The document discusses the importance of converting spam databases into profiled customer segments for effective email marketing. It emphasizes the significance of personalized content and relationship management to enhance trust and engagement with consumers. Additionally, it highlights the integration of email with social media to build larger communities and drive traffic.

1. Who’s @ransbottyn ?
Started a Social
Media Agency
I’m a consultant and Head of
Think Media Digital

2. What’s Think Media?
Some of our brands…

3. I’m a marketeer…
Also knows as a
spammer!

4. Spamming is easy!
But how to convert your spam
database into a profiled one?
www.emailvision.com

5. Convert your data to
knowledge by using email!
www.emailvision.com

6. Emailvision
Know your
customer, consumer or
visitor!
www.emailvision.com

7. Relationship management
Trust
Relationships
Knowledge Benefit
Knowing his
habits, likes, dislikes, movies, cuisine, birthda
y… builds solid base for trust relationships.
Data is king! Build better trust!

8. Smart Email Marketing
From spamming to profiled targetting!

9. Emailvision
Personnalisation
www.emailvision.com

10. When?
Create rules on the best time and content to send emails
according to user behaviour, get higher ROI

11. What type of content?
In the case Clint.be: does he like babes or not?

12. A/B Testing!
Gert Verhulst: vrouwen
mogen geen ballen hebben!
Gert Verhulst doet een K3’tje!
What’s generating traffic… and what’s not…

13. Emailvision
Relevance
www.emailvision.com

14. Offer personnalised and relevant content!
Earning consent of the client is the
starting point to build a solid relation

15. Analyse the reader!
What browser and phone is
reading our email?
Results in Socio
Demographic Group!

16. Target and Segment!
Create smaller targeted lists
Create client segments based on their behavioral data
The smaller the list and the more the content is
convincing, the more your recipients will interact with
your messages: this will have an instant impact on your
deliverability.

17. Emailvision
Social Marketing
www.emailvision.com

18. Email is your key to your social media!
Email connects all elements of the marketing mix
Email is the channel used to encourage users to
come back to their favourite social network!

19. Social media and email marketing

20. Start Your Social Community
More than 8000 fans
in the first 48 hours
Today over 52 000
fans on Facebook
www.emailvision.be

22. twitter.com/ransbottyn
facebook.com/ransbottyn
linkedin.com/in/ransbottyn
blog.ransbottyn.com
cain@ransbottyn.com
www.emailvision.com