Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...
This document outlines a timeline for promoting an event mobile application starting 8 weeks before the event. It includes tasks like sending email blasts with app download links, promoting the app on social media and a website, adding signage at the event to encourage app usage, and using the app after the event for thank you messages, feedback, and an exhibitor directory.
Social Media case Study : How American Express Promoted PAYBACK Credit Card w...Social Samosa
Rewarding Jodi Batao, Holiday Manao has been the first of its kind contest in India, where Facebook users chose their favorite pairs, shared with friends for votes, and won holiday vouchers.
American Express is a multinational financial services corporation best known for its credit card business. It was founded in 1850 and issues several card types catering to different customer segments. Amex innovated plastic cards and magnetic strips. It aims to ensure massive customer rewards and be a life partner beyond transactions. Amex uses traditional and social media to engage customers, merchants, and businesses. It promotes cards, services, and small businesses through impactful campaigns.
AMEX is considering broadening or deepening its social media strategy. Broadening would involve building partnerships with additional social platforms to provide unique experiences and offers to customers. Deepening would focus on improving customer and merchant acquisition and retention through existing partnerships with Facebook and Foursquare. Some risks of broadening include negative comments, choosing the wrong platforms, and account hijacking. Deepening risks include not all countries using the key platforms and issues with over-reliance on only a few partners. The document discusses potential benefits, opportunities, and risks of each approach.
American Express recognizes the importance of social media and mobility for engaging customers. It is utilizing its unique closed-loop business model on new media platforms to enhance the customer experience. Case studies show how American Express provides value through social campaigns, partnerships, games and location-based deals to build engagement and drive business results. The presentation emphasizes going where customers are on emerging channels rather than waiting for them to come to you.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
Harvey Golub became CEO of American Express in 1993 during a time of financial struggles. He centralized operations, sold non-core businesses, and implemented a large cost-cutting reengineering initiative that reduced costs by $1.4 billion. Golub emphasized principles-based management and transforming American Express into a single, integrated operating company to leverage its strong brand.
This document outlines a timeline for promoting an event mobile application starting 8 weeks before the event. It includes tasks like sending email blasts with app download links, promoting the app on social media and a website, adding signage at the event to encourage app usage, and using the app after the event for thank you messages, feedback, and an exhibitor directory.
Social Media case Study : How American Express Promoted PAYBACK Credit Card w...Social Samosa
Rewarding Jodi Batao, Holiday Manao has been the first of its kind contest in India, where Facebook users chose their favorite pairs, shared with friends for votes, and won holiday vouchers.
American Express is a multinational financial services corporation best known for its credit card business. It was founded in 1850 and issues several card types catering to different customer segments. Amex innovated plastic cards and magnetic strips. It aims to ensure massive customer rewards and be a life partner beyond transactions. Amex uses traditional and social media to engage customers, merchants, and businesses. It promotes cards, services, and small businesses through impactful campaigns.
AMEX is considering broadening or deepening its social media strategy. Broadening would involve building partnerships with additional social platforms to provide unique experiences and offers to customers. Deepening would focus on improving customer and merchant acquisition and retention through existing partnerships with Facebook and Foursquare. Some risks of broadening include negative comments, choosing the wrong platforms, and account hijacking. Deepening risks include not all countries using the key platforms and issues with over-reliance on only a few partners. The document discusses potential benefits, opportunities, and risks of each approach.
American Express recognizes the importance of social media and mobility for engaging customers. It is utilizing its unique closed-loop business model on new media platforms to enhance the customer experience. Case studies show how American Express provides value through social campaigns, partnerships, games and location-based deals to build engagement and drive business results. The presentation emphasizes going where customers are on emerging channels rather than waiting for them to come to you.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
Harvey Golub became CEO of American Express in 1993 during a time of financial struggles. He centralized operations, sold non-core businesses, and implemented a large cost-cutting reengineering initiative that reduced costs by $1.4 billion. Golub emphasized principles-based management and transforming American Express into a single, integrated operating company to leverage its strong brand.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
An accounting information system (AIS) refers to tools and systems designed for the collection and display of accounting information so accountants and executives can make informed decisions.
Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck mari...Donc Test
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck maria r mitchell.docx
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck maria r mitchell.docx
TEST BANK Principles of cost accounting 17th edition edward j vanderbeck maria r mitchell.docx
Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
University of North Carolina at Charlotte degree offer diploma Transcripttscdzuip
办理美国UNCC毕业证书制作北卡大学夏洛特分校假文凭定制Q微168899991做UNCC留信网教留服认证海牙认证改UNCC成绩单GPA做UNCC假学位证假文凭高仿毕业证GRE代考如何申请北卡罗莱纳大学夏洛特分校University of North Carolina at Charlotte degree offer diploma Transcript
South Dakota State University degree offer diploma Transcriptynfqplhm
办理美国SDSU毕业证书制作南达科他州立大学假文凭定制Q微168899991做SDSU留信网教留服认证海牙认证改SDSU成绩单GPA做SDSU假学位证假文凭高仿毕业证GRE代考如何申请南达科他州立大学South Dakota State University degree offer diploma Transcript
The Impact of Generative AI and 4th Industrial RevolutionPaolo Maresca
This infographic explores the transformative power of Generative AI, a key driver of the 4th Industrial Revolution. Discover how Generative AI is revolutionizing industries, accelerating innovation, and shaping the future of work.
Vicinity Jobs’ data includes more than three million 2023 OJPs and thousands of skills. Most skills appear in less than 0.02% of job postings, so most postings rely on a small subset of commonly used terms, like teamwork.
Laura Adkins-Hackett, Economist, LMIC, and Sukriti Trehan, Data Scientist, LMIC, presented their research exploring trends in the skills listed in OJPs to develop a deeper understanding of in-demand skills. This research project uses pointwise mutual information and other methods to extract more information about common skills from the relationships between skills, occupations and regions.
In a tight labour market, job-seekers gain bargaining power and leverage it into greater job quality—at least, that’s the conventional wisdom.
Michael, LMIC Economist, presented findings that reveal a weakened relationship between labour market tightness and job quality indicators following the pandemic. Labour market tightness coincided with growth in real wages for only a portion of workers: those in low-wage jobs requiring little education. Several factors—including labour market composition, worker and employer behaviour, and labour market practices—have contributed to the absence of worker benefits. These will be investigated further in future work.
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...sameer shah
Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
Dr. Alyce Su Cover Story - China's Investment Leadermsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
2. Taste of Mumbai: FB Activity
AmEx FB Objective:
1.
2.
Create awareness about Brands association with the event
Drive brand perception & brand empathy
Campaign rollout:
(16th – 21st March)
1. Pre-event intro posts
2. Wall contest with free
taste giveaways
(22nd – 24th March)
1. Live updates from the
1. Live event coverage
event
(Pics / Updates)
2. Video with the FB
2. Chats / Video with FB
winners
contest winners
(25th – 26th March)
1. Post event sum up
(pics)
4. Pre-event
engagement
During event buzz
Post event
coverage
3
1
2
FB led contest
• 3 Questions themed on food
• 3 winners from each question got couple
VIP pass to the event
4
8. Campaign performance
The number of (non
fans) people who visited
our Page, or saw its
posts in news feed or
ticker.
The number of people sharing
stories about our page –
likes, posts, commenting or
sharing one of the Page
posts, answering a question
etc
Key highlights
1. 403 organic likes during the
campaign
2. 5X increase in page engagement
3. 38K people reached during the
campaign period
21-Oct-13
AXP INTERNAL
8