This presentation is a strategy that can be used by the College of Agricultural and Life Sciences at the University of Florida in order to more efficiently run their social media platforms.
Social media strategy for Locker Room UpdatePeterman W
Here, I've assembled the network objectives for Locker Room Update, my website, in a social media plan for both myself and my staff of sports journalists.
Social media strategy for Locker Room UpdatePeterman W
Here, I've assembled the network objectives for Locker Room Update, my website, in a social media plan for both myself and my staff of sports journalists.
First time creating a Social Media Strategy for my personal brand! Some information is what it would look like if I had certain things going, like a website.
I followed Hootsuit examples and tips.
If anyone has any tips please send them my way!
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Project for Social Media Management Class- Social Media Strategy for Taco Bell PUR3622; data and statistics provided are not correct but are rather there to exemplify how to create a social media strategy guide
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena
Social Media Strategy Plan for my personal brand: Nathalia Cadena Public Relations
A freelancing public relations specialist with connections and experience in the fashion, culinary, lifestyle, and travel industries.
PUR3622 Social Media Management Project 1
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
First time creating a Social Media Strategy for my personal brand! Some information is what it would look like if I had certain things going, like a website.
I followed Hootsuit examples and tips.
If anyone has any tips please send them my way!
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Project for Social Media Management Class- Social Media Strategy for Taco Bell PUR3622; data and statistics provided are not correct but are rather there to exemplify how to create a social media strategy guide
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena
Social Media Strategy Plan for my personal brand: Nathalia Cadena Public Relations
A freelancing public relations specialist with connections and experience in the fashion, culinary, lifestyle, and travel industries.
PUR3622 Social Media Management Project 1
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
This is a potential social media strategy for Taco Bell. The purpose of this social media strategy is to increase brand awareness and sentiment among customers as well as increase revenue.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
STRATEGIES 3
SOCIAL MEDIA AUDIT 4
WEBSITE ASSESMENT 5
AUDIENCE ASSESMENT 6
SOCIAL MEDIA OBJECTIVE 7-8
ONLINE PERSONA AND VOICE 9
STRATEGIES AND TOOLS 10
TIMING AND KEY DATES 11
SOCIAL MEDIA ROLES AND RESPONSIBILITY 11
SOCIAL MEDIA POLICY 12
CRITICAL RESPONSE PLAN 13-14
MEASURMENT AND REPORTING 15
2
3. EXECUTIVE SUMMARY
The College of Agricultural and Life Sciences social media goals for 2016 are increasing out follower base, increase
engagement with our online community and gain access to new and potential students through social media outlets.
Our primary focus throughout this process will be to engage with potential students and drive them to our Transfer
Guide, so they can understand the requirements for admittance to the College.
STRATEGIES TO EXECUTE OBJECTIVES
• A plan to drive users to our social media outlets and increase following
• Encourage existing students to reach out to potential students
3
4. SOCIAL MEDIA AUDIT
Platform URL Followers Average Weekly Posts
Twitter https://twitter.com/UFCALS 2,437 30
Facebook https://www.facebook.com/UFCALS 5,373 13
Instagram https://www.instagram.com/ufcals/ 907 2
LinkedIn https://www.linkedin.com/groups/3822502 290 0
Snapchat ufcals 105 1
Although the College has the most followers on Facebook, most of their user engagement comes from Twitter, where
there is a more steady line of communication. There have only been 3 post to LinkedIn this year, and Snapchat could
be better utilized.
Below is a social media audit for the College of Agricultural and Life Sciences at the University of Florida. This
information was collected February 14, 2016.
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5. WEBSITE TRAFFIC ASSESMENT
Source Volume Engagement
Twitter 5,000 visits 50%
Facebook 7,000 visits 45%
Instagram 450 visits 5%
LinkedIn 1 visit 0%
Sanpchat 0 visits 0%
Traffic Summary: At this time, most clicks and website traffic are coming from Twitter users,
because this is the platform where the most engagement with users takes place.
