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Introduction
Facebook Statistics
Instagram Statistics
Pinterest Statistics
Twitter Statistics
Linkedin Statistics
Tiktok Statistics
Snapchat Statistics
Social Media Trends 2022
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TABLE OF CONTENTS
Social media boasts of 4.55 billion users now–about 57.6% of the total world population. Its ability to connect the world never
ceases to amaze.
It has become the number one source of marketing.
91.9% of U.S. marketers are active on social media and believe in its power to deliver measurable marketing, sales, customer
support, and branding results.
And why not?
Multiple platforms offer great ROI, enabling them to reach a large audience at a low cost!
But not every presence creates a desirable impact! To achieve that branding edge, you need to develop social media strategies
as early as possible.
So have you planned your social media strategies for 2022 yet?
To carve out social media success, you have to know which platform best fits your business needs! Surely you don’t want to end
up wasting your marketing effort and budget for a meager ROI!
That’s why we have listed the most important statistics from top social media platforms, so you make the call in one go!
INTRODUCTION
01
We have grouped each network statistic under specific categories to give you an insight into the platform’s holistic
performance! It will help you make actionable decisions for that particular social media sphere.
Demographic Statistics
These numbers sum up the dynamics of the majority of users in the platform. You get to know about their age, gender,
income, location, and more, so you can personalize your messaging and win their trust!
Usage Statistics
These statistics tell you how people access and use a particular social platform. You get an idea of how they interact with the
network and which features they use the most, so you predict their behavior in advance.
Engagement Statistics
These numbers give you a quick insight into the kind of engagement you should expect from a particular content type. This
will help you massively when you plan out your social media content calendar to filter out which content you should be
choosing to garner maximum engagement.
Business Statistics
These statistics inform you how businesses use these platforms for marketing themselves, from social selling and providing
customer service to branding and content marketing.
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Ads Insights
These figures depict how brands invest in ads, how much returns they receive, and the response on these platforms. If you are
confused about allocating your ad budget for different social media campaigns, checking out this specific section can be
pretty helpful.
Top Brands
Every field has its own set of top performers. Learning from them can help speed up processes to achieve crucial milestones.
We have summed up each platform’s top brands that have emerged as the best social media marketing players.
So go ahead and unearth all critical metrics you should know before finalizing your social media strategy!
Let’s begin!
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05
1. Facebook has 2.91 billion monthly active users, an increase of 6%
year-over-year.
2. 81% of all adults in the United States have a Facebook account.
3. India is ranked first in terms of Facebook audience size with 400
million users.
4. The United States, Indonesia, and Brazil also have 200 million, 140
million, and 130 million Facebook users respectively.
5. Between the ages of 25 and 34, 12.5% of all active Facebook users
are female, and 19% are male.
6. With 11.2 billion total visits, 1.5 billion unique visitors, and an average
visit time of 21 minutes 52 seconds, Facebook is the third most-
visited website globally.
7. 75% of high-income earners use Facebook.
FACEBOOK DEMOGRAPHIC STATS
16. There are more than 70 million admins and
moderators running active Facebook groups.
17. 1 billion Facebook Stories are shared daily.
18. 400 users sign up on Facebook every minute.
19. The U.S. adult population on Facebook uses the
social media platform daily, while 49% of them use
it several times a day.
20. 43% of American users use Facebook to read the
news.
21. 16% of Facebook users are fake or duplicates.
22. 60.6% of all social media users use Facebook.
06
FACEBOOK USAGE STATS
8. 1.93 billion people on average log into Facebook
daily.
9. Facebook is the world’s third-most downloaded
app.
10. The average U.S. adult spends 33 minutes a day
on Facebook.
11. 36.9% of the total world population uses
Facebook every month.
12. 98.5% of users access Facebook from mobile
devices.
13. The time spent on Facebook by U.S. teens saw a
drop of 16% year-on-year.
14. 69% of U.S. adults use Facebook.
15. Over 1.8 billion people now use Facebook Groups
every month.
31. A video post increases interaction by 600% on
Facebook.
32. 90% of Facebook users post native videos.
33. 85% of videos watched on Facebook are on mute.
34. A live video engagement is 26% on Facebook,
higher than any other social media platform.
35. Facebook videos with captions increase the watch
time by 12%.
36. 49.9% of all posts are link posts, making it the
most common Facebook content. This is followed
by images and videos.
37.Status posts show a 0.14% engagement rate which
is the highest for any content on Facebook.
38.The average engagement rate of Facebook posts
is 3.91%.
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FACEBOOK ENGAGEMENT STATS
23. More than 4 billion video views take place on
Facebook every day.
24. Facebook generates 4 million likes every minute.
25. 35 million people update their Facebook status
every minute.
26. Facebook engagement increases by 18% on
Thursday and Friday.
27.There are more than 350 billion photos already
uploaded on Facebook.
28. 85% of smartphone users have the Facebook app.
29. 87.1% of U.S. marketers use Facebook.
30. 57% of the brands feel Facebook stories
effectively promote their products.
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39.There are more than 200 million businesses on Facebook.
40. 44% of users admit that Facebook influences their shopping decision.
41. There are over 80 million business pages on Facebook.
42. 15% of Facebook users shop on Facebook.
43. 93% of all social media marketers use Facebook ads.
44.Facebook Ad Revenue is $28.2 billion in Q3 of 2021.
45.More than 160 million businesses use Facebook to interact with their customers.
46.The average organic reach for a Facebook post is 6.4% of the page’s total likes.
47. 84% of video marketers use Facebook to promote their videos.
48. 96% of B2C marketers and 91% of B2B marketers use Facebook.
FACEBOOK BUSINESS STATS
49. 2.28 billion people can be reached through adverts on Facebook.
50. 43.5% of the ad audience is female, while 56.5% is male.
51. Adding a CTA button boosts the conversion rate by 2.85 times.
52. Cost-per-clicks are most expensive on Fridays and cheapest on Sundays.
53. The average cost-per-click is $1.86 on Facebook.
54.A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%.
55. The cost of a video ad is 10% of carousel or single image ads.
56.Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.
57. 71% of shoppers feel they see relevant video ads on Facebook.
58. A Facebook user clicks on an average of 8 ads a month.
FACEBOOK ADS INSIGHTS
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59.Samsung’s Facebook page is the most popular, with 161 million likes.
60.CGTN’s Facebook page has 117 million likes.
61. Real Madrid CF’s Facebook page has over 111 million likes.
62.Coca-Cola’s Facebook page has 109 million likes.
63.China Daily’s Facebook page has 103 million likes.
FACEBOOK TOP BRANDS
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64.Instagram has more than 2 billion active users.
65. 64% of Instagrammers are under 34 years.
66. The 25-34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram
population.
67.Daily active users of Instagram stories are 500 million.
68. 17.6% of the world population uses Instagram.
69.Instagram has 51.6% female and 48.4% male audiences.
70.The highest users of Instagram are in India (201 million), the U.S. (157 million), and Brazil (115 million).
INSTAGRAM DEMOGRAPHIC STATS
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71. 58% of marketers are planning to leverage reels in 2022.
72.About 6 in 10 Instagram users log in at least once daily.
73. 21% of users log in weekly, and 16% log in less often than that.
74. 38% of users log in to the platform multiple times.
75.More than 100 million photos are uploaded on the platform each day.
76.The average time spent on Instagram is 28 minutes.
77. 70% of the people watch Instagram stories daily.
78. 71.9% of the content on Instagram is photo posts.
79. 130 million users tap on shopping posts each month.
80. 40% of Instagrammers post stories daily.
INSTAGRAM USAGE STATS
89. 100 million Instagrammers watch or launch live
videos daily.
90.Photos with faces perform almost 40% better than
without faces.
91. Videos get 21.2% more engagement compared to
images.
92.Posts with at least one hashtag average 12.6%
more engagement.
93.Instagram users engage more on weekdays, with
Wednesday and Thursday showing the most
engagement.
94.Users like 4.2 billion posts on Instagram each day.
95. 80% of the stories with voiceover or music drive
better low funnel results than ads with no sound.
96.Posts with tagged locations get 79% more
engagement.
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INSTAGRAM ENGAGEMENT STATS
81. The average engagement rate for all post types is
0.83%.
82. The average engagement rate for photo posts is
0.81%, video posts is 0.61%, and carousel posts is
1.08%.
83. Business accounts with fewer than 10,000
followers have an average engagement rate of
1.11%.
84. Business accounts with 10,000-100,000 followers
have an engagement rate of 0.93%.
85. The average number of likes per Instagram post
is 1261.
86. Longer captions get better engagement.
87. On average, 10.7 hashtags are used in Instagram
posts.
88. Instagram has 58% more engagement per
follower than Facebook.
105. 73% of marketers are in favor of Instagram for
influencer marketing.
106.The average monthly follower growth of business
accounts on Instagram is +1.46%.
107.There are 500,000 active influencers on
Instagram.
108. 54% of all influencers on Instagram are nano-
influencers, while 33% are micro-influencers.
109. 70% of shopping enthusiasts turn to Instagram
for product discovery.
110.Instagram business accounts post an average of 1
post daily.
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INSTAGRAM BUSINESS STATS
97.More than 25 million businesses use Instagram to
promote their services and products.
98. 90% of accounts follow at least one business on
Instagram.
99. 2 in 3 people surveyed believe Instagram enables
interaction with brands.
100. 81% of Instagrammers use the platform for
researching new products and services.
101. 44% of businesses use stories to promote their
products.
102. 98% of fashion brands use Instagram.
103. 67% of users watch branded stories.
104. 83% of Instagram users discover new products
and services on the platform.
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111. 50% of Instagram users are more interested in a brand when they see ads on Instagram.
112.Instagram marketers spend 69% of their budget on influencer marketing on Instagram.
113.The U.S. has the highest potential Instagram advertising reach, followed by India and Brazil.
114. 75% of Instagrammers take action on at least one ad.
115.The highest Instagram advertising audience is from the 25-34 age group, which is 32.3% of all Instagrammers.
116.Instagram's advertising audience grew by 20.3%.
117. 1.39 billion people can be reached through adverts on Instagram.
118.Marketers can reach 22.7% of the population aged 13+ with adverts on Instagram.
119. 48.4% of the ad audience on Instagram is female, and 51.6% is male.
120.Collection ads receive 6% more conversions.
121.Video ads have 3x more engagement than photos.
