<ul>Colaboración Inteligente en cualquier momento y lugar: conferencias web, redes sociales y portales, también en disposi...
<ul></ul><ul><li>$99.9B revenue; $14.8B income
~400,000 full time regular employees; ~100,000 contractors; ~100,000 partners </li></ul><ul><li>5,970+ executives
39,700+ managers </li></ul><ul><li>Operations in 170 countries, divided into 5 operating teams and/or markets: </li></ul><...
Systems and Technology Group
Software Group </li></ul><ul>A highly diverse workforce: </ul><ul><li>50% workforce has less than 5 years of service
62% workforce is in our services business
50% of employees work remotely – not from a traditional IBM office
71% of our employee population is outside USA
15% of population comes from acquisitions & outsourcing deals </li></ul><ul>World’s Largest Information Technology Company...
<ul></ul><ul>Instrument the world's systems Interconnect them Make then intelligent </ul><ul>“ Watson is the latest exampl...
<ul></ul><ul>Smarter energy and utilities </ul><ul>Smarter government </ul><ul>Smarter healthcare </ul><ul>Smarter solutio...
<ul></ul><ul>A Business </ul>
<ul></ul><ul>A  SOCIAL  Business </ul><ul>Engaged </ul><ul>Transparent </ul><ul>Nimble </ul>
<ul></ul><ul>Social Business  MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0...
<ul></ul><ul>Social Business  MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0...
<ul></ul><ul>Social Business  MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0...
<ul></ul><ul>Social Business  MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0...
<ul></ul><ul>Social Business  MARKET </ul><ul>2 Source: IDC, Predictions 2011: Welcome to the Mainstream </ul><ul><li>38% ...
<ul></ul><ul>Social Business  MARKET </ul><ul>3 Source: IDC, “Determining the Value of Social Business ROI: Myths, Facts, ...
<ul></ul><ul>Social Business  MARKET </ul><ul>4 Source: IDC, Worldwide Social Software Software MarketShare by Vendor </ul...
<ul></ul><ul>Social Business  DEMAND </ul><ul>Customer Experience </ul><ul>Marketing Processes </ul><ul>Product Developmen...
Control over brand image and brand communication </li></ul><ul><li>Invest in R&D
Generate new ideas internally
Test ideas in market </li></ul><ul><li>Speed time to market and gain market share  with break-through ideas and products <...
Knowledge kept in silos </li></ul><ul><li>Save money   by reaching out to professional networks to respond faster to busin...
<ul></ul><ul>Social Business  AGENDA </ul><ul>Align Organizational Goals & Culture </ul><ul>Gain “Friends” Through Social ...
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Smarter collaboration anywhere anytime-portals social and mobile-public

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This is the keynote that I delivered at the IBM Software Solutions Forum conference in Buenos Aires, Argentina.

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Smarter collaboration anywhere anytime-portals social and mobile-public

  1. 1. <ul>Colaboración Inteligente en cualquier momento y lugar: conferencias web, redes sociales y portales, también en dispositivos móviles </ul><ul>Luis Benítez Social Software Product Manager http://www.lbenitez.com http://twitter.com/lbenitez http://ibm.co/luisbenitez </ul>
  2. 2. <ul></ul><ul><li>$99.9B revenue; $14.8B income
  3. 3. ~400,000 full time regular employees; ~100,000 contractors; ~100,000 partners </li></ul><ul><li>5,970+ executives
  4. 4. 39,700+ managers </li></ul><ul><li>Operations in 170 countries, divided into 5 operating teams and/or markets: </li></ul><ul><li>North America, Japan, North East Europe, South West Europe, Growth Markets </li></ul><ul><li>Key business segments: </li></ul><ul><li>Global Tech & Biz Services
  5. 5. Systems and Technology Group
  6. 6. Software Group </li></ul><ul>A highly diverse workforce: </ul><ul><li>50% workforce has less than 5 years of service
  7. 7. 62% workforce is in our services business
  8. 8. 50% of employees work remotely – not from a traditional IBM office
  9. 9. 71% of our employee population is outside USA
  10. 10. 15% of population comes from acquisitions & outsourcing deals </li></ul><ul>World’s Largest Information Technology Company </ul>
  11. 11. <ul></ul><ul>Instrument the world's systems Interconnect them Make then intelligent </ul><ul>“ Watson is the latest example of IBM's 100-year history of scientific discovery.” </ul><ul>- Sam Palmisano, Chairman and CEO of IBM </ul><ul>3 big ideas to build one smarter planet </ul>
