Eros Now is a premium digital entertainment platform launched by Eros International that delivers Indian movies, music, and original content online and across devices. It provides subscribers with on-demand access to over 2,000 movies and 100,000 music tracks from Eros' extensive library through an easy-to-use interface. While competitors focus on certain aspects like music or discovery, Eros Now aims to offer users a unique, full-service premium experience through its large catalog of content and scalable platform.

1. Evolution of Online Entertainment
Introducing : Eros Now

2. Current State of Internet in India
 India is the third biggest Internet market in terms of users
 100mn overall
 40mn from home (11mn broadband)
 30mn from cyber café
 40mn Mobile internet users (30 million app downloads in one week)
 India has 39 million 3G subscriptions as of Q4 2011 with 4%
penetration rate and 841% YoY growth
The amount of time that an average user in
India spends online is now on par to TV viewing time
at 16 hours in a week.

3. Usage of Internet – Penetration (%)
India (2011)
News & Info
Finance
travel
Entertainment
Technology
Social
Books
Online Shopping
Email
0 20 40 60 80 100 120
Digital Entertainment - 5th most consumed category in India

4. How India Connects to Web ?

5. Mobile Internet in India
 India has 39 million 3G subscriptions as of Q4 2011 with 4% penetration
rate and 841% YoY growth
 56% Smartphone Users Access Internet Multiple Times A Day
 40% surf the Net at least once a day.
 Only 6% never use their phone for connecting to the Web (11% for US).

6. Smart Phone Activity ( % )
India (2011)
Played games
Listened to music
Looked up directions/used a map
Read news or magazines
Watched videos on video sharing site
Sent or read email
Accessed a social network
Product search
Browsed the Internet
Used an application
0 10 20 30 40 50 60 70 80

7. Media Habits of the Consumer
Key activities of the Indian online users:
 Leading Activities
 Networking and consumption of entertainment content
 News, sports, Music and Games
 3 hours - Average time an Indian net user spends on social media.
 13million - Number of Indians registered on matrimonial or dating sites.
70% of Indian internet users watch online videos.

8. Impact of Digital Entertainment
 Impact on TV:
1. Digital is enabling virtual audience participation
2. Mobile TV adoption is expected to grow
3. TV content portals
4. Wireless broadband is expected to drive the reach of digital TV
 Impact on Print:
1. Internet portals and e-commerce dominate publishers digital revenue
2. Online News editions
3. Personalized News and opinions
 Impact on Sports:
1. Enhancing the sport through social media
2. Mobile apps and games
3. Mobile and Online live streaming

9. But….. Where is the highest Impact?
 Impact on Radio & Music:
1. Radio Networks are using digital to extend the reach
2. Digital dominates Music industries revenue
3. Opportunities for direct to consumer mobile and online live video streaming
 Impact on Films:
1. Digital Premiers with theatrical 3D innovations
2. Web-based Home Entertainment
3. Social Media to market movies
4. Licensing content for games and mobile apps.

10. FYE : For Your Entertainment
 Whitehead defines entertainment as "what people do with their freedom" we can say
that people are entertained when they are voluntarily undergoing an experience that
interests them and gives them some amount of pleasure or release.
 Entertainment activities :talking, gossiping; reading newspapers and books; listening
to music and radio; watching movies and television; practicing sports; attending live
performances of sports and arts; playing games; gambling;
shopping, cooking, gardening, fishing, and other hobbies; eating, drinking, flirting, and
smoking; tourist traveling, visiting museums, and going to amusement parks.
 Talking and gossiping have become chat rooms, forum, discussions, social media
(twitter, Facebook); reading news on the web is becoming increasingly popular with e-
News editions, portals, niche news portals, columns; the previously solitary video-
game experience has found new meaning in the networked game era; shopping has
gigantic proportions on the web, with e-commerce and augmented by the thrills of on-
line auction and web store experience.

11. Entertainment : : Video: : Youtube
 “YouTube : The future of entertainment is on the Web”
 In the next decade, 75 percent of all channels will be born on the Internet. -Robert
Kyncl, Head of global partnerships for YouTube.
 YouTube announced in December that it logged 1 trillion hits in 2011 and is
anticipating an even bigger year ahead as more politicians and newsmakers turn to
the site to distribute Web ads, speeches and weekly video casts.
 All of the entertainment industry should be paying attention to Web video, predicting
that soon 90 percent of Web traffic will be video.
 Less clicking, more watching.
 End of the day - Experience matters on the web

14. Remember this????

15. Store

16. Discover

17. Consume

18. Consume Across Devices & Platforms

19. Pyramid of Content (Indian Scenario)

20. Eros Now
Introducing now...

21. Eros International at a glance
 Eros International is a world leader in theatrical production and
distribution for South Asian content. It co-produces Indian film content
and distributes it across theatres, home entertainment, television and
new media worldwide.
 A company with a 34 year history
 Strong Executive management
 Market Leader in theatrical space
 Largest Bollywood film library – digitized and ready
 Largest share of regional content, especially Tamil Films
 5 out of the top 10 box office hits of 2010 were Eros movies
 Distribution formats – films dubbed or subtitled in 27 different languages
 Distribution territories – Distribution to over 50 countries.

22. Eros Now: Entertainment at a click
“A Premium digital platform delivering the richest mix of Indian
entertainment content largely focusing on Indian movies & music on
the web, mobile and across all devices.”

23. Eros Now
Navigate to find
your favorite
music you want
and just plug-in
your headset!
Provides a
fresh, unclutter
ed, premium, a
nytime, anywh
ere
experience!
Gives you
access to over
2,000+
movies, 25,000
music
videos, 100,00
0 music tracks
and a host of
exclusive
original
content!

24. Eros Entertainment on YouTube
1 BILLION views
annually & counting
22 MILLION Unique
Visitors Per Month
85 MILLION Monthly
Views
9th Most Watched
Channel Globally in
Entertainment
Category

25. Eros Entertainment on Social Media
78,909
Followers
Fan following
on individual
movie

26. Eros Now : Premium Subscription
Eros Now Premium Subscription
Service:
• Enjoy unlimited movies from our
2,000+ catalogue
• Enjoy Eros Movies across
devices
• Offline mode
All short form content available for
free:
• Music Videos
• Audio Tracks
• Movie related content (behind
the scenes)
• Eros Original Programming

27. Eros Now: Competitors
Parameters
Premium
a × a × a
environment
Scalability a a a × a
Deep interactivity a × a × ×
On-demand access a a a a a
“Cool” factor a × × × ×
Discovery a × a × ×
Original content a × × a ×
Trusted editorial a × a × a
Music focused a × × × a
Eros Now is Unique by design, usability and depth of content!