INSTAGRAM ADS INSIGHTS
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INSTAGRAM TOP BRANDS
122.National Geographic is the most popular, with 199
million followers.
123.Nike has 189 million followers on Instagram.
124.Real Madrid CF has 107 million followers on Instagram.
125.FC Barcelona has 103 million followers on Instagram.
126.UEFA Champions League has 85.8 million followers on
Instagram.
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127.Pinterest global monthly active users are 444
million.
128.Out of all, 90.45 million active users are from the
U.S.
129. 38.8% of Pinterest users are in the age group of 25-
34.
130.Pinterest has 78.1 million female users and 21.9
million male users in the U.S.
131.More than 75% of Pinterest users are from outside
the U.S.
132.Females make up more than 70% of the users on
the platform.
133. 38.8% of the pinners are in the age group of 25-34.
PINTEREST DEMOGRAPHIC STATS
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134.More than 2 billion searches happen on Pinterest
each month.
135.There are more than 5 billion boards on Pinterest.
136. 74% of users use the Pinterest app.
137.Pinterest users have cumulatively placed over 200
billion pins.
138. 85% of Pinterest usage occurs on mobile apps.
139.The average Pinterest user types in 8 searches
per month.
140.Pinterest users, in general, spend 29% more while
shopping than non-users.
141. 86% of millennials use Pinterest to plan life
events.
PINTEREST USAGE STATS
142. 63% of millennials use the platform to search for
products and services.
143.Over 75 billion pins have been uploaded to
Pinterest.
144.Some 43% of Internet users in the U.S. have a
Pinterest account.
145.High-income households are twice as likely to
use Pinterest as low-income households.
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146.Video views on Pinterest have increased by
200%.
147. 78% of Pinterest users say it’s useful to see brand
content on the platform.
148. 55% of people use Pinterest to shop and buy.
149. 89% of U.S. pinners use Pinterest for inspiration in
their path to purchase.
150. 98% of the users have tried something they
found on Pinterest.
151.Pinterest is most popular with women—especially
moms.
152.Related Pins account for 40% of engagement on
Pinterest.
PINTEREST ENGAGEMENT STATS
153.More than 56 million pinners actively engage
with home content.
154. 70% use Pinterest to find accessories, watches,
and jewelry.
155. 52% use their platform to develop their
knowledge of great food and drinks.
156.Dads are 3x more likely to have shared boards
than the average male pinner.
157. 80% of moms use Pinterest.
158.Pinterest trends increased to 56%, while the rest
of the platforms rose to 38%.
159. 600 million visual searches occur via the
Pinterest lens every month.
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160.Interaction with organic Pinterest shopping pins has
increased by 44%.
161. 87% of people on Pinterest have bought a product
because of Pinterest, while 93% use Pinterest to plan a
future purchase.
162. 76% of pinners save items to purchase later.
163. 97% of all searches on Pinterest are unbranded.
164.Pins that show a product or service in action are 67% more
likely to drive sales.
165.Shopping is a top priority for 48% of Pinterest users.
166. 85% of pinners put visuals first when shopping for apparel
and furniture.
167. 61% of users have purchased because of sponsored pins.
PINTEREST BUSINESS STATS
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168. 233 million people can be reached with adverts on
Pinterest.
169. 77.1% of ad audiences are female, and 14.8% are male.
170.Marketers can reach 3.8% of the population that is aged
13+ with adverts.
171.The highest reach ranking of Pinterest is witnessed in the
U.S., followed by Brazil and Mexico.
172.The majority of ad audiences on Pinterest are from the age
group of 25-34, which constitutes 38.8% of all Pinterest
users.
173.Quarter-on-quarter change of Pinterest’s advertising reach
is +4.4%.
174. 78% of users say content from brands is useful, including
ads.
PINTEREST ADS INSIGHTS
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PINTEREST TOP BRANDS
1. Oh Joy has an extensive following base of 15.2
million followers on Pinterest.
2. Poppytalk has 10.5 million followers on Pinterest.
3. Tasty has 10.4 million followers on Pinterest.
4. Pejper has 6.8 million followers on Pinterest.
5. Harper’s Bazaar has 6.4 million followers on
Pinterest.
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180.Twitter has 211 million daily active users, while the monthly active users are 353 million.
181. 83% of the world’s leaders are on Twitter.
182. 79% of users of Twitter are not from the U.S.
183. 38.5% of global Twitter users are aged between 25 and 34 years.
184. 77.8 million active users are from the U.S., while 58.2 million users are from Japan and 24.5 million active
users from India.
185. 29.6% of Twitter users are female, and 70.4% are men.
186. 7.1% of all people aged 13 and above use Twitter.
187. 42% of all Twitter users are college graduates.
188. 77% of Twitter users earn more than $75,000+ each year.
TWITTER DEMOGRAPHIC STATS
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189. 26% of U.S. users check Twitter multiple times
in a day.
190. 46% of all Twitter users visit the platform daily.
191. 25% of users use the app every week, while 71%
visit at least weekly.
192.The average time spent on Twitter is 3 minutes
and 39 seconds.
193. 12% of U.S. users rely on Twitter for news.
194.The total number of tweets sent per day is 500
million.
195.The half-life of a tweet is 24 minutes.
196.The daily limit is 2400 tweets and 1000
messages per day.
TWITTER USAGE STATS
197. 9281 tweets are sent in one second.
198.There are 200 billion tweets per year.
199. 80% of the active users access Twitter via
smartphones.
200.Twitter’s total website traffic is 3 times the actual
active user base.
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201. 79% of marketers have continued leveraging
Twitter Spaces.
202.The average number of hashtags used each day
on Twitter is 125 million.
203.Tweets with hashtags have witnessed
engagement by 100% for individuals and 50% for
brands.
204.Using 1-2 hashtags can get you 21% more
engagement.
205.Tweets with more than 2 hashtags might have
17% lesser engagement.
206.Hashtagged tweets have a 55% more chance of
being retweeted.
207.A user on Twitter has an average of 707
followers.
TWITTER ENGAGEMENT STATS
208. 391 million followers have no followers at all.
209.The top 10% of tweeters contribute 92% of tweets
in the U.S.
210.Twitter’s timeline generates +31% higher emotional
connection and +28% higher levels of memorability
versus the social media average.
211.“Face with Tears of Joy” is used 14.5 billion times,
making it the most used emoji on Twitter.
212.Tweets with a GIF gain 55% more engagement
than those without.
213.People watch 2 billion videos on Twitter daily.
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214. 67% of B2B businesses use Twitter as their marketing tool.
215. 85% of SMB users on Twitter say providing customer service is important.
216. 53% of Twitter users are likely to be the first purchasers of new products.
217.Companies using Twitter for customer service see a 19% lift in customer satisfaction.
218. 50% of consumers use Twitter, while 36% follow brands on Twitter.
219. 40% of the users admitted purchasing something they saw on Twitter.
220. 92% of companies tweet more than once a day.
221. 93% of brand followers on Twitter plan to buy from them.
222. 69% of brand followers on Twitter have already purchased from them.
TWITTER BUSINESS STATS
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223. 436 million people can be reached with adverts
on Twitter.
224.Ads with no hashtag received 23% more
engagement.
225.Marketers on Twitter can reach 7.1% of the 13+
age group population with adverts.
226. 29.6% of ad audiences are female, and 70.4%
are male.
227.The highest reach ranking of Twitter ads is
witnessed in the U.S., followed by Japan.
228.The majority of ad audiences on Twitter are
males from the age group of 25-34 and females
from the 18-24 age group.
229.The advertising revenue of Twitter grew 87%
year on year.
TWITTER ADS INSIGHTS
230.Everyday revenue from location-based targeting
campaigns increased by 7 times.
231.Advertisers saw a rise of 89% in video completion
rates.
232.Total ad engagement increased by 32% year on
year.
233.Around 164 million ads are shown on Twitter daily.
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234.CNN Breaking News’s Twitter profile has 61.8 million
followers.
235.CNN’s Twitter profile has 55.7 million followers.
236.The New York Times’s Twitter profile has 51.2 million
followers.
237.Nasa has 50.7 million followers on Twitter.
238.BBC Breaking News has 48.6 million followers on Twitter.
TWITTER TOP BRANDS
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239.The population of LinkedIn is more than 800 million from 200 countries.
240.There are 180 million users from the U.S. on LinkedIn.
241.There are 56.6% of male users and 43.4% female users on LinkedIn.
242.After the U.S., India(81 million), China(54 million), and Brazil(51 million) have the highest number of LinkedIn
users.
243.There are 180 million senior-level influencers.
244. LinkedIn has 65 million decision-makers and 10 million C-level executives.
245.Almost 60% of LinkedIn users are in the age group of 25-34.
246. 60% of the U.S. LinkedIn users earn $100,000/year.
LINKEDIN DEMOGRAPHICS STATS
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247. 3 professionals join LinkedIn every second, with 172800 new users every single day.
248. 57% of LinkedIn traffic is from mobile devices.
249.LinkedIn receives 1.17+ billion visits worldwide.
250. 3 people get hired on LinkedIn every minute, with 55 job applications submitted per second.
251. 91% of executives rate LinkedIn as their first choice for professionally relevant content.
252. 280 billion feed updates are viewed annually on LinkedIn.
253.There are 9 billion content impressions in LinkedIn feeds every week.
254. 2 million posts, articles, and videos are published on LinkedIn every day.
255. 3 million users post on LinkedIn every week.
256. 4 in every 10 millionaires are active LinkedIn users.
257.Only 1 million users have published an article on LinkedIn.
LINKEDIN USAGE STATS
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258.About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
259. 39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week.
260.On average, users spend 7 minutes 12 seconds on LinkedIn.
261.The average visit duration on LinkedIn is 8.52 minutes.
262.Users visit an average of 6.4 pages on LinkedIn before leaving.
263.LinkedIn Live streams witnessed a 437% year-on-year increase in views.
264. 2% of LinkedIn users haven’t yet joined any group on LinkedIn.
265. 36K skills are listed on LinkedIn.
266. 39% of users are LinkedIn premium account holders.
LINKEDIN USAGE STATS
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267. 22.04% of LinkedIn traffic comes from search alone.
268. 99.63% of LinkedIn search traffic comes from organic search.
269.LinkedIn Pages with complete information get 30% more weekly views compared to others.
270.Each week, 45 million people look for a job on LinkedIn.
271.More than 14 million open jobs are posted on LinkedIn Jobs.
