Social media enables interaction and conversation between people and organizations. It allows businesses to amplify local content, promote events and offers, and engage with audiences across multiple digital platforms. While social media should not be treated casually, listening to audiences and measuring engagement are important for effective social media strategies.
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
Privacy 2.0: Building a Winning Mobile Strategy in a Privacy-first WorldTinuiti
In this webinar, our privacy experts partner with marketing analytics and attribution experts, Singular, to talk about channel diversification and building a trove of first-party data to create a winning mobile channel strategy in the age of privacy.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
Privacy 2.0: Building a Winning Mobile Strategy in a Privacy-first WorldTinuiti
In this webinar, our privacy experts partner with marketing analytics and attribution experts, Singular, to talk about channel diversification and building a trove of first-party data to create a winning mobile channel strategy in the age of privacy.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
From spamming to profiled targetting! Spamming is easy! Convert your data to knowledge by using email! Know your customer! Personnalisation, relevance, social marketing
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
One North Technical Strategist Pete Amundson walks us through the complicated web of today’s Marketing Technology Ecosystem. From content management systems to customer relationship management tools, there is a lot to consider when assembling your “ecosystem.” Pete gives some tips for getting started.
From the 2015 Experience Lab: Digital Working in Concert. You can view the video recording of this presentation here: https://youtu.be/bf9kVCVj0M8
This slideshow provides an introduction to Adobe Publish, a platform that builds on the foundation of Adobe Digital Publishing Suite and represents the next generation of mobile app publishing.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Marketing is no longer just a communications function. It’s increasingly about designing and delivering great customer experiences, starting with a prospect’s very first touchpoint. As a specific example of this, Scott examines the growing phenomenon of interactive content — content that our audience actively participates in, not merely passively consumes.
From games and quizzes to configurators and assessment tools, interactive content changes the way we engage prospects and breaks through the monotonous noise of passive white papers and webinars.
This presentation was given at Information Development World on October 1, 2015.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Creating a successful online destination is only as complex as sustaining one. In this presentation we talk about the business benefits and best practices of building an online destination aimed at attracting and engaging your prospect base in the hyper-competitive B-to-B space.
Exploring new means of Digital marketing in the current landscape and changing times.
Two people might often view paradigms very differently,
often seeing "different things" when looking at the same sorts of objects.
What's Next: What's Next: Healthcare Marketing Cloud ft. TriplOgilvy Consulting
We are living in the age of data and the promise for marketers is the ability to harness this potential to become smarter about our customers. The opportunity is also the challenge, with so much data, how can we decipher what is useful and valuable to our customers?
GDPR and HIPPA have redefined the approach Healthcare companies use to manage data for marketing, in this webinar learn how Ogilvy has created a proprietary data set dubbed Tripl that, combined with our data consultancy, enables the use of data to intelligently market to HCP’s.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
Is your client suffering from the dreaded 20% Problem? It’s out there. And the problem is spreading. But luckily it’s easy to diagnose! You just need to ask your client one simple question:
"What percentage of the functionality of this marketing technology are you using?"
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Marketers today are fronted with audience dictates when it comes to reach and engagement. Learn how to determine which metrics you need to be evaulating in order to ensure your messaging is on target and correctly timed.
From spamming to profiled targetting! Spamming is easy! Convert your data to knowledge by using email! Know your customer! Personnalisation, relevance, social marketing
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
One North Technical Strategist Pete Amundson walks us through the complicated web of today’s Marketing Technology Ecosystem. From content management systems to customer relationship management tools, there is a lot to consider when assembling your “ecosystem.” Pete gives some tips for getting started.
From the 2015 Experience Lab: Digital Working in Concert. You can view the video recording of this presentation here: https://youtu.be/bf9kVCVj0M8
This slideshow provides an introduction to Adobe Publish, a platform that builds on the foundation of Adobe Digital Publishing Suite and represents the next generation of mobile app publishing.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Marketing is no longer just a communications function. It’s increasingly about designing and delivering great customer experiences, starting with a prospect’s very first touchpoint. As a specific example of this, Scott examines the growing phenomenon of interactive content — content that our audience actively participates in, not merely passively consumes.
From games and quizzes to configurators and assessment tools, interactive content changes the way we engage prospects and breaks through the monotonous noise of passive white papers and webinars.
This presentation was given at Information Development World on October 1, 2015.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Creating a successful online destination is only as complex as sustaining one. In this presentation we talk about the business benefits and best practices of building an online destination aimed at attracting and engaging your prospect base in the hyper-competitive B-to-B space.
