This document discusses digital trends in India. It provides statistics on internet and social media usage that show rapid growth. The top social networks in India are Facebook, Twitter, YouTube, and LinkedIn. WhatsApp is the dominant messaging app. Mobile internet usage is growing significantly and most time online is spent on communication apps like WhatsApp and entertainment like videos. Key takeaways are that the right target audience is important, social media requires real-time responses, and organic social media reach is declining so paid promotion is better. Emerging trends include live streaming, short videos, virtual reality, and the internet of things.
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
Social Media: Facebook, Twitter, Youtube, Apps - Future of MediaVesna Opavsky
This content was presented at I panel of VI South East Europe Media Forum SEEMF held in Budva, Montenegro - Hotel Splendid on 22-23 October 2012
Name of panel: Social Media, Facebook Twitter, You tube, Apps - Future of Media
Chairperson: Thomas Bauer - University of Vienna, Vienna
Panellists:
- Vesna Opavsky - Director of Website, Media Center, Belgrade
- Zalán Zubor - HVG.hu, Budapest
- Deniz Bayrakdar - Kadir Has University, Istanbul
- Barbora Maronkova - Information Officer for Western Balkans, NATO, Brussels
- Marko Milosavljevič - University of Ljubljana, Ljubljana
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
Social Media: Facebook, Twitter, Youtube, Apps - Future of MediaVesna Opavsky
This content was presented at I panel of VI South East Europe Media Forum SEEMF held in Budva, Montenegro - Hotel Splendid on 22-23 October 2012
Name of panel: Social Media, Facebook Twitter, You tube, Apps - Future of Media
Chairperson: Thomas Bauer - University of Vienna, Vienna
Panellists:
- Vesna Opavsky - Director of Website, Media Center, Belgrade
- Zalán Zubor - HVG.hu, Budapest
- Deniz Bayrakdar - Kadir Has University, Istanbul
- Barbora Maronkova - Information Officer for Western Balkans, NATO, Brussels
- Marko Milosavljevič - University of Ljubljana, Ljubljana
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
This is presented at Myanmar Connect 2015 at Nay Pyi Daw at MICC 2 on Sept 15 to share how DoeMyanmar is try to solve some social media issues in Myanmar.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
This is presented at Myanmar Connect 2015 at Nay Pyi Daw at MICC 2 on Sept 15 to share how DoeMyanmar is try to solve some social media issues in Myanmar.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
Reference: Umeng Insight Report: China Mobile Internet 2012 ReviewC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Similar to Digital & Social conversations (20)
Think As consumer is a Boutique growth , strategy , business consulting organization , which adds value to start ups , large cos , through its unique result oriented model ..
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Digital & Social conversations
1.
2. What are we covering today
Rise of Digital India
Mobile India –Snapshot
Social Networks in India
Social Trends
Key Takeaway
3. The rise of digital India
Total
Population
Total internet
users
Active social
media users
Unique mobile
users
Active mobile
social users
1,336
million
402
million
134
million
590
million
97
million
YOY Growth – 44% YOY Growth – 13% YOY Growth – 5%YOY Growth – 26%
Source: We Are Social | Sep 2015
4. Mobile India in a Glance
150
Times we check
our phone a day
Of Mobile time is
spent on Gaming
Mobile
Data Traffic in
Mar, 2015
Backed by Video
Growth
82% yoy Growth
Source: IAMAI, comScore
89%
Of daily FB traffic
comes from Mobile
171 Mn
Smartphone Users
47%
of Smartphones Shipped are sub-
$100
85%
of Smartphones Shipped are Dual
SIM
1 in 3
Mobile Phone Users
Access Mobile
Internet on a Feature
Phone every month
5. • Top Genres Usage
Urban young males dominate, rural growth to accelerate
India Online: Gender Distribution
1/100
Tablet users
99
113 108
87
105
88
111
120
100
114 114
94
0
20
40
60
80
100
120
140
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
% Reach Usage affinity
Source: ComScore, BI Intelligence, IAMAI, Nielsen
36%
39%
16%
6%
3%
15-24
25-34
35-44
45-54
55+
Age
India Online: Age distribution
India online segments
Reach
29% 71% 0
50
100
150
200
250
300
350
400
450
500
Jun 12 Jun 13 Jun 14 Oct 14 Dec 14 Jun 15 Oct 15 Dec 15 Jun 16
Internet Users in India
Internet Mobile
In Urban India, the ratio is 62:38
6. Source: ComScore, BI Intelligence, IAMAI, Nielsen
What and how much?
71% Communication
67% Social Networking
59% Entertainment
24% Online Shopping
23% Online Ticketing
Several times a day
About once a day
All 7 days
4-6 times/week
2-3 times/week
Once a week
2-3 times a month
Less than once a month
Daily users
7. 1/100
Tablet users
Source: ComScore, BI Intelligence, IAMAI, Nielsen
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Points of Internet Access
They are accessing Internet at home from their Mobiles
90% of users who access internet through mobile consider them
as primary devices for accessing internet
8. Digital media is not far behind from TV
By 2018, internet user
population will be
approximately 53 per
cent of the total number
of TV viewers
*Estimated, **Projected, Figures mentioned in Million
Source: KPMG in India analysis
0
200
400
600
800
1000
1200
2014 (e) 2015 (p) 2016 (p) 2017 (p) 2018 (p) 2019 (p)
Internet vs TV Penetration - India
TV Users Internet Users
9. Social networks in India
Facebook Twitter
YouTube LinkedIn
Instagram
On Facebook, highest no. of users are in the age group of 20-49.
On Twitter, users in the age group of 18-29 are most active.
LinkedIn being a professional network, users between the age group of 30-49 are most active.
