The document is a summary of a webinar on cloud computing aimed at nonprofits, detailing its definitions, benefits, and implications for technology usage. It discusses different cloud service models (IaaS, PaaS, SaaS) and their impact on nonprofit operations, emphasizing reduced costs, increased flexibility, and environmental benefits. The webinar also highlights potential challenges such as security risks and the need for reliable service providers.

1. Cloud Computing: Why You Should Care October 14, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

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3. You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in our Community Forum: http://bit.ly/ts-cloud Twitter hashtags: #techsoup

4. Cloud Computing: Why You Should Care Presenters: Anna Jaeger, Peter Campbell Sponsored by

5. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.

6. Home page screen grab

7. Today’s Speakers Peter Campbell Earthjustice Anna Jaeger TechSoup Global Facilitator: Kami Griffiths, TechSoup Global Assisting with chat questions: Elliot Harmon & Kevin Lo, TechSoup Global

8. Topic and Objective Topic: Overview of Cloud Computing - Defining types of cloud computing and how it might apply to your organization Take Aways: Understand the different types of cloud computing, Understand how it is impacting nonprofits, Outline some criteria for use, Mention some challenges of which you should be aware.

9. Mission of GreenTech Help nonprofits and NGOs reduce their environmental impact through the effective use of technology. ____________________ We help you, reduce the impact of your IT and use IT to reduce the impact of your organization. www.techsoup.org/greentech @TSGreenTech

10. Quick Audience Poll Knowledge of Cloud Computing Beginner Intermediate Advanced

11. Last Poll Do you use cloud computing in your organization or personally ? Yes No Who knows?!

12. Defining Cloud Computing Understanding the Types

13. CyberOptic Group Cloud Definition “ … cloud computing enables computer software and hardware resources to be accessed over the Internet without the need to have any detailed or specific knowledge of the infrastructure used to deliver the resources, much like a utility model. You really don't need to know what the phone company or electric company does on there end to enable calls and allow the lights to go on when you flip the switch; and, you really don't want to know as long as when you plug into it, it works.” The CyberOptic Group

14. Forrester Research Definition “ A standardized IT capability (services, software, or infrastructure) delivered via Internet technologies in a pay-per-use, self-service way .…” Source: TechRadar™ For Infrastructure & Operations Professionals: Cloud Computing, Q3 2009 , James Staten, Forrester Research, Inc., Oct. 2, 2009

15. Cloud as Business Model Some say “cloud computing” is nothing new. Despite all the hype, there’s very little, from a technical capability standpoint, that hasn’t been widely available for years. Image from: http://www.eci.com/blog/25-why-cloud-computing-is-right-for-your-hedge-fund.html

16. Types of Cloud Computing IaaS: Infrastructure as a service PaaS: Platform as a service SaaS: Software as a Service

17. INFRASTRUCTURE PLATFORM

18. Examples of Cloud Providers Amazon – EC2 and S3 (IaaS) Google – App Engine (PaaS) Microsoft – Azure (IaaS & PaaS), BPOS (SaaS) Salesforce – NPO Starter Pack (SaaS) Caution: Make IT Green: Cloud Computing and its Contribution to Climate Change

19. Why Should You Care? IDC forecasts that from 2009 through 2014 Worldwide IT product spending will grow at an annual rate of 5.0% Spending on Cloud Services will increase at an annual rate of 26%, i.e., _very_ fast Source: IDC’s Public IT Cloud Services Forecast: New Numbers, Same Disruptive Story

20. Benefits of Cloud Computing Little to no upfront costs Little to no IT staff required No onsite servers Rapid deployment Convenience Always on latest software

21. How is the Cloud Impacting NPOs?

22. Slide by Microsoft

23. Impacting NPOs: More Complexity More IT choices = IT decisions more complicated and more confusing More Mature: webhosting, HR services, and conferencing (like ReadyTalk) Less Mature: security and disaster recovery Info from Forresters

24. Impacting NPOs: Lower Barrier to Entry Particular importance to smaller organizations: it lowers the “barrier to entry” for certain large-scale enterprise applications, that wouldn’t be cost-effective to install and run internally for a small staff; but can make sense, when available on a per-user subscription basis (Microsoft Sharepoint is a good example of this).

25. Impacting NPOs: Shifting Use More staff and volunteers have access to more systems outside the office . Fundraising, volunteer management and donor management all have solid offerings in the cloud. Many SaaS providers offer free or discounted services for NPOs: Office Live, Salesforce, GrantStation , Google Docs, VolunteerMatters

26. Impacting NPOs: Shifting Use Next 6 to 8 years we’ll be in a state of hybrid cloud adoption More people will be using both ‘on premises’ and cloud versions of MS Office Use of computers will change toward easier collaboration/sharing and better access to the office anywhere you are. More flexibility

27. Impacting NPOs: Software Costs In the next 6 to 8 years, nonprofits will probably not be reducing software and IT staffing costs very much. Migration to cloud software and services will be gradual and costs will be shifting , but not going down dramatically. You’ll probably being paying more in monthly fees , and less upfront on buying software packages and servers.

28. Impacting NPOs: Hardware Costs IT hardware costs will gradually go down for nonprofits over the next 6 to 8 years. You will probably need fewer on premises server computers, and less robust and expensive desktop or laptop computers as more of your work is online. Telecom costs may increase as more bandwidth and stability is needed.