Exploring new means of Digital marketing in the current landscape and changing times.
Two people might often view paradigms very differently,
often seeing "different things" when looking at the same sorts of objects.
What's Next: What's Next: Healthcare Marketing Cloud ft. TriplOgilvy Consulting
We are living in the age of data and the promise for marketers is the ability to harness this potential to become smarter about our customers. The opportunity is also the challenge, with so much data, how can we decipher what is useful and valuable to our customers?
GDPR and HIPPA have redefined the approach Healthcare companies use to manage data for marketing, in this webinar learn how Ogilvy has created a proprietary data set dubbed Tripl that, combined with our data consultancy, enables the use of data to intelligently market to HCP’s.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
Is your client suffering from the dreaded 20% Problem? It’s out there. And the problem is spreading. But luckily it’s easy to diagnose! You just need to ask your client one simple question:
"What percentage of the functionality of this marketing technology are you using?"
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Marketers today are fronted with audience dictates when it comes to reach and engagement. Learn how to determine which metrics you need to be evaulating in order to ensure your messaging is on target and correctly timed.
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How to leverage B2B social networking with standard seattle 2010The Oren Group
Describes why adopting social media in B2B marketing is a must in today's markets. Provides examples of how leading companies like:Cisco, Dell, Intel and IBM are leveraging social media to generate new business, cultivate relationship with existing customers and increase share -of -voice in their industries
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.
Business aspects of social software and collaboration Ed Brill
Web 2.0, social software, blogs, wikis, instant messaging. New tools and new ways of approaching communication and coordination among customers, suppliers, and partners. Software to help companies share information has been around for more than 15 years. How do the new tools intersect with existing ones? How can you best leverage new technologies for faster time-to-market and increased customer satisfaction? What is the role of security in an increasingly open supply-chain communication system? We'll examine these questions and talk about current and future technologies and trends.
Ethical AI Products, With Equity in Mind by Mozilla Product LeaderProduct School
Key Takeaways:
-Data drives AI, and the consumer data landscape is about to hit a sea change (advertising and retail sectors already see this)
-There are huge opportunities for companies that think about user equity in data, far beyond just privacy and security.
-Product experience is going to matter a lot. But policy and governance will constrain product, and PMs need to think about these often overlooked areas
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Similar to Social Media Empowering People, Empowering Business - Emma Roffey (20)
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
Brad Kleinman of the Online Marketing Institute discusses global research on trends taking place within the interconnected worlds of Search and Social.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
Generating New Business Leads with Corporate Blogging
While looking for ways to increase Facebook fans and Twitter followers, companies may have forgotten about one of the most proven social media tools that can directly impact the bottom line: corporate blogging. This social media workshop will discuss the powerful medium of business blogging, and how companies can tie their blogs to search engine results, helping them reach new customers at the critical moments when these prospects are online and searching for answers and solutions.
* Chris Baggott, CEO, Compendium
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social
To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This session will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients at every stage of this transition to portability.
* Jeff Cunning, Product Marketing Manager, ExactTarget
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) by Caring about Customer Experience
Ecommerce optimization can seem like Alice's hallway: the more you try to get there, the more the goal eludes you. But putting customers first -- going beyond best practices and using empathy to optimize user experience -- can narrow the gap, resulting in few cart abandons, higher conversion rates, and even customer loyalty in a marketplace fraught with discount shoppers. Using real-world examples and data-driven insights, this session will address the seeming contradiction of achieving greater profits and higher conversion rates while delighting customers and creating a brand worth talking about.
* Kate O'Neill, CEO, [meta] marketer (@kateo)
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
Inbound Marketing: Lead Generation at 60% Lower Cost
You can generate leads and drive sales at a 60% lower cost using inbound marketing. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as online marketing strategies for radically better results.
* Ellie Mirman, Inbound Marketing Manager, HubSpot (@ellieeille)
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
Building a Content Marketing Engine to Accelerate Revenue Growth
Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine.
* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
Inbound Marketing Works: Spend 60% Less on Lead Gen
Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.
* Kirsten Knipp, Director of Product Evangelism, HubSpot (@kirstenpetra)
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Online Marketing Summit
Connecting the Dots: Integrating Emerging Channels into your Email Program
Learn how to integrate social media and mobile into your Email Program in a way that supports your company goals and provides measurable success.
* Dylan Boyd, VP of Sales & Strategy, eROI
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...Online Marketing Summit
SEO for the new Google
From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space. You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.