  12. 12. <ul></ul><ul>Smarter energy and utilities </ul><ul>Smarter government </ul><ul>Smarter healthcare </ul><ul>Smarter solutions for retail </ul><ul>Smarter banking </ul><ul>Smarter insurance </ul><ul>Smarter telecommunications </ul><ul>Smarter chemical and petroleum </ul><ul>Smarter electronics </ul><ul>Smarter transportation </ul><ul>Software is key to transforming the planet and making businesses smarter </ul>
  13. 13. <ul></ul><ul>A Business </ul>
  14. 14. <ul></ul><ul>A SOCIAL Business </ul><ul>Engaged </ul><ul>Transparent </ul><ul>Nimble </ul>
  15. 15. <ul></ul><ul>Social Business MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0” </ul><ul><li>74% companies are integrating Web 2.0 with customer interaction 1 </li></ul>
  16. 16. <ul></ul><ul>Social Business MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0” </ul><ul><li>75% companies are integrating Web 2.0 into employee day-to-day activities 1 </li></ul>
  17. 17. <ul></ul><ul>Social Business MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0” </ul><ul><li>71% companies are integrating Web 2.0 with partner/supplier interaction 1 </li></ul>
  18. 18. <ul></ul><ul>Social Business MARKET </ul><ul>1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0” </ul><ul><li>69% companies report that Web 2.0 tools have delivered measurable business benefits 1 </li></ul>
  19. 19. <ul></ul><ul>Social Business MARKET </ul><ul>2 Source: IDC, Predictions 2011: Welcome to the Mainstream </ul><ul><li>38% estimated growth for the Social Business software market through 2014 2 </li></ul>
  20. 20. <ul></ul><ul>Social Business MARKET </ul><ul>3 Source: IDC, “Determining the Value of Social Business ROI: Myths, Facts, and Potentially High Returns” </ul><ul><li>$2B estimated Social Business software market size in 2014 3 </li></ul>
  21. 21. <ul></ul><ul>Social Business MARKET </ul><ul>4 Source: IDC, Worldwide Social Software Software MarketShare by Vendor </ul><ul><li>IBM identified as the market share leader in Social Platforms in 2010 4 </li></ul>
  22. 22. <ul></ul><ul>Social Business DEMAND </ul><ul>Customer Experience </ul><ul>Marketing Processes </ul><ul>Product Development </ul><ul>Customer Experience </ul><ul>Marketing </ul><ul>Deepen relationships with customers </ul><ul>Generate new ideas faster </ul><ul>Enable a more effective workforce </ul><ul>Operations, Human Resources </ul><ul>Business As Usual </ul><ul>Business Demands </ul><ul><li>'Push' marketing via traditional channels
  23. 23. Control over brand image and brand communication </li></ul><ul><li>Invest in R&D
  24. 24. Generate new ideas internally
  25. 25. Test ideas in market </li></ul><ul><li>Speed time to market and gain market share with break-through ideas and products </li></ul><ul><li>Email and phone based communication
  26. 26. Knowledge kept in silos </li></ul><ul><li>Save money by reaching out to professional networks to respond faster to business decisions and opportunities </li></ul><ul><li>Drives advocacy and more sales through trusted relationships </li></ul>
  27. 27. <ul></ul><ul>Social Business AGENDA </ul><ul>Align Organizational Goals & Culture </ul><ul>Gain “Friends” Through Social Trust </ul><ul>Engage Through Experiences </ul><ul>Network Your Business Processes </ul><ul>Design for PR Recovery </ul><ul>Analyze Your Data </ul>
  28. 28. <ul></ul><ul>Social Business CHOICES </ul><ul>Platform </ul><ul>Service </ul><ul>Jams </ul><ul>Social CRM </ul><ul>Social </ul><ul>Social Commerce </ul><ul>Social ERP </ul><ul>Socialytics </ul><ul>Communities </ul><ul>Expertise </ul><ul>R & D </ul><ul>Self Service </ul>
  29. 29. <ul></ul><ul>Social Business EVERYWHERE </ul>
  30. 30. <ul></ul><ul>Social Business EXPERIENCES </ul><ul>Exceptional </ul><ul>Experience </ul><ul>Exceptional </ul><ul>Experience </ul><ul>Deepen client relationships </ul><ul>Optimize your workforce </ul><ul>IBM Social Business Framework </ul>
  31. 31. <ul></ul><ul>Social Business DEPLOYMENT MODELS </ul><ul>On Premises </ul><ul>Public Cloud </ul><ul>Private Cloud </ul><ul>Exceptional </ul><ul>Experience </ul><ul>Exceptional </ul><ul>Hybrid </ul><ul>IBM Social Business Framework </ul><ul>Experience </ul>
