SlideShare a Scribd company logo
 
Harnessing Internet for Marketing
 
How to Get Found... Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Internet Marketing ,[object Object],[object Object],[object Object]
I don’t need a website because… I don’t worry about my web presence because… I’m not on those social media sites because…
Why Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Internet Marketing ,[object Object],[object Object],[object Object],[object Object]
Why Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Web
YourWebInConcert.com
Internet Search Marketing
Google PageRank Algorithm
Search Return Key Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Popularity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevancy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relevancy
Relevancy
*** Content & Backlinks *** ,[object Object],[object Object],[object Object],[object Object],[object Object],Search Return Key Factors
Your Web Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Google Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Effectiveness  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your News & Info Clipping Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online You Are a  Land Barron and Media Mogul ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Estate - Local Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media - Marketing Keys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networks of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Op-Ed & Editorial Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Book Club  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Talk Radio / Billboard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Business Scrapbook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Rolodex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Photo Album ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YourWebInConcert.com
Automate, Automate, Automate ,[object Object],[object Object],[object Object]
 
Internet Marketing Best Practices
To Your Success !!! ,[object Object],[object Object],[object Object]
Internet Marketing Frontiers…
 
 
The End Purposely Made Blank for…  End of Presentation
YourWebInConcert.com
_______________ . com (the Solution) Twitter __________ YouTube/Flickr __________ Facebook __________ Social Bookmarkers __________ News Clipping  Service __________ LinkedIn __________ Client Sites __________ Partner Sites __________ Advertiser Sites __________ Blog __________ Google -_________ -_________ -_________ __________ __________ __________ __________ __________ Other Tools Lead Capture Conversion $$$ Local Directories __________ __________ __________ __________ __________ YourWebInConcert.com
_______________ . com (the Solution) Twitter __________ YouTube/Flickr __________ Facebook __________ Social Bookmarkers __________ News Clipping  Service __________ LinkedIn __________ Client Sites __________ Partner Sites __________ Advertiser Sites __________ Blog __________ Google -_________ -_________ -_________ __________ __________ __________ __________ __________ Other Tools Lead Capture Conversion $$$ Local Directories __________ __________ __________ __________ __________

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Internet marketing 101 technology meet social science

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  • 45. The End Purposely Made Blank for… End of Presentation
  • 47. _______________ . com (the Solution) Twitter __________ YouTube/Flickr __________ Facebook __________ Social Bookmarkers __________ News Clipping Service __________ LinkedIn __________ Client Sites __________ Partner Sites __________ Advertiser Sites __________ Blog __________ Google -_________ -_________ -_________ __________ __________ __________ __________ __________ Other Tools Lead Capture Conversion $$$ Local Directories __________ __________ __________ __________ __________ YourWebInConcert.com
  • 48. _______________ . com (the Solution) Twitter __________ YouTube/Flickr __________ Facebook __________ Social Bookmarkers __________ News Clipping Service __________ LinkedIn __________ Client Sites __________ Partner Sites __________ Advertiser Sites __________ Blog __________ Google -_________ -_________ -_________ __________ __________ __________ __________ __________ Other Tools Lead Capture Conversion $$$ Local Directories __________ __________ __________ __________ __________