* Fionn Downhill, CEO, Elixir Interactive (@fionnd)
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Social Media Empowering People, Empowering Business - Emma Roffey
1. Social Media – Empowering People, Empowering Business Emma Roffey Director, Communications & Digital Marketing Cisco Europe
2.
3.
4.
5. Social Media... Digital tools that facilitate interaction and conversation between people, businesses, brands, organisations.
6. Amplify and promote local content/ leverage US content Local country channels – subtitled or local video Country FB fan pages integrate & aggregate content Country & topic blogs Registrations / Special Events/offers and Buy Now CISCO COUNTRY SITE 19 handles 12 pages 16 channels 13 blogs Blog s 16k followers + 10% m/m 6k fans + 10% m/m 140,000 views + 10% m/m 20,000 reads + 10% m/m
7. Charlene Li, Founder, Altimeter Group July 2009 Report “ENGAGEMENTdb” http://www.engagementdb.com
17. “ Apply Web 2.0 technologies to interactions with customers, business partners, and employees . External interactions are correlated with self-reported market share gains. So are internal organizational collaboration and flexibility, and the benefits appear to be multiplicative. Fully networked organizations can achieve the highest levels of self-reported benefits in all types of interactions ”. McKinsey Global Institute The rise of the networked enterprise: Web 2.0 finds its payday Jacques Bughin, Michael Chui December 2010
18.
19.
20.
21. New Business Capabilities Integrated Work “Spaces” VBA Virtual Business Advisor FCLN Finance Collaboration & Leadership Network Directory 3.0 New Cisco Workspaces WebEx/MP Hybrid Client Ciscopedia CDN Cisco Developer Network Platform Building Blocks Technologies RSS Discussion Forums Virtual Meetings Wikis Blogs Video Sharing Unified Communications (NEW) Social Bookmarking IM User Experience Cisco Connect Next Generation Workforce Experience Voice Video Data Business Process Apps
22. My View Central view for customized Cisco news Integration with Communities and projects Integrated contact lists across all spaces Integrated with Exchange for mail, tasks and calendar Learn
26. The Communication & Collaboration Story Integrated Workforce Experience Goal is to drive productivity, growth and innovation Communicate more effectively and efficiently Collaborate Internally and externally Learn from all the right people, resources, and content at the right time Connect
27. Social media is about human behaviour Focus on what is relevant to your business Explore and Experiment Get stuck in
28.
29.
Editor's Notes
Invited to TFMA conference to talk about whats working for Cisco within the sphere of Social Marketing . Such a large area and I am not going to cover some key areas – governance , policy, metrics etc but focus on examples that we have done both internally and externally.... As we all know Marketing cannot afford to ignore Social Media.
Before we start - take stock of where are today... German survey results 14 – 29 year olds
SM – high users 47% Women are high users. All brands are trying to reach women A significant opportunity exists for companies to connect with women using mobile technologies. Women comprise 47% of current mobile web users , and between 2008 and 2009, the number of women using the mobile web increased by 43%, compared with a 26% increase in the number of men. women current mobile web users increase
Cisco has evolved from B2B added B2C - Cisco understands the world is changing – and as worlds merge, businesses can touch the social being in everyone.
So, what is social media? The names and popularity of the applications are secondary to their ability to fulfil an innate need. Its really about behaviour, about human need - NOT applications. With a proven ability to create business value, why would social media not be a part of your marketing, or your business strategy? Feedback, customer care, #crowdsourcing for innovation, polls, surveys, offers, conversation, outreach, etc.
