SlideShare a Scribd company logo
1 of 41
Download to read offline
Contagious
S
Status by association. People like to
look smart, funny, and in-the-know,
so they talk about things that help
them portray a positive image.
People want things that make them
look good rather than bad.
T
People talk about things that are topof-mind. Using subtle reminders to
help them think about your idea will
make them more likely to share.
E

When we care, we share. High arousal
emotions—like excitement, anger, and awe -fire people up. This activation, in turn, drives
them to share.
P

People often imitate others. But you can’t
imitate what you can’t observe. Making
behavior more public enables social influence.
News you can use.
People share things
to help others,
whether it is advice
on saving time,
saving money, or
making them
healthier.

P
Stories are like Trojan Horses:
Information travels under the guise of
idle chatter. People are more likely to
share a memorable story than a list of
technical facts and features about a
product.

S
1

Every city has traits, quirks and habits that are
begging to be dissected. These characteristics
are well-known to locals, but no one ever stops
to explain why they even exist in the first place.
Place Explainers investigate, answer and explain
these questions.
2
We all love to brag every once in a
while about the area we call home.
Crowd Pleasers zero in on that
feeling of pride. These stories
provide an opportunity to
celebrate everything
from beautiful weather in the
Pacific Northwest to the athletic
prowess of California athletes who
won 93 Olympic gold medals.
3
You know those stories you come across that you can’t turn down? The
ones that have you hooked at the headline? It’s the type of story that
captures a geeky or quirky side of a city.
4
Event-based stories chronicle the news of a city. This
bill was passed. This person was hired. That person
was fired. News Explainers make sense of the news.
Rather than just telling you what happened, News
Explainers dissect why or how it happened.
5
Cities are saturated with everyday news stories such as
traffic jams and fires. But Major Breaking News has a much
bigger impact on a city or a region. Massive storms are an
easy example of this because they tend to make life difficult
for entire regions. But Major Breaking News doesn’t
happen often.
6

Think “awww,” think “awesome,” think “hilarious.” Most of all,
think positive: this category is made up of happy stories.
Humor, which tends to make people feel good, also plays a
role in Feel-Good Smiler content.
7

A Topical Buzzer is the story of the moment
that everyone’s talking about locally. The key
to deploying a Topical Buzzer on your site:
knowing when something is beginning to
buzz.
8
Have you ever come across a story about your city
and you could feel your blood beginning to boil?
That’s usually what happens when people encounter
a Provocative Controversy – they get ticked off and
highly opinionated.
9
“Whoa...” You know that feeling?
We already know people like to gaze at beautiful images.
People love to goggle at beautiful images of their city.
Awe-Inspiring Visuals capture that wonderment through
photos and videos.
o Think about your audience
o Think about their day/schedule
o Use tools to determine when your audience is
active on social media
– Facebook Insights, PageLever Now
– Tweriod, TweetWhen, WhenToTweet
– Timing+ (for Google+)
AZIMA event February 2014
AZIMA event February 2014

More Related Content

Viewers also liked

Curriculo inglés (2)
Curriculo inglés (2)Curriculo inglés (2)
Curriculo inglés (2)Matoti
 
Don Reference Letter SCANNED
Don Reference Letter SCANNEDDon Reference Letter SCANNED
Don Reference Letter SCANNEDDon Alan Bogard
 
Syllabus ix sem
Syllabus ix semSyllabus ix sem
Syllabus ix semrosmatri
 
Trabajo teórico practico excel consignas p
Trabajo teórico practico excel consignas pTrabajo teórico practico excel consignas p
Trabajo teórico practico excel consignas pPaloma2013INFO
 
Quinto outubro
Quinto outubroQuinto outubro
Quinto outubroEva Leonor
 
Kursus photoshop - mempelajari adjustment new layer pada adobe photoshop
Kursus photoshop - mempelajari adjustment new layer pada adobe photoshopKursus photoshop - mempelajari adjustment new layer pada adobe photoshop
Kursus photoshop - mempelajari adjustment new layer pada adobe photoshopSurya Chandra
 
Curs PPT PA
Curs PPT PACurs PPT PA
Curs PPT PAfhcg
 
Rio +20 e eco 92
Rio +20 e eco 92   Rio +20 e eco 92
Rio +20 e eco 92 Zbmed
 
Kurtuluş bosch klima servisi 294 16 03
Kurtuluş bosch klima servisi 294 16 03Kurtuluş bosch klima servisi 294 16 03
Kurtuluş bosch klima servisi 294 16 03cuneyt752
 