  32. 32. <ul></ul><ul>Exceptional Experience </ul><ul>Standout organizations are 57% more likely to allow their people to use social and collaborative tools. </ul>
  33. 33. <ul></ul><ul>Exceptional Experience </ul><ul>Smarter Innovation </ul><ul>Smarter Service </ul><ul>Cemex Rapid organic adoption of 17000 employees connected in the first year, 400 new communities , innovation initiatives increased from 5 to 9 bringing new products to market faster . 600 participants across several countries develop CEMEX' first globally-branded ready-mix product. </ul><ul>Reliance Life Insurance Reliance offers products that fulfill savings and protection needs. They were able to reduced time to market of services and features by more than 50%; reduced costs of customer / agent service by 50%; saved millions in capital expenditures; and achieved 100 percent YOY average growth in new business premium (NBP) within four years. </ul><ul>China Telecommunications The largest fixed line service and third largest telecom mobile provider in China. Reduced opportunity costs and risk by expanding sources for new product ideas and by improving idea quality, increasing the chance of marketing success . Allowed new “voices” into the development process resulting in 27 new services launched. </ul><ul>Smarter Marketing </ul>
  34. 34. <ul></ul><ul>Exceptional Experience </ul><ul>Smarter Innovation </ul><ul>Cemex Rapid organic adoption of 17000 employees connected in the first year, 400 new communities , innovation initiatives increased from 5 to 9 bringing new products to market faster . 600 participants across several countries develop CEMEX' first globally-branded ready-mix product. </ul>
  35. 35. <ul></ul><ul>Exceptional Experience </ul><ul>China Telecommunications The largest fixed line service and third largest telecom mobile provider in China. Reduced opportunity costs and risk by expanding sources for new product ideas and by improving idea quality, increasing the chance of marketing success . Allowed new “voices” into the development process resulting in 27 new services launched. </ul><ul>Smarter Marketing </ul>
  36. 36. <ul></ul><ul>Exceptional Experience </ul><ul>Contextual </ul><ul>Integrated </ul><ul>Mobile </ul><ul>Personalized </ul><ul>One Click </ul><ul>Discoverable </ul><ul>Open </ul><ul>Secure </ul>
  37. 37. <ul></ul><ul>IBM – A Social Business </ul><ul>Inside IBM </ul><ul><li>18,000 blogs; 86,655 bloggers; ROE of 10% 1
  38. 38. 3.5 million profile searches per week; ROE of 455% 2
  39. 39. 240,000 files; 5.4 million downloads; ROE of 23% 3
  40. 40. 285,000 wiki pages; 15.2 million views; ROE of 53% 4
  41. 41. 1.1 million bookmarks; 3.1 million tags
  42. 42. 12 million instant messages per day
  43. 43. 150,000 web meetings; 1 million participants
  44. 44. 20,000 public communities; 345,000 members
  45. 45. Measurable Value </li></ul><ul><li>Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
  46. 46. $700K savings per month in reduced travel
  47. 47. Reductions in voice mail, email server costs </li></ul><ul>1) ROE Blogs = (Number of Comments + Number of Recommendations) / Number of Blogs 2) ROE Profiles (Yearly) = Number of searches / Number of profiles </ul><ul>3) ROE Files = Number of downloads / Number of uploads 4) ROE Wikis = Number of page views / number of pages </ul>
  48. 48. <ul></ul><ul>IBM – A Social Business </ul><ul>Suggested Reading: IDC Whitepaper - &quot; Becoming a Social Business: The IBM Story &quot;; January 2011 http://bit.ly/IBMBecomingSocial </ul><ul>Outside IBM </ul><ul><li>8 million registered users; 4.5 million unique monthly visitors
  49. 49. 2,500 public communities; 45,000 members
  50. 50. 1,100 blogs; 25,000 comments; ROE of 26% 1
  51. 51. Measurable Value </li></ul><ul><li>$90 million in reduced support center costs
  52. 52. Reduce time for product documentation updates using wikis </li></ul><ul>1) ROE Blogs = (Number of Comments + Number of Recommendations) / Number of Blogs 2) ROE Profiles (Yearly) = Number of searches / Number of profiles </ul><ul>3) ROE Files = Number of downloads / Number of uploads 4) ROE Wikis = Number of page views / number of pages </ul>
  53. 53. <ul></ul><ul>Luis Benítez </ul><ul>Social Software Product Mgr IBM Collaboration Solutions </ul><ul>654 Muñoz Rivera Ave Hato Rey, PR 00968 Tel 720-663-2115 [email_address] </ul>

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