The presentation discusses the impact of social media on Indian youth, noting that over 800 million people use social networking sites in India, with a significant percentage of users under 35. It highlights the risks associated with social media, including cyberbullying, mental health issues, and the effects of social comparison and jealousy. The conclusion emphasizes the importance of moderate use of social media platforms.

1. Behavioural Science Presentation
●
SAP TOPIC: - Effect Of Social Media on Youth
Submitted ByAniket Maithani
Deepak Yadav
Brijesh Singh Rawal
Pranay
CSE-4 , 6th Semester

2. What is Social Media?

3. Social Media is "a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and that
allow the creation and exchange of usergenerated content."

4. Some of the popular social media
tools/websites
●
Whatsapp
●
Twitter
●
Facebook
●
G+
●
Pinterest
●
Blogging Platforms[Tumblr, Blogger]

5. Stats about Social Media
Platforms
●
●
●
●
As per reports by Visual.ly which is a
visualisation engine,
More than 500 million people now use
Facebook and half (250 million) log into their
accounts each day.
The average Facebook User (as of September
2011) has 130 friends.
India rank 21st in Twitter Usage

6. Mobile Platform
●
●
●
Mobile phones and youth in India  More than
half of India’s one billion population is under 35
years of age and is at the forefront of mobile
phone revolution.
More than 50% of youth in metro city prefers
Whatsapp/WeChat over SMS.
Increased irrational use, prank calls, unwanted
message/interaction.

7. Indian Youth and Social Media
●
●
●
About 800 million people are using Social
networking sites in India.
India’s Twitter penetration is spread over
merely one percent of the entire population,
showing that Twitter is still a niche when it
comes to social network adopters in India.
70-80% of the people using these Social Media
are under the age of 35.

8. The “DEVLISH” “ANGEL”
●
Platform for voice
●
Interaction
●
Brings people together
●
Knowledge sharing
●
Optimism??

9. Is it So????

10. How about these for facts...
●
67 percent of the teenagers are friends with
strangers!!
●
Increased case of Cyber bullying.
●
Fake Profiles!
●
Manipulating thoughts of the youth.
●
The perpertuator doesn't get caught easily due
to anonimity of the web.

11. Are we the 'users' or the 'used'....

13. Biggest of them all, Behaviour
Change!!
●
●
A study conducted in 2007, discussing the
psychology of Facebook, mentions many
mental and emotional issues associated to
and resulting from using Facebook and so on.
The Desire to Compare: Facebook nourishes
our desire, or even need, to compare
ourselves to others in terms of looks, traveled
destinations, shopping sprees, spouses,
friends and so on.

14. ●
The Curiosity Factor: How many times did you
find yourselves snooping around in your friend’s
albums to see what she was doing on that day
when you called and she didn’t pick up? Better
yet, how many times did you spend half an hour
or more reading your friend’s wall posts to know
who said what to her/him? Facebook fulfills the
curiosity factor that breeds on our need-to-know
need!

15. LAST SEEN AT........
●
The Boredom
Variable: What
could be more
addictive than
finding something to
gap the hours of
boredom we suffer
at least once a day?

16. ●
The Jealousy Disease:
Are you too jealous?
Maybe somewhat
insecure about your
relationship? Facebook
is your pill to getting
better! Through its ability
to track conversations,
events, whereabouts and
so on, Facebook
provides a perfect
platform for solving
jealousy issues through
stalking options!

17. The Lonliness Phenomenon
If you are feeling
lonely, you can call a
friend, go out with a
group, instead
teenagers just spend
hours sending
messages to your
friends’ Facebook
inbox, comment on
their pictures, write
something fun on
their wall and so on!

18. Survey Questionaire

19. Response
●
●
●
●
The responses we got were quite fascinating
More than 80 % people answered they chose,
whom to include in their friend list, yet they
have 500+ friends.
The average friend's they have [of people aged
19-25] is 325+
They seldomly talk to few when online

20. Response
●
●
●
Some of them accepted the fact that Social
Platform helps them to interact better with the
person when they later meet him “physically”.
Many have at times have deactivated their
social profile, yet have logged in again!!
[Addiction??]
Also, for one of the question, only 3% people
provided their link for their social profile.

21. Conclusion
●
Use the
platform,
but in a
moderate
manner.

22. References
●
●
The pictures used in the presentation belongs to their
respective owners. we don't OWN them!
The data/stats displayed were taken from the
following websites
●
WatConsultant.com
●
PeerReach
●
●
blog.thoughtpick.com/2009/10/the-addicitvepsychology-behind-facebooks-use-popularity.html
www.authorstream.com/Presentation/nagpalsingh200
0-1796559-social-networking-youth-india/

23. About This Presentation
●
●
●
The following presentation is a cumulation of
our research work.
The reuse of this presentation for any purpose
is allowed, provided proper citation is given of
our authored work.
Released Under Creative Common License.

24. Thank You