29. Summary: Cloud Economics Decreased capital costs Usually, increased operating costs Example 1: Preferred Hotel Traditional: $210k server refresh and $10k/month Cloud: $10k implementation and $16k/month Example 2: Nevada Crisis Call Center Trimmed technology management work by $20,000 annually Eliminated a recurring capital expense of $15,000 More reliable IT services

30. Why is it green?

31. Green Benefits Fewer servers are built and running: fewer toxic materials and water used to build them fewer toxic materials are dumped less energy is consumed in the running of the servers Less powerful client computers: all the processing is performed on the hosted server(s). keep your older computers longer reduces demand for new computers

32. Green Benefits Slide by David Deal of Community IT Innovators

33. Questions for Green Website Hosting Providers When selecting a provider, consider these items : $$: most are comparable or better than traditional hosts Ease of startup Features Reliability How green are they? Do they buy carbon off-sets or power their operations with their own solar panels? Do they virtualize their servers? Are they certified by anyone? Lists of Green Web Hosts webhostinggeeks.com WebHostingReport.com twitter.com/greenwebsites

34. What are Some Examples?

35. SaaS Common Examples Software as a Service Document Sharing - Office Live, Google docs, Zoho CRM solutions – Salesforce, Blackbaud, MS Dynamics CRM Online Backup - Mozy Social Networking: LinkedIn, Twitter, Flickr HR Tools: Performance Reviews, Payroll

36. Working with Distributed Teams Web conferencing: GoToMeeting, WebEx, ReadyTalk File sharing: Box.net, Dropbox, Jungle Disk, Google Docs, BPOS/SharePoint Comprehensive hosted apps: Zoho, Google Apps, MS BPOS+Office Web Apps Extranets/project collaboration: Basecamp, SharePoint Slide by David Deal of Community IT Innovators

37. Available to Nonprofits Today Discounted Offerings Free Offerings Slide by Microsoft Business Productivity Online Suite

38. Other Free or Discounted Offerings Google Docs Basecamp – 1 project Skype – VuRoom add-on (multi-party) DropBox

39. Some Criteria for Use

40. Usage Compute Time Average Inactivity Period Compute Time Average Usage Average Usage Compute Time Compute Time Average Usage

41. Organization Specific Criteria Mission critical Security certifications Bandwidth IT staffing: Costs and skill set Remote staff or volunteers Physical office features

42. Criteria for Use: Questions for Vendors Costs: upfront, ongoing, utility model Security & Compliance Reliability & SLAs Features Ease of startup

43. NIST: Service Level Agreements (SLAs) Contract between customers and service providers of the level of service to be provided Contains performance metrics (e.g., uptime, throughput, response time) Problem management details Documented security capabilities Contains penalties for non-performance From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

44. Some Challenges

45. Challenges with Cloud Computing

46. Risks of Cloud Computing Loss of connectivity Service levels Regulatory compliance: is provider certified? Backups: You should have copies of and access to your data Security

47. NIST: Analyzing Cloud Security Some key issues: Trust multi-tenancy Encryption compliance From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

48. NIST: General Security Advantages Shifting public data to a external cloud reduces the exposure of the internal sensitive data Cloud homogeneity makes security auditing/testing simpler Clouds enable automated security management Redundancy / Disaster Recovery From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

49. NIST: General Security Challenges Trusting vendor’s security model Customer inability to respond to audit findings Obtaining support for investigations Indirect administrator accountability Proprietary implementations can’t be examined Loss of physical control From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

50. Security & Privacy Customizability Visibility & Control Data Accessibility Global Reach Ease of Provisioning Business Agility Deployability & Manageability Slide by Microsoft

51. Questions? Submit your questions using the chat box.

52. Conclusion Cloud has a lot to offer, esp. small nonprofits. Cloud solutions are often greener, easier to implement, and more secure. Cloud solutions are not right for every need or every organization. Talk with your board, staff, volunteers and/or consultants. Decide which is the best first step for your organization.

53. Thank you! More Info: Come to www.techsoup.org/greentech to find other tips and suggestions. Anna S. Jaeger TechSoup Global [email_address] www.techsoup.org @TSGreenTech Peter Campbell Earthjustice [email_address] www.techcafeteria.com @PeterSCampbell

54. Resources Cloud Landing Page Comparing Online vs. Traditional Office Software Why Should Nonprofits Care About Cloud Computing?

55. Continue the Discussion… Additional questions can be answered by posting in in our Community Forum: http://bit.ly/ts-cloud

56. Upcoming Webinars Story of an Open Source Library Thursday, October 21, 11 a.m. Pacific time Security Basics: Keep your Computers Safe Thursday, October 28, 11 a.m. Pacific time

57. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

58. Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392

59. Appendix

60. NIST: Cloud Security Advantages Part 1 Data Fragmentation and Dispersal Dedicated Security Team Greater Investment in Security Infrastructure Fault Tolerance and Reliability Greater Resiliency Hypervisor Protection Against Network Attacks Possible Reduction of C&A Activities (Access to Pre-Accredited Clouds) From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

61. NIST: Cloud Security Advantages Part 2 Simplification of Compliance Analysis Data Held by Unbiased Party (cloud vendor assertion) Low-Cost Disaster Recovery and Data Storage Solutions On-Demand Security Controls Real-Time Detection of System Tampering Rapid Re-Constitution of Services Advanced Honeynet Capabilities From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

62. NIST: Cloud Security Challenges Part 1 Data dispersal & international privacy laws EU Data Protection Directive and U.S. Safe Harbor program Exposure of data to foreign government and data subpoenas Data retention issues Need for isolation management Multi-tenancy Logging challenges Data ownership issues Quality of service guarantees From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26

63. NIST: Cloud Security Challenges Part 2 Dependence on secure hypervisors Attraction to hackers (high value target) Security of virtual OSs in the cloud Possibility for massive outages Encryption needs for cloud computing Encrypting access to the cloud resource control interface Encrypting administrative access to OS instances Encrypting access to applications Encrypting application data at rest Public cloud vs internal cloud security Lack of public SaaS version control From NIST: Presentation on Effectively and Securely Using the Cloud Computing Paradigm v26