Trabajos de 2° a
Trabajos  de 2° aTrabajos  de 2° a
Trabajos de 2° aclarisa
 

Viewers also liked (20)

Syllabus mult
Syllabus multSyllabus mult
Syllabus mult
 
Curriculo inglés (2)
Curriculo inglés (2)Curriculo inglés (2)
Curriculo inglés (2)
 
Don Reference Letter SCANNED
Don Reference Letter SCANNEDDon Reference Letter SCANNED
Don Reference Letter SCANNED
 
Syllabus ix sem
Syllabus ix semSyllabus ix sem
Syllabus ix sem
 
Vol50 1-1982-4
Vol50 1-1982-4Vol50 1-1982-4
Vol50 1-1982-4
 
Trabajo teórico practico excel consignas p
Trabajo teórico practico excel consignas pTrabajo teórico practico excel consignas p
Trabajo teórico practico excel consignas p
 
Quinto outubro
Quinto outubroQuinto outubro
Quinto outubro
 
Ovos de Papel
Ovos de PapelOvos de Papel
Ovos de Papel
 
Npcxxv
NpcxxvNpcxxv
Npcxxv
 
Wink 1
Wink 1Wink 1
Wink 1
 
Kursus photoshop - mempelajari adjustment new layer pada adobe photoshop
Kursus photoshop - mempelajari adjustment new layer pada adobe photoshopKursus photoshop - mempelajari adjustment new layer pada adobe photoshop
Kursus photoshop - mempelajari adjustment new layer pada adobe photoshop
 
Curs PPT PA
Curs PPT PACurs PPT PA
Curs PPT PA
 
Rio +20 e eco 92
Rio +20 e eco 92   Rio +20 e eco 92
Rio +20 e eco 92
 
Curso comic
Curso comicCurso comic
Curso comic
 
Volantes bien
Volantes bienVolantes bien
Volantes bien
 
Kurtuluş bosch klima servisi 294 16 03
Kurtuluş bosch klima servisi 294 16 03Kurtuluş bosch klima servisi 294 16 03
Kurtuluş bosch klima servisi 294 16 03
 
Vuxen på nätet...
Vuxen på nätet...Vuxen på nätet...
Vuxen på nätet...
 
Xαρτί α4
Xαρτί α4Xαρτί α4
Xαρτί α4
 
Domingo De Ramos 08
Domingo De Ramos 08Domingo De Ramos 08
Domingo De Ramos 08
 
Trabajos de 2° a
Trabajos  de 2° aTrabajos  de 2° a
Trabajos de 2° a
 

Similar to AZIMA event February 2014

Content planning for social audiences 2014
Content planning for social audiences 2014Content planning for social audiences 2014
Content planning for social audiences 2014Jodi Gersh
 
Free Printable Heart Templates Add A Little Adventure - Hea
Free Printable Heart Templates Add A Little Adventure - HeaFree Printable Heart Templates Add A Little Adventure - Hea
Free Printable Heart Templates Add A Little Adventure - HeaJill Baldwin
 
Unforgettable Should Everyone Go To College E
Unforgettable Should Everyone Go To College EUnforgettable Should Everyone Go To College E
Unforgettable Should Everyone Go To College ESummer Young
 
Scarecrow - Primary Flourish. Online assignment writing service.
Scarecrow - Primary Flourish. Online assignment writing service.Scarecrow - Primary Flourish. Online assignment writing service.
Scarecrow - Primary Flourish. Online assignment writing service.Tiffany Barber
 
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Metropolitan Group
 
The 10 Immutable Laws of Storytelling
The 10 Immutable Laws of StorytellingThe 10 Immutable Laws of Storytelling
The 10 Immutable Laws of Storytellingnc_initiative
 
Essay On Drunk Driving.pdf
Essay On Drunk Driving.pdfEssay On Drunk Driving.pdf
Essay On Drunk Driving.pdfAndrea Warner
 
Essay On Should Military Training Be Made Compulsory
Essay On Should Military Training Be Made CompulsoryEssay On Should Military Training Be Made Compulsory
Essay On Should Military Training Be Made CompulsoryLucy Jensen
 