272. 200+ million jobs are submitted on LinkedIn each month.
273. 4 people get hired on LinkedIn each minute.
274.There is a 50% rise in engagement year-over-year on LinkedIn.
275.Companies posting weekly see an engagement rise by 2x on LinkedIn.
276. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.
277.According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience.
LINKEDIN ENGAGEMENT STATS
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278.Including the links in a post can drive twice the engagement than a post without it on LinkedIn.
279.Images on average result in a 98% higher comment rate than without on LinkedIn.
280.Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.
281.Linkedin accounts with completed and updated information gain 40 times more opportunities.
282.Long-form content gets the most shares on LinkedIn, so aiming for between 1700-2100 words should give your
content a boost.
283.LinkedIn articles with 8 images and 5,7, or 9 headlines are best for engagements.
284.Messages sent have increased 35% year-over-year on LinkedIn.
285.Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily.
286.Listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views.
LINKEDIN BUSINESS STATS
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287.More than 57 million companies are listed on
LinkedIn.
288. 46% of social media traffic to the company's
website comes from LinkedIn.
289. 45% of marketers have gained customers through
LinkedIn.
290.Lead Gen Forms on LinkedIn can increase
conversions by 3x.
291. 89% of B2B marketers rely on LinkedIn for lead
generation.
292. 62% of B2B marketers generate leads on LinkedIn
successfully, over double the next-highest social
channel.
293. 4 out of 5 LinkedIn users drive business decisions.
LINKEDIN BUSINESS STATS
294. 52% of buyers list LinkedIn as the most influential
channel during their research process.
295.InMail has a 300% higher response rate than email,
with a 10-25% hit rate on LinkedIn.
296.LinkedIn is generating revenue for 38% of B2B
marketers.
297. 80% of B2B leads coming from social media are
from LinkedIn.
298. 97% of B2B marketers use LinkedIn to help drive
their content marketing strategy.
299. 92% of B2B marketers have LinkedIn included in
their digital marketing mix.
300. 15% of Linkedin users are senior-level influencers.
301.As per Linkedin, an average of 10 content pieces are
considered before making a purchasing decision.
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302. 790.4 million people can be reached with adverts
on LinkedIn.
303.An ad on LinkedIn can reach 14.3% of the world’s
population over 18 years of age.
304.Quarter-on-quarter change of LinkedIn’s
advertising reach is +2.9%.
305. 43.4% of ad audiences are female, and 56.6% are
male.
306.Sponsored InMail has an opening rate of 52% on
LinkedIn.
307.The U.S. offers the largest group of LinkedIn
advertising audiences with a reach of 170 million
users.
308.LinkedIn Message Ads have a 40% conversion rate.
LINKEDIN ADS INSIGHTS
309. 65% of B2B companies have generated a customer
through LinkedIn paid ads.
310.The cost per lead is 28% lower than on Google
AdWords on LinkedIn.
311.Lead Gen forms on LinkedIn have reduced the cost
per lead for 90% of B2B marketers.
312.LinkedIn has reported that its “matched audience”
targeting feature procured a 32% increase in post-
click conversion rates and a 30% boost in CTR.
313. 58% of B2B advertisers like the ROI of LinkedIn ads.
314.The average conversion rate of video ads on
LinkedIn for the U.S. is 6.1%, more than any other
contemporary platform.
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315.Google has 23.3 million followers on LinkedIn.
316.Amazon has 23.2 million followers on LinkedIn.
317.Ted Conferences has 22.3 million followers on LinkedIn.
318.LinkedIn has 20.3 million followers on LinkedIn.
319.Microsoft has 15.9 million followers on LinkedIn.
LINKEDIN TOP BRANDS
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320.TikTok has over a billion monthly active users worldwide.
321.TikTok has around 120.8 million active U.S. users.
322. 56.1% of TikTok users are female, and 43.9% are male.
323. 45% of TikTok users are in the age group of 18-24.
324.Females in the age group of 18-24 account for a greater share of TikTok’s audience than any gender aged 35 or
more.
325. 69% of the U.S. teens use TikTok.
326. 63% of Gen Z use TikTok on a daily basis.
327.After the U.S., Indonesia (87.5 million), Brazil (72.3 million), and the Russian Federation (48.8 million) account
for most users on TikTok.
328. 20% of TikTok users earn more than $75,000.
TIKTOK DEMOGRAPHICS STATS
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329.Users spend 52 minutes per day on the app.
330.Children between 4-15 years spend 75 minutes on the app.
331.The U.S. users alone spend almost 500 minutes monthly on TikTok.
332.There are over 100 billion average monthly video views on TikTok.
333.Over 34% of TikTokers make videos daily.
334. 90% of all TikTok users access the app on a daily basis.
335. 68% of TikTok users watch someone else’s video.
336. 55% of TikTok users upload their own videos.
337. 41% of users have uploaded their reactions to other videos on TikTok.
338. 87.3% of videos have at least one hashtag.
TIKTOK USAGE STATS
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339.The engagement rate of TikTok is 18%.
340. 90% of TikTok users open the app multiple times.
341. 90% of TikTok users use android.
342. 43% of users have taken part in duets.
343.The most popular TikTok content categories have
over 1 billion views.
344.The most viewed content category was
entertainment on TikTok, having a whopping 443.3
billion hashtag overall views.
345. 63% of engaged TikTok users claim to have liked a
video in the last month.
346. 54% of engaged TikTok users claim to have
commented on somebody else’s video.
TIKTOK ENGAGEMENT STATS
347. 25% of the featured videos are either by celebrities
or influencers.
348.There are approximately 12 engagements in the
form of likes, comments, shares, etc., per 100 views.
349.Brands post an average of 3-4 posts weekly.
350. 80% of the top videos have music.
45
351.Bytedance, TikTok’s parent company, is about to hit $400
billion.
352.In-app purchases increased by 500% in 2018-19. TikTok also
saw an additional jump of 380% in 2020-21.
353.TikTok revenue grew by 60% in 2021.
354. 42% of all TikTok revenue now comes from the U.S.
355.TikTok influencers with 2.5 million followers charge around
$800 per post.
356.Influencers on TikTok could expect a flat $500 payout for
signing on to the platform plus $25 for each video they
upload.
357.TikTok lost $500,000 from the Indian ban.
358.The ban cost TikTok a loss of 15 million new users.
TIKTOK BUSINESS STATS
46
359.Brands are currently buying TikTok’s in-feed ads for
$10 per impression with a $6,000 minimum
campaign spend.
360.Brands expect to pay $50,000 per day for a brand
takeover with 5 million impressions guaranteed on
TikTok.
361. 61% of TikTokers mentioned that they tend to buy
from brands they see advertised, and 63% consider
themselves brand conscious.
362.TikTok offers ad credits of $300 and $2000 for new
brands advertising on the platform.
363.TikTok recommends an additional $100,000-
$200,000 in ad spend within TikTok to promote a
hashtag challenge.
364.Challenges with hashtags cost brands $100,000+
on TikTok.
TIKTOK ADS INSIGHTS
365.Brand takeover ads cost anywhere between
$20,000-$200,000 on TikTok.
366.Brands create 3.7% of the content on TikTok.
367. 33% of customers respond better when ads refer to
them directly on TikTok.
368. 50% of ads have emotional messages.
47
359.TikTok has 59.3 million followers on its own
platform.
360.Flighthouse, a digital entertainment brand, has
28.1 million followers on TikTok.
361.XO Team has 25.3 million followers on TikTok.
362.Yolo House has a following of 23.3 million
followers on TikTok.
363.PSG has 23.2 million followers on TikTok.
TIKTOK TOP BRANDS
49
374.Snapchat has over 538.1 million users.
375.There are over 306 million daily active users of
Snapchat.
376.India has over 116 million active Snapchatters.
377.The U.S. population accounts for 106.2 million active
users, followed by France(24.1 million) and the United
Kingdom(20.1 million).
378.Snapchat has 42 million Gen Z users.
379.More than 80% of users are in the age group of 13-34.
380. 54.4% of Snapchat users are female, and 44.6% of
users are male.
SNAPCHAT DEMOGRAPHICS STATS
50
381.The average snaps created daily were over 5+ billion in 2021.
382.The daily snap creation witnessed a growth of 25% year on year.
383.On average, Snapchatters spend over 30 minutes on Snapchat every day.
384. 76% of Snapchat’s daily active users engage with augmented reality.
385.The average time spent on the app is 28 minutes.
386.About 2.1 million snaps are created every minute on Snapchat.
387. 46% of Americans open the Snapchat app multiple times a day.
388.Snapchat scored 72 out of 100 points on a consumer satisfaction scale.
389. 200 million Snapchatters use Snap Maps every month to locate their friends.
390.Snapchat sees an average of +500M minutes of AR playtime daily.
SNAPCHAT USAGE STATS
51
391.Videos posted on Snapchat reached 18 billion daily
views.
392.The longest Snapchat streak was recorded to
2089+ snaps.
393. 57% of the total content shared on Snapchat is
videos.
394. 70% of Gen Z in the U.S. has watched the news on
Discover content on Snapchat. There is an 80%
increase in SportsCenter viewership from last
quarter too.
395. 50 million Snapchatters watch TV content each
month.
396.More than 70% of Gen Z watch Snap Originals.
397. 60% of Snapchat users create new content on the
app every day.
SNAPCHAT ENGAGEMENT STATS
398.Snapchat users created more than 1.5 million
lenses with Lens Studio to date.
399.Snapchat’s swipe-up rate is 5x higher than normal
social media click-through rates.
400.Snapchat saw a 50% rise in video calls.
401. 100 million+ Snapchatters play snap games.
402.Snapchatters are spending 25% more time than
usual playing with lenses.
403.Snapchat confirms increased engagement on ads,
with a 36% increase in install volume for app ads
and a 19% increase in swipe-up rate overall.
52
404.Snapchat increased its revenue by 57% year on
year in Q3, 2021.
405.The average revenue per Snapchat user is $1.91.
406. 32.7% of U.S. marketers are on Snapchat.
407. 64% of businesses are on Snapchat.
408. 34% of teenagers consider Snapchat as their
preferred app in the U.S.
409.The direct spending of millennials and Gen Z
through Snapchat is around $1 trillion.
410. 76% of Snapchatters make their purchases online
every holiday season.
411.Snapchat users are 60% more likely to make
impulse purchases.
412.Snapchatters are 20% more likely to make
purchases on mobile.
