Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers
•
72 likes•23,754 views
The rise of mobile, social media, video, social messaging platforms, and the strength of social media. All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers
Similar to Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers (20)
More from Jan Rezab
More from Jan Rezab (14)
Recently uploaded
Recently uploaded (16)
Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers
- 1. @janrezab CEO & Co-founder of Jan Rezab Selection of social media from Mary Meeker’s Internet Trends Report With commentary
- 2. Comments on Mary Smartphone usage fuels the 2B smartphone social networking users Feedback
- 3. Most of social usage is now mobile In Q1 2015 73% of Facebooks revenues were mobile Source: Socialbakers, Q1 2015 TW data stats
- 4. Social & Facebook growth copies smartphone subscription FB: 500M FB: 750M FB: 950M FB: 1,12B FB: 1,4B 66% on FB
- 5. DAILY ACTIVE USERS & MONTHLY ACTIVE USERS 1 500 M 1 200M 900M 600M 300M 0 1 500 M 1 200M 900M 600M 300M 0 Source: Facebook, Q1 2015 ResultsSource: ESPN, November 2014 91 M MAU 936 M DAU 1 440 M MAU 26 M DAU The News Feed is the most powerful “media channel”
- 6. 1. Big shift of time spent away from TV (48% digital vs. 37% TV) 2. Revenue potential is mobile, And that will come from social media
- 7. Social platforms make a lot of money
- 8. 100 % 80 % 60 % 40 % 20 % Jan 2013 Jun 2013 Nov 2013 Apr 2014 Sep 2014 Feb 2015 Total reach distribution OrganicViral Paid Non-Fan Paid Fan Most of brand reach on Facebook is paid, Facebook became a paid-media platform for brands stats
- 9. Total engagement in FB MediaBrands Jul 2013 Oct 2013 Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015 625 BILLIONS 500 BILLIONS 375 BILLIONS 250 BILLIONS 125 BILLIONS Yet publishers are now more important than Brands on social media, as they can create better, more native content stats
- 10. Huge trend in 2014 and 2015 is in video!
- 11. Are we coming to a point of vertical viewing?
- 12. Problem of vertical video viewing www.youtube.com/watch?v=Bt9zSfinwFA
- 13. Video on Facebook is increasingly Facebook embed videos 0 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014 Jan 2015 Facebook YouTube Vimeo Instagram Others Content producers are moving to Facebook native video from YouTube stats
- 14. Messaging apps are huge!
- 15. And they are continuing to grow…
- 16. Teens still use Facebook, but huge shift in “most important social network” over to Instagram
- 17. Watch out for Wechat!!
- 18. Asia trends: 1B smartphone users out of Emerging markets, potential of 2B more!! – most of them from Asia
- 19. The next social media leaders will have huge support of Asia Sina Weibo, Wechat, Line, and others come out of Asia…
- 20. APAC trends: India is emerging as a leader in the world
- 21. Direct buying from social is still far from common day reality, but tons of eCommerce is already starting
- 22. Download Mary Meeker’s full report: http://kpcb.com/InternetTrends Follow Kleiner Perkins @kpcb
- 23. Thank You! Follow Me @janrezab janrezab janrezab janrezab janrezab Read My Blogs + janrezab.com