15 stupid things society wants you to do
15 stupid things society wants you to do15 stupid things society wants you to do
15 stupid things society wants you to dokunzitegroup
 
15 stupid things society wants you to do
15 stupid things society wants you to do15 stupid things society wants you to do
15 stupid things society wants you to doHpm India
 
Essay On WomenS Education In Hindi
Essay On WomenS Education In HindiEssay On WomenS Education In Hindi
Essay On WomenS Education In HindiMissy Davis
 
Persuasive Essay Guidelines
Persuasive Essay GuidelinesPersuasive Essay Guidelines
Persuasive Essay GuidelinesWendy Bolden
 
Ways To Protect The Environment Essay. Online assignment writing service.
Ways To Protect The Environment Essay. Online assignment writing service.Ways To Protect The Environment Essay. Online assignment writing service.
Ways To Protect The Environment Essay. Online assignment writing service.Lori Flasch
 
002 Essay Example Sources Thatsnotus. Online assignment writing service.
002 Essay Example Sources  Thatsnotus. Online assignment writing service.002 Essay Example Sources  Thatsnotus. Online assignment writing service.
002 Essay Example Sources Thatsnotus. Online assignment writing service.Alyssa Hase
 

Similar to AZIMA event February 2014 (15)

Content planning for social audiences 2014
Content planning for social audiences 2014Content planning for social audiences 2014
Content planning for social audiences 2014
 
Free Printable Heart Templates Add A Little Adventure - Hea
Free Printable Heart Templates Add A Little Adventure - HeaFree Printable Heart Templates Add A Little Adventure - Hea
Free Printable Heart Templates Add A Little Adventure - Hea
 
Unforgettable Should Everyone Go To College E
Unforgettable Should Everyone Go To College EUnforgettable Should Everyone Go To College E
Unforgettable Should Everyone Go To College E
 
Scarecrow - Primary Flourish. Online assignment writing service.
Scarecrow - Primary Flourish. Online assignment writing service.Scarecrow - Primary Flourish. Online assignment writing service.
Scarecrow - Primary Flourish. Online assignment writing service.
 
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...
 
The 10 Immutable Laws of Storytelling
The 10 Immutable Laws of StorytellingThe 10 Immutable Laws of Storytelling
The 10 Immutable Laws of Storytelling
 
Essay On Drunk Driving.pdf
Essay On Drunk Driving.pdfEssay On Drunk Driving.pdf
Essay On Drunk Driving.pdf
 
Ansi Paper Size Chart
Ansi Paper Size ChartAnsi Paper Size Chart
Ansi Paper Size Chart
 
Essay On Should Military Training Be Made Compulsory
Essay On Should Military Training Be Made CompulsoryEssay On Should Military Training Be Made Compulsory
Essay On Should Military Training Be Made Compulsory
 
15 stupid things society wants you to do
15 stupid things society wants you to do15 stupid things society wants you to do
15 stupid things society wants you to do
 
15 stupid things society wants you to do
15 stupid things society wants you to do15 stupid things society wants you to do
15 stupid things society wants you to do
 
Essay On WomenS Education In Hindi
Essay On WomenS Education In HindiEssay On WomenS Education In Hindi
Essay On WomenS Education In Hindi
 
Persuasive Essay Guidelines
Persuasive Essay GuidelinesPersuasive Essay Guidelines
Persuasive Essay Guidelines
 
Ways To Protect The Environment Essay. Online assignment writing service.
Ways To Protect The Environment Essay. Online assignment writing service.Ways To Protect The Environment Essay. Online assignment writing service.
Ways To Protect The Environment Essay. Online assignment writing service.
 
002 Essay Example Sources Thatsnotus. Online assignment writing service.
002 Essay Example Sources  Thatsnotus. Online assignment writing service.002 Essay Example Sources  Thatsnotus. Online assignment writing service.
002 Essay Example Sources Thatsnotus. Online assignment writing service.
 

