The document outlines strategies for effective social integration through creating interactive conversations across various channels, emphasizing the importance of understanding consumer preferences and crafting targeted messages. It encourages utilizing social media for engagement, accepting negative reviews, and integrating multiple communication channels progressively. Key takeaways include being timely, relevant, and listening to customer feedback while fostering meaningful interactions.

1. Social Integration:Creating Interactive Conversations Across Channels

2. 5 Things You Should Be DoingFinding new consumers

3. Effective on-boarding or getting to know them

4. Giving them nuggets of information to share

5. Cutting costs to fund your program

6. Driving attributable revenueSundeep KapurI practice, I learn, I teachSundeep.Kapur@ncr.com

7. 803.939.2524

8. Twitter: @emailyogi

9. LinkedIn: Sundeep Kapur

10. Facebook: Email Yogi3

11. The Power of UGC!Use social media to create content and interaction. Interaction will be positive and negative, don’t fear negative reviews. The interaction should be real!

12. 3 Traditional Channels Self-servicePaperPerson

13. 3 Emerging ChannelsMobile Social Media Email

14. Getting StartedFrom simple integration to complex integration, one step at a time…

15. Print and Social Media

16. Email and Social Media

17. Email, Mobile and Social Media

18. Email, Mobile, Self-service and Social Media

19. Email, Social Media and Call Center

20. Email, Social Media, Self-service, Call Center and Print