The document discusses inbound marketing and how it differs from traditional outbound marketing approaches. It defines inbound marketing as thinking like a publisher by focusing on creating useful content to attract and engage potential customers, rather than interrupting them with sales messages. The document provides an overview of developing an inbound marketing plan, tools for social media platforms like Facebook, Twitter and LinkedIn, and how to measure the results of inbound marketing efforts. It emphasizes focusing on relationships, researching customer interests, and experimenting with different tactics.

1. Lead Through Inbound Marketing Bernie Borges – Find and Convert May 14, 2009

5. Why Marketing 1.0 Isn’t Good Enough Anymore

6. Old vs. New Marketing Outbound Marketing Inbound Marketing

7. The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk

10. SEO: Get Found Organically

11. SEO: Get Found Organically

12. What is Social Media? Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications , influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction , and the construction of words, pictures, videos and audio. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). http://en.wikipedia.org/wiki/Social_media

13. What is Social Media?

14. Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo

17. Developing an Inbound Marketing Plan Source: The Value of Many, Neighborhood America

20. Social Media Tools and Platforms

22. Facebook http://www.insidefacebook.com/

23. Facebook

24. Facebook: People, Groups, Etc.

25. Facebook: People, Groups, Etc.

26. Facebook Groups

27. Facebook Fan Page

28. Facebook Events

30. LinkedIn Individual Profile

31. LinkedIn Individual Profile: Portfolio

32. LinkedIn Groups

33. LinkedIn Group Discussions

34. LinkedIn Answers

36. What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain

37. Using Twitter

38. Want to Find Someone on Twitter? http://search.twitter.com/search?q=tampa+chamber+of+commerce

39. http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx

40. Some Famous People on Twitter…

41. Some Not-So-Famous People on Twitter 

42. Want to Find Brands on Twitter? http://www.socialbrandindex.com/

43. Twitter: Events & Trends Using Hashtags

45. Video

46. Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

47. Presentations

49. Google Analytics Integration

50. HubSpot: Facebook Lead Tracking

54. http://www.sherpastore.com/socialmediabmg09.html

56. Case Study Stronger Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities

61. Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/