SNAPCHAT BUSINESS STATS
413.Snapchatters use apps to make purchases at least
once a month.
414. 4 out of 10 Snapchatters said they discovered a
brand via celebrity endorsements.
415.More than 1 out of 5 Snapchat users bought a
product they discovered on Snapchat.
416. 35% of Snapchatters send snaps about products
they’re interested in buying.
417.Geofilter shared to a national audience can reach
40-60% of the daily Snapchat users.
418. 80% of users use Snapchat at a restaurant, 66%
while shopping, and 50% use Snapchat at the gym.
53
419.Marketers on Snapchat can reach 8.8% of the 13+
age group population with adverts.
420. 54.4% of ad audiences are female, and 44.6% are
male.
421.Quarter-on-quarter change of Snapchat’s
advertising reach is +4.7%.
422.Snapchat global advertising revenue is predicted to
reach $2.62 billion.
423. 64% of Snap Ads are viewed with sound on.
424. 55% of Gen Z have an ad recall after watching 0 to
2 seconds of a Snapchat ad.
425.Snapchat ads were seen to capture 2x the
attention of users compared to Facebook.
SNAPCHAT ADS INSIGHTS
426.Snapchat Sponsored Lenses are predicted to reach
16 million daily viewers.
427.Snapchat Discover Ads start at $50,000 daily.
428.Sponsored lenses on Snapchat cost from $600,000
to $750,000 per day.
429.Snapchat Ads are available for $3000 per month.
430.Users engage with Snapchat ads at an average
time of 30 seconds.
431. 57% of all brand posts are video ads.
54
462.Boombit witnessed a 2.8x increase in installs after
scaling the Snap SKAN campaign.
463.L’Oreal Paris Mascara witnessed a 9pt lift in
recommendation intent among Gen Z females.
464.Walmart observed a 7pt lift in brand awareness and a
9pt lift in the brand association.
465.RBX achieves a 9X return on advertising spend on
men’s sneakers.
466.Hershey had 1 million earned impressions and a 29pt
lift in ad awareness of their multi-product campaign on
Snapchat.
SNAPCHAT TOP BRANDS
FACEBOOK TRENDS 2022
FACEBOOK TRENDS 2022
Metaverse is all set to enhance the experience of
brands and followers alike. This is the latest arena to
socialize and associate with your folks online. You can
play games, go to a virtual meeting, or even own digital
properties! Facebook had this long-term vision of
integrating AR/VR into our everyday lives, and
Metaverse was the step towards it.
Now that Metaverse is setting its feet deeper, people
are all set to pick up newer avatars to mark themselves
present. You get to choose your cartoon self and be
able to edit skin tones, attire, hairstyles, facial features,
and more. This will help you distinguish yourself in the
crowd and get along with other digital avatars.
RISE OF METAVERSE PICK YOUR AVATARS
For a few years, people have been complaining about
the organic reach of Facebook. Marketers have taken
the onus and started experimenting with Facebook
ads for reaching out to the diversified demographic
set. And it worked! That's why it's predicted that
Facebook ads will continue to play out well. Also, there
might be a price hike for ads, so better watch out and
plan accordingly.
FACEBOOK ADS SPLURGE
Get your Facebook shops ready because e-shopping
will be another major trend for 2022 on Facebook. Now
businesses can sell their product the same way they
do on websites. This added sales channel is an
excellent platform for small businesses to boost their
sales amid the rapid boom of eCommerce worldwide
due to the pandemic.
FACEBOOK SHOPS
56
INSTAGRAM TRENDS 2022
INSTAGRAM TRENDS 2022
Instagram responded to millennials flocking to TikTok
with its very own short video feature, Reels. Since its
release, users are getting more reach and engagement
from Reels than any other posting format on
Instagram. On top of that, Instagram has also added
TikTok's "Duet" like Remix function on Reels.
70% of shopping enthusiasts turn to Instagram for
product discovery, and 83% of Instagram users
discover new products on the platform. With
Instagram shops in the play, these consumers can also
end their buying journey inside the app itself. With
more and more shoppers tuning to Instagram, in-app
shopping will be a big 2022 trend.
CREATE MORE REELS IN-APP SHOPPING
With 500 million daily users, Instagram stories are the
most effective content on the platform to make your
brands' presence engaging, effective, and fun.
Instagram story trend is not going anywhere as 63% of
Instagram influencers started to use stories "much
more frequently" the past year, and 78% of brands had
the best result on their influencer content through
stories.
MORE STORIES IN STORE
Many brands have recognized the role of influencers
and creators in the social media community.
Businesses can go for thematic campaigns with the
creators to add credibility to their messaging and be
more relatable. There will also be subscription models
launched by the platform to safeguard the interests of
creators and help them generate incomes continually
apart from brand collabs.
CREATORS TAKEOVER
57
TWITTER TRENDS 2022
TWITTER TRENDS 2022
No matter what happens around the world, it trends on
Twitter first. Twitter acts as the first info-point for
people to get the breaking news and trends. It's where
people get their news and share their views. According
to research, 67% of U.S adults get their news from social
media, out of which 12% of Americans prefer news from
Twitter.
Audio rooms continue to accelerate their growth on
Twitter. If you still don't know, Twitter has a feature
called Space, an audio chat room where other users
can join in. If you follow someone who is hosting Space
or is a Speaker in one, a purple bubble appears at the
top of your timeline till the conversation continues.
ULTIMATE SOURCE OF NEWS DOMINANCE OF SPACE
With online shopping booming around the social
media ecosystem, Twitter is set to give its users an in-
platform shopping experience. Twitter's Revenue
Product Lead Bruce Falck said, "We know people
come to Twitter to interact with brands and discuss
their favorite products. Imagine easily discovering and
purchasing a new skincare product or trendy sneaker
from a brand you follow in only a few clicks."
LIVE SHOPPING ON TWITTER
Updates and features can only take you so far.
Interacting on important topics for your audience is
the key to great engagement. Do you know what
conversation matters for your audience? Twitter's
latest report jotted down 8 trending topics to help
brands connect with the audience in 2022; AlcBev,
Finance, Food, Health, Media & Entertainment,
Personal Care, Sports, and Tech.
TRENDING INDUSTRIES ON TWITTER
58
LINKEDIN TRENDS 2022
LINKEDIN TRENDS 2022
Since its inception, Linkedin live has successfully driven
up to 7x more reactions and 24x more comments than
regular video. Linkedin decided to expand by adding
another virtual feature to the list – LinkedIn events,
enabling organizations to drive awareness of upcoming
events and bring professional communities together in
real-time.
Marketers have started to understand and utilize the
power of video marketing. A Quick Frame survey
indicated that around 85% of marketers plan to
increase or maintain their video marketing cadence in
2022. Also, users are 20x likely to share video content
compared to image and link posts.
VIRTUAL EVEN PARTY BOOST IN VIDEO CONTENT
Linkedin is inherently the best social platform for B2B
marketers to engage with customers. The LinkedIn
ads are more effective at driving brand lift for B2B &
B2C brands than other social media platforms. 80% of
B2B marketers have utilized LinkedIn paid ads in
marketing their business. With upcoming
enhancements, the use of Linkedin ads is slated to
continue in 2022.
LINKEDIN ADS ROLL
Employees are 60% more likely to engage with posts
from their companies. That's why LinkedIn has
introduced some latest features like newsletters,
celebrating milestones, engaging with fellow
coworkers, etc., via Company Tabs to bring employers
and employees closer. This is an attempt to create an
intuitive space as remote working becomes the new
norm.
LINKEDIN COMPANY TABS
59
TIKTOK TRENDS 2022
TIKTOK TRENDS 2022
TikTok is becoming a significant platform for
influencers as they recognize its ability to reach a large
audience, especially millennials. According to Tribe
Dynamics, 35% of influencers have started using Tik Tok
frequently. TikTok's untapped potential and advertising
capabilities are also attracting brands. So, get ready for
the trend of more brand and influencer collaborations
on TikTok.
TikTok is working on improving its advertising
platform for marketers. Inherently being a video-
making platform, TikTok for business has a plethora of
exciting video ad features to advertise your brand.
With the use of video marketing increasing year-over-
year, TikTok video ads will be a massive 2022 trend.
MASSIVE PIVOTING TO PLATFORM BOOMING VIDEO ADS
TikTok joined the eCommerce ecosystem by
partnering with Shopify. The integration will allow
Shopify merchants to directly manage their TikTok
marketing campaigns through their Shopify account.
Plus, TikTok will also give Shopify sellers $300 to
kickstart their first TikTok campaign. So jump right in
and start leveraging it this year!
INCENTIVISE E-COMMERCE SPHERE
Tiktok has many quirky built-in features that allow you
to rethink any existing content or idea and re-create it
with your creative streak. Be it the Duet feature,
creating mashups or the ability to include AR and
other eccentric effects in the video, you can churn out
hilarious content on TikTok to engage audiences.
UGC REMIX
60
Active Users
Business Type
Marketing Tools
Ideal for
Aim at
2.91 B 353 M 2 B 800 M 444 M 1 B
B2C/B2B B2C/B2B B2C B2B B2C B2C
Facebook Ads,
Sponsored
Stories,
Messenger ads
Hashtags,
Promoted
Tweets
Instagram Ads,
Story/ Photo/
Video Ads,
Carousel Ads,
IGTV
LinkedIn Ads,
LinkedIn groups
Latest News/
Content/
Stories,
Building a
Community
Latest News/
Content/
Stories,
Influencer
Marketing and
Relationship
Visual Branding,
Influencer
Marketing and
Relationship,
Personal
Branding
Increasing
Brand
Awareness,
Building a
Community
Increasing
Brand
Awareness,
Building Better
Customer
Support
Channel
Improving
Brand
Exposure,
Generating
Leads
Becoming a
Thought leader
and Building
Connections
Driving Traffic
to Website and
Increase Sales
Engaging Gen-Z
Customers
Industry/Busine
ss News, Event
Updates,
Discussions
Interesting
Ideas and
Products,
Driving Traffic
to Blogs/ Sites
Influencer
Marketing, Brand
Collabs, Remix
Content
Promoted Pins,
Business
Analytics
TikTok Ads
61
62
AUTOMATING SOCIAL MEDIA WITH SOCIALPILOT
Now that you are updated with the latest statistics and upcoming
trends, you must be itching to improve your social media presence.