5
6. AUDIENCE ASSESMENT
Age Gender FavoriteSocial Media Platform
15-20 - 45% 65% Female, 35% Male Instagram
21-25 – 23% 63% Female/ 37% Male Twitter
26-30 – 15% 70% Female/30% Male Facebook
30-45 – 14% 75% Female/25% Male Facebook
46-60 – 2% 75% Female/25% Male Facebook
60+ - 1% 75% Female/25% Male Facebook
The majority of users are between the ages of 15-25, which is the perfect target audience for the
College. More Instagram content should be generated with hopes of reaching that age group.
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7. SOCIAL MEDIA OBJECTIVES
Competitor Name Most PopularSocial
Media Platform
Strengths Weaknesses
University of Georgia Facebook High engagement and
website traffic
Few followers and not
much original content
Clemson University Facebook Original content Low engagement and
followers
Purdue University Facebook Tons of people talking
about them
NO Facebook Present
From what we have seen through our competitors, the College of Agricultural and Life Sciences has a much higher
and engaged social media presence than those listed above.
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8. OBJECTIVES
vIncrease unique visits to website by 15% in 2 months
vIncrease and connect the use of the 2 hashtags #itsgreatuf and #ufcals
vIncrease Twitter followers by 420 in 3 months
vIncrease the amount of photo/video content published on Twitter
In 2016, our main goal is to drive potential students to our website via social media
platforms, as well as use social media to spark an interest and increase desire for
students to attend our College.
8
9. ONLINE BRAND PERSONA AND VOICE
ENCOURAGING FRIENDLY DIVERSE
WE AS A COLLEGE HOPE TO BE LIVELY, FRIENDLY, APPROACHABLE AND DIVERSE.
9
10. STRATEGIES AND TOOLS
CONNECT
ENGAGERETAIN
We want to make an original connection, engage with our users
and retain them, then continue this process.
CONTEST
EARNED MEDIA
PAID MEDIA
We hope to do this through various
contest, earned media (through our
communications team) and paid
sponsored social media messages.
10
11. TIMING AND KEY DATES
HOLIDAYS
• New Year’s Eve
• New Year’s Day
• Valentines Day
• St. Patrick’s Day
• Easter
• 4Th of July
• Thanksgiving
• Christmas
INTERNAL EVENTS
• CALS Career Expo
• Ambassador Events
• CALS Kickoff
• TailGATOR
11
12. SOCIAL MEDIA ROLES AND RESPONSIBILITIES
All social media roles and responsibilities will be carried out by Cathy Carr, the
Director of Alumni and Career Services, with the exception of Snapchat. Snapchat
will be handled by various ambassadors of the college, who will feature their day on
Snapchat to showcase what they do.
SOCIAL MEDIA POLICY
Not only is social media a part of our daily lives, but it is how we communicate with our students, fans
and constituents. We share our ideas, thoughts, advice and materials via various platforms and our
goal is to always keep users informed and happy with us.
12
13. CRITICAL RESPONSE PLAN
Scenario 1: Unhappy User
Often times, people will look to social media to express their concerns or dislikes. In
the event of a disgruntled follower, we will take the following steps.
1. Identify the remark (tweet, Facebook post, photo)
2. Notify Cathy Carr, social media specialist.
3. Notify marketing director.
4. Make contact with the person, making sure to be understanding of their needs.
5. Try to resolve the problem, or refer them to someone who may be able to help.
13
14. Scenario 2: Spammed Account
CRITICAL RESPONSE PLAN
1. Identify the remark (tweet, Facebook post, photo)
2. Notify Cathy Carr, social media specialist.
3. Notify IT director
4. Delete the post, making sure not to click on it.
5. Write a post that informs users you were spammed.
6. Change all passwords in order to avoid having this happen again.
14
15. MEASUREMENT AND REPORTING RESULTS
We will be using Hootsuite to post content and view statistics on all of our social
media sites. This will give us the opportunity to have exact numbers on website clicks
and engagement.
Each month, this information will be reported to our Dean in order to ensure the
success of our goals and objectives.
15