Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Creating your brand<br />Robin J. Phillips, Managing Editor, <br />Reynolds Center for Business Journalism<br />
Creating your brand<br /> Do people really talk like that?<br /> Is this just a buzz phrase? <br /> Isn’t branding just ma...
Robin J Phillips | About Me<br />25 years in the news game<br />Experience in print, magazines, wire services, online<br /...
What you’ll learn today<br />People have an image of you … whether you like it or not.<br />It’s important for you to know...
So what is branding?<br />
Not just about being Googleable<br />.. but that’s some of it.<br />
First things first<br />
What is your brand promise?<br />If you … <br />Hire me<br />Read my story <br />Watch my newscast<br />Buy my photos<br /...
Task promise<br />
Brand promise<br />What you stand for<br />What you offer  <br />What people should expect from you<br />
Let’s get started<br />Create a website – simple WordPress is just fine <br />Begin blogging – start here<br />Take a dail...
Do you own your URL? Username?<br />Use your name<br />Everything should be your name<br />If you can’t get your name, use...
Landgrab!<br />
BryScottD.com<br />
How others do it<br />
Not web, not Twitter, not FB<br />
… back to first things first<br />
Decide for yourself. Be that.<br />
Upcoming SlideShare
Loading in …5
×

Personal Branding for Journalists

2,818 views

Published on

Journalists: People have an image of who you are ... whether you like it or not. First things first, it's important to know who you are, what you offer and then take control of your image so others get the picture.

Published in: Career
  • Be the first to comment

Personal Branding for Journalists

  1. 1. Creating your brand<br />Robin J. Phillips, Managing Editor, <br />Reynolds Center for Business Journalism<br />
  2. 2. Creating your brand<br /> Do people really talk like that?<br /> Is this just a buzz phrase? <br /> Isn’t branding just marketing?<br /> I am shy. <br /> Isn’t branding just selling out?<br /> … and why should you trust me?<br />
  3. 3. Robin J Phillips | About Me<br />25 years in the news game<br />Experience in print, magazines, wire services, online<br />Community news manager, azcentral.com<br />Deputy business editor, Newsday, The Arizona Republic<br />Small Business Editor, BusinessWeek Online <br />Business Editor, The Record of Hackensack (N.J.) <br />Co-founder, #wjchat, weekly online web journalism discussion<br />Co-founder of Perfect Moment Project<br />Web Managing Editor, The Reynolds Center for Business Journalism<br />
  4. 4. What you’ll learn today<br />People have an image of you … whether you like it or not.<br />It’s important for you to know who you are.<br />Journalists need to take control of their image.<br />Your brand can be as simple as You Being You… online.<br />Your brand or how you live your life online, good and bad, stays around a long time.<br />… and we’ll look at how some journalists handle their online image. <br />
  5. 5. So what is branding?<br />
  6. 6. Not just about being Googleable<br />.. but that’s some of it.<br />
  7. 7. First things first<br />
  8. 8.
  9. 9. What is your brand promise?<br />If you … <br />Hire me<br />Read my story <br />Watch my newscast<br />Buy my photos<br />Follow me on Twitter<br />You will get … <br />XXX<br />XXX<br />XXX<br />
  10. 10. Task promise<br />
  11. 11. Brand promise<br />What you stand for<br />What you offer <br />What people should expect from you<br />
  12. 12. Let’s get started<br />Create a website – simple WordPress is just fine <br />Begin blogging – start here<br />Take a daily photo, film a daily video<br />Subscribe to blogs, comment when you have something to say<br />Use your name or a consistent alias<br />Blog responsibly – write, edit, publish, shoot photos<br />
  13. 13. Do you own your URL? Username?<br />Use your name<br />Everything should be your name<br />If you can’t get your name, use a derivative of your name<br />
  14. 14. Landgrab!<br />
  15. 15. BryScottD.com<br />
  16. 16. How others do it<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Not web, not Twitter, not FB<br />
  26. 26. … back to first things first<br />
  27. 27. Decide for yourself. Be that.<br />

×