More from Robin J Phillips

Social Media for Teachers 2014
Social Media for Teachers 2014Social Media for Teachers 2014
Social Media for Teachers 2014Robin J Phillips
 
Convergys 2013 Customer Scorecard
Convergys 2013 Customer Scorecard Convergys 2013 Customer Scorecard
Convergys 2013 Customer Scorecard Robin J Phillips
 
How to Change BusinessJournalism.org's TT
How to Change BusinessJournalism.org's TTHow to Change BusinessJournalism.org's TT
How to Change BusinessJournalism.org's TTRobin J Phillips
 
Personal Branding | Excellence in Journalism 2014
Personal Branding | Excellence in Journalism 2014  Personal Branding | Excellence in Journalism 2014
Personal Branding | Excellence in Journalism 2014 Robin J Phillips
 
Advanced Social Media | Content is King
Advanced Social Media | Content is King Advanced Social Media | Content is King
Advanced Social Media | Content is King Robin J Phillips
 
Social media analytics tools
Social media analytics toolsSocial media analytics tools
Social media analytics toolsRobin J Phillips
 
Chris Goward at AZIMA January 2014
Chris Goward at AZIMA January 2014Chris Goward at AZIMA January 2014
Chris Goward at AZIMA January 2014Robin J Phillips
 
Meditation and the challenges of living with a pacemaker
Meditation and the challenges of living with a pacemakerMeditation and the challenges of living with a pacemaker
Meditation and the challenges of living with a pacemakerRobin J Phillips
 
Multimedia | Association of Women in Sports Media
Multimedia | Association of Women in Sports MediaMultimedia | Association of Women in Sports Media
Multimedia | Association of Women in Sports MediaRobin J Phillips
 
KipCamp Personal Branding for Journalists 2013
KipCamp Personal Branding for Journalists 2013KipCamp Personal Branding for Journalists 2013
KipCamp Personal Branding for Journalists 2013Robin J Phillips
 
Social Media for College Students
Social Media for College StudentsSocial Media for College Students
Social Media for College StudentsRobin J Phillips
 
Creating your brand: For Journalists
Creating your brand: For JournalistsCreating your brand: For Journalists
Creating your brand: For JournalistsRobin J Phillips
 
Social Media for Teachers
Social Media for Teachers Social Media for Teachers
Social Media for Teachers Robin J Phillips
 
Social Media Clutter - Kiplinger
Social Media Clutter - KiplingerSocial Media Clutter - Kiplinger
Social Media Clutter - KiplingerRobin J Phillips
 
Journalist branding - Kiplinger
Journalist branding - KiplingerJournalist branding - Kiplinger
Journalist branding - KiplingerRobin J Phillips
 
Social Media 303, final of four sessions
Social Media 303, final of four sessionsSocial Media 303, final of four sessions
Social Media 303, final of four sessionsRobin J Phillips
 
Personal Branding for Journalists
Personal Branding for JournalistsPersonal Branding for Journalists
Personal Branding for JournalistsRobin J Phillips
 

More from Robin J Phillips (20)

Social Media for Teachers 2014
Social Media for Teachers 2014Social Media for Teachers 2014
Social Media for Teachers 2014
 
Convergys 2013 Customer Scorecard
Convergys 2013 Customer Scorecard Convergys 2013 Customer Scorecard
Convergys 2013 Customer Scorecard
 
How to Change BusinessJournalism.org's TT
How to Change BusinessJournalism.org's TTHow to Change BusinessJournalism.org's TT
How to Change BusinessJournalism.org's TT
 
Personal Branding | Excellence in Journalism 2014
Personal Branding | Excellence in Journalism 2014  Personal Branding | Excellence in Journalism 2014
Personal Branding | Excellence in Journalism 2014
 
Glendaleaz.com
Glendaleaz.com Glendaleaz.com
Glendaleaz.com
 
BizJ Redesign
BizJ Redesign BizJ Redesign
BizJ Redesign
 
Advanced Social Media | Content is King
Advanced Social Media | Content is King Advanced Social Media | Content is King
Advanced Social Media | Content is King
 
Social media analytics tools
Social media analytics toolsSocial media analytics tools
Social media analytics tools
 
Chris Goward at AZIMA January 2014
Chris Goward at AZIMA January 2014Chris Goward at AZIMA January 2014
Chris Goward at AZIMA January 2014
 
Meditation and the challenges of living with a pacemaker
Meditation and the challenges of living with a pacemakerMeditation and the challenges of living with a pacemaker
Meditation and the challenges of living with a pacemaker
 
Multimedia | Association of Women in Sports Media
Multimedia | Association of Women in Sports MediaMultimedia | Association of Women in Sports Media
Multimedia | Association of Women in Sports Media
 
