This document summarizes mobile messenger usage statistics in Indonesia in 2014. It finds that Indonesians spent an average of 40 minutes per day on mobile apps, with Blackberry Messenger being the most used at 23 minutes daily. Staying in touch with friends was the top reason for using messaging apps. Blackberry Messenger was the most preferred app for messaging friends, family, and coworkers according to the statistics. It had the largest user base of any messenger app in Indonesia at 63 million users.

1. Indonesia Mobile Messenger App 2014

2. MOBILE MESSENGER BEHAVIOUR

3. 40
average daily time spent on mobile apps by smartphone users
minutes

4. Average Time Daily
Source: Nielsen – Jakarta Post June 2014
23 minutes
Blackberry Messenger
6 minutes
Whatsapp
-na-
Facebook Messenger
5 minutes
Line
-na-
WeChat

5. Driving factors of
mobile messaging adoption
24%
32%
35%
43%
61%
16%
24%
23%
50%
69%
Staying In touch with Friends
Photo Sharing
Cost
Sticker
Group messaging
Top Reasons for Using Messaging App
Top Reasons that Influence Download
Source: Statista June 2014

6. PREFFERED MOBILE MESSENGER

7. Message Friends
Source: Statista 2014
6%
Google Hangouts
76%
Blackberry Messenger
61%
Whatsapp
35%
Facebook Messenger
35%
Line
10%
Yahoo Messenger
9%
Facebook Messenger
11%
WeChat

8. Message Family
Source: Statista 2014
5%
Google Hangouts
68%
Blackberry Messenger
51%
Whatsapp
23%
Facebook Messenger
25%
Line
53%
Yahoo Messenger
11%
Facebook Messenger
9%
WeChat

9. Message Co-Worker
Source: Statista 2014
6%
Google Hangouts
59%
Blackberry Messenger
48%
Whatsapp
19%
Facebook Messenger
24%
Line
11%
Yahoo Messenger
8%
Skype
9%
WeChat

10. Group Chat
Source: Statista 2014
4%
Google Hangouts
55%
Blackberry Messenger
40%
Whatsapp
15%
Facebook Messenger
13%
Line
3%
Yahoo Messenger
3%
Skype
0%
WeChat

11. Stickers & Emoticon
Source: Statista 2014
1%
Google Hangouts
49%
Blackberry Messenger
43%
Whatsapp
15%
Facebook Messenger
40%
Line
4%
Yahoo Messenger
3%
Skype
13%
WeChat

12. Game
Source: Statista 2014
0%
Google Hangouts
0%
Blackberry Messenger
0%
Whatsapp
0%
Facebook Messenger
28%
Line
0%
Yahoo Messenger
0%
Skype
1%
WeChat

13. Send Photos/Video
Source: Statista 2014
4%
Google Hangouts
70%
Blackberry Messenger
61%
Whatsapp
28%
Facebook Messenger
31%
Line
5%
Yahoo Messenger
9%
Skype
9%
WeChat

14. Most User Messenger App
Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat (April 2014)
63 million
Blackberry Messenger
32 million
Whatsapp
29.9 million
Facebook Messenger
30 million
Line
24,7 million
WeChat

15. Compiled by Chris Adinugroho
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