It’s time to re-examine your marketing strategy. You can expand all
your endeavors to a new platform or set new goals based on the
previous year’s benchmarks.
However, it’s not a simple task to understand the statistics, execute,
and get staggering results instantly. You will need to consistently try
different tactics and define new strategies based on your brand’s
performance.
It can be super taxing to maintain consistency while managing
multiple social accounts. And, that’s where SocialPilot comes to your
rescue.
It enables you to strategize, schedule, and publish your social media
content beforehand, leaving you with a lot of time to analyze
performance.
Start Free Trial
Want to manage social media like a pro?
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Facebook
Schedule a demo call

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SocialMedia Stats.pdf

  • 1.
  • 2. Introduction Facebook Statistics Instagram Statistics Pinterest Statistics Twitter Statistics Linkedin Statistics Tiktok Statistics Snapchat Statistics Social Media Trends 2022 01 04 11 18 25 32 41 48 55 TABLE OF CONTENTS
  • 3. Social media boasts of 4.55 billion users now–about 57.6% of the total world population. Its ability to connect the world never ceases to amaze. It has become the number one source of marketing. 91.9% of U.S. marketers are active on social media and believe in its power to deliver measurable marketing, sales, customer support, and branding results. And why not? Multiple platforms offer great ROI, enabling them to reach a large audience at a low cost! But not every presence creates a desirable impact! To achieve that branding edge, you need to develop social media strategies as early as possible. So have you planned your social media strategies for 2022 yet? To carve out social media success, you have to know which platform best fits your business needs! Surely you don’t want to end up wasting your marketing effort and budget for a meager ROI! That’s why we have listed the most important statistics from top social media platforms, so you make the call in one go! INTRODUCTION 01
  • 4. We have grouped each network statistic under specific categories to give you an insight into the platform’s holistic performance! It will help you make actionable decisions for that particular social media sphere. Demographic Statistics These numbers sum up the dynamics of the majority of users in the platform. You get to know about their age, gender, income, location, and more, so you can personalize your messaging and win their trust! Usage Statistics These statistics tell you how people access and use a particular social platform. You get an idea of how they interact with the network and which features they use the most, so you predict their behavior in advance. Engagement Statistics These numbers give you a quick insight into the kind of engagement you should expect from a particular content type. This will help you massively when you plan out your social media content calendar to filter out which content you should be choosing to garner maximum engagement. Business Statistics These statistics inform you how businesses use these platforms for marketing themselves, from social selling and providing customer service to branding and content marketing. 02
  • 5. Ads Insights These figures depict how brands invest in ads, how much returns they receive, and the response on these platforms. If you are confused about allocating your ad budget for different social media campaigns, checking out this specific section can be pretty helpful. Top Brands Every field has its own set of top performers. Learning from them can help speed up processes to achieve crucial milestones. We have summed up each platform’s top brands that have emerged as the best social media marketing players. So go ahead and unearth all critical metrics you should know before finalizing your social media strategy! Let’s begin! 03
  • 6.
  • 7. 05 1. Facebook has 2.91 billion monthly active users, an increase of 6% year-over-year. 2. 81% of all adults in the United States have a Facebook account. 3. India is ranked first in terms of Facebook audience size with 400 million users. 4. The United States, Indonesia, and Brazil also have 200 million, 140 million, and 130 million Facebook users respectively. 5. Between the ages of 25 and 34, 12.5% of all active Facebook users are female, and 19% are male. 6. With 11.2 billion total visits, 1.5 billion unique visitors, and an average visit time of 21 minutes 52 seconds, Facebook is the third most- visited website globally. 7. 75% of high-income earners use Facebook. FACEBOOK DEMOGRAPHIC STATS
  • 8. 16. There are more than 70 million admins and moderators running active Facebook groups. 17. 1 billion Facebook Stories are shared daily. 18. 400 users sign up on Facebook every minute. 19. The U.S. adult population on Facebook uses the social media platform daily, while 49% of them use it several times a day. 20. 43% of American users use Facebook to read the news. 21. 16% of Facebook users are fake or duplicates. 22. 60.6% of all social media users use Facebook. 06 FACEBOOK USAGE STATS 8. 1.93 billion people on average log into Facebook daily. 9. Facebook is the world’s third-most downloaded app. 10. The average U.S. adult spends 33 minutes a day on Facebook. 11. 36.9% of the total world population uses Facebook every month. 12. 98.5% of users access Facebook from mobile devices. 13. The time spent on Facebook by U.S. teens saw a drop of 16% year-on-year. 14. 69% of U.S. adults use Facebook. 15. Over 1.8 billion people now use Facebook Groups every month.
  • 9. 31. A video post increases interaction by 600% on Facebook. 32. 90% of Facebook users post native videos. 33. 85% of videos watched on Facebook are on mute. 34. A live video engagement is 26% on Facebook, higher than any other social media platform. 35. Facebook videos with captions increase the watch time by 12%. 36. 49.9% of all posts are link posts, making it the most common Facebook content. This is followed by images and videos. 37.Status posts show a 0.14% engagement rate which is the highest for any content on Facebook. 38.The average engagement rate of Facebook posts is 3.91%. 07 FACEBOOK ENGAGEMENT STATS 23. More than 4 billion video views take place on Facebook every day. 24. Facebook generates 4 million likes every minute. 25. 35 million people update their Facebook status every minute. 26. Facebook engagement increases by 18% on Thursday and Friday. 27.There are more than 350 billion photos already uploaded on Facebook. 28. 85% of smartphone users have the Facebook app. 29. 87.1% of U.S. marketers use Facebook. 30. 57% of the brands feel Facebook stories effectively promote their products.
  • 10. 08 39.There are more than 200 million businesses on Facebook. 40. 44% of users admit that Facebook influences their shopping decision. 41. There are over 80 million business pages on Facebook. 42. 15% of Facebook users shop on Facebook. 43. 93% of all social media marketers use Facebook ads. 44.Facebook Ad Revenue is $28.2 billion in Q3 of 2021. 45.More than 160 million businesses use Facebook to interact with their customers. 46.The average organic reach for a Facebook post is 6.4% of the page’s total likes. 47. 84% of video marketers use Facebook to promote their videos. 48. 96% of B2C marketers and 91% of B2B marketers use Facebook. FACEBOOK BUSINESS STATS
  • 11. 49. 2.28 billion people can be reached through adverts on Facebook. 50. 43.5% of the ad audience is female, while 56.5% is male. 51. Adding a CTA button boosts the conversion rate by 2.85 times. 52. Cost-per-clicks are most expensive on Fridays and cheapest on Sundays. 53. The average cost-per-click is $1.86 on Facebook. 54.A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%. 55. The cost of a video ad is 10% of carousel or single image ads. 56.Audiences aged 18-24 spend 75% of their time on Facebook watching video ads. 57. 71% of shoppers feel they see relevant video ads on Facebook. 58. A Facebook user clicks on an average of 8 ads a month. FACEBOOK ADS INSIGHTS 09
  • 12. 10 59.Samsung’s Facebook page is the most popular, with 161 million likes. 60.CGTN’s Facebook page has 117 million likes. 61. Real Madrid CF’s Facebook page has over 111 million likes. 62.Coca-Cola’s Facebook page has 109 million likes. 63.China Daily’s Facebook page has 103 million likes. FACEBOOK TOP BRANDS
  • 13.
  • 14. 12 64.Instagram has more than 2 billion active users. 65. 64% of Instagrammers are under 34 years. 66. The 25-34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram population. 67.Daily active users of Instagram stories are 500 million. 68. 17.6% of the world population uses Instagram. 69.Instagram has 51.6% female and 48.4% male audiences. 70.The highest users of Instagram are in India (201 million), the U.S. (157 million), and Brazil (115 million). INSTAGRAM DEMOGRAPHIC STATS
  • 15. 13 71. 58% of marketers are planning to leverage reels in 2022. 72.About 6 in 10 Instagram users log in at least once daily. 73. 21% of users log in weekly, and 16% log in less often than that. 74. 38% of users log in to the platform multiple times. 75.More than 100 million photos are uploaded on the platform each day. 76.The average time spent on Instagram is 28 minutes. 77. 70% of the people watch Instagram stories daily. 78. 71.9% of the content on Instagram is photo posts. 79. 130 million users tap on shopping posts each month. 80. 40% of Instagrammers post stories daily. INSTAGRAM USAGE STATS
  • 16. 89. 100 million Instagrammers watch or launch live videos daily. 90.Photos with faces perform almost 40% better than without faces. 91. Videos get 21.2% more engagement compared to images. 92.Posts with at least one hashtag average 12.6% more engagement. 93.Instagram users engage more on weekdays, with Wednesday and Thursday showing the most engagement. 94.Users like 4.2 billion posts on Instagram each day. 95. 80% of the stories with voiceover or music drive better low funnel results than ads with no sound. 96.Posts with tagged locations get 79% more engagement. 14 INSTAGRAM ENGAGEMENT STATS 81. The average engagement rate for all post types is 0.83%. 82. The average engagement rate for photo posts is 0.81%, video posts is 0.61%, and carousel posts is 1.08%. 83. Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%. 84. Business accounts with 10,000-100,000 followers have an engagement rate of 0.93%. 85. The average number of likes per Instagram post is 1261. 86. Longer captions get better engagement. 87. On average, 10.7 hashtags are used in Instagram posts. 88. Instagram has 58% more engagement per follower than Facebook.
  • 17. 105. 73% of marketers are in favor of Instagram for influencer marketing. 106.The average monthly follower growth of business accounts on Instagram is +1.46%. 107.There are 500,000 active influencers on Instagram. 108. 54% of all influencers on Instagram are nano- influencers, while 33% are micro-influencers. 109. 70% of shopping enthusiasts turn to Instagram for product discovery. 110.Instagram business accounts post an average of 1 post daily. 15 INSTAGRAM BUSINESS STATS 97.More than 25 million businesses use Instagram to promote their services and products. 98. 90% of accounts follow at least one business on Instagram. 99. 2 in 3 people surveyed believe Instagram enables interaction with brands. 100. 81% of Instagrammers use the platform for researching new products and services. 101. 44% of businesses use stories to promote their products. 102. 98% of fashion brands use Instagram. 103. 67% of users watch branded stories. 104. 83% of Instagram users discover new products and services on the platform.