KipCamp Personal Branding for Journalists 2013
KipCamp Personal Branding for Journalists 2013KipCamp Personal Branding for Journalists 2013
KipCamp Personal Branding for Journalists 2013
 
Social Media for College Students
Social Media for College StudentsSocial Media for College Students
Social Media for College Students
 
Creating your brand: For Journalists
Creating your brand: For JournalistsCreating your brand: For Journalists
Creating your brand: For Journalists
 
Social Media for Teachers
Social Media for Teachers Social Media for Teachers
Social Media for Teachers
 
Social Media Clutter - Kiplinger
Social Media Clutter - KiplingerSocial Media Clutter - Kiplinger
Social Media Clutter - Kiplinger
 
Journalist branding - Kiplinger
Journalist branding - KiplingerJournalist branding - Kiplinger
Journalist branding - Kiplinger
 
LinkedIn for Journalists
LinkedIn for Journalists  LinkedIn for Journalists
LinkedIn for Journalists
 
Social Media 303, final of four sessions
Social Media 303, final of four sessionsSocial Media 303, final of four sessions
Social Media 303, final of four sessions
 
Personal Branding for Journalists
Personal Branding for JournalistsPersonal Branding for Journalists
Personal Branding for Journalists
 

Recently uploaded

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 

Recently uploaded (20)

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 

AZIMA event February 2014

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9. S Status by association. People like to look smart, funny, and in-the-know, so they talk about things that help them portray a positive image. People want things that make them look good rather than bad.
  • 10. T People talk about things that are topof-mind. Using subtle reminders to help them think about your idea will make them more likely to share.
  • 11. E When we care, we share. High arousal emotions—like excitement, anger, and awe -fire people up. This activation, in turn, drives them to share.
  • 12. P People often imitate others. But you can’t imitate what you can’t observe. Making behavior more public enables social influence.
  • 13. News you can use. People share things to help others, whether it is advice on saving time, saving money, or making them healthier. P
  • 14. Stories are like Trojan Horses: Information travels under the guise of idle chatter. People are more likely to share a memorable story than a list of technical facts and features about a product. S
  • 15.
  • 16.
  • 17. 1 Every city has traits, quirks and habits that are begging to be dissected. These characteristics are well-known to locals, but no one ever stops to explain why they even exist in the first place. Place Explainers investigate, answer and explain these questions.
  • 18. 2 We all love to brag every once in a while about the area we call home. Crowd Pleasers zero in on that feeling of pride. These stories provide an opportunity to celebrate everything from beautiful weather in the Pacific Northwest to the athletic prowess of California athletes who won 93 Olympic gold medals.
  • 19. 3 You know those stories you come across that you can’t turn down? The ones that have you hooked at the headline? It’s the type of story that captures a geeky or quirky side of a city.
  • 20. 4 Event-based stories chronicle the news of a city. This bill was passed. This person was hired. That person was fired. News Explainers make sense of the news. Rather than just telling you what happened, News Explainers dissect why or how it happened.
  • 21. 5 Cities are saturated with everyday news stories such as traffic jams and fires. But Major Breaking News has a much bigger impact on a city or a region. Massive storms are an easy example of this because they tend to make life difficult for entire regions. But Major Breaking News doesn’t happen often.
  • 22. 6 Think “awww,” think “awesome,” think “hilarious.” Most of all, think positive: this category is made up of happy stories. Humor, which tends to make people feel good, also plays a role in Feel-Good Smiler content.
  • 23. 7 A Topical Buzzer is the story of the moment that everyone’s talking about locally. The key to deploying a Topical Buzzer on your site: knowing when something is beginning to buzz.
  • 24. 8 Have you ever come across a story about your city and you could feel your blood beginning to boil? That’s usually what happens when people encounter a Provocative Controversy – they get ticked off and highly opinionated.
  • 25. 9 “Whoa...” You know that feeling? We already know people like to gaze at beautiful images. People love to goggle at beautiful images of their city. Awe-Inspiring Visuals capture that wonderment through photos and videos.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. o Think about your audience o Think about their day/schedule o Use tools to determine when your audience is active on social media – Facebook Insights, PageLever Now – Tweriod, TweetWhen, WhenToTweet – Timing+ (for Google+)