The European Theatre has successfully implemented a policy recommendation of one YT / FB /Twitter handle per country. We manage: 16 YouTube Channels – 1 per country – most started Q3FY09 19 Twitter Handles – 1 per country – most started Q3FY09 12 FB Pages - most started Q4FY10 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 85% BELIEVE THEY SHOULD INTERACT
Deep brand engagement correlates with financial performance And the top performers are not all B2C In Forrester’s new report, US Interactive Mktg Report…The rise in social media spend is estimated to increase to 3.1 billion by 2014…up from $700M today **Data from a report by Charlene Li, written in conjunction with Wetpaint called “ ENGAGEMENTdb “. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels. The report is available at http://bit.ly/KRGNt and the main site is at engagementdb.com (includes ways for you to do a quick ranking of your engagement )
Where to start? Listening to what customers are saying, and looking at what competitors are up to is the place to start. Once you understand what the hot topics are, what competitors are doing and what’s best practise in your industry, you can formulate your strategy. Planning is the key phase. This sets out what success looks like, and how you’ll get there. What sort of problems are you trying to solve, what type of engagement will resonate with your audience. Can you frame up the conversations, or should they be driven from your audience? Key to an engagement plan is a firm editorial calendar – content is KING. What will you talk about? Remember the 80/20 rule – about content. Trans-media is being talked about these days, how to engage on different, multiple platforms and engage audiences in a deeper dialogue. So, extending the media mix, and varying the narrative to suit the audience for that media. Like other digital media, social media is measurable . Whatever applications you choose to use have associated reporting tools, and whether you use free or paid for listening tools, you can gauge sentiment and share of voice fairly effectively. But as with all marketing, its more important to set good KPIs, look longer term for the real, tangible value to your business. Social media is not a “cash crop” – its a garden that needs long term commitment and nurturing to be successsful. Understand the main tactics used in social media. Social brands are doing one or all of the following activities: Depending on your business, you’ll want to look at who is involved, but ensure to create an integrated social media plan and organisation, so all your efforts are joined up. The organisational change required to integrate and support this new activity, can be the most challenging but the most rewarding for business. Social Marketing uses social applications to drive awareness, buzz, attendance, traffic, leads, and ultimately conversions Social Engagement brings end-users closer, breaks down barriers to access, and is the lynchpin of a social business. Influencer Marketing – know who influences your audience, and influence and engage those people . Blogging is the new journalism. Kn ow and work with influential bloggers so they are buzzing on your business. Effective listening programmes mean the right information is flowing back to relevant parties – wherever in the business: CS, Marketing, PM, Sales, Execs
First defined by USC professor Henry Jenkins: “ Transmedia is not that new of a concept, but the emergence of today’s social and mobile networking technologies, combined with the myriad of entry points to brand messaging, meaning that transmedia storytelling should be central to every marketing effort, online or otherwise.” The trans-media approach really moves us away from concept of traditional marketing messages put out through one or two channels, and using multiple forms of media with each element making distinctive contributions to the story, in sequence, at each point asking for audience engagement, to help develop the message. So we’ll look at the larger themes and devise many ways to tell that story over a period of time using different types of media assets as well as audience engagement in video, social media, digital, virtual and blended events. Diffusion of Innovation Exponential increases in dialogue with the use of multpile platforms and syndication of content
Social Media opened up new opportunities for Cisco to partner with other companies. Last July, at the end of the World Cup, Cisco and Yahoo! staged The World Interviews David Beckham Show video clip In partnership with Yahoo!, Cisco staged a world-first to connect international sporting icon, David Beckham, with fans around the world in a live, virtual in-person, interview event. Key Facts 19 TelePresence locations, 5 continents, 16 time zones Yahoo! ran competitions through social media and its websites around the world posing the question “If you could ask David Beckham one thing, what would it be?”. Those adjudged to have submitted the most original, interesting (and decent!) would be invited to ask it during the interview over TelePresence The entire interview was streamed live on Yahoo’s websites around the world. Film crews from the BBC and Sky TV were also at the London location, and US Entertainment Network connected live from Los Angeles using Cisco’s TelePresence facility there. This resulted in extended news coverage across these major news networks. gMore than a quarter of a million people tuned-in live on the internet, with over 2.4m more watching replays over the next few days. The media's attention was certainly caught, with coverage appearing on all main UK news channels within hours of the event. The event generated a total of 4,800 pieces of coverage worldwide delivering a global reach in the hundreds of millions (over 100 pieces of TV, 700 print / online articles, 4000+ social media mentions).
