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IGLOO - Canadian Marketing Association


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What's the Business Value of Social Software? Business Executives around the globe are trying to figure this out - and IGLOO Software can help!

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IGLOO - Canadian Marketing Association

  1. 1. Finding the Business Value in Social Software<br />Author: Yvette NanasiEmail: <br />Web:<br />Date: November 2009<br />
  2. 2. Company Profile<br />Publicly launched IGLOO Software in May 2008<br />Web 2.0 Expo, San Francisco<br />Leading edge Web 2.0 community platform <br />Integrated suite of web publishing, content management, collaboration and social networking features<br />Powers some of the largest organizations in the world<br />Cloud Offering – SaaS<br />Augmented by a complete suite of turnkey community services<br />Head Office in Kitchener, Ontario<br />45 employees<br />2<br />
  3. 3. Over the past 15 years the Web has dramatically changed our lives forever.<br />
  4. 4. Web 2.0<br />
  5. 5. The New “Killer App”<br />Consumer Social Networking<br />Mainstream 2007<br />Free Software (with ads)<br />Fun & easy to use<br />Set up in seconds<br />Central places on the web where people come together<br />Network<br />Share<br />Collaborate<br />Most Popular Social Networks<br />Sharing photos, videos and views<br />Creating connections and networks<br />
  6. 6. A Huge Opportunity…<br />CSN for talent, knowledge and relationship management.<br />Many organizations are searching for new tools and approaches to improve knowledge sharing, collaboration and networking<br />“ Social interactions drive business transactions ” <br />Expand your understanding access and utilization of your organizational expertise.<br />$ 4.6BILLION Market<br />Source: Forrester Research <br />Stop vital corporate knowledge being trapped in information silos like email, laptops and enterprise applications.<br />Connect your isolated knowledge workers who are on the road, in different offices or who work in other time zones.<br />
  7. 7. Business is both a personal and social activity...<br />Companies don’t build products, do deals or make service calls...<br />...People do!<br />
  8. 8. Managing people is hard.<br /><ul><li>Know-how
  9. 9. Skills
  10. 10. Ideas
  11. 11. Conversations
  12. 12. Experience
  13. 13. Expertise
  14. 14. Relationships</li></li></ul><li><ul><li>Focus
  15. 15. Control
  16. 16. Buy-in
  17. 17. Ownership
  18. 18. Goals & Objectives</li></ul>Managing teamsis even harder.<br /><ul><li>Collaborate
  19. 19. Share
  20. 20. Problem Solve
  21. 21. Measure
  22. 22. Learn</li></li></ul><li>Managing your entire companywithout the right tools is darn near impossible.<br />Look Familiar ??<br />
  23. 23. Not a NEW Concept…<br />Business Social Networking (BSN) has been around for over 100 years<br />“Face to Face” meetings, conference calls, water cooler conversations are all early forms of CSN<br />Today... Email is the #1 CSN applicationin world with over 90 billion messages sent daily<br />Email now takes on average over 20% of a knowledge workers day.<br /> Gartner Group<br />
  24. 24. Inside & Out<br />Audience<br /><ul><li>Internal (employees)</li></ul>Value Proposition<br /><ul><li>Productivity
  25. 25. Talent
  26. 26. Knowledge
  27. 27. Relationships</li></ul>Market<br /><ul><li>SME
  28. 28. G9K</li></ul>Audience<br /><ul><li>External (prospects, customers, partners, suppliers, alumni)</li></ul>Value Proposition<br /><ul><li>Acquisition & Retention
  29. 29. Market Responsiveness
  30. 30. Engagement</li></ul>Market<br /><ul><li>SME & G9K
  31. 31. Government
  32. 32. Healthcare
  33. 33. Associations, NFP’s</li></li></ul><li>If HP knew, what HP knows, we would be 300% more productive.<br /> Lou PlattFormer CEO, HP<br />
  34. 34.
  35. 35. Social Media Marketing<br />Search Engine Marketing<br />Advertise on key words<br />Google<br />Yahoo!<br />Site Advertising & Marketing<br />Advertise on key web sites<br />Based on click rates or impressions<br />Text and Media Ads<br />Social Media Marketing<br />
  36. 36. Social Business Software In Action<br />
  37. 37. Business Challenge<br />The BlackBerry Partners Fund needed a way to promote the fund online, coordinate developer challenges and for partners to complete a progressive due diligence for submitted business plans and then securely invite selected companies online to collaborate. <br />Community Solution<br /><ul><li>Online promotion and fund awareness
  38. 38. Online submissions of business plans
  39. 39. Manage and coordinate 1,000s of applications and their status securely
  40. 40. Gather partner feedback to facilitate due diligence
  41. 41. Manage existing portfolio investments</li></ul><br />BlackBerry Partners Fund<br />
  42. 42. Business Challenge<br />Motorola needed a way to connect to specific user groups together online to share best practices, trouble shoot issues and help guide future product directions. <br />Community Solution<br /><ul><li>Manage and coordinate over 100 distinct user groups and their activities
  43. 43. Gather feedback on product features andset up test groups on new products
  44. 44. Connect members via product usage& product types
  45. 45. Create and disseminate customertestimonials & stories</li></ul>Motorola User Groups<br />
  46. 46. City of Waterloo<br />Business Challenge<br />Brenda Halloran, Mayor of Waterloo wanted to create an online community to promote more citizen engagement, stimulate open dialogue on issues and more transparency regarding local city issues.<br />Community Solution<br /><ul><li>Mayor’s blog
  47. 47. Calendar of events and appearances
  48. 48. Broadcast and promote initiatives and projects happening in Waterloo
  49. 49. Dialogue with citizens and gather feedback
  50. 50. Move towards transparency in local government</li></ul><br />
  51. 51.
  52. 52. 21<br />
  53. 53.
  54. 54.
  55. 55. Measuring (ROI)<br />Do you get new products and services to market—faster?<br />Are there resulting cost reductions in existing business units because of improved processes and access to information?<br />Has the community improved knowledge sharing (i.e. best practices and tools that improve the quality of processes, products or services)?<br />Are you better connected to your customers, partners and suppliers? Are they more satisfied? Has your retention improved? Are they more informed?<br />Have knowledge, resource and expertise sharing accelerated the rate of innovation across your organization? Are your employees generating new product or service improvement ideas?<br />Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?<br />
  56. 56. Thank You<br />Social networks help build corporate capacity through people – by leveraging the talent, knowledge and relationships that already exist in every company.<br />The capacity of 1000’sof knowledge workers to innovateis far greater than that of a few executives.<br />