  • 18. 16 111. 50% of Instagram users are more interested in a brand when they see ads on Instagram. 112.Instagram marketers spend 69% of their budget on influencer marketing on Instagram. 113.The U.S. has the highest potential Instagram advertising reach, followed by India and Brazil. 114. 75% of Instagrammers take action on at least one ad. 115.The highest Instagram advertising audience is from the 25-34 age group, which is 32.3% of all Instagrammers. 116.Instagram's advertising audience grew by 20.3%. 117. 1.39 billion people can be reached through adverts on Instagram. 118.Marketers can reach 22.7% of the population aged 13+ with adverts on Instagram. 119. 48.4% of the ad audience on Instagram is female, and 51.6% is male. 120.Collection ads receive 6% more conversions. 121.Video ads have 3x more engagement than photos. INSTAGRAM ADS INSIGHTS
  • 19. 17 INSTAGRAM TOP BRANDS 122.National Geographic is the most popular, with 199 million followers. 123.Nike has 189 million followers on Instagram. 124.Real Madrid CF has 107 million followers on Instagram. 125.FC Barcelona has 103 million followers on Instagram. 126.UEFA Champions League has 85.8 million followers on Instagram.
  • 20.
  • 21. 19 127.Pinterest global monthly active users are 444 million. 128.Out of all, 90.45 million active users are from the U.S. 129. 38.8% of Pinterest users are in the age group of 25- 34. 130.Pinterest has 78.1 million female users and 21.9 million male users in the U.S. 131.More than 75% of Pinterest users are from outside the U.S. 132.Females make up more than 70% of the users on the platform. 133. 38.8% of the pinners are in the age group of 25-34. PINTEREST DEMOGRAPHIC STATS
  • 22. 20 134.More than 2 billion searches happen on Pinterest each month. 135.There are more than 5 billion boards on Pinterest. 136. 74% of users use the Pinterest app. 137.Pinterest users have cumulatively placed over 200 billion pins. 138. 85% of Pinterest usage occurs on mobile apps. 139.The average Pinterest user types in 8 searches per month. 140.Pinterest users, in general, spend 29% more while shopping than non-users. 141. 86% of millennials use Pinterest to plan life events. PINTEREST USAGE STATS 142. 63% of millennials use the platform to search for products and services. 143.Over 75 billion pins have been uploaded to Pinterest. 144.Some 43% of Internet users in the U.S. have a Pinterest account. 145.High-income households are twice as likely to use Pinterest as low-income households.
  • 23. 21 146.Video views on Pinterest have increased by 200%. 147. 78% of Pinterest users say it’s useful to see brand content on the platform. 148. 55% of people use Pinterest to shop and buy. 149. 89% of U.S. pinners use Pinterest for inspiration in their path to purchase. 150. 98% of the users have tried something they found on Pinterest. 151.Pinterest is most popular with women—especially moms. 152.Related Pins account for 40% of engagement on Pinterest. PINTEREST ENGAGEMENT STATS 153.More than 56 million pinners actively engage with home content. 154. 70% use Pinterest to find accessories, watches, and jewelry. 155. 52% use their platform to develop their knowledge of great food and drinks. 156.Dads are 3x more likely to have shared boards than the average male pinner. 157. 80% of moms use Pinterest. 158.Pinterest trends increased to 56%, while the rest of the platforms rose to 38%. 159. 600 million visual searches occur via the Pinterest lens every month.
  • 24. 22 160.Interaction with organic Pinterest shopping pins has increased by 44%. 161. 87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase. 162. 76% of pinners save items to purchase later. 163. 97% of all searches on Pinterest are unbranded. 164.Pins that show a product or service in action are 67% more likely to drive sales. 165.Shopping is a top priority for 48% of Pinterest users. 166. 85% of pinners put visuals first when shopping for apparel and furniture. 167. 61% of users have purchased because of sponsored pins. PINTEREST BUSINESS STATS
  • 25. 23 168. 233 million people can be reached with adverts on Pinterest. 169. 77.1% of ad audiences are female, and 14.8% are male. 170.Marketers can reach 3.8% of the population that is aged 13+ with adverts. 171.The highest reach ranking of Pinterest is witnessed in the U.S., followed by Brazil and Mexico. 172.The majority of ad audiences on Pinterest are from the age group of 25-34, which constitutes 38.8% of all Pinterest users. 173.Quarter-on-quarter change of Pinterest’s advertising reach is +4.4%. 174. 78% of users say content from brands is useful, including ads. PINTEREST ADS INSIGHTS
  • 26. 24 PINTEREST TOP BRANDS 1. Oh Joy has an extensive following base of 15.2 million followers on Pinterest. 2. Poppytalk has 10.5 million followers on Pinterest. 3. Tasty has 10.4 million followers on Pinterest. 4. Pejper has 6.8 million followers on Pinterest. 5. Harper’s Bazaar has 6.4 million followers on Pinterest.
  • 27.
  • 28. 26 180.Twitter has 211 million daily active users, while the monthly active users are 353 million. 181. 83% of the world’s leaders are on Twitter. 182. 79% of users of Twitter are not from the U.S. 183. 38.5% of global Twitter users are aged between 25 and 34 years. 184. 77.8 million active users are from the U.S., while 58.2 million users are from Japan and 24.5 million active users from India. 185. 29.6% of Twitter users are female, and 70.4% are men. 186. 7.1% of all people aged 13 and above use Twitter. 187. 42% of all Twitter users are college graduates. 188. 77% of Twitter users earn more than $75,000+ each year. TWITTER DEMOGRAPHIC STATS
  • 29. 27 189. 26% of U.S. users check Twitter multiple times in a day. 190. 46% of all Twitter users visit the platform daily. 191. 25% of users use the app every week, while 71% visit at least weekly. 192.The average time spent on Twitter is 3 minutes and 39 seconds. 193. 12% of U.S. users rely on Twitter for news. 194.The total number of tweets sent per day is 500 million. 195.The half-life of a tweet is 24 minutes. 196.The daily limit is 2400 tweets and 1000 messages per day. TWITTER USAGE STATS 197. 9281 tweets are sent in one second. 198.There are 200 billion tweets per year. 199. 80% of the active users access Twitter via smartphones. 200.Twitter’s total website traffic is 3 times the actual active user base.
  • 30. 28 201. 79% of marketers have continued leveraging Twitter Spaces. 202.The average number of hashtags used each day on Twitter is 125 million. 203.Tweets with hashtags have witnessed engagement by 100% for individuals and 50% for brands. 204.Using 1-2 hashtags can get you 21% more engagement. 205.Tweets with more than 2 hashtags might have 17% lesser engagement. 206.Hashtagged tweets have a 55% more chance of being retweeted. 207.A user on Twitter has an average of 707 followers. TWITTER ENGAGEMENT STATS 208. 391 million followers have no followers at all. 209.The top 10% of tweeters contribute 92% of tweets in the U.S. 210.Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average. 211.“Face with Tears of Joy” is used 14.5 billion times, making it the most used emoji on Twitter. 212.Tweets with a GIF gain 55% more engagement than those without. 213.People watch 2 billion videos on Twitter daily.
  • 31. 29 214. 67% of B2B businesses use Twitter as their marketing tool. 215. 85% of SMB users on Twitter say providing customer service is important. 216. 53% of Twitter users are likely to be the first purchasers of new products. 217.Companies using Twitter for customer service see a 19% lift in customer satisfaction. 218. 50% of consumers use Twitter, while 36% follow brands on Twitter. 219. 40% of the users admitted purchasing something they saw on Twitter. 220. 92% of companies tweet more than once a day. 221. 93% of brand followers on Twitter plan to buy from them. 222. 69% of brand followers on Twitter have already purchased from them. TWITTER BUSINESS STATS
  • 32. 30 223. 436 million people can be reached with adverts on Twitter. 224.Ads with no hashtag received 23% more engagement. 225.Marketers on Twitter can reach 7.1% of the 13+ age group population with adverts. 226. 29.6% of ad audiences are female, and 70.4% are male. 227.The highest reach ranking of Twitter ads is witnessed in the U.S., followed by Japan. 228.The majority of ad audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group. 229.The advertising revenue of Twitter grew 87% year on year. TWITTER ADS INSIGHTS 230.Everyday revenue from location-based targeting campaigns increased by 7 times. 231.Advertisers saw a rise of 89% in video completion rates. 232.Total ad engagement increased by 32% year on year. 233.Around 164 million ads are shown on Twitter daily.
  • 33. 31 234.CNN Breaking News’s Twitter profile has 61.8 million followers. 235.CNN’s Twitter profile has 55.7 million followers. 236.The New York Times’s Twitter profile has 51.2 million followers. 237.Nasa has 50.7 million followers on Twitter. 238.BBC Breaking News has 48.6 million followers on Twitter. TWITTER TOP BRANDS
  • 34.
