The document discusses social media and its empowering effects on both people and businesses. It summarizes the mission of the Online Marketing Summit to enable collaboration and learning of best online marketing practices through education. It also discusses the creation of an Online Marketing Institute to provide real and validated education and certifications to help careers. The presentation encourages marketers to get beyond just experimenting with social media and to properly use channels to drive digital results like lead generation and website traffic. It emphasizes the importance of prioritizing social media use based on highest business impact.

1. Social Media – Empowering People, Empowering Business TFM&A March 1, 2011 Aaron Kahlow CEO, Online Marketing Connect Founder, Online Marketing Summit Emma Roffey Director, Communications & Digital Marketing Cisco Europe

2. Agenda Who we are & Who are you Where we stand in Social & All things Digital The Cisco Story: Empowering People, Empowering Business Question and Answers *Slides and Research Available

3. OMS: Our Mission is our “Rock” The Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing. Education

4. Beyond Today Education as a Life Commitment

5. Online Marketing Institute Created with Wharton (WIMI) and Princeton Review Board Member … Certifications for real, validated education to help career and on job execution. eLearing : Certification: Social Media, SEO, Email, Demand Gen, Analytics, Mobile… Corporate Training Digital IQ Assessment www.onlinemarkeitnginstitute.org

6. Global Tour Events & Workshops www.OnlineMarkeitngSummit.com

7. That’s Us, And who are you? Poll Marketers vs. Specialist? Advanced vs. Beginner ? London vs. Rest of Europe (elsewhere?) Why you are here?

8. Where we Stand as an Industry

9. It’s Shifting

10. Experiment Stage

11. Get Beyond Experimenting

12. 3 Ways to take Advantage 1) Use Proper Channels, Properly 2) Have it drives digital results - Twitter: Email List Build - Blogs: SEO Ranking - UCG: Lead Generation - Facebook: Website Traffic LinkedIN: 1 to 1 Sales 3) Think then Run by Prioritize & Business Impact “ Highest & Best Use”

13. Aligning Motivations are Key

14. Education + Action = Opportunity Learn to Earn

15. Remember: Lack of Understanding

16. Want Slides or Research? Come give card to Emma or Myself at end.

17. Now Emma…