According to Twitter ’s own blog post “The Evolving Ecosystem,” 16% of all new users to Twitter start on mobile now.
Social Media Clutter - Kiplinger
Social Media ManagementCutting through the clutter Robin J. Phillips @RobinJP Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism
+ It’s ok, we’re all overwhelmed .. You are not alone You have more power than you think Giving up is not a good idea You will never see it all .. and that’s OK Set goals, schedule time for your social media Several (free) tools can be useful for filtering social media What you want and get out of social media is very personal
+ Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
+ Is your media managing you? Problem Possible solution Email overload • Mailbox zero No time to Tweet • Schedule it Too much to read • Readers, RSS Is this worthwhile? • Goals, analytics Cut into personal time • Schedule ahead Too much clutter • Curate, thin the herd Twitter, FB, etc. • Find your style Feels like a chore • It’s a relationship