NetPro started in 2000 as a marketing intitative, but organically grew to a true peer to peer technical support community. Steady user numbers until 2009.... Integrating with other social media channels and mobile in 2009 saw the community grow by 4 fold . Social media have proven to be highly effective platforms for peer-to-peer technical support conversations, and for cross-pollenating. Harnessing the power of social media allows Cisco to Drive technical support case resolution & knowledge sharing, where the customers are Recruit our next generation of customers in new demographics in new markets such as India Gain new insights from the Web “wisdom of the crowd” Ultimately, drive efficiency & customer loyalty How Cost Savings are calculated: Notes: Discussion forums and ask the experts Customers are engaged and interactive Over 185,000 registered users, growing by ~500 per week 4,500-5,000 posts per week (not counting employees) Social media reached new demographic (younger, from developing markets: India, Pakistan, Philippines are top social media NetPro users) 83% of visitors leave with some kind of resolution 93% of visitors say that NetPro contributed positively to their opinion of Cisco and its products 70% call avoidance for support Facebook community – 46,186 “likes” Facebook community app – 4,304 installs Twitter – 1,693 followers YouTube – 1,135 subscribers, 26,603 total views
We’ve also used social media to get direct input from our customers on our product development, with the iPrize competition. This was ran globally to ask our customers to come up with ideas for a new product in one of our key technology areas, again with social voting for the best ideas, with the winner creating a new business unit to develop the idea into a real product that we would build and sell. 1 st I-Prize - The winning team, based in Germany and Russia, presented Cisco with a business plan that improves energy efficiency by taking advantage of Cisco’s leadership in Internet Protocol (IP) technology – they won from a group of more than 2500 entrepreneurs and innovators in the contest from 104 countries. 2 nd I-Prize announced in June - Five Mexican Students Selected from 3,000 Participants for 'Life Account' Idea that Bridges the Gap Between Virtual and Physical Worlds i-Zone is our internal employee innovation site. Over 4,000 registered users (out of 7,000 European employees). Fast-track process for best ideas supported by European Leadership team. One idea (Next Generation Assessment) has an estimated ROI of $600 Million over 3 years.
Extending our reach by creating social media platform for Live / Virtual hybrid events. Cisco Live Europe – flagship European event (reach extended by 28% on Cisco Live Virtual) Over 830 virtual networkers at Cisco Live Over 1,900 Twitter followers for Cisco Live 58 countries virtually 4000+ external attendees
CiSCO Europe 1900 Twitter followers Social Miner – own listening tool - filter and tagging - multiple tags other than official tag. Would have missed a 1000 tweets if we hadn’t used our s/w . We are looking for a couple pilot customers as will be selling this. g 3485 tweets during the 4 day event – Catagories – event we had 14 . 1 person monitoring at anyone time - end of day meet with the relevant people but could jump on things immediately over radio contact.
“ A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise. Results from our analysis of proprietary survey data show that the Web 2.0 use of these companies is significantly improving their reported performance. In fact, our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.” http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716 Market share gains reported by respondents were significantly correlated with fully networked and externally networked organizations. This, we believe, is statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. Respondents at companies that used Web 2.0 to collaborate across organizational silos and to share information more broadly also reported improved market shares. The imperative for business leaders is clear: falling behind in creating internal and external networks could be a critical mistake. Executives need to push their organizations toward becoming fully networked enterprises. Our research suggests some specific steps: Integrate the use of Web 2.0 into employees’ day-to-day work activities. This practice is the key success factor in all of our analyses, as well as other research we have done. What’s in the work flow is what gets used by employees and what leads to benefits. Continue to drive adoption and usage. Benefits appear to be limited without a base level of adoption and usage. Respondents who reported the lowest levels of both also reported the lowest levels of benefits. Break down the barriers to organizational change. Fully networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions. Organizational collaboration is correlated with self-reported market share gains; distributed decision making and work, with increased self-reported profitability. Apply Web 2.0 technologies to interactions with customers, business partners, and employees. External interactions are correlated with self-reported market share gains. So are internal organizational collaboration and flexibility, and the benefits appear to be multiplicative. Fully networked organizations can achieve the highest levels of self-reported benefits in all types of interactions.
Collaborative Leadership is not just about Technology It takes a collaborative culture and process Do you have a culture that fosters openness, acceptance to adopt these. For example John chambers does a monthly blog, and any employee is empowered, enabled to comment on that blog How do you change your business process to take advantage of the technology Are you showing how these collaboration tools are actually making a difference - measurement Let me give you an example that happened inside Cisco
Technologies – all individual technologies But what we really to build are the business capabilities and use of those technologies Directory – brings together multiple pieces technologies - business capability it enables is to make expertise to become visible/servicabel, for example finding an expert on a specific piece of legislation in hours or minutes versus days This will evolve into a developing the next generation workforce experience Developing a space that is role, context, task aware that all the info you need to do your job, collaborate becomes a single space that you go into and the content / navigation would shift according to what you are doing, what meeting you are going to and who you are meeting with What technology is behind this Servicing up the relationship between, people, content and communities, increasing relevancy of information – data by tagging
It’s about Human Behaviour not about applications Understand what you are trying to achieve with social media, set a strategy that addresses customer and business need, and thus will create tangible business value Set clear and measurable KPIs, test, learn continue with what works, and don’t be afraid to DIScontinue things that don’t Focus on social media trends that are most relevant to your business - d on’t feel you have to execute on every conceivable development in social media or technology, remain focused on what’s relevant to your business.
Cisco is about bringing people Together through the transformational power of technology.