SlideShare a Scribd company logo
Social Media  October 29, 2008 Anne Adrian For contact information: Google me
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Or you can find me in these places.
Talk to me Why are you here? www.flickr.com/photos/ginable/325235488/
Social media is not about the tools & the technology www.flickr.com/photos/nycarthur/2489426482 /
Social Media ,[object Object]
Membership in online  communities  has more than doubled in the last 3 years. ,[object Object]
54% log into their  community  at least once a day. ,[object Object]
56% have met online  counterparts  in person. ,[object Object],[object Object]
71% said their  community  is very important or extremely important them. ,[object Object],[object Object]
55% feel as strongly about their online  communities  as they do about their real-world  communities . ,[object Object],[object Object]
[object Object],[object Object],75% participate in internet  communities  related to social   causes .
87% participate in internet  communities  related to  social causes  that are new to them. ,[object Object],[object Object]
www.forrester.com/Groundswell/profile_tool.html
[object Object]
Listening www.flickr.com/photos/joyoflife/23724427/
Connecting ,[object Object]
Sharing  www.flickr.com/photos/ryanr/142455033/
Engaging www.flickr.com/photos/tojosan/181249465/
Being real www.flickr.com/photos/aafromaa/846487425/
Collaborating www.flickr.com/photos/drewvigal/70341158/
Creating & designing www.flickr.com/photos/spiritual_marketplace/2821023601/
Characteristics www.flickr.com/photos/aafromaa/3001040900/   Flat Open Share Listen Flexible Engage Authentic Connect Ubiquitous Collaborate Transparency
Talk to me  ,[object Object],[object Object],[object Object],[object Object],www.flickr.com/photos/kibondo/165121605/
Other information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media In Innovation Education

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  9. Source: http://www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf Photo: http://www.flickr.com/photos/bootbearwdc/168544485/ Share, Remix , Attribution .
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  11. Photo: www.flickr.com/photos/rambleon/2637714144/
  12. Share ideas Be open first Control information only when necessary Comment on others’ work Participate in forums, wikis, and social networking sites (i.e. LinkedIn, Ning) Use Creative Commons licenses http://www.flickr.com/photos/ryanr/142455033/ Attribution-Noncommercial 2.0 Generic You are free: to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution . You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Attribute this work: What does "Attribute this work" mean? The page you came from contained embedded licensing metadata, including how the creator wishes to be attributed for re-use. You can use the HTML here to cite the work. Doing so will also include metadata on your page so that others can find the original work as well.   Noncommercial . You may not use this work for commercial purposes.
  13. http://www.flickr.com/photos/tojosan/181249465/ Allow comments Participate in forums, blog conversations, social networking groups (Ning, LinkedIn) Draw people in by referring to others’ work flickr.com/photos/grooverfw/382145786/
  14. Authentic Tell your own story in a straightforward way. Let people know you are real. Build relationships on trust—have online characteristics that make you real.
  15. http://www.flickr.com/photos/drewvigal/70341158/
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  17. www.flickr.com/photos/aafromaa/3001040900
  18. http://www.flickr.com/photos/kibondo/165121605/