  • 35. 33 239.The population of LinkedIn is more than 800 million from 200 countries. 240.There are 180 million users from the U.S. on LinkedIn. 241.There are 56.6% of male users and 43.4% female users on LinkedIn. 242.After the U.S., India(81 million), China(54 million), and Brazil(51 million) have the highest number of LinkedIn users. 243.There are 180 million senior-level influencers. 244. LinkedIn has 65 million decision-makers and 10 million C-level executives. 245.Almost 60% of LinkedIn users are in the age group of 25-34. 246. 60% of the U.S. LinkedIn users earn $100,000/year. LINKEDIN DEMOGRAPHICS STATS
  • 36. 34 247. 3 professionals join LinkedIn every second, with 172800 new users every single day. 248. 57% of LinkedIn traffic is from mobile devices. 249.LinkedIn receives 1.17+ billion visits worldwide. 250. 3 people get hired on LinkedIn every minute, with 55 job applications submitted per second. 251. 91% of executives rate LinkedIn as their first choice for professionally relevant content. 252. 280 billion feed updates are viewed annually on LinkedIn. 253.There are 9 billion content impressions in LinkedIn feeds every week. 254. 2 million posts, articles, and videos are published on LinkedIn every day. 255. 3 million users post on LinkedIn every week. 256. 4 in every 10 millionaires are active LinkedIn users. 257.Only 1 million users have published an article on LinkedIn. LINKEDIN USAGE STATS
  • 37. 35 258.About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level). 259. 39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week. 260.On average, users spend 7 minutes 12 seconds on LinkedIn. 261.The average visit duration on LinkedIn is 8.52 minutes. 262.Users visit an average of 6.4 pages on LinkedIn before leaving. 263.LinkedIn Live streams witnessed a 437% year-on-year increase in views. 264. 2% of LinkedIn users haven’t yet joined any group on LinkedIn. 265. 36K skills are listed on LinkedIn. 266. 39% of users are LinkedIn premium account holders. LINKEDIN USAGE STATS
  • 38. 36 267. 22.04% of LinkedIn traffic comes from search alone. 268. 99.63% of LinkedIn search traffic comes from organic search. 269.LinkedIn Pages with complete information get 30% more weekly views compared to others. 270.Each week, 45 million people look for a job on LinkedIn. 271.More than 14 million open jobs are posted on LinkedIn Jobs. 272. 200+ million jobs are submitted on LinkedIn each month. 273. 4 people get hired on LinkedIn each minute. 274.There is a 50% rise in engagement year-over-year on LinkedIn. 275.Companies posting weekly see an engagement rise by 2x on LinkedIn. 276. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships. 277.According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. LINKEDIN ENGAGEMENT STATS
  • 39. 37 278.Including the links in a post can drive twice the engagement than a post without it on LinkedIn. 279.Images on average result in a 98% higher comment rate than without on LinkedIn. 280.Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. 281.Linkedin accounts with completed and updated information gain 40 times more opportunities. 282.Long-form content gets the most shares on LinkedIn, so aiming for between 1700-2100 words should give your content a boost. 283.LinkedIn articles with 8 images and 5,7, or 9 headlines are best for engagements. 284.Messages sent have increased 35% year-over-year on LinkedIn. 285.Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily. 286.Listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views. LINKEDIN BUSINESS STATS
  • 40. 38 287.More than 57 million companies are listed on LinkedIn. 288. 46% of social media traffic to the company's website comes from LinkedIn. 289. 45% of marketers have gained customers through LinkedIn. 290.Lead Gen Forms on LinkedIn can increase conversions by 3x. 291. 89% of B2B marketers rely on LinkedIn for lead generation. 292. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. 293. 4 out of 5 LinkedIn users drive business decisions. LINKEDIN BUSINESS STATS 294. 52% of buyers list LinkedIn as the most influential channel during their research process. 295.InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn. 296.LinkedIn is generating revenue for 38% of B2B marketers. 297. 80% of B2B leads coming from social media are from LinkedIn. 298. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy. 299. 92% of B2B marketers have LinkedIn included in their digital marketing mix. 300. 15% of Linkedin users are senior-level influencers. 301.As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision.
  • 41. 39 302. 790.4 million people can be reached with adverts on LinkedIn. 303.An ad on LinkedIn can reach 14.3% of the world’s population over 18 years of age. 304.Quarter-on-quarter change of LinkedIn’s advertising reach is +2.9%. 305. 43.4% of ad audiences are female, and 56.6% are male. 306.Sponsored InMail has an opening rate of 52% on LinkedIn. 307.The U.S. offers the largest group of LinkedIn advertising audiences with a reach of 170 million users. 308.LinkedIn Message Ads have a 40% conversion rate. LINKEDIN ADS INSIGHTS 309. 65% of B2B companies have generated a customer through LinkedIn paid ads. 310.The cost per lead is 28% lower than on Google AdWords on LinkedIn. 311.Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers. 312.LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post- click conversion rates and a 30% boost in CTR. 313. 58% of B2B advertisers like the ROI of LinkedIn ads. 314.The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform.
  • 42. 40 315.Google has 23.3 million followers on LinkedIn. 316.Amazon has 23.2 million followers on LinkedIn. 317.Ted Conferences has 22.3 million followers on LinkedIn. 318.LinkedIn has 20.3 million followers on LinkedIn. 319.Microsoft has 15.9 million followers on LinkedIn. LINKEDIN TOP BRANDS
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  • 44. 42 320.TikTok has over a billion monthly active users worldwide. 321.TikTok has around 120.8 million active U.S. users. 322. 56.1% of TikTok users are female, and 43.9% are male. 323. 45% of TikTok users are in the age group of 18-24. 324.Females in the age group of 18-24 account for a greater share of TikTok’s audience than any gender aged 35 or more. 325. 69% of the U.S. teens use TikTok. 326. 63% of Gen Z use TikTok on a daily basis. 327.After the U.S., Indonesia (87.5 million), Brazil (72.3 million), and the Russian Federation (48.8 million) account for most users on TikTok. 328. 20% of TikTok users earn more than $75,000. TIKTOK DEMOGRAPHICS STATS
  • 45. 43 329.Users spend 52 minutes per day on the app. 330.Children between 4-15 years spend 75 minutes on the app. 331.The U.S. users alone spend almost 500 minutes monthly on TikTok. 332.There are over 100 billion average monthly video views on TikTok. 333.Over 34% of TikTokers make videos daily. 334. 90% of all TikTok users access the app on a daily basis. 335. 68% of TikTok users watch someone else’s video. 336. 55% of TikTok users upload their own videos. 337. 41% of users have uploaded their reactions to other videos on TikTok. 338. 87.3% of videos have at least one hashtag. TIKTOK USAGE STATS
  • 46. 44 339.The engagement rate of TikTok is 18%. 340. 90% of TikTok users open the app multiple times. 341. 90% of TikTok users use android. 342. 43% of users have taken part in duets. 343.The most popular TikTok content categories have over 1 billion views. 344.The most viewed content category was entertainment on TikTok, having a whopping 443.3 billion hashtag overall views. 345. 63% of engaged TikTok users claim to have liked a video in the last month. 346. 54% of engaged TikTok users claim to have commented on somebody else’s video. TIKTOK ENGAGEMENT STATS 347. 25% of the featured videos are either by celebrities or influencers. 348.There are approximately 12 engagements in the form of likes, comments, shares, etc., per 100 views. 349.Brands post an average of 3-4 posts weekly. 350. 80% of the top videos have music.
  • 47. 45 351.Bytedance, TikTok’s parent company, is about to hit $400 billion. 352.In-app purchases increased by 500% in 2018-19. TikTok also saw an additional jump of 380% in 2020-21. 353.TikTok revenue grew by 60% in 2021. 354. 42% of all TikTok revenue now comes from the U.S. 355.TikTok influencers with 2.5 million followers charge around $800 per post. 356.Influencers on TikTok could expect a flat $500 payout for signing on to the platform plus $25 for each video they upload. 357.TikTok lost $500,000 from the Indian ban. 358.The ban cost TikTok a loss of 15 million new users. TIKTOK BUSINESS STATS
  • 48. 46 359.Brands are currently buying TikTok’s in-feed ads for $10 per impression with a $6,000 minimum campaign spend. 360.Brands expect to pay $50,000 per day for a brand takeover with 5 million impressions guaranteed on TikTok. 361. 61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand conscious. 362.TikTok offers ad credits of $300 and $2000 for new brands advertising on the platform. 363.TikTok recommends an additional $100,000- $200,000 in ad spend within TikTok to promote a hashtag challenge. 364.Challenges with hashtags cost brands $100,000+ on TikTok. TIKTOK ADS INSIGHTS 365.Brand takeover ads cost anywhere between $20,000-$200,000 on TikTok. 366.Brands create 3.7% of the content on TikTok. 367. 33% of customers respond better when ads refer to them directly on TikTok. 368. 50% of ads have emotional messages.
  • 49. 47 359.TikTok has 59.3 million followers on its own platform. 360.Flighthouse, a digital entertainment brand, has 28.1 million followers on TikTok. 361.XO Team has 25.3 million followers on TikTok. 362.Yolo House has a following of 23.3 million followers on TikTok. 363.PSG has 23.2 million followers on TikTok. TIKTOK TOP BRANDS
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  • 51. 49 374.Snapchat has over 538.1 million users. 375.There are over 306 million daily active users of Snapchat. 376.India has over 116 million active Snapchatters. 377.The U.S. population accounts for 106.2 million active users, followed by France(24.1 million) and the United Kingdom(20.1 million). 378.Snapchat has 42 million Gen Z users. 379.More than 80% of users are in the age group of 13-34. 380. 54.4% of Snapchat users are female, and 44.6% of users are male. SNAPCHAT DEMOGRAPHICS STATS
  • 52. 50 381.The average snaps created daily were over 5+ billion in 2021. 382.The daily snap creation witnessed a growth of 25% year on year. 383.On average, Snapchatters spend over 30 minutes on Snapchat every day. 384. 76% of Snapchat’s daily active users engage with augmented reality. 385.The average time spent on the app is 28 minutes. 386.About 2.1 million snaps are created every minute on Snapchat. 387. 46% of Americans open the Snapchat app multiple times a day. 388.Snapchat scored 72 out of 100 points on a consumer satisfaction scale. 389. 200 million Snapchatters use Snap Maps every month to locate their friends. 390.Snapchat sees an average of +500M minutes of AR playtime daily. SNAPCHAT USAGE STATS
  • 53. 51 391.Videos posted on Snapchat reached 18 billion daily views. 392.The longest Snapchat streak was recorded to 2089+ snaps. 393. 57% of the total content shared on Snapchat is videos. 394. 70% of Gen Z in the U.S. has watched the news on Discover content on Snapchat. There is an 80% increase in SportsCenter viewership from last quarter too. 395. 50 million Snapchatters watch TV content each month. 396.More than 70% of Gen Z watch Snap Originals. 397. 60% of Snapchat users create new content on the app every day. SNAPCHAT ENGAGEMENT STATS 398.Snapchat users created more than 1.5 million lenses with Lens Studio to date. 399.Snapchat’s swipe-up rate is 5x higher than normal social media click-through rates. 400.Snapchat saw a 50% rise in video calls. 401. 100 million+ Snapchatters play snap games. 402.Snapchatters are spending 25% more time than usual playing with lenses. 403.Snapchat confirms increased engagement on ads, with a 36% increase in install volume for app ads and a 19% increase in swipe-up rate overall.
  • 54. 52 404.Snapchat increased its revenue by 57% year on year in Q3, 2021. 405.The average revenue per Snapchat user is $1.91. 406. 32.7% of U.S. marketers are on Snapchat. 407. 64% of businesses are on Snapchat. 408. 34% of teenagers consider Snapchat as their preferred app in the U.S. 409.The direct spending of millennials and Gen Z through Snapchat is around $1 trillion. 410. 76% of Snapchatters make their purchases online every holiday season. 411.Snapchat users are 60% more likely to make impulse purchases. 412.Snapchatters are 20% more likely to make purchases on mobile. SNAPCHAT BUSINESS STATS 413.Snapchatters use apps to make purchases at least once a month. 414. 4 out of 10 Snapchatters said they discovered a brand via celebrity endorsements. 415.More than 1 out of 5 Snapchat users bought a product they discovered on Snapchat. 416. 35% of Snapchatters send snaps about products they’re interested in buying. 417.Geofilter shared to a national audience can reach 40-60% of the daily Snapchat users. 418. 80% of users use Snapchat at a restaurant, 66% while shopping, and 50% use Snapchat at the gym.
