In this webinar, our privacy experts partner with marketing analytics and attribution experts, Singular, to talk about channel diversification and building a trove of first-party data to create a winning mobile channel strategy in the age of privacy.

1. Building a Winning
Mobile Strategy in a
Privacy-first World

2. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by tomorrow
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3. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 800+
3
*AdAge Best Places to Work 2019-2021

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
LIZ EMERY
Senior Director of Mobile
& Ad Tech Solutions
ALON NAFTA
VP Product

6. Powering marketers to grow faster
with next-gen attribution and analytics

7. Agenda
● Where Are We Now?
● What’s Coming Next?
● How Do We Navigate?
● Examples of Conversion Value Setting
Strategy + How to Calculate pLTV
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8. How prepared are you for running
iOS campaigns using SKAdNetwork?
● 1 - Not very :(
● 2 - A little
● 3 - Not prepared but also not NOT prepared
● 4 - Fairly prepared
● 5 - I'm up and running! :)
POLL

9. Where Are We Now?
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10. 10
2017 2018 2019 2020
May 2018
EU enforcement
of GDPR
2021
Jun 2017
Apple releases
Intelligent Tracking
Prevention v1.0 (ITP)
Jun 2018
California Consumer
Privacy Act (CCPA) is
signed into law.
Nov 2019
ITP v2.3
Jan 2020
CCPA Implemented
Jan 2020
Google announces
3p cookie deprecation
by end of 2021
Jul 2020
CCPA
Enforced
Apr 2016
General Data Protection
Regulation (GDPR)
signed into law
Governments and Tech Giants Reshape Privacy
Mar 2018
ITP v1.1
Jun 2018
ITP v2.0
Feb 2019
ITP v2.1
May 2019
ITP v2.2
Jun 2019
Mozilla rolls
out Enhanced
Tracking
Protection
(ETP)
Jan 2022
R.I.P. Third-Party
Cookies on
Chrome
Jun 2020
Apple unveils
updates to
macOS and
iOS with
security and
privacy
features
Sept 2020
Release of
Apple iOS14
and MacOS.
Mar 2020
ITP v3.0*
Apple/Google/Mozilla
Regulatory
ETA Q1 2021
RIP IDFA
Google pushes
Privacy Sandbox to
Chromium &
Canary
March 2021
Google opens Privacy
Sandbox for public testing.
Announced non-support ID
solutions

11. Devices: Privacy by default,
opt-in to be tracked with
increased control for users
to opt-out of various
tracking methods.
The Forces at Work: The 3 Rs
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Browsers: Privacy
protection technology is
now built into the browser,
preventing trackers that
help identify users.
Regulation
Stricter requirements on
how and why companies
collect and use personal
data.
Real People
Due to a lack of trust,
they’re calling on congress,
they’re seeking out privacy
preserving measures, from
tweaking settings to more
drastic solutions.
Rails

12. What’s Coming Next?
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13. Privacy Calendar - Zoomed Out
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
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ANDROID 12
GOOGLE
COOKIES
APPLE
iOS 15
MICROSOFT
WINDOWS 11
PRIVACY REG
UPDATE
PRIVACY SANDBOX
UPDATE

14. Schedule Your
Consultation
with a Privacy
Expert

15. Q&A

16. The Future of
the Web is here.
Find out everything around new restrictions,
cookies, IDFA, first-party data, and all things
privacy from our Tinuiti experts.
Learn More >
tinuiti.com/privacy-forward

17. Thank you!