This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.

1. Naturals India - #ThePurpleBox
DIGITAL AGENCY – BLUGRASS STUDIOS

2. Naturals India - #ThePurpleBox
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Introduce Purple box.
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Build Up Hype around it.
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Revealing the Purple Box .
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Make people talk about Kareena.
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Carry it on towards Valentines Day.
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SOLIDATE the Online presence of Naturals India

3. Naturals India - #ThePurpleBox
Jan 29 – The Introduction of Purple box
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What do you think is inside the purple box?
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If genie was inside the purple box, what would you ask?
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How should the opening ceremony of the purple box be?
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If you had the purple box who would you gift it to?
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If the Purple box was a person, who would that be ?

4. Naturals India - #ThePurpleBox
Feb 3 – Build the hype around the purple box!
Be Shikari shamboo for a day!! Video + Activity based
Contest

5. Naturals India - #ThePurpleBox
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First Video is used to show that Shikari finds the purple box but it asks to complete 6 tasks to open !
(https://t.co/7nVqrex0kQ)
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Tweeps are asked to complete the tasks.
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Second video comes after completion of three activities, where they try to open it again, but it says
three more to go! (https://t.co/QcsP5jIeqY)
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Third video comes after all activities are completed, and purple box is opened.. Tweeps are being
asked to Stay tuned for the reveal! (https://t.co/Zog7xTqYXs)

6. Naturals India - #ThePurpleBox
Feb 3 - The tasks/ Activities
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Replace popular movie names with the word “Purple”?
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Form Sentences in the form of ( Celebrity Name + Verb + purplebox) ?
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Use the word purple box with lyrics of famous songs ?
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Write wacky punch dialogs for the purple box?
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Give one nickname for the purple box?
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Name one thing you want to have in “purple” permanently ?

7. Naturals India - #ThePurpleBoxReveal
The Purple Box Reveal
Feb 8th – 12 th
5 Elements associated with the box would be revealed.
One element every Day

8. Naturals India - #ThePurpleBoxReveal
Feb 8 – Solutions to all your beauty Needs
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Beauty according to me is __________?
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The most beautiful person according to me is ___________?
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If given a chance how would you beautify the world ?
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Who would you pick as your beauty icon?
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How do you think purple box will solve your beauty needs?

9. Naturals India - #ThePurpleBoxReveal
Feb 9 – Surprise gifts and offers.
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What has been the sweetest gift that you have received ever?
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If you could gift one Gift to a person.. What would you gift and to whom?
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Which is the one gift you are dreaming to get for your birthday?
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What kind of gifts do you think you would get from purple Box?

10. Naturals India - #ThePurpleBoxReveal
Feb 10 – Unique Experiences and Sweet Memories.
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Name one unique person you have met in your life?
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Name one unique place you have gone to in your life?
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Tell us one unique experience that has happened in your life?
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How do you think your experience would be with Naturals?

11. Naturals India - #ThePurpleBoxReveal
Feb 11 – Makeovers,
to make you feel like a celebrity
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If you want your partner to be like a celebrity, who would it be?
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“This Celebrity” is my style icon because _________ ?
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If you had to pick a brand ambassador for Naturals Salon, who would it be?

12. Naturals India - #ItsKareena, #KareenaforNaturals
Feb 12 – The Grand reveal of Kareena Kapoor
Nearly 6000 tweets were recorded regarding the reveal function
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The stage is set, now describe how the Diva would arrive to the centre?
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What will she be wearing in our grand event?
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Tell us one message that you have for Kareena?

13. Naturals India - #PurpleLove #AskKareena
Feb 14 – Reinforcing the brand color
purple with Love
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If you could script a love story for your parents , how would you do it?
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Show some love to your sibling ,If you could escape to a place with ur sibling, where would you go?
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If you had a chance to show your love towards Bebo, how would you show?

14. Naturals India - #ThePurpleBox
TRENDS
JAN 29
FEB 3
FEB 8
FEB 9

15. Naturals India - #ThePurpleBox
TRENDS
FEB 10
FEB 11
FEB 14

16. Naturals India - #ThePurpleBox
Numbers
#ThePurpleBox
#ThePurpleBoxReveal
#ExcitingPurpleBox
#NaturalsSalon
#ItsKareena
#KareenaForNaturals
#AskKareena
#PurpleLove
-
4677
4684
1218
5653
2776
1844
1637
1608
TOTAL Tweets - 24,097
Data Source – Hashtracking, Tweet Binder, Tweet Archivist, Keyhole

17. Naturals India - #ThePurpleBox
Numbers
Impressions – 9.6 Million
Contributors – 1200 +
Tweets – 24,097
Reach – 1.6 Million
Sentiment Score - 84
Timeline Deliveries – 20 Million
Data Source – Hashtracking, Tweet Binder, Tweet Archivist, Keyhole

18. Naturals India - #ThePurpleBox
Talking Points
WORLD WIDE TREND

ON feb 3rd , we had also trended
worldwide for a brief amount of time

19. Naturals India - #ThePurpleBox
Facebook was used
as a support medium
through the campaign

24. Thank you