  • 55. 53 419.Marketers on Snapchat can reach 8.8% of the 13+ age group population with adverts. 420. 54.4% of ad audiences are female, and 44.6% are male. 421.Quarter-on-quarter change of Snapchat’s advertising reach is +4.7%. 422.Snapchat global advertising revenue is predicted to reach $2.62 billion. 423. 64% of Snap Ads are viewed with sound on. 424. 55% of Gen Z have an ad recall after watching 0 to 2 seconds of a Snapchat ad. 425.Snapchat ads were seen to capture 2x the attention of users compared to Facebook. SNAPCHAT ADS INSIGHTS 426.Snapchat Sponsored Lenses are predicted to reach 16 million daily viewers. 427.Snapchat Discover Ads start at $50,000 daily. 428.Sponsored lenses on Snapchat cost from $600,000 to $750,000 per day. 429.Snapchat Ads are available for $3000 per month. 430.Users engage with Snapchat ads at an average time of 30 seconds. 431. 57% of all brand posts are video ads.
  • 56. 54 462.Boombit witnessed a 2.8x increase in installs after scaling the Snap SKAN campaign. 463.L’Oreal Paris Mascara witnessed a 9pt lift in recommendation intent among Gen Z females. 464.Walmart observed a 7pt lift in brand awareness and a 9pt lift in the brand association. 465.RBX achieves a 9X return on advertising spend on men’s sneakers. 466.Hershey had 1 million earned impressions and a 29pt lift in ad awareness of their multi-product campaign on Snapchat. SNAPCHAT TOP BRANDS
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  • 58. FACEBOOK TRENDS 2022 FACEBOOK TRENDS 2022 Metaverse is all set to enhance the experience of brands and followers alike. This is the latest arena to socialize and associate with your folks online. You can play games, go to a virtual meeting, or even own digital properties! Facebook had this long-term vision of integrating AR/VR into our everyday lives, and Metaverse was the step towards it. Now that Metaverse is setting its feet deeper, people are all set to pick up newer avatars to mark themselves present. You get to choose your cartoon self and be able to edit skin tones, attire, hairstyles, facial features, and more. This will help you distinguish yourself in the crowd and get along with other digital avatars. RISE OF METAVERSE PICK YOUR AVATARS For a few years, people have been complaining about the organic reach of Facebook. Marketers have taken the onus and started experimenting with Facebook ads for reaching out to the diversified demographic set. And it worked! That's why it's predicted that Facebook ads will continue to play out well. Also, there might be a price hike for ads, so better watch out and plan accordingly. FACEBOOK ADS SPLURGE Get your Facebook shops ready because e-shopping will be another major trend for 2022 on Facebook. Now businesses can sell their product the same way they do on websites. This added sales channel is an excellent platform for small businesses to boost their sales amid the rapid boom of eCommerce worldwide due to the pandemic. FACEBOOK SHOPS 56
  • 59. INSTAGRAM TRENDS 2022 INSTAGRAM TRENDS 2022 Instagram responded to millennials flocking to TikTok with its very own short video feature, Reels. Since its release, users are getting more reach and engagement from Reels than any other posting format on Instagram. On top of that, Instagram has also added TikTok's "Duet" like Remix function on Reels. 70% of shopping enthusiasts turn to Instagram for product discovery, and 83% of Instagram users discover new products on the platform. With Instagram shops in the play, these consumers can also end their buying journey inside the app itself. With more and more shoppers tuning to Instagram, in-app shopping will be a big 2022 trend. CREATE MORE REELS IN-APP SHOPPING With 500 million daily users, Instagram stories are the most effective content on the platform to make your brands' presence engaging, effective, and fun. Instagram story trend is not going anywhere as 63% of Instagram influencers started to use stories "much more frequently" the past year, and 78% of brands had the best result on their influencer content through stories. MORE STORIES IN STORE Many brands have recognized the role of influencers and creators in the social media community. Businesses can go for thematic campaigns with the creators to add credibility to their messaging and be more relatable. There will also be subscription models launched by the platform to safeguard the interests of creators and help them generate incomes continually apart from brand collabs. CREATORS TAKEOVER 57
  • 60. TWITTER TRENDS 2022 TWITTER TRENDS 2022 No matter what happens around the world, it trends on Twitter first. Twitter acts as the first info-point for people to get the breaking news and trends. It's where people get their news and share their views. According to research, 67% of U.S adults get their news from social media, out of which 12% of Americans prefer news from Twitter. Audio rooms continue to accelerate their growth on Twitter. If you still don't know, Twitter has a feature called Space, an audio chat room where other users can join in. If you follow someone who is hosting Space or is a Speaker in one, a purple bubble appears at the top of your timeline till the conversation continues. ULTIMATE SOURCE OF NEWS DOMINANCE OF SPACE With online shopping booming around the social media ecosystem, Twitter is set to give its users an in- platform shopping experience. Twitter's Revenue Product Lead Bruce Falck said, "We know people come to Twitter to interact with brands and discuss their favorite products. Imagine easily discovering and purchasing a new skincare product or trendy sneaker from a brand you follow in only a few clicks." LIVE SHOPPING ON TWITTER Updates and features can only take you so far. Interacting on important topics for your audience is the key to great engagement. Do you know what conversation matters for your audience? Twitter's latest report jotted down 8 trending topics to help brands connect with the audience in 2022; AlcBev, Finance, Food, Health, Media & Entertainment, Personal Care, Sports, and Tech. TRENDING INDUSTRIES ON TWITTER 58
  • 61. LINKEDIN TRENDS 2022 LINKEDIN TRENDS 2022 Since its inception, Linkedin live has successfully driven up to 7x more reactions and 24x more comments than regular video. Linkedin decided to expand by adding another virtual feature to the list – LinkedIn events, enabling organizations to drive awareness of upcoming events and bring professional communities together in real-time. Marketers have started to understand and utilize the power of video marketing. A Quick Frame survey indicated that around 85% of marketers plan to increase or maintain their video marketing cadence in 2022. Also, users are 20x likely to share video content compared to image and link posts. VIRTUAL EVEN PARTY BOOST IN VIDEO CONTENT Linkedin is inherently the best social platform for B2B marketers to engage with customers. The LinkedIn ads are more effective at driving brand lift for B2B & B2C brands than other social media platforms. 80% of B2B marketers have utilized LinkedIn paid ads in marketing their business. With upcoming enhancements, the use of Linkedin ads is slated to continue in 2022. LINKEDIN ADS ROLL Employees are 60% more likely to engage with posts from their companies. That's why LinkedIn has introduced some latest features like newsletters, celebrating milestones, engaging with fellow coworkers, etc., via Company Tabs to bring employers and employees closer. This is an attempt to create an intuitive space as remote working becomes the new norm. LINKEDIN COMPANY TABS 59
  • 62. TIKTOK TRENDS 2022 TIKTOK TRENDS 2022 TikTok is becoming a significant platform for influencers as they recognize its ability to reach a large audience, especially millennials. According to Tribe Dynamics, 35% of influencers have started using Tik Tok frequently. TikTok's untapped potential and advertising capabilities are also attracting brands. So, get ready for the trend of more brand and influencer collaborations on TikTok. TikTok is working on improving its advertising platform for marketers. Inherently being a video- making platform, TikTok for business has a plethora of exciting video ad features to advertise your brand. With the use of video marketing increasing year-over- year, TikTok video ads will be a massive 2022 trend. MASSIVE PIVOTING TO PLATFORM BOOMING VIDEO ADS TikTok joined the eCommerce ecosystem by partnering with Shopify. The integration will allow Shopify merchants to directly manage their TikTok marketing campaigns through their Shopify account. Plus, TikTok will also give Shopify sellers $300 to kickstart their first TikTok campaign. So jump right in and start leveraging it this year! INCENTIVISE E-COMMERCE SPHERE Tiktok has many quirky built-in features that allow you to rethink any existing content or idea and re-create it with your creative streak. Be it the Duet feature, creating mashups or the ability to include AR and other eccentric effects in the video, you can churn out hilarious content on TikTok to engage audiences. UGC REMIX 60
  • 63. Active Users Business Type Marketing Tools Ideal for Aim at 2.91 B 353 M 2 B 800 M 444 M 1 B B2C/B2B B2C/B2B B2C B2B B2C B2C Facebook Ads, Sponsored Stories, Messenger ads Hashtags, Promoted Tweets Instagram Ads, Story/ Photo/ Video Ads, Carousel Ads, IGTV LinkedIn Ads, LinkedIn groups Latest News/ Content/ Stories, Building a Community Latest News/ Content/ Stories, Influencer Marketing and Relationship Visual Branding, Influencer Marketing and Relationship, Personal Branding Increasing Brand Awareness, Building a Community Increasing Brand Awareness, Building Better Customer Support Channel Improving Brand Exposure, Generating Leads Becoming a Thought leader and Building Connections Driving Traffic to Website and Increase Sales Engaging Gen-Z Customers Industry/Busine ss News, Event Updates, Discussions Interesting Ideas and Products, Driving Traffic to Blogs/ Sites Influencer Marketing, Brand Collabs, Remix Content Promoted Pins, Business Analytics TikTok Ads 61
  • 64. 62 AUTOMATING SOCIAL MEDIA WITH SOCIALPILOT Now that you are updated with the latest statistics and upcoming trends, you must be itching to improve your social media presence. It’s time to re-examine your marketing strategy. You can expand all your endeavors to a new platform or set new goals based on the previous year’s benchmarks. However, it’s not a simple task to understand the statistics, execute, and get staggering results instantly. You will need to consistently try different tactics and define new strategies based on your brand’s performance. It can be super taxing to maintain consistency while managing multiple social accounts. And, that’s where SocialPilot comes to your rescue. It enables you to strategize, schedule, and publish your social media content beforehand, leaving you with a lot of time to analyze performance. Start Free Trial Want to manage social media like a pro? We support Facebook Schedule a demo call