. A brand can’t completely lead. A brand on social media can help guide the conversation.
Leadership is all about relationships. Without trust relatiinishops break down. High performing teams, strong tribes, groups are committed to their common goal. Caring leaders are deeply involved in their team, in their tribe. They care about them. http://triplecrownleadership.com/the-3-questions-asked-of-every-leader/ NY Jets. Univ. S.Carolina