And on Branding - the job I’ve got now. 7 people came to me and said…
Branding is not selling out
It’s also being credible, consistent, being true to yourself. And making sure that the message you hope to send about who you are is the one people are actually picking up. Branding is also about making connections and showcasing your work.
Branding is knowing yourself. Know yourself.Know your talents and skills.Know your goals.Once you know your authentic self, you can define your brand.
OK think of me as a stranger..
Built on a foundation she began at J-School at Cronkite, ASU.
But not just younger journalists are doing this well.
Blog is a MAC blog
Wordpress blog very much full of portfolio.
Journalist branding - Kiplinger
+ Creating your brand Robin J. Phillips, Managing Editor, Reynolds Center for Business Journalism
+ Creating your brand Do people really talk like that? Is this just a buzz phrase? Isn’t branding just marketing? I am shy. Isn’t branding just selling out? … and why should you trust me?
+ Robin J Phillips | About Me 25 years in the news game Experience in print, magazines, wire services, online Community news manager, azcentral.com Deputy business editor, Newsday, The Arizona Republic Small Business Editor, BusinessWeek Online Business Editor, The Record of Hackensack (N.J.) Co-founder, #wjchat, weekly online web journalism discussion Co-founder of Perfect Moment Project Digital Director, The Reynolds Center for Business Journalism
+ What we’ll talk about People have an image of you … whether you like it or not. It’s important for you to know who you are. Journalists need to take control of their image. Your brand can be as simple as You Being You… online. Your brand or how you live your life online, good and bad, stays around a long time. … and we’ll look at how some journalists handle their online image.
+ Why branding now? Historically, journalists’ reputation were closely aligned with that of their employers. The promotion of their work was left up to their news It’s not selling out organizations’ marketing departments as part of the overall branding strategy. In large part, reporters were comfortable letting the work speak for itself. That’s all changed.
+ To thine own self… Branding is knowing yourself. Know your talents and skills. Know your goals. And knowing this is all flexible. Once you know yourself, you can define your brand. Ask your friends, mentors, strangers.
+ Brand promise What you stand for What you offer What people should expect from you
To be genuine, fun,+ Brand contemporary, and different in everything we promise do at a reasonable price. To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.To inspire moments ofoptimism and uplift.
+ Let’s get started Create a website – simple WordPress is just fine Begin blogging Take a daily photo, film a daily video Subscribe to blogs, comment when you have something to say Use your name or a consistent username Blog responsibly – write, edit, publish, shoot photos
+ Do you own your URL? Username? Use your name Everything should be your name If you can’t get your name, use a derivative of your name