The document discusses social media and its importance for businesses. It provides statistics on social media usage such as over 200 million Facebook users and 11 million Twitter users. The document recommends ways for the Pink Ribbons Project organization to use social media tools like blogs, Facebook, and Twitter to engage audiences, raise awareness of its mission, and build relationships at little to no cost.

1. Pink Ribbons Project Social Media Training May 27, 2009

2. What is Social Media? According to Wikipedia, social media is the use of electronic and Internet tools to share and discuss information and experiences with other people. Social media tools include: networking sites, blogs, microblogs, vlogs, podcasts, forums, wikis, picture/video/music sharing sites, instant messaging applications, and RSS feeds.

3. Who is using social media? According to Forrester’s 2008 Social Technographic Profile, three out of four U.S. adults use web technologies and tools to connect with people and share information. Since just the past year, adoption has grown 56%.* 91% of users are likely to act upon a friend’s recommendation* At least 40% of users read blogs* Facebook Stats More that 200 million active Facebook users; 30 million accessing via mobile More than 200 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Twitter Stats (as of April 2009) Total users: 11 million+ LinkedIn has roughly 20 million users *Source: AYN Brand

4. Source: Tim Richards of Razorfish, posted on Experience Foo blog

5. Why it is important for business Social media allows you to effectively engage audiences to: Enhance your image Raise awareness for your organization Share news Get actionable feedback Build donor, member, stakeholder and volunteer relationships Develop community around your mission All at little or no cost, with high ROI in comparison to traditional media. Only cost is time & dedication.

6. Common Web 2.0 Tools Social networking : Facebook, Myspace, LinkedIn, Bebo Blogs – Blogger, WordPress, TypePad Microblogs – Twitter, Jaiku, Tumblr (bit.ly, tinyurl) Social bookmarking – del.icio.us, Digg, StumbleUpon, Reddit Photo sharing - Flickr, Picasa, Photobucket, SmugMug Video sharing – YouTube, vimeo, blip.tv Aggregators – Ping.fm, Youmeo, Mybloglog, Plaxo, Friendfeed Opinion sites : epinions, Amazon reviews, Yelp

7. Application of social media tools to enhance your business, product or personal profile Updating Facebook status with Twitter Add Twitter feed to your blog or website Rating/tagging web pages you like increases value Leaving comments and feedback Adding photos to Facebook or Twitter If you have a phone that supports it, download mobile applications

8. Ways to use social media to help Pink Ribbons Project Subscribe to PRP’s blog, read it, comment, re-post Follow PRP on Twitter, re-tweet to your own network, include @pinkribbonsproj in replies Become an active participant of PRP’s Facebook Group and invite your friends to join the group When you come across an interesting bit of news about the arts or cancer, send to Kate Send 1 Tweet per week about PRP Be mindful of every message you send out so that every communication about PRP is aligned with the organization’s mission; focus on the experience and benefits – it’s not about an event, it’s about sharing a culture; it’s not about seats, it’s about an inspiring performance; it’s not about education, it’s about helping others have a healthier future Share everywhere and reciprocate the support

9. Resources AYN Brand: aynbrand.com Alltop: social-media.alltop.com Mashable.com SocialNewsWatch.com