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Social Media for Teachers

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This presentation was part of a session given to high school journalism teachers, part of the ASNE Reynolds Fellowship in Phoenix in the summer 2012.

More resources: Robin J Phillips -
http://robinjphillips.com/

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Social Media for Teachers

  1. 1. + ASNE Reynolds High School Journalism Institute 2012 Social Media By Robin J Phillips, Digital Director, The Reynolds Center for Business Journalism Cronkite School of Journalism & Mass Communications
  2. 2. + Robin J Phillips | About Me  25 years in the news business  Digital Director, The Reynolds Center for Business Journalism  Experience in print, magazines, wire services, online  Deputy business editor, Newsday, The Arizona Republic  Community news manager, azcentral.com  Small Business Editor, BusinessWeek Online  Business Editor, The Record of Hackensack (N.J.)  Co-founder, #wjchat, weekly online web journalism discussion  NLGJA, Arizona chapter president  Co-founder of Perfect Moment Project
  3. 3. + Why Social Media matters … 1. It’s where things happen first Twitter … and 2. It’s huge. And getting bigger. Facebook… and LinkedIn… 3. A way to distribute content, information and Flickr…. 4. Self-promotion, branding that stays with you and Tumblr… 5. Building audience for new blog, new service and Blogger… 6. Cultivating sources, new fans, new customers and Google+… 7. Real-time news .. right here, right now and YouTube… 8. Creating community .. power in the network and WordPress… 9. Diversity .. opens up your world and Foursquare… and Google Reader…
  4. 4. + How you use social media  Social media marketing  Social marketing  Sharing, listening and engaging on social media tools
  5. 5. +
  6. 6. + Miss Seattle complains about… Seattle
  7. 7. + 901 million people on 483 million use it daily
  8. 8. + 140 million active users on
  9. 9. +
  10. 10. + Newspaper readers
  11. 11. + Everybody’s doing it
  12. 12. + Five generations | Arizona
  13. 13. + Common reasons for not exploring opportunities in Social Networks  We can’t control it  We don’t want to encourage negative comments  We don’t want to see comments on our videos  Immigration or other sensitive topics might come up  Our board/council/regents/principals are afraid  We might be held responsible for negative comments  We don’t have the personnel to manage these tools
  14. 14. + Doing nothing is not an option
  15. 15. + Opportunities  Social media allows you to talk directly to students, parents, faculty, staff.  People want news.  They want information.  They want to connect.  They want to hear from trusted sources.
  16. 16. + Education on social media Social media is an extension of the school’s brand  Develop a strategy and set goals  Pick your platforms  Empower and support individual departments  Put guidelines in place  Develop a consistent voice across platforms  Communicate across campus  Share important information  Track what people are saying about you
  17. 17. + What’s the difference? SM tool Community Advantage Twitter People you don’t know Real-time search but who have common engine; platform for interests. listening, promoting work; crowdsourcing. Facebook People you know or who Excellent source for know someone you finding sources; know. listening, sharing work; crowdsourcing. YouTube People who like your Viral marketing and product or who stumble specific targeting to fans. upon your videos.
  18. 18. + Top Social Media tips  Make every word count.  Keep it simple.  Write killer headlines.  Graphics expand the story.  People make things interesting.  Share related content.  Consider your audience.  Be as human as possible.
  19. 19. + Getting the word out - Twitter Celebrate your victories. Remind students, parents about deadlines, events. Ask for feedback.
  20. 20. + Facebook shares Photos, photos, photos
  21. 21. + Government on Social Media Get young reporters accustomed to following local news sources
  22. 22. + Identifying news Have students follow local news organizations, cities and towns, police, fire … even major local businesses.
  23. 23. + Personal vs. professional images
  24. 24. + What’s the difference?
  25. 25. + Your friends and fans Places to find new people, organizations to follow.
  26. 26. + What are they saying about you?
  27. 27. +
  28. 28. + Who’s talking to YOU!?
  29. 29. + Make sure you listen… and then talk back. The Internet is a conversation.
  30. 30. + So, how do I do this?  Choose your platforms  What type of content do you want to share?  Who should you follow?  Follow people to get the word out that you’re there  Create lists, categories of people in your “tribe”  Set some goals – followers, interaction, links to a blog or website  Have fun!
  31. 31. + Bit.ly for short URLs
  32. 32. + Google url shortenerHelps to trackanalytics.
  33. 33. + Tools to help cut filter Tweetdeck
  34. 34. + Tools to help cut filter Hootsuite
  35. 35. + Lots of links  Your friend as editor by Alfred Hermida  NYT’s Nick Kristof on engaging on social media  Social media major tool in disaster response  Social media reshapes journalism by Robert Quigley  Social media ethics: NPR, Newsroom social media guidelines by Steve Buttry  Facebook and Journalists, Twitter Media
  36. 36. + THANK YOU!

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