Instagram, highest no. of users are in the age group of 18-29 years.
134 million
70 million
23 million
32.5 million
5.9 million
10. Social sharing in India
Social increasingly an integral part of online experience
84%
Indian web users visit social
networking site
38%
Increase in Indian Online Video
Audience in last 12 months
11%
Increase in Facebook visitors
in the last 12 months
47,041,000
Users visited Facebook on their PC’s
217
Mins spent on FB by an Avg user
Source: ComScore
14. The young
audience is
leading the
change in mobile
traffic
Smartphone penetration in urban
areas is at 52% and is expected to
reach 90% + by 2019
Smartphone mobile data traffic expected to grow 21
times by 2019 which will be fueled by Affordable
devices, Cheaper data and Inherent need for connection
Most users access internet on mobile,
followed by making calls –
83% Males & 65% females
Source: VNI report from CISCO, CCS Benchmark Study 2015
15. • Per capita app downloads (number of apps downloaded per 100 users) in India stood at 1.9 versus a global average
of 1.7
• India has been the fastest growing mobile app market since 2013 and it continues to be so in 2014. It is forecasted
that mobile app downloads will globally triple and grow six folds in India by 2015
Source: Business Standard, App Annie Index, 2014
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
USA China Indonesia India South
Korea
Malaysia Phillipines France Russia Turkey
Share of global app downloads: Top 10
Nations
Indians love their
apps
16. Of the time spent is spent on apps Increase in app usage since 2012
Source : Ericsson Mobility report 2015, Base Mobile broadband users
1/3 65%
40 out of every 100 messages
sent are through instant
messaging apps
Messaging patterns changing
WhatsApp remains the hot favorite
messaging app of 98% Indian
Android users followed by Hike (44%)
and Facebook Messenger (37%).
WhatsApp is the hero
Communication
Utility & Productivity
Entertainment
Other
Browsing
Games
47% of time spent by users is on
communication apps.
This is due to their inherent need and lesser
quality data requirement.
(Base : time spent on apps)
Communication apps lead the pack
Time spent on Apps
Apps keep
them occupied
17. Video content is now
shared and
consumed maximum
through
communication apps
Most popular way of watching video is
through chat apps – 1 in 3 smartphone user
does that
For 1/3 of Smartphone owners, phone is
only a screen to view online mobile
videos
70% prefer video streaming to
downloading
18. With chat apps being the
most popular, smartphone
users are now sharing
more media and videos
over chat.
As a result, users are
increasingly viewing short
snippets of video content
or micro-videos.
Source : Ericsson Mobility report 2015, Base Mobile broadband users
After apps, videos
are consumed on
social media and
video apps
19. Highest percentage of audiences accesses internet on mobile between 6 to
9 pm, followed by 9 pm to midnight.
A new trend of accessing internet early in the morning is also observed.
Males start their mobile internet activity earlier than females.
Source : Ericsson Mobility report 2015, Base: Mobile broadband sm users who watch mobile video
Highest consumption
of internet on mobile
in the evenings.
A need to remain
connected is making
mornings a lucrative
time band
23. What is essential best
practice for real-time social
community management?
24. • Brands are talking less about the products and more about things our TG can
associate visually.
• Almost 62% brands focus on having conversations around trending topics ( as and
when applicable)
• Almost 43% brands say that speedy response to customer comments helps in building
a positive brand image.
• Instead of YouTube links, upload videos directly to Facebook as it garners more
engagements.
27. Like Facebook, Twitter Zero is also near!
Implication on Brands:
Organic reach will approach zero,
and there will be greater pressure
to deploy
Twitter’s suite of paid products in
support of
branded content.
28. 4. SEARCH AND E-COMMERCE WILL
GO BEYOND GOOGLE TO FACEBOOK
AND TWITTER!
29.
30. •SOCIAL TRENDS
• Rise of livestreaming: Periscope
• 10 years of Periscope content is watched per day, 380 years watched since launch.
• TechCrunch
• Auto-play videos
• An average of over 1 billion video
• views on Facebook each day.
• YouTube introduces 360 degree videos
• Polls are introduced.
• Branded emojis take over.
33. Digital trends
to dominate in
2016
Short Videos
Mobile Friendly
Virtual Reality
Internet of Things
New Publishing
Options
Programmatic
Native
GIFs & Emoji
34. Demand for
more visual
forms of
content
The written content market continues to become more
saturated, leaving users with a higher demand for more
visual forms of content.
Forbes
35. Mobile will dominate desktop
Google became bigger on mobile than
desktop in 10 countries.
36. Virtual reality will surge
Brands have started exploring opportunities
associated with virtual reality.
37. Native advertising will evolve
70% of individuals want to learn about
products through content rather than
through traditional advertising.
38. Internet of Things will pave new grounds
There are 4.9 billion connected things as of this year. By 2020, this number
is expected to grow to more than 50 billion objects.
89% of the Monthly Active Users access the Internet at their home followed by office.
Of these, 80% of the users who access the Internet at their home, indicate that it is their main place or point of Access
India vs Pakistan match in ICC World Cup 2015 recorded more than 25 million views on the digital platform in the country which is one of the highest recorded numbers for a single game in a sporting event across the globe in one country
Right now we have 76% Males. We should reach out to more no of Females as well, considering the products.
1.Facebook Ads with targeting specifically on Females. 2. Frequent social media activities with specific focus on Females.
Video views grew more than 50% from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook each day.
http://www.forbes.com/sites/bernardmarr/2015/10/27/17-mind-blowing-internet-of-things-facts-everyone-should-read/
http://www.gartner.com/newsroom/id/2905717
were already more Internet connected objects than people.